Rebirth of Hong Kong 1981

  Chapter 832 New game launch

   Whitehead's eyes were like a hungry wolf, and he was indescribably excited. Obviously, he had been completely conquered by the game Super Mario Bros. At the same time, he also understood that Yang Chen's confidence came from there.

   Earlier, some financial institutions on Wall Street, including Goldman Sachs, have faintly felt that behind the prosperity of the US game market, there is a huge crisis hidden.

   And this crisis is mainly due to the immature game market in the United States.

   To be more specific, it is caused by the lack of confidence in Atari.

  Many people believe that if Atari does not change the model of trading quantity for quality, the development of the game market in the United States will inevitably be affected.

   However, all these expectations were finally broken by the sudden rise of Orange Technology.

  Orange Technology seized the handheld game console market in one fell swoop before all game companies in the United States could react.

   The global boom of handheld game consoles has made the entire game market even more popular.

   However, behind this popularity, there are advantages and disadvantages, and there is also a great crisis.

  The theme of the game market is naturally inseparable from fun games.

This point can be seen from the early rise of Atari. With everyone's love for the games developed by Atari in the early days, Atari has become a giant company in the global game market in a very short period of time. .

  Unfortunately, after becoming a gaming giant, Atari has forgotten its original intention, and it cannot be said that it has forgotten its original intention. The main reason for this is that Atari’s high-level decision made mistakes and did not clearly see the essence of the game market.

  The reason why the game market is hot is the love and support of players. Without the support of players, no matter how big the game company is, it will collapse.

   And what do players need?

   No doubt, it is a fun game.

   Orange Technology wants to enter the home machine market and replace Atari’s position. What it needs is not how big the advertisements are, how low the price is, etc., but mainly depends on the games developed, which are not popular with players.

  The game is not fun and cannot arouse the interest of players, so Orange Technology can only honestly stay in the field of handheld game consoles.

   Now that he has played Super Mario Bros. by himself, Whitehead has a hunch that Orange Technology may have to replicate the legend in the handheld game console market again.

   "Yang, can you tell me how long it took you to make this game?"

   Whitehead asked what he wanted to ask the most. After all, it didn't take long for Orange Technology to announce that it was preparing to enter the home phone market.

   Like Super Mario Bros., which broke the pattern of previous console games, the content presented by the entire game, compared with other console games, is like a sky and an underground.

  According to his understanding of the game, the development process of a game like this will take a year or two.

He even wondered if Yang Chen was already developing console games before entering the handheld game console market, otherwise, how could the other party have just occupied the handheld console market in such a short period of time, and then made such a wonderful console game? .

   Facing Whitehead's curiosity, Yang Chen smiled lightly, and said, "This is a commercial secret, but I can tell you that I also personally participated in the development of Super Mario Bros."

"Uh…"

   Whitehead was speechless by Yang Chen's business secrets. In capitalist countries, business secrets are a very important thing.

   Generally, as long as commercial secrets are involved, everyone will consciously shut up and will not go to the bottom of it.

   On the side of Weinberg, after hearing Yang Chen's answer, he was a little disappointed, but he was more than happy. As one of Goldman Sachs' family members, Weinberg sincerely hoped that Orange Technology could develop better.

   Only the better the development of Orange Technology, the greater the gains for Goldman Sachs, which is of great help for Goldman Sachs to enhance its reputation.

   After a while, Whitehead took the Contra cassette and asked, "Yang, can you give me these two games?"

   Yang Chen nodded and said, "Of course there is no problem. The launch date of these two games has been confirmed, and they will be released for sale in three days."

   "So, this is my first model?"

   "Yes, that's right, and it's made to order."

  …

   For three consecutive days, the top five TV stations with the highest ratings in the United States broadcast game advertisements overwhelmingly.

   Several games of Super Mario Bros. and Contra have appeared on TV. The wonderful game content and high-quality graphics have made gamers all over the United States completely boiled.

   Of course, what made them even more excited was the game competition a month later.

The    million dollar bonus has not only attracted the welcome of countless gamers in the United States, but also attracted the attention of many ordinary American people.

   Since several game cartridges were not sold at the first time, countless players and interested people flocked to nearby game arcades and shopping malls.

   In just three days, game orders in major cities in the United States have been continuously refreshed, and countless game arcade owners and some mall store owners that sell game consoles have changed their order quantities again and again.

   In order to prevent Orange Technology from being able to deliver the goods to them within the scheduled time, many small game arcade owners even drove to purchase the goods themselves.

  Most game hall owners do not have the advantages of those big shopping malls and chain stores. As a giant game company with a market value of more than 30 billion US dollars, Orange Technology will naturally not think that they can be treated equally.

   Capital society, the reality is so cruel.

  As the largest commercial market in the world in the 20th century, the commercial competition in the United States, especially the bottom-level commercial competition, is very cruel.

   Earlier, in order to open up the American game market, Orange Technology had to provide high rebates to those low-level game halls, chain stores and large shopping malls.

   This time, in order to prevent everyone from raising the price of game consoles too far, Orange Technology has not canceled the rebate, but it has also reduced most of the rebate amount. At the same time, it has also set a maximum selling price for game arcades and shopping malls that sell game consoles.

The cost of the home console itself is higher than that of the handheld game console. The cost increases, and the sales price is naturally much more expensive. If a unified standard is not specified, then many people will buy genuine games secretly because they cannot afford genuine games. machine.

   This is something Yang Chen doesn't want to see, especially when Atari has not closed down.

   Among the several games, Super Mario Bros. is undoubtedly the most popular. Although the orders came fiercely, the Orange Technology Company, which had already prepared well, was not panic at all.

   The executives of Orange Technology companies such as Yu Chenghui are now busy in orderly adjusting the goods, while at the same time admiring Boss Yang in their hearts.

   With the number of orders in the past few days, there is no need to wait for the result of the battle between Orange Technology and Atari.

   Even if the position of Atari cannot be replaced at once, Yu Chenghui and others firmly believe that Orange Technology and Atari will be able to share the US home machine market equally in the future.

  ——

   (end of this chapter)