Rebirth In Hollywood

Taylor has not released a record this year, and her focus is on "Frozen Adventure". As Thanksgiving approaches, the film is about to start its release journey, and Disney has also begun intensive bombing-style large-scale publicity.

In addition to the regular publicity methods such as the Internet, TV, radio, posters, newspapers and magazines, Ryan also made many special publicity plans for this film.

Frankly speaking, whether it was or is now, this animated feature film is not a particularly outstanding work. In terms of quality alone, it is not as good as "Toy Story 3" released in the summer, but the quality of the film has never been the decision The only factor, if not the deciding factor, in the box office and commercial success of a movie.

The key to the success of this animated feature film lies in marketing!

The production cost of "Frozen Adventure" was only 150 million U.S. dollars, while the publicity cost was as high as 200 million U.S. dollars!

According to Ryan's request, Disney recruited well-known singers in nearly 30 major languages ​​around the world, and recorded multilingual songs with Taylor. The most important thing, except Taylor's English version, was specially found from Japan. Takako Matsu made a Japanese version specially for Japanese audiences!

That's right, the largest overseas box office for this film is Japan!

Japanese women and minors are very friendly to the theme of "Princess Story", not to mention that this time there are two new Disney princesses appearing!

And Disney's new princess is also the focus of Disney's publicity!

Snow White, Beauty and the Beast, Simba the Lion King... Whose childhood memories have not been branded by Disney? However, with the rise of new studios such as Pixar and Blue Sky, the story of the princess and the prince began to be shelved, and the classic Disney cartoons that used to be gradually became memories.

With Ryan in charge of Disney, under his advocacy, Disney began to re-examine fairy tales. And under the premise of retaining the essence of Disney, make appropriate changes in line with the trend of the times. "Frozen Adventure" is a product that combines the essence of Disney and the requirements of the new era.

The film presents two princesses in one go. This is the first time in the history of Disney, and the theme of the story also returns to the "mother proposition" of fairy tales such as family affection and self-awareness. The exquisite shape and wonderful music will definitely awaken many people's childhood memories of Disney.

"We've all grown up watching Disney classics... the old Disney cartoons are part of our DNA."

During the promotion period, Disney also did a lot of research on the market, and many older people said nostalgic words like this.

Nostalgia - Disney certainly plays on this emerging trend of thought.

Disruption is another aspect!

Everyone knows that there is no market for old-fashioned Disney-style prince and princess-style fairy tale movies, and there is often a thin line between classic and old-fashioned. With the DNA of classic animation, there is also a very modern skin . For this reason, Disney has made many subversions, trying to balance the temperament of the film, first of all, turning the witch into a princess.

"We struck a perfect balance between new elements and classic story elements, which brought the film to the highest level."

In an interview, Taylor said, "As for what the new elements are, I promise to surprise everyone."

If you ask what is the essential element for this film to be successful, it must be music.

It can be said that Disney has achieved the ultimate in the distribution of "Frozen Adventure", and has prepared several versions in North America. Among them, after the film is released for a period of time, a special karaoke version will be launched, allowing the audience to sing together in the theater. In order to exert the greatest power of brainwashing divine comedy!

Among them, Disney focuses on the Japanese market, and there are so many versions of the film released in Japan that people can't help but twitch. There are 10 versions for different types of audiences to choose from. Among them, there are 3 "sing together" versions similar to the karaoke mode. Give full play to the brilliant features of this movie's music.

Such an innovative distribution model will also become a booster for the film miracle.

Despite the unlimited creativity of Pixar Studios and the unlimited potential of younger generations such as Blue Sky Studios and DreamWorks Animation Studios, music will always be the killer of Disney animation.

but. In Disney's publicity, it did not focus on the musical attributes of the film. The multiple versions recorded by Taylor and others have not been released yet.

The reason is simple, many male audiences see musicals. They’re like — that’s not my thing, I don’t want to see it — so Disney emphasizes something else, lets people go into the theater and judge, and if they feel cheated, feel free to complain.

It is undeniable that Disney's princess stories have always been exclusive to female audiences, and it can even be said to be exclusive to girls, while girls will go to boys' movies, but most boys rarely watch girls' movies.

In order to "cheat" those audiences who don't like musicals, the film studio specially emphasized other things during the promotion and avoided this topic.

Disney has been targeting potential male audiences since the pre-promotional stage. The first few trailers of the film all focus on the little snowman "Xue Bao" and the big snowman "Snow Monster", and there is no dialogue and no music.

