Rebirth of the Tech Madman

...

When Tang Huan had dealt with the gang of reporters who seemed to have been beaten up, he walked into the banquet hall while muttering in his heart, "It seems that the most troublesome part of the aftermath of the three-generation Fangyuan personal computer quality door is the public relations. ","

"Tang, you stayed here in London to entertain us, so you won't delay the time to rush back to the United States to fight the fire?" Charles asked with concern.

"There is no need. As a listed company, Fangyuan Computer Co., Ltd. is very formal in management and has its own process for such problems."

Tang Huan waved his hand indifferently, grabbed a glass of beer from the waiter, drank it bravely, and then smiled: "I was really thirsty after saying so much to the reporter just now."

After the applause, Charles Cadogan, the Viscount of Chelsea, gave an interesting anecdote, "Recently, the metropolis in the beverage industry intends to acquire Guinness, but I did not expect to be disturbed by a bunch of Harvard Business School students. It seems to be one of them. In return, Guinness sold its subsidiary Guinness Premium Co., Ltd. to the other’s holding company, which caused many people to laugh at how Guinness’s strength was so strong. As a result, Guinness very seriously argued that the Guinness World Records would not change its name. Moreover, more professional operations can be obtained. The two parties are purely strategic cooperation. Talking about strategic cooperation with a bunch of kiddies is really surprising!"

Tang Huan smiled playfully, feeling a little speechless in his heart. This girl Zhuang Menghua is really a new born calf who is not afraid of tigers. In fact, her original intention is only to obtain the operating authorization in the Asian region. She really swallowed the other party with a big mouth. It can only be said that the capital market is full of junk bonds. It's crazy, leveraged buyouts and other concepts such as small and broad concepts can be cleverly used to fake tigers.

"Tang, I hope Fangyuan PC can solve the current quality problems as soon as possible. After all, your products are in the education and commercial fields in the UK. They occupy a large share." Finally, Charles seriously suggested.

"His Royal Highness, rest assured, this problem only exists in the latest generation of Fangyuan personal computer products, and the impact on existing users in the UK is minimal." Tang Huan nodded and agreed.

...

After socializing here in the UK, Tang Huan went to Milan, Italy to visit the Queen of the Ship.

Christina, who had been looking forward to having a daughter, finally got her wish and was happy again, and her diligent plan to create a man came to fruition again.

Tang Huan said with concern: "After Milan returned to the Serie A, it is even more involved. You need to find a dark-bellied character as the general manager of the club to deal with the complicated local situation in Italy to share the work pressure. "

"Milan isn't worth much anyway, just casual." Christina, whose attention has clearly shifted to her stomach, replied lazily.

"It's not worth a lot of money!" Tang Huan was speechless for a while, saying that your prodigal problems should not be passed on to the next generation.

At this time, the problem of the three generations of Fangyuan personal computers has been determined. Quality defects appeared in two places-the circuit board components of the display and the graphics card had some degree of substandard.

It can be said that the technical aftermath is much easier than expected, but Tang Huan frowned. The video module of Gein's upcoming second-generation Xiaobawang game console also uses components from the same source.

Seeing this scene, Tang Huan couldn't help being a little annoyed. He got on the No. 1 Silicon Valley and went straight to Baodao Xingshi to inquire.

...

Kyoto, Japan. Nintendo headquarters, President Hiroshi Yamauchi is holding an emergency meeting.

His son-in-law. Arakawa Minoru, the head of Nintendo of America, has just received news that Nintendo and Atari's cooperation negotiations on agency in the North American market have finally come to an end.

The other party has completely lost confidence in the North American home video game console market and abandoned the introduction of Nintendo's latest home video game console; puter, and even plans to follow the example of ea and Mattel and officially sell its own Atari 2600 to Japan.

For this result. Yamauchi was very disappointed, but he did not exceed expectations too much. After all, the depression of the North American home video game console market is obvious to all.

"Unexpectedly, the confidence of the industry has collapsed to such an extent." Yamauchi Hiroshi shook his head disapprovingly.

"In recent months, ea CEO Tripp Hawkins frequently shuttled between the United States and Japan, repeatedly showing consumers and game developers the latest second-generation Cassidy game console. This also explains in disguise. .Ea is likely to have also lost confidence in the North American home video game console market, and this has shifted the focus of the market to Japan.” Yokoi Junpei reminded.

