Rebirth of the Tech Madman

Chapter 620: Jobs' birthday party

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IBM wants to sell the Intel shares in its hands, although the action is quite hidden, but there is no impermeable wall in the world, and the news soon came out. +,

Fortunately, nothing happened. Observers generally believe that this move cannot be more normal. After all, Intel, a Silicon Valley semiconductor company, is deeply mired in the market quagmire caused by the Japan-US memory price war, and its prospects are worrying.

But it is precisely because of this well-known reason that ibm's plan to find a buyer to take over is not smooth.

First of all, Intel’s decline is obvious, and no one is willing to make a loss-making business, and there is a direct disagreement on the price;

Secondly, ibm requires one-time cutting to be completed, so that it can quietly improve its cash flow data at the fastest speed, thereby increasing the risk of the transaction.

This industry dynamic naturally shocked Tang Huan, and he speculated that ibm's move was not only for the purpose of stopping loss in investment, but also for the purpose of eliminating business crisis and whitewashing peace.

There is no doubt that this is a good opportunity for bargaining. Although under its own influence, Intel may not be as prosperous as it was in the original time and space, but just as ibm bought this part of the shares for strategic value, it has a layout of the microprocessors used in Fangyuan personal computers that cannot be ignored. effect.

However, Tang Huan was not eager to make an offer. The passive party was ibm. He was prepared to wait and see and suppress the psychological bottom line of the Blue Giant.

So, Tang Huan asked someone to stare at him, and at the same time he called the team working with Intel to find out the situation.

It must be pointed out that Intel’s existing microprocessor products. Even the latest intel80286. Not as good as Motorola's mc68000 series. This gap is determined from the most basic architectural design.

Intel also knows it, so as early as the 1970s, in its microprocessor product blueprint, the intel8086 family played a role as a spare tire, and inteliapx432 was the one with high hopes.

It is a pity that despite the joint efforts of Intel, Tang Huan, and Siemens, due to the current semiconductor level, inteliapx432's specific performance is still far from satisfactory. The actual performance even lags behind the intel80286 significantly, and has been sentenced to capital punishment in the second half of last year.

In fact, the inteliapx432 project failed, but it is not without value. Otherwise, Tang Huan would not participate as soon as he accepted the invitation.

Some of the core achievements of the inteliapx432 project are realized in the form of risc, and the product prospects are still very promising, especially in professional fields such as military.

But Intel desperately needs to make a profit now, how can it withstand such a huge burn. To engage in long-term research and development.

Therefore, everyone parted ways. Tang Huan and Siemens helped Intel deal with this mess, and then carried out follow-up research and development.

Naturally, on Intel's side, the intel8086 family, whose business performance has always been stable, has turned from a spare tire to a genuine brand, and the successor of intel80286, intel80386, has entered the intensive research and development process.

Seeing that Tang Huan’s floating-point arithmetic coprocessor for the mc68000 series of CPUs has been highly praised by the industry and users. In order to make the intel80386 project profitable as soon as possible, Intel did not bring in Tang Huan as it did its own research before. , Use his scheme.

In addition, for the popularity of Motorola mc68000 series CPUs in high-end personal computers, workstations and other products, Intel is jealous, but also very unconvinced. Naturally, it wants to regain its disadvantage on the 32-bit platform of the fourth-generation Fangyuan personal computer, and then I often asked Tang Huan about the design specifications, hoping to surpass the competitor mc68000 series in performance.

This is the catfish effect. Think about the original time and space, who is the first to introduce 64-bit technology to the x86 desktop processor, can understand the benefits of this microprocessor with two wings.

Tang Huan, who was happy to see it, did not hide it, and actively helped Intel's intel80386, which is being developed by Intel, to enter the fourth-generation Fangyuan personal computer system.

Generally speaking, the cooperation between the two parties is really getting closer.

After understanding the progress of the project, Tang Huan nodded slightly, saying that Intel has not lost its due value and is worth buying the 20% of ibm's shares.

After listening to the reports from his subordinates, Tang Huan called the Intel representative of Craig Barrett and Paul Otellini, and asked directly: "I just heard that ibm is going to throw Intel’s Stocks, what's the reaction within your company?"

"Of course I am very dissatisfied." The younger Paul Otellini answered first.

Intel has huge pressures from its Japanese counterparts, and there are fierce quarrels about whether the company's business will be transformed. It can be described as domestic and foreign difficulties, and the stock price has also weakened.

Now ibm suddenly has such an action to sell its stocks, which is simply adding fuel to the fire and making trouble.

In the previous cooperation process, ibm has always been a strong side, than-although almost never used it seriously; trying to prevent Intel's products from flowing to competitors such as Fangyuan Computer.

Although the constrained Intel was unhappy, it endured it because of its status as an industry leader and the importance of business cooperation.

The net result in exchange is that ibm is not optimistic about the value of Intel and wants to sell the stock in its hands. You know, Intel’s numerous employees hold the company’s stocks, and no one is happy when their wealth shrinks out of thin air.

Tang Huan nodded, saying in his heart that as long as Intel overcomes the current difficulties, it will definitely be separated from ibm in the future.

...

February 20th, the Lunar New Year, during this period of time. Tang Huan inevitably follows the tradition. I walked intensively with the Chinese circle.

this day. Tang Huanzheng gathered a lot of his little ones together and counted the red envelopes, playing happily, the butler sent an invitation card that read:

...

There is an old Indian proverb that says, "In the first 30 years of life, you develop habits; in the next 30 years, habits shape you."

Come and celebrate my 30th birthday with me.

February 24

Steve Jobs.

...

Tang Huan collected the invitations and asked, "Who can tell me. When is the first day of the lunar calendar on the 24th of this month?"

