Rebirth of the Tech Madman

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After embracing the thigh of ib and becoming the appointed operating system supplier of ib-p, Microsoft's development path is not smooth.

First of all, this transaction is a one-time buyout. ib will not copy and pay Gates one by one according to its own personal computer shipments. Microsoft's real income comes from each ib-p pre-installed ba private, and ib- Unexpected ss licensing fees caused by the rise of p-compatible machines.

Secondly, ib has always hoped that Microsoft, a little thing, can honestly develop an operating system for itself, and don’t half-heartedly put resources on other software to carry out so-called development and growth; of course, Gates does not want his ambitions to be suppressed in this way. The conflicts between companies have never stopped.

In addition, competition from peers often makes Microsoft tired and embarrassed.

The first major enemy of life and death was the digital research company. Gary Kildare, a fellow Seattle fellow who had a close relationship with Gates earlier, believed that ib’s cooperation should belong to his own p/, and then launched the revenge-s The root is from p/, it is naturally difficult to technically match the p/-86 who wants to counterattack. If it weren't for Gary Kildare's poor market operations, he insisted on high prices, and the battle over the operating system on the ib-p platform would not be known.

If Digital Research Corporation and Gary Kildare are both old-timers in the industry, and Microsoft and Gates are close enemies for granted, the sudden emergence and sweep of Lotus Software, which was founded in 1982, is very interesting.

Microsoft's spreadsheet software uliplan was beaten up by s1-2-3, and its office software product line was completely continued by eel on Apple's a platform.

I have to say that Gates is a contender with luck. Even if he is at a disadvantage, as long as he resists and does not make low-level mistakes, his opponents will basically be dazzled by the temporary victory, and then they will lose their front teeth.

After Lu s1-2-3 was successful, he took advantage of the opportunity to expand its product line and entered the business workflow application software field with more stable and lucrative profits, thereby breaking the hardware platform barriers and colliding with the philosophers who had already been entrenched there.

Lu s1-2-3 uses her own name to promote her three major functions, namely spreadsheets, chart generation, and database management, but in fact the latter two are all decorations, and only spreadsheets are practical. Even so, Lu s1-2-3 was a smash hit by relying only on the function of the spreadsheet.

But when faced with philosophers, Mitchell Kapoor realized the lack of s1-2-3, so he decided to imitate philosophers and integrate various office software including spreadsheets, word processing, and databases. Developed its own Lotus application suite.

Sometimes creativity is not necessarily so valuable. Without strong execution, it is still a castle in the air.

Office application suite is not so easy to implement. First, it needs a unified architecture to realize the communication of various programs, and then involves software component interfaces such as pnenbjeel component object model in original time and space, nbjerequesbrkerarhieure general object request agent architecture, rba, etc. technology.

As a result, Lotus Software was caught in the quagmire of stagnant product research and development, and new products were not available for a long time, thus losing the momentum of previous rapid development, leaving software companies that have products on the ib-p platform long loose. Take a sigh of relief.

Although Mitchell Kapoor is the founder of Lotus Software, he does not have the status of Tang Huan to philosophers and Gates to Microsoft. He depends on the look of venture capital and is naturally responsible for ineffective management. So he and Jobs Similarly, quitting the company he founded, fortunately, when he left Lotus Software, he was much more respectable than Jobs.

Without the founder of Mitchell Kapoor, Lotus Software Corporation may be less technically brilliant, but the level of capital operation has increased. Through the acquisition of several companies, it has quickly enriched its thin product line.

Gates knows this, so he still dare not take Lotus Software lightly.

But just when he could barely be considered a sigh of relief, another aggressive software company brlan began to emerge and threatened Microsoft's position on the ib-p platform.

In this time and space, although brlan did not have the genius of Anders Heelsberg from the beginning, even without urbpasal low-price dumping to provide primitive capital accumulation, even the "urb" product naming right was invisibly deprived. Yes, but its founder, Philippekahn, Philip Kahn, also has the characteristics of a passionate, talented, and energetic entrepreneur.

Under the leadership of Philip Kahn, brlan launched a text editing software called private ekik. Once it was launched, it sold hundreds of thousands of copies worldwide, becoming a best-selling software, helping the company gain both fame and fortune, and in a highly competitive market. He got a firm foothold.

Compared with similar products, the main feature of private ekik is the integration of practical gadgets such as calendar, calculator, automatic dialing, a private i meter, etc.

For example, when programmers write assembly language code through private ekik, they can easily call a private i table query through a hot key, or the calculator can convert between binary, decimal and hexadecimal.

It stands to reason that the i industry has never lacked geniuses. Almost every month, there will be bright ideas, technologies, companies, and products. Private ekik is nothing more than a best-selling software. Ci still discovered the threat of brlan.

It turns out that private ekik can easily call out a variety of integrated practical gadgets through a hot key, and a technology called eday naeansayre private enprgra memory resident program, namely sr, is hidden.

The so-called sr, to be specific, is that the software using this technology will hide in a certain location of the memory after execution, and usually does not appear on the screen in the initial stage. However, the user can use a shortcut key to immediately call it out for use, and after finishing, use a shortcut key to hide it again.

