Rebirth of the Burning Era

Chapter 234: Advertisement that is not an advertisement

As soon as these words came out, the hearts that were slipping in the audience finally let go.

Not illegal drugs!

But new questions follow, what kind of magical health products can make Lu Jiajun sweep the track and field sports world, sweep away the decline of track and field events, and continuously break the world record and win the world championship?

Put it in 20 years, even ten years later, if you say that a health care product can have any magical effect, I am afraid that the reporters present and the people who watch the program will sneer, and even laugh out of their teeth, and Lu Renkang will definitely. Because of this sentence, he was criticized and even caused the relevant departments to investigate him.

Just kidding, eat health supplements to become a world champion?

Be stupid!

But the current is different. In the early 1990s, it was the year when health care products were rampant. The market was flooded with a large number of various health care products. The so-called Chinese magic medicines emerged in an endless stream. There is not much resistance to the overwhelming false propaganda.

It was published in newspapers, reported on TV, confirmed by old Chinese medicine practitioners, and said by old experts in person, so is there still a fake?

The qi function can intercept the atomic bomb, and it can put out the fire in the Daxing'an Mountains across thousands of kilometers. It can be believed. What else can't be believed?

With the economic development, people's attention to their own health suddenly exploded, prompting a number of "industry" crazy exhibitions.

"I know everyone must be asking what it is, right?" Lu Renkang smiled, waved his hand, and said, "Originally, this is a good thing for the benefit of the country and the people, even if I donate it, it doesn't matter, but unfortunately , Some time ago, I sold this secret recipe to an entrepreneur in China, so now I can't speak bluntly."

"Which company is it?" the reporter from Nanjiang Province asked very cooperatively.

Lu Renkang looked at the reporter's badge and said with a smile: "Hehe, it's a coincidence, it's you who saved it. Let me sell the details, but the answer will come out soon, and the other entrepreneur and I will accept it. Interviews with friends from the media."

...

...

Lu Renkang's press conference after returning to China made headlines in major media and TV stations the next day.

Surprisingly, because the so-called 'secret recipe' was mentioned in the press conference, it dilutes the enthusiasm for the three gold medals in the track and field event.

The rise of the Lujiajun did not begin in this World Championship. As early as two years ago, the team led by Lu Renkang began to emerge in major domestic competitions, achieving good results and breaking various records continuously. The competition is just a continuation of good results and a breakthrough to the extreme, not a 'new' content.

From the perspective of publicity, the emergence of the "secret recipe" is a new explosion point, and this explosion point is to bring together the excitement of the Lu family army's good results for so many years, and to focus on the explosion through the secret recipe.

After the news was broadcast, the media all over the country were discussing, what kind of magic drug was Lu Jiajun taking? What exactly does this miracle drug do? Can it improve the physical fitness of all the people?

Some even more radical media have invited some so-called real or fake medical experts to discuss the possibility of 'human modification'.

There are too many real and fake things these days. With the opening up, foreign films have entered China. The so-called "class soldiers", "humans", "human weapons" and other sci-fi things have a great market in China.

In doing business, there are only things you can't think of, but you can't do it. There are also some trends in this area when you do research. I don't dare to say whether there is a rigorous argument or not. Anyway, it is always right to make a bold guess.

It was lively on TV, and people were talking about it.

Still the same sentence, with the economic development, the common people have eaten their stomachs, and their attention to their own health has begun to rise. In addition, in the past few years, all kinds of propaganda have been boasted, and what health products, qigong, etc. are unreliable. methods are being pursued.

Compared with illusory qigong, health products are obviously more visible and tangible.

From the point of view of efficacy, no matter how powerful a health care product is, if it dies, it will "extend ten years of life".

As for qigong, if you practice it well, you can become a real person, communicate with the universe, treat all kinds of diseases, live forever, and be at the level of a person thousands of miles away.

But the problem is that to practice qigong, you have to have talent. According to the words of a qigong master, you can only feel it if you believe in it and you have the aptitude.

If there is a spiritual stone formation that tests talent in later generations of online novels, you can see the qualifications by holding it, then it is easy to handle, but unfortunately this thing has not been blown out, and most people are out of reach for qigong.

Health products are different, although the effect is almost, but as long as you are willing to spend money, you can buy it.

Qigong is what it is like to practice it to the extreme. No one dares to say that they have actually seen it. It is hard to say how the fire in Daxing'anling was extinguished. But the efficacy of health care products is real, TV commercials Those seriously ill patients, old men and women in their 70s and 80s, who have taken health care products, they are called alive and well!

what, fake? deceitful? !

