Rebirth of the Burning Era

There are two ways to publish a book, one is at your own expense, and the other is at public expense.

The publishing approval process is the same, but the source of funding is different. As the name suggests, self-funding means paying for the printing by yourself, and then paying a fee to the publishing house; public funding, not the state, but the publishing house.

Generally speaking, if you publish books at your own expense, the number of prints is very small, only a few hundred copies. In most cases, the author will have a good time and amuse himself; Yes, it is possible to print tens of thousands or hundreds of thousands of copies of the best-selling book.

For example, in the early 1990s, "Haizi Poems" was published in four editions in just over a year, and the total sales volume exceeded one million.

If Hai Zi was still alive, even though the share of publishing at public expense was relatively small, with this astonishing achievement, he would have become a millionaire just by taking royalties.

Exceptions are not ruled out. Maupassant originally published a book at his own expense, and only sold 400 copies in three years. Unexpectedly, it suddenly became popular overnight and became a world classic.

"Oh, I see, this is of course published at public expense." Liang Yifei nodded.

The main purpose of publishing a book is not to make money for the time being. The biggest difference between self-funded and public-funded is that in his opinion, it is still the initial sales channel. Publishers have the ability to put books in major bookstores in cities, provinces and even across the country, or at least they can put them on the books. A small group is testing the water, and the new era and himself obviously do not have this ability and energy at present.

Publishing a book, in the final analysis, is to promote the new era.

"That's good." "The deputy editor-in-chief Zheng raised his eyes and said, "In terms of the method of dividing, according to the usual practice, the royalty is 8% to 11%. What the publishing house means here is that it is a book, and you will be divided into 8% in the new era. Is this okay? "

The standards of the new era are there. Although I haven't read the manuscript, the publishers believe that it should be no problem to pass the review. Deputy Editor-in-Chief Zheng came today, mainly on behalf of the publishing house, to talk with Liang Yifei about the split.

"Is this too little?" Liu Jianshe said on the side, "Since it is 8%-11%, why give the lowest?"

"Because this is the first time for everyone to cooperate, publishing at public expense, we are at risk. Who knows how many copies we can sell in the end? Besides..." Deputy Editor Zheng raised his eyes and said seriously to Liang Yifei, "Boss Liang , you are a private enterprise after all, you know what I mean."

"What happened to the private enterprise?" Liu Jianshe said, "Besides, the new era is not about personal publishing, so you can't calculate it according to your personal royalties, right?"

"Old Liu, don't worry." Liang Yifei waved his hand, interrupted Liu Jianshe, and asked Deputy Editor Zheng, "How much are you going to print for the first edition?"

"Well, let's look at the manuscript first. Generally speaking, I estimate that it will be around 5,000 copies, which will be put on the local market first." Deputy Editor-in-Chief Zheng said.

"Five thousand volumes? So few?" Liu Jianshe asked.

"Printing at public expense, our publishing house is also at risk. If it weren't for the reputation of the new era and the selection of materials, corporate cooperation to publish books at public expense would not exceed 2,000 copies for the first time as usual. " said Deputy Editor-in-Chief Zheng.

"Deputy editor Zheng, can you see it this way?" Liang Yifei thought about it and said, "The first edition is counted as 5,000 copies, and I don't want a cent of royalties, but if the first edition sells well, then In the future, reprints..."

After a pause, he said, "At that time, the share can't be 8%. We can be regarded as a cooperation between the two parties and make half of the profit."

The first purpose of publishing a book in the new era is not to make money, but that doesn’t mean that Liang Yifei doesn’t want this profit at all. Five thousand copies, even 50,000 copies, or even 100,000 copies, this point of profit sharing in the publishing market is not in Liang Yifei’s sight, but In the future, how big the market will be for English tutoring materials?

It can be used as a peripheral industry, with fast money, low cost, and fame. You can modify it, modify it, modify it, and eat it all the time.

"That's impossible!" Deputy Editor Zheng shook his head without hesitation, and said, "There has never been such a high share. We have divided it with you. What will other companies do in the future? Besides, the sales channels belong to the publishing house, no Channel, no matter how good your book is, you can’t sell it!”

Liang Yifei smiled.

This is a bit tricky for the layman. The real bestsellers are recognized by the market, and there is no need to go through the channels of the publishing house.

But at present, there is some truth to it. After all, communication is not developed, and there are so many bookstores in the country. It is very inconvenient to contact back and forth. It takes a lot of time and energy, which will affect the speed of promotion in the new era.

"Four or six, I want four." Liang Yifei asked.

"no."

"Sanqi?" Liang Yifei said.

"This..." Deputy Editor Zheng hesitated for a while.

In fact, this can be considered. It is true that he can achieve this standard by cooperating with many units on best-selling books, but he cannot agree to Liang Yifei now.

Now, there is nothing yet, how can you promise?

"Well, after the New Year, send your manuscripts as soon as possible. The first edition is still calculated according to the 8% royalty. If the first edition sells well, we can continue to sit down and discuss. Do you think it will work?" Deputy Editor-in-Chief Zheng ask.

"Yes. We will deliver it within a week after Principal Gu returns." Liang Yifei nodded.

……

……

Deputy Editor-in-Chief Zheng was sent away, and Liu Jianshe chatted with Liang Yifei in private.

"What do you mean by fire? There's no standard. If it fires, but they say there's no fire and won't pay more, what should I do?" Liu Jianshe said.

Liang Yifei wasn't worried at all, and said, "Everyone knows whether it sells well or not. Don't worry, if it sells well, they will naturally be willing to talk. In other words, if they really do this, I'll change it. Publishing house, if you have money to make, you are afraid that you will not have a partner?"

"This is ~www.wuxiahere.com~ Liu Jianshe pondered, these businessmen sometimes look at problems directly, and they can hit the key at once.

Liu Jianshe said: "But what if it's not popular? A book has just been introduced to the society, even if it has your reputation in the new era, it will take a while."

Liang Yifei glanced at him and laughed: "Old Liu, you are more worried than me now."

"Of course! As soon as this world appears, don't tell me about you, even I will be turned into a soldier. You are too daring, I can't do it."

Liu Jianshe shook his head and said, "Hurry up and think of a way to either completely destroy it or get along peacefully. The two of you are fighting back and forth. As a little section chief in charge, I am worried all day long, for fear that something will happen. I can't explain it to you!"

"Can't explain it?" Liang Yifei glanced at Liu Jianshe and said lightly, "Old Liu, it's not that I told you that I can't explain it, it's because your official is too young!"

The relationship between Liu Jianshe and Liang Yifei has long ceased to be the stage where Liu Jianshe was an official in the big cosmos box, and it can already be joked.

Listening to Liang Yifei's words, Liu Jianshe helplessly spread his hands: "I just want to make progress, not relying on you to give me political achievements! When Principal Gu returns, you should hurry up and publish the book. If it sells well, it will be regarded as a privately run by our department. A major achievement in teaching career!"

"That's fine. Maybe after two years, Director Shen will retire. You can take over from him." Liang Yifei said casually.

Liu Jianshe was stunned for a moment, followed closely, and smiled "hahaha" very casually.

Liang Yifei said lightly: "In the past, I could give other people an idea immediately, but I don't have to worry about my own business? Don't worry, if you don't say it, I will find a way to make the new era books occupy the market as soon as possible."