Rebirth of the Tech Madman

John Kutcher has been paying attention to the expressions of Tang Huan and others. He found that Tang Huan was calm, but Charles Simeone and others showed disdain, and even talked about it unscrupulously, "Lisa Computer comes with it." The efficiency of the program’s operation is so unsatisfactory, wouldn’t it be even more pessimistic to develop programs on its platform.”

Hearing these harsh words, of course John Kutcher felt uncomfortable in his heart, but the other party was aiming, and he wanted to ask others, so he had to endure it.

However, John Kutcher also noticed that these subordinates brought by Tang Huan must be engaged in the development of graphical user interface systems.

Although the Lisa computer has obvious shortcomings, most people are amazed when they first see the graphical user interface function of the Lisa computer, which people like Charles Simeone point and point.

"The price of this system is not low, the memory capacity alone has reached 1mb." Tang Huan asked casually.

"The price has been set, $9,995." John Kutcher replied bitterly. He also felt that the price of Lisa computers was not very friendly.

Charles Simeone bluntly said: "The graphical user interface of Lisa Computer is not indispensable to the corporate market. They are more concerned about the complete set of software and hardware system solutions and how helpful the business is. In this respect, Sa Computer is almost equivalent to white paper, but individual users may be more interested in the graphical user interface of Lisa Computer, but its price of nearly 10,000 US dollars is enough to discourage many people. With this money, Users might as well buy a Fangyuan laptop, which is truly portable and has practical functions."

Tang Huan waved his hand. Stopped the talk of Charles Simeone and others, and said to the embarrassed John Kutcher: "In all fairness, Lisa Computer, as a pioneer in the field of graphical user interface, has done a very good job, but some aspects are indeed incomplete. . For example, flexibility."

Pointing to the monitor screen, Tang Huan continued: "You should anticipate the operating efficiency problems of the graphical user interface operating system. Therefore, a back-end solution should be to provide a coexisting environment as a buffer for contradictions. ."

"Does Philosopher do this?" John Kutcher, who listened modestly, couldn't help asking curiously.

Tang Huan smiled non-committal. "Also, the hardware architecture of Lisa Computer is not modular enough. It is not easy to reduce costs."

The two 525-inch floppy disk drives of Lisa Computer are combined with a 12-inch monitor. Spliced ​​on the right, with the main box on the top, it looks really compact, but the structure is really not as flexible as the way that the display of the Fangyuan computer is completely separated from the mainframe.

Tang Huan pointed to the two 525-inch floppy disk drives of Lisa Computer, and shook his head disapprovingly, "Apple still makes this product by itself, and it's not that there are no excellent external suppliers to choose from. I I heard that your floppy disk drive has a lot of problems now."

Apple's floppy disk drive series products are called. It used to play an important role in breaking the siege of Apple Computer in the market.

It must be admitted that it is indeed excellent, but it is not the only one. It has a large number of competitors of similar products in the market, and the initial situation is quite difficult.

Under Markkula's urging, Woz designed an exclusive floppy disk drive. With its excellent characteristics, it was a great success and greatly boosted sales.

that's all. Design and manufacture floppy disk drives by yourself, as a tradition. Continued by Apple.

The floppy disk drive designed by the project team is called; the floppy disk drive designed by the Lisa project team is called Cui Ji, which has the same name as the supermodel in the 1960s who was thin and beautiful. As the name suggests. The characteristics of this floppy disk drive can be imagined.

The problem with Apple's floppy disk drive lies in its stability. Even if you support a larger capacity, once the file data is lost, it doesn't make any sense.

Everything depends on the situation. For the current floppy disk drive, Apple does not have to hold it in its own hands. It is better for Apple to find a supplier with mature and reliable technology, or to further introduce technology and production than its own research and development, and Apple is not bad. This little money, a one-time investment is much more cost-effective than this kind of piecemeal prodigal.

Hearing dizzy, John Kutcher settled down and asked Tang Huan hopefully, "Does the philosopher still use software for Lisa computer developers?"

"Of course it's okay." Tang Huan nodded affirmatively, "but you have to understand that the development of graphical user interface software is more difficult, especially the interface information of Lisa computer, we need to start from scratch, and the development time At least it will take more than half a year."

"We have this psychological preparation, as long as Tang promises to cooperate." John Kutcher, who is almost superstitious of Philosopher's software development capabilities, can be regarded as embracing his thighs.

Now that Tang Huan has decided on the partnership, Charles Simeone and others naturally need to learn more about the internal structure of Lisa Computer.

Lisa Computer has two main user interface modes: the former provides users with a completed graphical user interface environment, and the latter is a text box-based program development environment, similar to the command line window in the original time and space system.

There is also a name called "77", derived from the seven applications it contains: and.

From the software functions of these word processing calculators, drawing and so on, it is not difficult to see that the Lisa project team used to ambitiously plan to wipe out all the applications, but now it has come to the sense that the market demand is not as simple as they thought.

After leaving Apple. Charles Simeone frowned and said: "I have seen it. The application programming interface of Lisa Computer is not as structured as our operating system, and it is not friendly at all. I am afraid that the development time is not easy to control."

"It doesn't matter, just treat it as a research colleague. After learning from experience and lessons, my real purpose is to take a fancy to the Lisa project team."

Tang Huan smiled faintly, "It is said that Steve Jobs will be launched in half a year, and even if there is a delay, it will not be more than a year. Therefore, John Couch is anxious to add weight to Lisa. Also resisted. I can't help the power of Steve Jobs' stumbling. At that time, the Lisa project team will inevitably fall apart."

