Rebirth of the Tech Madman

"Computers have worked hard for the traditional task of data processing for decades. Perhaps it has been tired of this old-fashioned work, so it is now looking for innovation, and networking and communication are a choice that represents the future. [Please read the latest chapter of this book. To 800](.')--"

In order to support his own views, Tang Huan naturally wanted to cite some examples.

For example, some word processing software has begun to provide email-related functions, as well as the ascendant bbs, and the word network game mud which is still in the trial stage.

In these areas, companies under Tang Huan's name are actively participating, and he is naturally extraordinarily correct when he speaks.

Listening to Tang Huan's analysis of the significance of the road to the video game industry, Ray Kassar, Atari CEO, sitting in the audience, couldn't help thinking.

Even if they belong to rivals with poor relations, he still has to sincerely admire that ea is indeed leading the way in the technical field. No wonder it can outperform the second-ranked Atari so much in performance.

As soon as he thought of this, Ray Casa started to lose his mind, recalling the previous Warner meeting, a series of ‘radical’ plans made by the boss-Steve Rose for Atari.

Since Atari lost the lawsuit with Activision, the development of the Atari 2600 platform video game became justified. In the future, Atari will have to face competition from both inside and outside.

So Warner first requested that Atari must launch the next generation of video game consoles as quickly as possible, and it is not compatible with the existing Atari 2600, so as not to make wedding dresses for these third-party game manufacturers.

For a long time, Warner's management in New York has been heavily interfering in Atari's operations. Ray Casa is naturally dissatisfied with this, but is unable to fight.

Like this request for the successor of the Atari 2600, Ray Casa felt a little improper.

The incompatibility of old products, externally, of course, these third-party game manufacturers can be excluded from Activision and enjoy exclusive benefits. But internally, it also increased the difficulty of work.

If the new product does not have a matching game, it is a mirror "flower", and the user can only buy it as a decoration. Whether it is porting existing games or developing new games, the workload cannot be underestimated.

Now that the development of games by third-party manufacturers has been legalized, don't recognize the reality so, let's take a look. Can you cooperate with these miscellaneous troops and share benefits?

But the arm can't twist the big ‘leg’, and Warner simply refuses to take Ray Casa’s suggestion.

Under such ‘force’ pressure, Ray Casa had to find the successor of the Atari 2600, the Atari 5200, that is, the Atari 400/800, a redesigned personal computer.

In fact, the current Atari 5200 almost only exists in pieces.

Although the internal hardware of the two is the same, only the software and input devices need to be re-matched, but the transformation of the personal computer Atari 400/800 will still take some time.

This is completely because Ray Casa is ‘forced’ in a hurry. An emergency method had to be taken.

But one thing is too ironic. The Atari 400/800 was originally designed for game consoles. It was only because of the hot personal computer market that it was changed to a personal computer, and now it has returned to game consoles. Read the full text of the latest chapters [Fast update, refreshing website pages, few advertisements, I like this kind of website the most, it must be praised]

It seems like an ominous omen to make changes in the day and night, and at a loss as to what to do.

In addition to catching up on the Atari 2600 successor, Warner also gave Atari a 60% increase in performance.

When Ray Casa saw this number, his scalp was a little numb. In order to achieve this goal, Atari must desperately dump Atari 2600 and game cassettes to the market.

Steve Rose said confidently, "Look at ea. Following the summer craze, he launched the video game "007" and sold 1 million sets in one go. As you can see, How big is this market space? It can be said to be unlimited. What reason does Atari have to let ea dominate so much?"

Ray Casa knows that Steve Rose is jealous of the success of the resource collaboration between United States and ea, but until now, there is still no "flower" between Warner and Atari, and the boss is sitting on Baoshan. If you don't see the treasure, there is no upset. You still don't want to say something like "fishing in the wind", and the commander will do it.

Just in this way, regardless of the launch of Atari 5200. To develop as many new games as possible, we need to further enhance the strength of the game technical team.

However, the house leaks in the evening rain. Atari's most important technical veteran, allanal, the developer of the arcade game "", has recently left Atari.

His departure means that the technical team of Atari founder Nolan Bushnell's era has completely disappeared, and the impact is not negligible.

The reason for this situation, Ray Casa knows well, it is nothing more than his own iron-fisted policy that has provoked the dissatisfaction and resistance of these old employees.

Before taking over at Atari, Ray Casa served as the vice president of Burlington Industries, a textile company, and had considerable managerial qualifications.

At that time, Nolan Bushnell, the boss of Atari, even soaked in the bathtub for a meeting. This shows the company's level of chaos.

In 1978, Warner added 100 million US dollars of research and development funds to Atari 2600, the annual sales volume was only 800,000 units, so the headquarters arranged for Ray Casa to replace Nolan Bushnell.

After taking office, Ray Casa immediately launched a drastic transformation of Atari, recruiting management personnel with business school background in order to establish the order that a modern enterprise should have.

However, Ray Casa is not the founder of the company, so prestige cannot be compared with Nolan Bushnell, and Nolan Bushnell left the company he created as a victim of being squeezed out. As a result, he was in the process of reform. The old Atari employees of the environment naturally resisted, and even gave Ray Casa a the nickname of "the king of socks" and "the czar of wool".

After that, these people left one after another for reasons such as unsatisfactory treatment and unsatisfactory work. What's more, a Activision appeared to dig the corner of the old club.