"The release of the second-generation Cassidy game console is imminent, and we will have to wait until the end of June at the earliest to be ready for release. It is getting more and more troublesome. I can't think that Japan has suddenly become the forefront of market competition." Hiroshi Yamauchi wrinkled. Brow thinking hard about countermeasures.

You know, in his plan, there is no direct confrontation with ea, the world's largest video game manufacturer.

Yamauchi Hiroshi has his own way of operating. By observing the success of Atari 2600 and Cassidy game consoles in the market, he decided to develop a new home TV game console-the hardware platform is better than Cassidy game consoles. The price is lower than the Atari 2600, and the profit comes from the game software running on this new platform.

It can be said that this routine of Yamanei Hiroshi almost encompasses all the essence of the operation of home video game consoles.

In the original time and space, in order to promote itself, Microsoft spent billions of dollars in the early stage. When it was a big success, it only used success or failure to judge the hero's capital market, and it has long forgotten this dark history.

To this end, Yamauchi’s instructions to the head of the R&D team Masashita Uemura were: "Develop a pure home game console that other manufacturers cannot imitate for at least one year!"

This "imitation" implies two levels of meaning; one is technology, and the other is price.

There is no doubt that the development of a game console platform that is better than the Cassidy game console has no technical difficulty for the Japanese who are best at summarizing and copying.

With the strong support of Mitsubishi, the team of Masazhi Uemura can be said to have completed this research and development task very smoothly.

Although the cpu used is based on; 6502 Ricoh 2a03 microprocessor, and Atari 2600, Xiaobawang game consoles are both eight-bit electronic game consoles. But the capacity of the main memory and display memory have reached 8kb and 4kb respectively, plus various aspects of targeted optimization. It can almost be said to be the best design implementation among the current eight-bit electronic game consoles.

However, technology is not an absolute determinant to prevent "imitation". Maybe ea, with a deep back, can come up with a better similar product in a flash.

Yamanei Hiroshi focused on preventing peers from "imitation" on the cost factor, and his idea was almost crazy. That is, it was sold for 10,000 yen, but it soon proved impossible in the research and development stage.

Gein only used a ppu to assist in graphics processing, and the unit price reached 2,800 yen.

The ambitious Yamauchi Puu had to run around non-stop, and personally came forward to negotiate with the manufacturer of ppu, Ricoh, had a fudge on the spot, and promised the other party that 3 million game consoles were sold within two years, and then the ppu The unit price was lowered to below 2,000 yen.

After this effort. Yamauchi thought that he had relaxed the bottom line of the expected price-15,000 yen, which should be realized, but the evaluation results given by his subordinates slapped him severely. If it is sold at this price, it is estimated that Nintendo will close its doors in a year.

The helpless Yamauchi Puu had to take back what he had said again. After repeated research, he set the price at 19,800 US dollars.

Although compared to the original idea of ​​10,000 yen. This result has almost doubled, but what makes Yamauchi feel a little relieved. It is still nearly a third cheaper than the Cassidy game console sold in Japan.

Obviously, in terms of performance and price, it has achieved a complete victory over the Xiaobawang game console. As for other similar products, it is generally vulnerable.

But when Nintendo was working hard to prepare the product release, ea CEO Tripp Hawkins. He took the second-generation Xiaobawang game console in person and went to Japan to build momentum, which surprised Yamauchi Hiroshi.

The CPU of the second-generation Xiaobawang game console uses a customized 16-bit version, and the running speed reaches 6mhz. Such a strong power allows it to perfectly simulate and be compatible with a generation of Cassidy game consoles.

Just rely on this point of compatibility. It shows how strong ea's technical strength is. Other manufacturers, including Atari, can hardly make such a smooth product transition.

The other hardware indicators of the second-generation Xiaobawang game console are equally powerful, with 16kb main memory, 32kb video memory, support for 64 colors, 32kb audio memory, and support stereo.

ea Japan and Taidong organized intensive meetings to let hard-core players and developers learn about the new features of the second-generation Cassidy game console.

"Rich second generation" is enough to make people jealous, but in the end you still work so hard to let others mess with you.

Yamauchi Hiroshi was hit so hard that he screamed up to the sky, crying without tears.

