Rebirth of Military Workers

"San Jie, I..." Liu Dongsheng was worried that Xie Kai would slap himself up, but now that San Jie said that when he spoke, he couldn't help but feel anxious.

But Liu Xu didn't have the opportunity to explain to him at all, and interrupted him directly, "What are you doing? What are you doing? How many women do you change in a year? A little bit of money, and his tail cocked. Is the sky still high?"

"Then what, Liu Xu..."

"Call Director Liu! Before my old lady did the logistics for you, didn't you let my old lady call you Mr. Xie?" Liu Xu always complained to Xie Jianguo.

Xie Kai was completely dumbfounded.

If I knew it, it would be better not to call my old lady back.

But the old man deserves it. Who told him he had to let his old lady call Mrs Liu in the factory. The family got angry, and the factory got it back. Now he is inviting retribution.

"What a shit, this is home!" Xie Jianguo also got angry, "Director Liu, don't ask your boss first, don't even slap you at that time."

"He dare!" Liu Xu raised his eyebrows and looked at Xie Kai.

She has not forgotten that Xie Kai is the controller behind the clothing factory.

"Mom, at home, can we still live like before?" Xie Kai had to talk. It's okay for my old lady to be ambitious. It's okay to disregard the family. It's okay to take home the set from the factory. . "Although the quilt factory has a lot of orders, I still hope that everyone will have a good year. The quilt factory makes money is not the first element, especially the single female workers recruited are originally to solve the personal problems of the young workers in the base. The complaint went to Lao Wang and Lao Zheng, and they can’t tell..."

Xie Kai directly carried Zheng Yucheng and Wang Guilin out.

Otherwise the old lady is endless.

A trace of embarrassment flashed across Liu Xu's face, making her the director of the bedclothes factory, which Xie Kai advocated.

Zheng Yucheng and Wang Guilin were tossed by her. It was entirely because of Xie Kai's face. Moreover, regardless of the external person in charge or the various operations, Xie Kai arranged it...

"The order can't be finished at all. A down jacket is sold at an ex-factory price of 80. If you make an extra 10,000 pieces, that's nearly one million." Liu Xu was a little heartbroken. Pieces..."

"Mom, no matter how many orders, you can't blindly expand production capacity. It's easy to recruit people. You can't hire people when you need them, and fire them when you don't have an order?" Xie Kai thinks how much down jackets make money.

"Because of this, I have to hurry up and drive out the orders in my hands."

"It's not bad for the New Year, aren't these few days? The entire quilt factory has to have thousands of people after the expansion? How can the output be so low?" Xie Kai was a little puzzled.

In the production of down jackets, even if one person produces one piece a day, it is not such a low output.

"Jeans, work clothes, etc. are all in production, and there are orders for military uniforms from abroad..."

"Why are work clothes still produced?" Xie Kai rolled his eyes, "This kind of cheap clothes that are not profitable, have no technical content, and cannot form a brand. We don't produce..."

The old lady probably got the sweetness of work clothes.

If you really count it, the profits of those work clothes will definitely not be too high.

It is also because of the business relationship, otherwise it is impossible to sell it.

There are a large number of garment factories along the coast, and most of them rely on quantity to survive. For small bosses, hundreds of thousands or even tens of thousands of dollars a year are already very high profits in this era.

Xie Kai didn't like it.

"Mom, to make clothing, you have to be a brand from the beginning. There are too many low-end clothing factories in China. In the coastal area, most of the factories are ordinary clothing factories, and even many are OEMs, and there is no additional. Value...Competing with them, our transportation costs are too high..." Xie Kai asked my old lady and wanted to talk about the operation of the garment factory.

"The price is too high, how many people can afford it in China?" Liu Xu frowned and looked at Xie Kai.

Liu Dongsheng, who has never been given a chance to speak, hurriedly said, "Sister, have you never been to the coast to see it? There are too many rich people..."

"Shut up, there is no place for you to speak." Liu Xu glared at Liu Dongsheng, "I haven't asked you to settle the account yet."

Xie Kai looked at her brother-in-law, feeling a little unbearable, but didn't dare to say something nice.

If you don't beat, you may decide what your uncle will do in the future.