With Tang Huan, sr is certainly not a new thing in the industry, but brlan is the first pioneer to successfully introduce this technology to the ib-p platform, which immediately caused a sensation.

You should know that after the launch of ib-p/a using the inel80286 microprocessor, the ib-p platform has the hardware foundation for multitasking, but Microsoft’s operating system ss is not capable of providing such support. Fangyuan got what he wanted on the PC platform.

However, after sr was transplanted to the ib-p platform, it created an illusion of multi-task execution for users, which became a big selling point, and other software developers followed suit, forming a sr software boom.

It is completely conceivable how many types of hotkeys can be combined with one rl key and other keys, which will soon be divided up by the sr programs that are suddenly spring breeze and thousands of trees blooming, resulting in hotkey conflicts.

More importantly, the memory management mechanism of ib-p and ss is not "relative coordinates", but "absolute coordinates". Space allocation is fixed by numbers, such as user programs below 640kb and system drivers above 640kb. Procedures, etc.

When the hordes of sr programs rush into this small space and scrambling for positions, conflicts of increasingly serious nature will definitely occur, giving the already unstable s-s a gorgeous excuse for crashing.

Seeing this chaos, as the pioneer of sr technology on the ib-p platform, Philip Kahn felt that his brlan should stand up and become the leader in order to formulate an sr specification that everyone abides by and make the sr program run better.

But when Philip Kahn raised his arms and shouted, when the expectation was gathered, he was brutally attacked by Microsoft.

Because of the formulation of the sr standard, it will touch the lower-level iner milk perable interrupt vector table i of the ib-p platform, which is equivalent to a one-dimensional array storing 256 interrupt service routine entry addresses.

To a certain extent, s-s is to package the interrupt vector table with portability and practicality as the ultimate goal. The importance of the interrupt vector table is self-evident.

Now, Philip Kahn suddenly jumped out, bluffing to move the interrupt vector table, and Gates suddenly blasted out what Brlan wanted to do, did he want to replace Microsoft?

In order to stop Brlan's ambitious plan, Gates once again used the same trick used to deal with the challenger i private during the battle for the graphical user interface of the ib-p platform.

He declared: Microsoft will soon launch a new version of s-s, providing a new mechanism similar to sr.

The effect of this smoke bomb is really obvious, the sr application is cooling down quickly, and the attitude of third-party software developers tends to be conservative, and the sr standard of brlan has also been neglected and there is little interest.

In the end, the result of this sr craze was nothing but an anticlimax.

After all, the true energy of sr is still quite limited, so it's not wrong to be so short-lived.

However, Microsoft and brlan have forged a hatred, and the focus of the recent struggle has shifted to the field of programming tools for the ib-p platform.

In addition to ba private, Microsoft also has, frran, and chapter on the product line, which were also part of the original ib order.

Philip Kahn was very discerning. He bought ba and programming tools from outside brlan, packaged them, and launched them under the names of brlanba and brlan, which was a great success. Especially the latter is extremely popular.

In this operation process, Philip Kahn's brilliance was once again reflected. He has acted as a rule challenger in software licensing, allowing users to have multiple copies, as long as only one copy is run at the same time, which makes the software license agreement extremely simple and clear.

Programmers are often full of personalities. They hate software license agreements that are complicated and full of legal provisions. It would be troublesome to glance at them more often, but brlan's cleanliness is really pleasing.

In this way, Microsoft was just like the passiveness of Lotus Software in the spreadsheet software war, and was forced by brlan to be embarrassed and struggling to cope.

So ~www.wuxiahere.com~ When Tang Huan suggested that Microsoft should protect its own territory first, Gates was speechless.

After putting down the phone, Steve Ballmer asked, "How was the conversation?"

"Tang said, don't worry, let Microsoft deal with Brlan's competition first." Gates replied with a slight frown.

"Microsoft ba privately became the macro programming language of Zheru's office software. It is a very wide-ranging matter. It will definitely not be discussed once. Tang hasn't explicitly refused it. We'd better find him face-to-face public relations." Steve Ballmer didn't think much about it, and casually suggested.

"I'm worried. In Tang, Microsoft has no use value." Gates said with a heavy tone: "So, Tang really does not intend to give this benefit to Microsoft."

Steve Ballmer touched the top of his head that was starting to lose hair due to the pressure of the company, and said bitterly: "We can't get involved in the ongoing battle for personal computer standards. The advantages of Fangyuan computer standards are becoming more and more obvious. Naturally, Microsoft cannot continue to add value to itself through the bargaining chip of ib-p. Moreover, due to the existence of ins, we are getting more and more at a loss with ib."

"The layout of ib on the personal computer is stupid. Of course we have to keep a back hand." Gates waved his hand without regret. "Tang's proposal is not unreasonable. We must first protect our site. It is rumored that brlan will extend its tentacles to the field of spreadsheets and databases. Microsoft does not have any reserves in the database. It seems that the most direct method must be adopted by acquiring a related company to make up for its shortcomings.

Steve Ballmer agreed with Gates’ idea and said: “There are many excellent database management systems compatible with ba color on the market. Anyway, ba color can’t enjoy the copyright alone. Let’s simply acquire an excellent compatible company. Up."

? (To be continued.)