Rebirth of the Tech Madman

I have to say that the two styles of keen to innovate and old-fashioned are too conflicted here at Apple. Even John Sculley, who has always supported Jobs the most, is also skeptical. ●.ww.●

The creative source of the commercial film "1984" is the novel "Nineteen Eighty Four". Its author, George Orwell, is a well-known British writer, journalist and social critic.

As a result of his early experience, George Orwell sympathized with the bottom of society, and his writing always paid attention to the life of the bottom of society.

His two masterpieces "Animal Farm" and "Nineteen Eighty Four" were written in 1944 and 1948 respectively. They can be regarded as the classic anti-totalitarian political satirical novels in the world literary world, and their influence has already exceeded the literary world.

The novel "Nineteen Eighty Four" tells a suffocating and terrifying imaginary future totalitarian society whose ultimate goal is the pursuit of power. Because it is regarded as dangerous and inflammatory, it is classified by many countries.

Words such as New Language, Big Brother, and Double Thoughts that George Orwell created in it are all included in the English dictionary; and the "Orwellianism" and "Ouwellism" derived from his name are included in the English dictionary. New words such as "Willian" have even become common vocabulary in everyday life.

This shows how great the influence of George Orwell and his works in English-speaking countries is.

There is no doubt that Jobs and the three creative staff of the advertising company found what they wanted from the novel "Nineteen Eighty Four", resonated with each other, and then had this unconventional advertisement with an unprecedented budget. $750,000.

In addition to making a lot of money, Jobs also carefully selected the director of the advertisement, and finally found Ridley Scott. ▼●◆▲

This person can be said to be famous after more than ten years in the original time and space, ""-"Gladiator", "b1a"-"Black Hawk Project", ""-"American Gang", ""-" "Prometheus", and ""-"The Martian" and so on. They are all his works.

At this stage, Ridley Scott's ability to attract commercial money is far less than Spielberg, but his performance is quite impressive. The sci-fi horror film "Alien" directed by him in 1979 had a shooting budget of only 10,000 U.S. dollars, but the box office exceeded 100 million U.S. dollars.

As a result, Ridley Scott gained the trust of the producers and immediately became the director of "b1aderunner"-"Blade Runner". The shooting budget reached ten thousand U.S. dollars.

It is worth mentioning that in the previous wave of Xiangjiang movies entering Hollywood, it was not only Zou Wenhuai who was ambitious, but Run Run Run also took the shot. He was the main investor in Blade Runner.

But the tragedy is that after the full release of "Blade Runner" in home theaters on June 25, 1982, the weekly box office was extremely disappointing, with only 6.15 million US dollars, and it was directly used by other science fiction films called "et aliens". Rolled into slag, the final gross box office was only ten thousand dollars.

It can be said. Shaw and Chow Wenhuai’s temptation to Hollywood this time was a feud. After all, after these dollars are converted into Hong Kong dollars, they may be enough for the budget for a year of filming in Xiangjiang, or they would have to vomit blood. The two would not feel unpredictable and compromising on Tang Huan, who was so fluent in Hollywood, and then compromised in every possible way.

Although "Blade Runner" failed at the box office, the audience generally did not buy it. However, its profound content has had a huge impact, and it belongs to another typical example of various interpretations and altars of the Internet era in the original time and space.

The film directed by Ridley Scott has the same dystopia as the content of the novel "Nineteen Eighty Four". ▲●

Jobs was fancy Ridley Scott's point. And Ridley Scott did not disappoint Jobs.

In order to achieve the best effect, Ridley Scott hired dozens of real bald heads to shoot, and the heroine played by a female discus thrower.

In the end, the costly commercial "1984" was filmed in London.

But it has received a lot of bad reviews in Apple's senior management. So that most people think that this is the worst commercial that they have ever seen

After Markkula stayed for a while, the first sentence he said was, "Who would like to find another advertising company?"

Seeing this, the executive officer John Sculley became more and more confident, and even if the company let the company sell off the two-level bowls that had already been bought, the advertising period of length and seconds respectively, Jobs was very angry about this.

At this stage, the relationship between John Sculley and Jobs is so good that he doesn’t want to make the relationship between the two sides separated for this matter, so as a compromise, John Sculley decided to be in charge of marketing— —Bill Campbell came to consider what to do.

In fact, the company did not completely follow John Sculley’s instructions. They rebelled passively, that is, only sold the second advertising period, and the second advertising period did not go to buy at all. Home, Lee Crowe’s excuse was "unsellable."

The unknown Bill Campbell saw that this second advertising time was in his hands, so he bit his head and decided to give it a go and play the commercial "1984" on the Class Bowl. ■.ww.●

All kinds of muddy, finally let Jobs win in the chaos, it is simply the biggest feature of Apple at the moment, and Markkula can only say nothing.

...

Tang Huan thought for a while, and finally agreed to Markkula's invitation. At the same time, by the way, I met with the founder of Kang Mao Da, Jack Trammel, who failed in the struggle for corporate politics.

Putting down the phone, Tang Huan suddenly remembered something, so he contacted Mikhail Kogan and asked, "I remember, it seems that the Oakland Raiders entered the Class Bowl this year?"

"That's right." Mikhail Cogan laughed triumphantly. "Following the Vince Lambardi Cup in 1981, the Oakland Raiders have hopes of winning the Class Bowl this year against the Washington Redskins. Do you want to watch the game live?"