"As for clothing, the brands with high added value are indeed brands. Foreign Chanel, Louis Vuitton, Dior, etc., although the materials are exquisite and the workmanship is exquisite, the most important thing is the brand value..." Xie Jianguo opened his mouth to help.

I have been in Europe, even in areas under the control of the Soviet Union, and the women I have come into contact with are the children of high-ranking Soviet officials, so they naturally understand something.

"Actually, many big brands even seek high-quality foundries in our country and put their brands on them." Xie Kai doesn't know much about clothing brands. "Of course, private order, it will definitely not be feasible for factory assembly line production."

Once on the Internet, all kinds of things could be seen.

Private customization is not currently popular in China.

The wealthy local tyrants have not yet exploded. By the 1990s, nouveau riche sprung up in China like bamboo shoots after a rain. As long as there is a sufficiently luxurious brand, it will definitely not be much worse than foreign brands.(Read more @ hotmtlnovel.xyz)

Many of the top luxury goods ranked in the world are made in China and sold at sky-high prices in the Chinese market.

The market orders for down jackets and denim clothes made Xie Kai see this possibility.

Versace, the world's top ten clothing brand, was only founded in 1978.

Top-quality clothing sells brands, not others.

Liu Xu's understanding of this aspect cannot be compared with Xie Jianguo, who once studied in Europe, and even less with Xie Kai who has gone through the Internet age.

"We have so many workers in the clothing factory, and there must be business to feed them." Liu Xu said quietly, "Although the profit of work clothes is low, it can also bring a lot of profits."

"Mom, if you use the production line for producing work clothes to produce down jackets, will there be so many orders for down jackets that have not been delivered? At the same time, how does the value created by these workers compare with the production of work clothes?" Xie Kai said, let Liu Xu had to think seriously.

Xie Kai sees far beyond her in this respect.

Liu Xu is not a management major, and at the same time, she doesn't know what is popular internationally.

"Mom, for any clothing brand in the world, the hype is the connotation, and the selling point is the connotation of the rich brand of the merchant..." Xie Kai continued, "In China, so far, there is no top clothing brand in China. There are more and more wealthy people. Foreigners can indeed highlight their identity and status, but they do not conform to their own connotations..."

"Do you mean to build a top domestic luxury brand?" After Xie Jianguo listened for so long, he finally understood the purpose of Xie Kai.

Liu Dongsheng was also helping out, “It’s true. Many people I know in the special zone wear clothes of the top foreign brands, but not many people know them. Even at night scenes, many people feel rustic... if you want to show yourself. For their identity, they can only hang a gold necklace with thick fingers on their necks, so that they can show their wealth."

This time, no one told Liu Dongsheng to shut up.

Liu Xu showed a look of emotion.

As a practitioner in the clothing industry, it is impossible for her to not understand the market, and it is even more unlikely that she does not even know the top international clothing brands.

Everyone wants to become the No. 1 domestic garment manufacturing industry, which is too difficult for Liu Xu.

Merely feeding the thousands of people in the entire factory is a very headache.

"It is not easy to build a top international brand. This requires not only domestic market recognition, but also global market recognition." Liu Xu knows how difficult it is to build a domestic luxury brand.

"We now have the right time, the right place, and the right people. Mom, in the right place, the country has reformed and opened up and allowed some people to get rich. How do these people who get rich let people around you know that they got rich first? As for the right place, Whether it is the supply of raw materials or the technical experience of the workers, we are considered top-notch nationwide; and Renhe... advertised it widely, willing to invest, nothing is impossible."

There are not many companies willing to invest in advertising in China these days.

The Spring Festival Gala hasn't become popular yet, and the five-second advertisement in the golden advertising time has not yet been hyped up.

Liu Dongsheng has a model agency and various publicity methods. Xie Kai knows better than the advertising professionals of this year. The execution may not be good, but advertising creativity will never be lacking.

"The investment in advertising is really too great." Liu Xu was a little heartbroken, "It is the previous down jackets and denim jackets. Advertising costs accounted for 30% of the cost..."

