Rebirth of Hong Kong 1981

  Chapter 479 Requirements for Advertisers

  ‘click’

   "Chairman, General Manager Huang and Manager Liang are here."

"Let them come in!" Yang Chen put down the newspaper in his hand and looked up at his secretary, "By the way, call and ask Manager Shi to see if Liang Xiaolong is on the TV station. If he is, let him come to my office. ."

   "Okay, Chairman."

   Soon, Huang Xizhao and Liang Shuyi walked in.

   "Boss (Chairman

   "Let's all sit down." Seeing the happy expressions on their faces, Yang Chen smiled and nodded, motioning for the two of them to sit down and talk.

  Huang Xizhao sat down and asked with a smile, "Boss, are you here today for the hero Huo Yuanjia's business?"

   Yang Chen nodded, "Almost, how was the ratings of the hero Huo Yuanjia yesterday?"

  Huang Xizhao: "It has reached 80%. I am confident that the hero Huo Yuanjia will definitely be able to break through the ratings of the TVB HiTan last year."

   "It's good to be confident." Yang Chen replied casually.

   He doesn't particularly care about whether the hero Huo Yuanjia can surpass Shanghitan. As long as the hero Huo Yuanjia's ratings exceed 80%, there will be a great increase in advertising revenue.

   The sixty-episode long storyline is still a divine drama, not counting advertisements, but selling it out is a considerable amount of income.

   In Southeast Asia, Wanwan, South Korea and other places combined, each episode is definitely not less than 300,000. In this way, the sales revenue alone will not be less than 20 million.

   After careful calculation, a TV series seems to be far more profitable than a movie.

   However, only those who know how to do it know that this account cannot be calculated like this. After so many years in the whole Xiangjiang, how many dramas have there been in total?

   On average, it is good to have one movie a year. If you have two movies a year, it will really make a lot of money.

  In this day and age, the average production speed of TV stations is more than 20 films per year. If each film is so profitable, then the TV station can’t make money like crazy?

   Hit dramas are rare, and divine dramas are even more rare.

   Just look at Huang Xizhao's expression now, his mouth is full of joy, if the drama is good, can Huang Xizhao, a dignified general manager of ATV, be successful like this?

   He didn't care about Huang Xizhao, who was so silly and happy, Yang Chen turned his head to look at Liang Shuyi who was beside him, and asked, "Manager Liang, how's Huang Zhan's food show going, are you ready to start it?"

  Liang Shuyi: "It's almost ready, and now he's looking for the first female host."

  Yang Chen: "He's going to start from that point?"

Liang Shuyi: "Mr. Huang Zhan originally planned to start from Japan, but I rejected it. I think it is better to start with Xiangjiang. After all, this show is a long-term program, so start with Xiangjiang first. If there are any problems in the middle, you can adjust it in time. …”

   After listening to Liang Shuyi's explanation, Yang Chen nodded.

   As for Huang Zhan's opinion, Yang Chen didn't ask any more. As a boss, he didn't need to intervene in this kind of thing, and Liang Shuyi thought it through very carefully, so he was very satisfied.

"After Huang Zhan's food program is broadcast, if the response is good, the TV station can get a naming right for the food program. Before each episode starts, let Huang Zhan and the host report the name of the advertiser, so I believe that many advertisers will feel interest."

  Liang Shuyi immediately became interested when she heard the words, "Boss, can you be more specific?"

   For TV stations, nothing is more important than advertisers, because all of them need to rely on advertisers for food. If ATV covers a large area, naturally there is no need to curry favor with advertisers.

  Like later generations of inland radio and television, CCTV, and some of the more famous TV stations, advertisers are eager to join in, and in order to compete for an advertising space, there are not a few big fights.

   In the territory of Xiangjiang, there are only so many users, the plate is so big, and there are many TV stations, and all the advertisers are talented people, so naturally they won’t waste money by competing with each other.

   Usually, the advertisers on the Hong Kong side only pay attention to the ratings. The TV station with the highest ratings will advertise on that TV station.

   Wireless has been pressing ATV before, so most of the advertisers in Xiangjiang also gather on the wireless side. Every year, wireless's advertising revenue is more than double that of ATV.

  Huang Xizhao's eyes lit up when he heard it, and he swallowed, "Boss, in this case, can we also get a title broadcast in the title of the hero Huo Yuanjia, so that the advertising fee can at least double."

  Yang Chen glanced at Huang Xizhao with admiration, the other party could see the business opportunities in it so quickly, this general manager is indeed not in vain.

   "Yes, yes, but it's better to choose only one or two advertisers for a drama. Too much will make people disgusted. It's best not to exceed 20 seconds of advertising time, and at the same time, pay attention to the background of the advertisers.

  For example, in the TV series Huo Yuanjia, the hero, his theme is to promote patriotism, so the advertiser for this exclusive title cannot be a Japanese company, and try not to choose other countries, preferably a local Chinese company in Hong Kong…”

   "In the future, ATV's advertisers must be carefully selected, and all advertisers must be familiar with them. They must not make false advertisements, so as to prevent ordinary people from being deceived and blamed to come to the TV station."

   Hearing Yang Chen's reminder, Huang Xizhao secretly complained. In the past, when TV stations advertised, they never cared about who the advertisers were behind them. Everyone only cared about money, and whoever could pay for the advertising fee, ATV would advertise for whomever.

   As for whether the audience will be deceived or not, they have no control, nor are they willing to control it, nor will they take responsibility for it.

   Now Yang Chen reminded him so solemnly that Huang Xizhao was a little embarrassed, but seeing Yang Chen's serious face, Huang Xizhao could only pinch his nose and nod, and agreed first.

   "I see, boss, I'll deal with this after I go down."

Yang Chen could naturally hear the resistance in Huang Xizhao's tone, but there were some things that had to be insisted on, so Yang Chen had no choice but to say seriously: "General Manager Huang, ATV must pay attention to this, otherwise once there are too many false advertisements, the audience will go to the audience. Once you've done it once, you won't believe these ads again.

  Once those good companies find that advertising is not effective, they will reduce their advertising costs in the future.

   Remember one thing, TV stations are basically audiences, not advertisers. As long as we catch the audience’s attention, someone will naturally come to our door.

   In the future, ATV will not only increase its censorship on advertisements, but also in other aspects, especially news programs. If you can’t listen to the wind, it will rain, and you must seek truth from facts.

  We must ensure that the information we deliver to the audience must be true, and if there is uncertainty, either do not report it, or explain it to everyone after reporting it…”

  As an ordinary person in his previous life, Yang Chen knew very well why everyone didn't like advertisements. To put it bluntly, it wasn't that everyone didn't want to take a moment to watch them, it was just because there were too many false advertisements, everyone was powerless to resist, so they could only choose to ignore them.

   Later generations of celebrity endorsements, why is the endorsement fee higher than one? The main reason for this is that most celebrities will not sacrifice their fame to take on those fake advertising endorsements.

  Once people are deceived by false advertisements, then your star will have to bear the blame. Even if you don’t bear the blame, other big companies will not seek endorsements from this star in the future.

  Falsification will only hurt others and oneself in the end.

   He plans to let ATV start first and form a number of standard systems. If ATV has the opportunity to enter the inland, it can also set a benchmark for various inland TV stations, so that in the future, fake advertisements will not appear on the TV station to deceive people.

  ——

   (end of this chapter)