Don't you bully me for not studying enough, advertisements deceive people, old Chinese medicine doctors can deceive people, experts can deceive people?

Can World Championship referees lie?

No way, the Lu family army ate this stuff, and even the black people couldn't beat them, just run around for a while, and the world champion will be won. This is not mixed with any water, right?

What? You said it was the result of the hard training of other athletes?

Pull it down!

In this way, our national track and field athletes used to train just to play? Athletes in other sports don't work hard, conscientiously, and diligently? Is the Lu family army training hard?

Can't tell?

How can people keep breaking world records if they can win the championship?

What? Are they taking banned drugs? !

Delete it with a slap, what do you say? For foreigners to win the championship, it is a matter of course that they are in good health, while for Chinese people to win the championship is to take banned drugs? Look at your smug face! I want to say that the Lujia Army has a stimulant, and they gave all the Chinese people a stimulant!

Liang Yifei spent a lot of money at the beginning, but now the effect is clearly highlighted. What Lu Renkang said, let him do the endorsement of health care products, the effect is unparalleled, and the popularity may not be comparable to the investment of several first-line health care product companies for several years. The propaganda effect of the accumulation of heavy sums of money, but in terms of credibility, it reached its peak overnight.

Just like the advertising idea that Liang Yifei gave to the cannery, Lu Renkang's sales at the press conference immediately aroused everyone's curiosity. Now the biggest question of the people and the media is this magical health care product. , what is it? !

Fortunately, this kind of doubt didn't last long -- people are forgetful, and new things come out every day.

On the night of the Mid-Autumn Festival, a very strange "thing" appeared in the prime time period of twelve TV stations in five provinces across the country.

It's called 'strange stuff' because the show is neither news nor commercial.

Take Nanjiang Province as an example, at 7:50 p.m. that night, the provincial TV station was about to play the recently popular court romance drama "The Queen of the Big Yu'er". It's all pain, it's all pain, waiting, waiting, it's all a dream" seems to still echo in the audience's ears, and suddenly, as usual, a simple advertisement is inserted before the main drama.

It said it was an advertisement, but it didn't promote anything, and it looked different from all the previous advertisements.

Lu Renkang, the military coach of the Lu family who had just returned from his honor, sat in the middle of a row of doctors in white coats, facing the media as if he was giving a lecture, and speaking seriously.

The time is not long, only twenty-five seconds, but these twenty-five seconds are enough, and it is divided into three parts.

The first part reveals the doubts that have been in the minds of the people and the media across the country in the past few days.

Lu Jiajun can achieve good results because he took Lu Renkang's exclusive secret recipe, Chinese soft-shelled turtle essence.

The formula of Chinese soft-shelled turtle was transferred to Huaqiang Company in Nanjiang Province for one million yuan and will be put into mass production soon.

In the second part, Lu Jiajun's athletes who won the gold medal this time showed up one after another and were interviewed. Three people, each of them said a word very quickly.

"After taking the Chinese Turtle Essence, I feel significantly more energetic..."

"The injury in training recovered quickly, and the body regeneration ability is very strong..."

"Immunity has been significantly improved..."

In the last part, the camera returns to Lu Renkang's face.

A secret recipe transfer ceremony will be held at the People's Bank of China Sub-branch in Binhai City, Nanjiang Province on a certain day after the Mid-Autumn Festival. Welcome media friends to come!

After the advertisement, into the main drama, Pan Yingzi played Da Yuer with a sad face, and appeared on the screen. The next level, Huang Taiji played by Liu Qingyun, put the future Shunzhi Emperor Fulin under house arrest and separated them from mother and son. Shizheng asks for help from Dorgon played by Er Dongsheng...

Originally, the audience was very disgusted with the advertisement inserted after the theme song~www.wuxiaspot.com~ It was hard to wait until the main drama, but this time, many people in front of the TV continued to discuss, but the advertisement just now.

What is Chinese Turtle Essence? What is the way to transfer the secret recipe? Why go to the People's Bank of China?

Almost at the same time, a number of media took the initiative to act. Before the episode was over, many front-line reporters received calls from their superiors, and they were preparing to conduct the next follow-up interview to report the so-called 'transfer ceremony'. '.

Cold news, money may not be given to you, hot events, do not need to spend money, do not need to invite, the media will take the initiative to gather up.

Suddenly, a large number of media from all over the country boarded the train to Binhai City, Nanjiang Province.

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