"30% of the cost is too low. Mom, we keep telling the world that our products are top-notch, coupled with good quality and after-sales service, so that people who use our products feel that they have face, do you think they can afford it? People who care about that little money?" Xie Kai knows the face of Chinese people.

As long as the customer feels that there is face, the product will almost succeed.

In the 21st century, the quality of many things is not much different from that of local stalls, but people can sell them at dozens or even hundreds of times the price.

The same company produces the same things. Except for the trademark, everything else is the same. If the trademark is affixed, it becomes a luxury item; while the goods that are not affixed with the luxury trademark can only be sold on the street.

why?

Brand!

"The Chinese market needs a state-owned luxury brand, and the rich need high prices to match their identities." Xie Kai grinned.

His face is full of insidiousness.

"Top-quality products can't rely on advertising alone." Xie Jianguo felt that Xie Kai was a bit paranoid.

"What if the prince of a country wears our clothing brand, and it still needs to be customized and advertised? At the same time, let the slackers like my brother wear tailor-made clothing with Chinese characteristics and suit his personality. Everywhere, just talk about it when it’s okay. You can’t see it in the market at all. With the comparison psychology of those nouveau riche, can you not do a set? If they have it, can they not show up in their circle of friends?"

This is the real geographical advantage.

It is difficult to use this method to promote it when it is replaced by others.

Xie Kai is different, Liu Dongsheng's social status is high enough.

"Once someone needs to customize, we specially arrange personnel to measure the size for them, and then establish a high-end customer profile..." When it comes to membership, Xie Kai is a set.

I have never eaten pork, at least I have seen pigs run.

Thirty years later, various methods were used in China in the 1980s, and the effect was beyond people's imagination.

"Yes, Xiaokai is right. Those upstarts, for fear that others don’t know that they have money, bought a set of clothes for thousands of yuan, or a watch for tens of thousands of yuan, and they said when they met... They all have the same clothes and the same watch, and then they can only be thicker than the gold chain on someone's neck, but too thick, and similar to the chain for a dog, but rather cute and mocking..." Liu Dongsheng appeared to speak.

The facts are no different from what Xie Kai said.

Once there are private customizations in the country, and everyone is tailored, it is even more worth talking about.

Xie Kai did not refute Liu Dongsheng.

There are too few places to spend money in China.

Foreign brands really don't pay much attention to China's explosive households except for the money in their pockets.

As long as you are willing to invest in costs, there is no problem with quality, and all kinds of services are in place, those upstarts who have just become rich will never mind spending tens of thousands or even hundreds of thousands a year to show their financial power.

"Mom, we can set up a luxury goods department to specialize the top designers, sewing engineers, and service personnel to handle these. Don't we have an office in the Shanghai stock market? We will start with the Shanghai stock market in the first stage, and then in North China. Guangshen set up offices..." China's earliest rich class was born in these places.

There are other cities, but there are not as many cities as the earliest cities of reform and opening up.

"Really?" Liu Xu didn't believe it.

"Try it and you don't need to pay much." Xie Jianguo has been unable to intervene, "Besides, what if it works? There can also be a luxury brand in the world that ranks among the top in the world. Xie Kai and the President of Iraq His second son, Cousse, is good. If you have a chance, let Cousse wear custom-made clothes..."

Just now Xie Kai talked about Cousse, and Xie Jianguo knew that his son must be prepared.

"Let's let Cousse speak for us. Of course, if we can hook up with members of the British royal family, then it will be easier to enter the European market." Xie Kai said lightly.

Liu Xu didn't dare to think about it at all.

The British royal family does not have much political power in Europe and America, but it can also represent some trends.

She is only a son to cheer herself up, so that she can have the courage to enter the luxury goods industry, become the leader of the Chinese clothing market, and create a world-leading clothing brand.

"Then let's try?" Liu Xu didn't have much confidence.

"Mom, let's not try. Even if we spend money, we have to make a brand. If we can do it abroad, why can't we do it?" Xie Kai said firmly, "However, let's talk about business."

"Isn't this business?" Liu Xu and others were dumbfounded.

Read more @ hotmtlnovel.xyz. Chinese MTL Fan-Fiction/Second Element novel can be read @ HotMTLNovel for free.