Rebirth of Hong Kong 1981

   Chapter 489 Comic Character Value

   "Junior, the sales of the two comics in Xiangjiang have been tepid, do you want to?"

   Although Xu Siqi didn't say everything, he expressed his meaning very clearly. Although the two comics are selling well in Japan, if the Hong Kong side has been like this, it will be somewhat unsatisfactory.

Yang Chen thought for a while and said, "I'll take a look at it when I have time. Asuka anime is now supported by One Piece and Naruto, and it's almost stabilized. You should pay more attention to the branch in the island country, and recruit more excellent cartoonists from the island country. …”

  In the future, the comics industry will still be dominated by the island country, and it is essential to absorb the island country cartoonists. A comic company cannot have only one or two comics to support it, and it must also have middle-level strength, so that it can live for a long time.

During this period, there were a lot of excellent cartoonists coming out of the island country, but Yang Chen only remembered the names of the cartoons, and he didn't know what those cartoonists were called, so it was impossible to catch all the big fish in one go. Try your luck and see if you can catch a big fish or two.

Seeing Xu Siqi nodding, Yang Chen continued: "The Flying Bird Animation Design and Development Department must be established as soon as possible, and the peripheral industries of the two comics, such as clothes, schoolbags, shoes, hats, toys and other industries, must be derived, so that Flying Bird Animation can really earn money. money.

You can talk to Yu Fei about this, cooperate with Xue's Industry first, and try to see how it works. After the two comics become popular, there are still many places where you can make money. The main task of the design and development department is to find two comics. Something that can generate benefits, and then develop it into a product and sell it to those comic fans.

This piece will be the main business of Asuka Anime in the future. You'd better find a competent person to take charge of it. When the operation is finished, with the two comics of One Piece and Naruto, Asuka Anime surpasses other island country comic companies. time issue. "

  Xu Siqi: "I'm already preparing for this. In the early stage, I plan to find advertising companies from two island countries to help us plan, which can save a lot of time..."

  Now the comic peripheral products in the island country are already very popular. The development and production of comic peripherals have gradually become more perfect. The real money for a comic is not its content, but the characters in it.

   There are too many things that can work here, because Yang Chen's two comics are mainly focused on the island country market, so she has to seriously collect and understand the island country's comics market.

  As the island country's comics industry is booming, its surrounding industrial chain is getting more and more perfect. Asuka animation doesn't even need to spend much effort, just find a few agency companies to solve all problems.

   Of course, in this way, the profits will inevitably be divided. The only advantage is that the company does not need to worry about it, and it can get a long-term and a lot of income without spending a penny in it.

  Many comic companies in the island country follow this model, cooperating with agency companies to maximize their own interests.

   However, all of this is only temporary for Asuka animation, and the agency company is only to deal with some small commodities, and the big head Xu Siqi will naturally not be stupid enough to make money for the agency company.

   In this world, who has the best money?

   There is no doubt that among the three, the elderly, women and children, as the elderly grow older, they attach importance to health care products and other things, and women attach importance to beautiful things such as cosmetics.

   In the end, there are children. Children of all ages have different preferences and are difficult to figure out.

   However, there are two things that everyone will like without needing to think about it, that is, clothes and toys.

  Everything that is closely related to their lives, as long as the avatars of people they are familiar with, will naturally attract them and arouse their interest.

   This is also the reason why the island country comics attract the attention of the upper echelons of the island country. Not only are children interested, but the scale of the industry is also huge, so they can't help but pay attention.

  Especially in the future anime, which is based on manga, further enhances the popularity and influence of a manga.

  Before the advent or popularization of computers and smartphones, with the population base of the island country, once it was favored by the youth class, it would sell millions of copies in one issue, just like playing games.

   Just look at the sales volume of newspapers and the number of newspaper offices in Xiangjiang. In a city with a population of about 5 million, the number of newspapers sold in a day is as high as one million. Tell me, how boring should everyone be on weekdays these days?

   Moreover, a comic book is not expensive. One issue of dozens of pages of comics costs seven or eight Hong Kong dollars, and it is only two or three hundred in Japanese yen. Four issues a month, the cost of which is not even 30 Hong Kong dollars.

   It’s not even a dollar a day. The per capita consumption of the island country is not low these days. As long as you save a little bit and eat less snacks, you can squeeze this money out.

  One more thing, the parents of the island countries do not reject books such as comics. After all, the number of novels in one issue is there, and the content of dozens of pages can be read in minutes, and there is no so-called plaything.

   Even many parents encourage their children to read some extracurricular books in order to help their children relieve the pressure of study.

   "When the sales in the island country have stabilized, remember to add a few pages of product advertisements after each comic, especially our own peripheral products."

"Comic advertisements should not be too many. Don't go to the school of the island country, so no one will read them seriously. It is best for us to design our own and insert a few pages of interesting character dialogues at the end of the comics, so that The effect is believed to be much better.

   Don’t take the small advertisements outside. If you want to take them, take the big ones that have a certain reputation, such as soda and clothing advertisements.

In    One Piece, in Naruto, who and so like to drink what, what to wear, at the end of this comic can be described to everyone with dialogue and small pictures, so that it is not rigid and boring, but also allows everyone to have a deeper understanding of the product. "

   Hearing Yang Chen's words, the shrewd Xu Siqi's eyes lit up instantly. Based on her previous thoughts, it was to follow the copycats of the comic companies in the island country. Anyway, the experience of those comic companies has been confirmed, and she does not need to worry about it.

   Hearing what Yang Chen said now, she suddenly felt that comic advertisements were also a big piece of cake. Compared to endorsement of other small products, those big companies didn't know what moderation was in advertising.

   When a large company advertises, their advertising budget can generally cover half of the small advertising costs, and some even all small advertisers combined can’t cover a large company.

  If the two novels of One Piece and Naruto become popular in the entire island country, then as long as a few big companies are recruited, the advertising fee alone will make the company full and waist full.

  ——

   (end of this chapter)