Fortunately, his capable man Hiroshi Imanishi was very caring, and he quickly reminded in private: "It is said that the price of the second-generation Xiaobawang game console in the United States may be as high as 349 US dollars, so although its price in Japan has not been disclosed, it is absolutely amazing. It will not be lower than the current generation of Cassidy game consoles. Therefore, at least our price still has an absolute advantage. You don’t always think that consumers’ requirements for game consoles are not the most powerful in terms of hardware, but in terms of games. It’s the most fun. With so many people’s hard work, so good, it’s not without the power of a battle when facing the second-generation Xiaobawang game console."

Yamauchi, who calmed down, pondered carefully and found that it was indeed the case. Moreover, Nintendo has invested so many resources on it, it can be said that it has almost been driven to a dead end, and can only continue to rush forward without hesitation.

The atmosphere in the conference room was dull, and the happy secretary hurriedly delivered a newspaper, "President, the latest news from Tokyo, ea CEO Tripp Hawkins just stated that because the second-generation Xiaobawang The components of the video module of the game console may come from the same supplier as the third-generation Fangyuan personal computer that has quality problems. Therefore, the official release date of the product will be postponed to July."

Hiroshi Yamauchi quickly took the newspaper and looked at it carefully. Finally, a smile appeared on his face, "I didn't expect ea to be dragged down when he stepped on the door. It's God's help!"

"We can release the product as early as June 24 as early as possible." Reported by Imanishihiro, who is also inspiring.

"Then we will release it on this day." Hiroshi Yamauchi immediately made a final decision, and ordered Hiroshi Imanishi, "You come to the full-time publicity and promotion work."

Yamauchi gave an order, and Nintendo, who was full of expectations for this new product, started immediately, and almost all of its 800 employees devoted themselves to the intense preparations before the release.

Finally, on June 24th, Nintendo, ahead of ea and Taidong, released a long-planned new generation of home video game consoles with three games-Popeye, Five Eyes, and Sparrow ", the other six games will also be completed within this year.

Nintendo, which has a history of nearly a hundred years, really has a deep heritage. The first 100,000 units sold out soon. The Japanese stock market fully affirmed Nintendo's performance and responded with enthusiastic response, pushing its share price to the historical high of 6,300 yen per share.

...

Tokyo, the headquarters of Taidong Company and ea Japan Company, Tripp Hawkins read the report in his hand, and then looked at the station that had been dismantled by the engineer. He couldn't help but explode, "This is almost everywhere. It’s a super enhanced version for the Xiaobawang game console."

Shigeru Miyamoto scratched his head, "But it is still far inferior to the second-generation Cassidy game console."

"Nintendo has already taken the lead, and it is very popular in the market. We can only launch the second-generation Xiaobawang game console as soon as possible." Akio Nakanishi tentatively said: "Perhaps we should develop a more aggressive version for the second-generation Xiaobawang game console. As long as the price is defeated, we won’t have any rivals to care about."

Tripp Hawkins did not immediately express his position. He understood what Nakanishi Akio meant, and was nothing more than hurting people with this, just like the current Japanese-US semiconductor war.

But Tripp Hawkins does not have the power to make money at a loss. This matter requires the big boss Tang Huan to nod his head.

In fact, ~www.wuxiahere.com~Tripp Hawkins has frequently visited Japan recently, as long as it is to implement ea's newly released royalties system and win the support of the most extensive game developers for the second-generation Xiaobawang console.

Through the success and mistakes of the first generation of Xiaobawang game consoles, Tang Huan, Tripp Hawkins, and other ea executives have reached a consensus that game console developers will monopolize game software development alone as before, which is not conducive to the platform. Bigger.

Since third-party game developers are to be introduced sooner or later, then decisively cooperate with the release of the second-generation Xiaobawang game console, and organize and manage them in the form of a royalty system.

At present, strong companies including Activision in the United States, Namco, Hudson, Capcom and Konami in Japan have all joined this camp.

Only because of the impact of the quality of the third-generation Fangyuan personal computer, the release progress of the second-generation Xiaobawang game console happened unexpectedly. As a result, Nintendo took advantage of the loophole.

Listening to Nakanishi Akio's quotation and saying how common and feasible price wars are in Japan, Tripp Hawkins, who was in his heart, was finally tempted, and he decided to ask Tang Huan for advice. (To be continued.) u