For this result, Ray Casa has never regretted it.

In his opinion, if he did not bring order to Atari, how could it be in just a few years. Created a sales performance that grew from 78 million U.S. dollars to 900 million U.S. dollars.

If Atari 2600, which has added 100 million US dollars in research and development funds, does not make profits through marketing as soon as possible, how can it be ‘accounted’ to the board of directors.

If you really follow the requirements of those technological lunatics, continue to invest resources in research and development endlessly. Now Atari is probably bankrupt.

The **** decides the brain, and feels like he saved Atari out of the quagmire. Ray Casa, who has a lot of merit, has always dismissed the hatred and resistance of the old employees of Atari. Including the departure of heavyweights like Alan Alcorn.

But now the situation has changed. The plans formulated by the headquarters do not require ‘color’ technical staff, especially Activision’s technical ‘precision’ that can produce games that are popular in the market.

It seems that we have to find some old employees who are really good, or go to other companies to dig out some people who have made great achievements.

Ray Casa, who was doing various calculations quickly in his head, was drawn back to the real world by a burst of warm applause.

He raised his hand and saw that Tang Huan had already finished speaking.

"Oops. I was distracted just now, maybe I missed some useful information." Ray Casa couldn't help but feel a little upset.

After thinking for a while, Lei Casa got up and went to the archives set by the dex organizing committee and asked, "Do you have Tang Huan's speech here?"

After searching on the computer, the staff gave an affirmative answer.

While waiting for the manuscript to be printed, Ray Kassa noticed that almost all office equipment here from computers to printers, fax machines, etc. carry the logo of Fangyuan Computer.

It is incredible that Tang Huan not only leads the field of video games, but also has an extraordinary dominance in the personal computer industry.

Atari has also set foot in these two areas. But it's far from the height of others.

Lei Casa, who was deeply moved, walked to the exhibition area after getting the printout he wanted.

Because of the boom in video games. dex has specially opened up a special area for this field, and many game manufacturers have used this opportunity to showcase their new products, until it is simply a sample, in an attempt to ‘find’ the market’s feedback.

Although Atari also has newly developed works, the progress is often too far away from the time when the dex is held. Unable to make the most of this opportunity for display

On the contrary, ea can step on the drum every time, and can always bring the marketing role of the dex platform into full play.

Like this time, ea showed a new type of game on dex-fighting games, and provided a trial version of "Street Fighter", and the official release date is next month's Christmas.

This year's peak sales season is about to break his blood. Ray Casa sighed secretly.

In the entire game area, ea not only occupies the best and largest position, but also has the most audience.

Judging from intuition, the innovative fighting game "Street Fighter" must be another work that kills all quarters. So Ray Casa paid special attention to it, and even tried it if he had the opportunity. Not possible.

However, after seeing the magnificent queue, Ray Casa gave up this unrealistic idea.

Fortunately, although you can only watch from a distance and cannot play near, gathering intelligence is enough.

The demo version of "Street Fighter" only provides three confrontation roles-Western boxers, Japanese ninjas, and national monks.

Judging from the image and sound alone, Ray Casa can be sure that this game can only be run on the Cassidy Arcade, which is a platform that can be perverted and powerful.

In the blast of music, that kind of punching sensation of "meat", even a sophisticated professional manager like Ray Casa has a layer of "goose" skin bumps.

After realizing his gaffe, Ray Casa felt a little embarrassed, and immediately realized, "Competing with such a strong opponent, it seems that there is no other way but to win by quantity."

Thinking of this, Ray Casa’s face showed a malicious sneer, “Since Atari is ready to launch the next-generation game console Atari 5200, what can I miss for the Atari 2600 platform? Yes, start the operation of Jiang Ze and Yu, let it shine in the end, maybe there is still hope of challenging ea's status."

After personally collecting information in front of the ea booth, Ray Casa decided to go to the personal computer exhibition area on a whim. The market performance of Atari 400/800 is fairly regular, and I don’t know what new developments other peers have.

As a result, Ray Casa met his colleague Don Esteli from ibm in front of Fangyuan Computer's booth.

...

El Lowo was very loyal, and in accordance with Don Esteli's wishes, he successfully lobbied a group of executives from the ibm headquarters to come to dex to take a closer look at the competitors.

But what they did not expect was that Fangyuan Computer announced in this dex that in addition to personal computers and peripherals, its product line has also added new products from low to high—personal workstations and network servers. , There are even supercomputers, and the new product that can be displayed on the spot is the personal workstation pw-2400 series.

When I suddenly saw the pw-2400, Don Esteli and El Lowo didn’t really understand the meaning of this product positioning.

What is the exact meaning of a personal workstation? Is it a top-level personal computer ~www.wuxiahere.com~ or a minicomputer?

...

Although Atari also has newly developed works, the progress is often too far away from the holding time of dex, and it is impossible to maximize the opportunity of this exhibition.

On the contrary, ea can step on the drum every time, and can always bring the marketing role of the dex platform into full play.

Like this time, ea showed a new type of game on dex-fighting games, and provided a trial version of "Street Fighter", and the official release date is next month's Christmas.

This year's peak sales season is about to break his blood. Ray Casa sighed secretly.

In the entire game area, ea not only occupies the best and largest position, but also has the most audience.

Judging from intuition, the innovative fighting game "Street Fighter" is definitely another work that kills all parties. So Lei

...()