As a result, only Zhao Yazhi’s twins, Jinying and Jinjie, had five fingers honestly; among the rest, the small one threw a paper airplane folded with an empty red envelope; the large one looked at protestingly. Tang Huan "searched" the New Year's money on the table.

"Small, you still have an opinion on me." Tang Huan laughed. "For Jinying and Jinjie to answer the question correctly, I will give you five dollars each."

...

To celebrate his 30th birthday, Jobs held a very formal but interesting party in the banquet hall of the St. Francis Hotel in San Francisco. The scale has reached 1,000 people.

It's not surprising that it is so lively, although Jobs is now a perverse temperament. It's not an exaggeration to say that he is a second-year second, but in the United States, a place where individuality is admired, he successfully portrayed himself as an idol and got to know many people.

On February 24th, Tang Huan, wearing a black tie and tennis shoes, came to the Saint Francis Hotel in accordance with somewhat inconspicuous dress recommendations, and sent a collector's edition record as a gift.

The guest arrangement in the banquet hall is also divided into circles.

For example, in addition to Apple's veteran group like Woz, Tang Huan and Microsoft's Gates, Lotus Software's Mitchell Kapoor and other IT celebrities sat together.

Compared with the favorable situation of the continuous expansion of the entire plate of personal computers, ibm has not been able to get the benefits of growth. Gates and Mitchell Kapor have obtained benefits, regardless of whether the original ibm-pc or compatible ibm-pc, Microsoft's operating system ms-dos and Lotus's electronic form lotus1-2-3 are all selling well.

In addition, Don Valentine was arranged to sit with other venture investors. During the recent period, he finally found a startup company without Tang Huan's blending in Silicon Valley-Cisco.

But only Tang Huan knows that the greatest significance of this company's existence is to avoid industry antitrust investigations.

What's interesting about this grand birthday party with celebrities gathering is that it embodies the artistic taste of Jobs, such as his love for music.

Originally, Jobs wanted to invite his idol Bob Dylan to sing, but the other party refused, and finally changed to ellafitzgerald-Ella Fitzgerald.

This lady is known as ladyella-Mrs. Ella, that is, firstladyofsong-the first lady of jazz. She is recognized as one of the most important jazz singers in this century, and it is enough to hold this scene.

Ella Fitzgerald, who can span three octaves, is known for its pure timbre, nearly perfect segmentation and pitch. Moreover, her scatsinging—onomatopoeia singing, especially shows the talent of improvisation like the sound of a trumpet.

On today's occasion, Ella Fitzgerald, accompanied by the San Francisco Symphony Orchestra, used her traditional repertoire to let everyone appreciate these musical talents.

Of course, Ella Fitzgera also performed live improvisations, such as adapting "thegirlfromipanema"-"Ipanema Girl" into "Cupertino Boy".

While listening, Tang Huan joked: "I am also a Cupertino guy."

The person next to him laughed, "It seems that I have to consider whether to move the company to Cupertino."

Ella Fitzgerald asked the audience to order songs, and Jobs ordered a few. Finally, she ended the performance with a slow-paced "Happy Birthday".

I have to say that the atmosphere of the birthday party is very beautiful, but Tang Huan still realized from the brief speeches of Jobs, John Scully and others that it has other purposes such as public relations.

The relationship between Jobs and John Sculley was once close enough to be mistaken for gay, but with the disagreement on Apple's management, that harmony has long ceased to exist.

In Jobs’s view, John Scully was still the manager of sugar water and didn’t understand the mac he designed; and John Scully was increasingly unable to understand Jobs’s near-extreme practices. Both computers and Coke were essentially both. It’s a commodity, and you have to find a way to sell it to make your financial statements look good, right?

This kind of communication between chickens and ducks, and not on the same channel, naturally inevitably leads to annoyance of seeing each other.

However, in order to reverse the current decline of Apple and under pressure from the board of directors, Jobs and John Scully had to try to ease the conflict and mend the relationship. This birthday party is a good opportunity.

This is an internal effect, and an external effect is to make up for the bad influence caused by Apple's advertising at the beginning of the year.

The dismal sales of macs made Steve Jobs hope that he would create a similar advertisement in 1985 to reawaken people’s interest in macs just as the mac’s 1984 advertisement aroused emotional resonance.

It's a pity that this ad called "lemmings"-"Lemmings", although the planning, production and other aspects are almost the same as "1984", but it is essentially different.

"1984" ends with a brave and optimistic tone, while "Lemming" is about a group of business managers dressed in dark suits and blindfolded, marching toward the cliff and toward death.

In other words, the story described in this advertisement is an insult to purchase ~www.wuxiaspot.com~ and even every business manager including Fangyuan Computer-you have no eyes and don't know the value of mac.

In fact, just thinking about the ad creative team that relied on unconventional innovation to create a sensational effect like "1984", this time even the target user group of mac was insulted, and it simply made Apple extinct from the personal computer industry.

Ordinary viewers have no response after seeing the "Lemming" advertisement, which is considered a good thing; while the industry, which has a greater voice, gives negative comments-Apple, I know that your kid likes to play with personality most. , Don't bring such a burying person!

Steve Jobs and John Sculley hospitalized guests from all directions at the birthday party, just to make up for the mistakes they made before.

Looking at the performance of these two people, Tang Huan shook his head secretly. Some things are unavoidable, but they have nothing to do with him. He has been worried about enough. For example, Fangyuan Computer Company, which is touted as the number one listed company by market value, is not without its own problems.

At the end of the banquet, after Tang Huan got in the car, the assistant hurriedly reported that there was another buyer who was also interested in the Intel shares that ibm was about to sell. (To be continued.) u

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