"Which stadium will it be held?" Tang Huanxing asked vigorously. Gein, the Oakland Raiders, really brought him a lot of surprises. Since it was acquired by himself, this is the second time he has appeared in the Class Bowl. As if with the San Francisco 49ers, they became the duo of the San Francisco Bay Area.

"Tampa Stadium, in Tampa on the west coast of Florida." Mikhail Cogan added specially, "It's winter on your side, and the weather here is very comfortable."

"It's not intentionally passed, it's too far. I'm going to orbit most of the earth, I'd better watch live TV in San Francisco." Tang Huan smiled and declined.

...

On January 22, 1984, the National Football League 1983 Season Finals-the 18th Class Bowl, was held at Tampa Stadium in Tampa. The opponents were the American League Champion Oakland Raiders and the National League Champion Washington Redskins. The audience exceeded 10,000.

Tang Huan invited Jack Trammel to watch the game together. .ww.●

When the third quarter just started, the dominant Oakland Raiders bottomed out.

However, the TV did not rebroadcast this scored screen in real time. On the contrary, the screen suddenly went black strangely for two seconds. Then it turns into a metallic gray commercial film. The indifferent industrial environment background it renders makes people involuntarily think of the dystopian atmosphere of "Blade Runner", which looks a bit like a scene in a science fiction movie.

A team of bald heads marched on creepy music, while "Big Brother" was making a controlling speech on the big screen.

At the same time, a young woman wearing a pure white vest with a Macintosh computer printed on it and carrying a hammer in her hand ran in the pursuit of the Orwellian thought police.

When this team sits down. While listening to the speech of "Big Brother" intoxicated, the woman ran to the big screen.

When "Big Brother" announced "We will win!", the heroine's hammer smashed the screen, and everything disappeared in a burst of light and smoke.

At the end of the ad. The narrator said calmly: "On January 24, Apple Computer will launch the Macintosh computer. You will understand why 1984 did not become "1984"."

Obviously, according to Jobs's analogy, the "big brother" in the commercial alluded to ibm, which rules the computer world, and Apple is similar to the heroine. It was the rebel who intended to defeat the world of "Big Brother".

Tang Huan laughed, "It is estimated that this advertisement that costs 750,000 US dollars has scared many people."

"As long as it can create a sensational effect, it is a good advertisement." Jack Trammel commented concisely and pointedly at the core place.

This is indeed the case. Apple’s unusual advertisement has attracted media attention. Even the Oakland Raiders defeated the Washington Redskins with a score of 38:9 and won the third level in history. The sharpness of the bowl champion has also eclipsed a lot.

That night, all major television networks and local television stations in the United States broadcast news about this advertisement, resulting in a viral marketing effect that only exists in the Internet age.

...

On January 24, 1984, the conference was held at the same time as Apple’s annual shareholder meeting in the Flint Auditorium of Dianza Community College, which can accommodate people.

Due to the sensational effect caused by the advertisements on the previous bowls, various media rushed in, plus a group of colleagues invited by Apple's Great Hero Post-including Tang Huan, Gates, Mitchell Kapoor, etc. Waiting for it, came to join in, and suddenly squeezed the Flint Auditorium.

Today Jobs was wearing a blue double-breasted suit jacket with a neat white shirt inside and a light green bow tie. It was obvious that he had spent a lot of time dressing up.

"This is the most important moment in my life," Jobstein said frankly while waiting for the event in the background, "I'm really nervous. You may be the only person who knows how I feel about this event."

John Sculley grabbed Jobs's hand, shook it for a moment, and finally whispered good luck.

With the blessing of good friends, Jobs took the stage as the chairman of Apple and announced the official start of the general meeting of shareholders.

In order to maintain his counterculture personal image, Jobs, the billionaire chairman, adopted a unique opening method, that is, by reading aloud the lyrics of Bob Dylan's song "Times Are Changing".

Then, John Sculley took the stage to report on Apple's revenue.

But with his boring speech, the audience became restless. After all, those who come here are looking forward to the cloth, not boring financial data.

In the end, John Sculley ended with a personally emotional sentence, "The most important thing for me in the past of Apple is to have the opportunity to develop a friendship with Steve Jobs."

John Sculley emphasized: "The tacit understanding between us is of great significance to me."

Tang Huan, who saw this scene in the audience, couldn't help but sigh to himself that John Sculley and Jobs are indeed getting along well now, but I am afraid that this friendship established by personal charm cannot stand the test of interest at all.

Soon, Jobs took the stage again, and the lights dimmed.

"In 1958, ibm missed the opportunity to acquire a fledgling company~www.wuxiahere.com~ This small company understood a new technology called xerography. Two years later, Xerox was born, and ibm regretted it. Too much."

In the laughter of the audience from time to time, Jobs counted a series of ibm's mistakes, and then changed his voice to speed up the rhythm and talked about the current situation.

"Ibm has always wanted to own everything. In the past few decades, it has ruled the entire computer world. Today, ibm also wants to dominate and control the future and has entered the field of personal computers."

"It is undeniable that Fangyuan Computer has broken through the ibm monopoly, allowing small and medium-sized enterprises and even some professionals to benefit from the convenience brought by microcomputer technology."

"But this is not enough. This revolution will be carried out more thoroughly, allowing personal computers to enter every family, so that everyone can tap their own potential through technology."

"We will not let ibm control the entire information age! The 1984 described by George Orwell will not come true either!" (To be continued.)

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