"Lisa is a product developed by Apple with huge resources. Will Jobs avenge his personal revenge without looking at the overall situation?" Charles Simeone was a little suspicious.

"Of course not on the bright side, but just give it a kick secretly, Lisa Computer is enough. I am the same as John Kutcher. I also feel the hostility of Jobs to Lisa Computer. Just wait and see." Tang Huan Smiled sarcastically.

...

Soon after Tang Huan arranged Lisa's computer affairs, he was invited by Trip Hawkins to ea for a meeting.

The results of the 1981-1982 financial report have basically come out. The situation is so complicated that we must carefully discuss how to deal with it.

Of course, Zheru's erp system will be applied vigorously by its own company. ea's global business, through floppy disk modems and telephone network communication satellites, is summarized level by level to the US headquarters, not just the annual report. Reports such as quarterly reports are also more responsive than their peers.

ea's annual operating income was close to US$4.1 billion, an increase of more than 40% over the previous year. Completed the predetermined goal.

Arranged according to the size of the contribution, the business is home electronic game consoles, arcades, personal computer games, and others.

The ranking is the same as last year, but we know that the growth rate of the home electronic game console business, which has been hot in North America, has slowed down significantly. This is the result of the positive stimulation of the early education function of game consoles and the global promotion in the second half of this year.

"In addition to the feedback from the grassroots. There is also news in the industry that the home electronic game console market seems to be unable to sell." Tripp Hawkins said with a complex expression. "Some people have analyzed that the impact of the cheap personal computers of Comorda Texas Instruments is too great, and some people think that the market may be saturated."

Although ea is ready to meet the industry's Great Depression. However, Tang Huan predicted that the home video game market in North America would inevitably collapse after a brutal expansion. Trip Hawkins was reluctant to actually appear. He really couldn't bear such a good market.

Tang Huan carefully looked at each item of data on the report and was relieved when he determined that only the home electronic game console business in North America had a declining trend.

"No matter how big the cake is, there will be a day after it is finished. You just want to open some." Tang Huan put down the report and rubbed his eyebrows.

"Last year, we rushed to release financial reports ahead of other peers. Do we do the same this year?" Tripp Hawkins asked after a wry smile.

"Try to postpone it as far as possible. It's best to wait for Warner Mattel to appear before we come on stage." Tang Huan pondered for a moment. "I believe that other companies in the industry will definitely have a tougher life. Since the market is not good, then Dwarf Liba is the big one, who has the smallest drop."

"That must be interesting." Trip Hawkins laughed knowingly. "Investors see that Mattel, who is ranked second at Atari and third, will not work anymore. Naturally, they will be lenient to us who are ranked first. Some, maybe there will be unexpected surprises because of the lack of pessimism as you imagined."

"I hope it's an unexpected surprise." Tang Huan nodded, then turned to ask: "Atari develops the "et Alien" video game, what is the situation now?"

"I don't know, Atari is guarded strictly, no relevant news has come out." Tripp Hawkins was a little uneasy when asked, "Will this be a variable?"

"Then you have to look at Atari's current technical strength." Tang Huan spread his hands, and no matter how good a trick is, God's cooperation must be relied on.

...

Announcement of financial reports is a mandatory task for listed companies, and no one can rely on it.

Tang Huan is pondering that the global gaming center will inevitably move to Japan, and Mattel is the first to announce its own financial report. Among them, the growth rate of the home electronic game console business is very unsatisfactory.

Mattel, ranked third in the industry, is far from the second-ranked Atari, not to mention the comparison with the first-ranked ea.

Therefore, although Mattel’s performance disappointed investors, the impact was also very limited.

When Warner announced its financial report, the situation was different. Among them, Atari's annual operating income was just over 1.3 billion U.S. dollars, an increase of more than 40% compared to the previous year.

This result immediately stabbed the hornet's nest. You know, last year Atari vigorously predicted 60%, or even higher.

The words are still in my ears, Atari did not complete the task, so Warner's stock price immediately fell.

Seeing that someone had already passed by, ea took out the financial report calmly. It was also a growth rate of more than 40%, which disappointed investors, but it was in line with its own forecast. Did not speak big words like Atari.

While Wall Street was discussing how the top three players in the home video game industry were a little sluggish, Atari suddenly experienced an earthquake. CEO Recassa was investigated by the U.S. Securities and Exchange Commission. The reason was that on the eve of Warner’s earnings report, Rekasa sold 5,000 Warner shares, suspected of insider trading.

Since being targeted by the emperor of the US Securities and Exchange Commission ~www.wuxiaspot.com~ Rekasa had to take the blame and resign and lost the position of CEO of Atari.

Hearing this news, Tang Huan was very different. Rekasana is a senior manager with decades of experience in the workplace. How could he make such a low-level mistake. Could it be said that Atari has been so unbearable that he has lost his confidence?

To say that Atari’s biggest failure this year is the Atari 5200 it launched. In the case of incompatibility with Atari 2600, the game development progress of this platform is extremely backward, and there is no support for the new hardware platform. The trump card game was instantly compared to another game console released at the same time.

But this is not enough to make a veteran in the workplace be so fascinated. Tang Huan, who is very puzzled, doesn't have to mention more doubts in his heart.

The accidental fall of Recassa caused chaos at Warner's headquarters in New York, and he quickly searched for a new CEO of Atari, but at a time, it was so easy to find a suitable candidate.

Ever since, the leaderless Atari once again dragged down Warner's share price, and I don't know what Steve Ross was like. To be continued

...()