The design of "Xue Bao", whose head and body are separated at every turn, is actually aimed at the soft violence joined by boys, full of "boy humor". The full-length trailer also focuses on adventure action scenes, with a special emphasis on male characters.

In addition, the title of the film was changed from "The Snow Queen" to "Frozen Adventure", just to add a little more coolness that boys need.

In short, Disney's strategy is to get potential male audiences into the theater first.

Although the main audience of this movie is women, most male audiences can watch it, and even find it very funny. When the two princesses give a "true love kiss" at the end, these guys will definitely be excited!

In the posters that have been exposed one after another, whether it is the media or ordinary audiences, Princess Anna and the mountain man Christopher are the protagonists, and even Xue Bao and the reindeer are better than Elsa. What kind of wonderful expression will there be after the double heroine play?

Of course, these are the external manifestations of the film. Whether it is a popcorn movie, a literary film, or an animated feature film, it needs a consistent theme from beginning to end.

Is there a more suitable theme of killing the world than the "freedom" reflected in "Frozen Adventure"?

On the weekend before Thanksgiving, the crew of "Frozen Adventure" scattered all over the world officially assembled in New York, and the film will also start its global release from New York.

I don’t know if it’s God’s favor. The cold air from the North Pole swept across the east coast of North America in the early morning of Thursday. Since the morning, the sky in New York has been falling with heavy snow. It took only half a day to dye the entire Big Apple. up white.

Just when Ryan was worried about the premiere in the afternoon, the snow gradually became smaller and soon stopped completely. Although the weather became a bit cold because of this, the white snow scene complemented the upcoming film.

"It's so cold outside."

As soon as he walked into the theater, Taylor rubbed his hands in a hurry, "Damn the weather."

"elder sister……"

Sandy who was following Nicole suddenly ran over, "Here you... this."

What she handed to Tyler was a hand warmer.

"Sonny is the most considerate." Taylor squinted at Scarlett who was walking beside him, "It's not like some people."

"This is a public place." Scarlett Johansson reminded her, "Pay attention to your etiquette, Mr. Scott and Mrs. Andrea are here."

"Honey." Taylor returned the hand warmer to Sandy, "Where's your father?"

"The villain I told you about has gone to the lounge." Sandy seemed to be very sensible, and deliberately lowered his voice, "Mommy said, Dad is blackmailing that villain."

"The villain?" Scarlett didn't quite understand, "Sandy, who is the villain?"

"The one from News Corp."

Taylor winked at Scarlett, just in time to see Ryan re-entering the hall, and hurriedly pulled Sandy and Scarlett over.

"dad……"

Hearing the crisp voice, Ryan walked a few steps quickly, "My dear, you are very cute today."

"Thank you, Dad."

The little guy in a tutu skirt with a princess hair bun immediately laughed.

After meeting Nicole, several people walked towards the screening hall together. Taylor asked in a low voice while walking, "What does Rupert Murdoch want you to do?"

"It's nothing." Ryan said indifferently, "I just want to express my goodwill and want to clear up the 'misunderstanding' between Disney and him."

"Misunderstanding?" Taylor wrinkled his nose, "Is this a 'misunderstanding'?"

"I heard people say..."

After finding a seat and sitting down, Scarlett said mysteriously to several people, "Murdoch's sons and daughters went to his mansion last week to make a big fuss, including his two ex-wives, Wendi Deng. also appeared there."

She seemed to suddenly realize, "Ryan, could it be..."

"Scarlett!" Ryan raised his finger and shook her, "This is someone else's housework, and has nothing to do with us."

"I see."

This belated guy said clearly, "It has nothing to do with us!"

"Honey. "

Nicole took a pair of custom-made 3D glasses and helped Sandy put them on, and at the same time told, "If you feel uncomfortable with your eyes, you must tell Mommy."

"Um."

In front of Nicole, the little guy is quite obedient.

Like "Toy Story 3" in the summer, "Frozen Adventure" has also released 3D and imax versions, and the 3D effect of this film is also one of the selling points. In the eyes of Ryan and Taylor, who have seen the sample, " "Frozen Adventure" is arguably the best 3D animation ever made.

If "Avatar" is not an animation.

After a few small routine activities, it didn't take long for this animated feature film with feminist ideas and Lily spirit to kick off. (to be continued) r655

...

... ()