Rebirth of the Tech Madman

...

The water in Hollywood is too deep, but it is by no means a tricky slogan. The Coca-Cola that plunges into it is a bit overwhelming-when the movie box office is selling, it is as excited as being in the clouds; when the movie box office is bad, the loss is like a concubine.

The financial situation that seems to be a roller coaster has made Coca-Cola seniors who are gradually losing their freshness feel bored. They are more accustomed to maintaining financial soundness in order to provide a beautiful report to Wall Street. However, as the financial situation of the entertainment department formed by Columbia Pictures has become more and more volatile, the ship of Coca-Cola will inevitably sway.

In the late 1970s, Columbia Pictures had two unconventional problems. One was the raging scandal of embezzlement of public funds, and the other was being targeted by Kirk Kirklian. Twenty-five percent of the shares fell in In the hands of the other party.

This Las Vegas gambling tycoon made MGM so miserable, of course, Hollywood is very worried. Columbia Pictures, which did not want to follow in the footsteps, used methods such as antitrust litigation, and finally forced the other party to spit out the 25% of the shares and give up the plan to control itself.

In stark contrast, Columbia Pictures happily sold it to the prestigious and capable Coca-Cola in 1982 at a price of 750 million U.S. dollars. After embracing this big thick leg, it started. Rapid expansion.

First, Columbia Pictures acquired an 81% stake in Walter Reade, a historic theater chain, and took the remaining 19% stake in 1985.

Then, Columbia Pictures acquired spelling-goldberg_——Spanling-Goldberg Films co-founded by famous Hollywood producer aaron_spelling—Alan Spelling and Leonard_goldberg—Leonard Goldberg .

Of course, the most famous operation is the hbo under the command of Columbia Pictures and Time Group, and cbs, one of the three traditional television networks in the United States, which co-founded Samsung Films, thus showing its ambitions in the television field. exuberant.

In the initial period before Frank Price, the person in charge-Frank Price and Coca-Cola’s management had a conflict and left, Columbia Pictures performed fairly well in movies. In 1982, "Tootsie"-"Mr. Duss", 1983 "The_big_chill" in 1984-"Big Cold", and "the_karate_kid" in 1984-"The Kid Is Difficult", the box office returns are quite objective.

However, "Ghostbusters"-"Ghostbusters", which was also released in 1984 and achieved box office success, had a shooting budget of US$30 million, which began to expose Columbia Pictures' cost control problems.

During this period, Columbia Pictures also suffered a small setback. It was affected by the North American video game industry crisis that broke out in 1983. The pinball game company gottlieb, which it acquired in 1976, was forced to close in 1984.

In 1985, Columbia Pictures spent US$48,500 to acquire Embassy Media Co., Ltd., which had made outstanding achievements in the television field, but in the same year cbs withdrew from Samsung Films.

In the following year, Columbia Pictures continued to expand in the TV field, and used $250 million to buy the Maeve Griffin Company, which is famous for the famous American TV quiz show "jeopardy!"-"Dangerous Edge"; no A few months later, it spent another $50 million to acquire dannyarnold, Danny Arnold's company that owns the series of sitcoms "barneymiller"-"Barney Miller."

At the same time, Coca-Cola invited the famous British producer David Puttnam, David Puttnam, to lead the entertainment business department he built heavily. As a result, the dude tried to challenge Hollywood’s existing production model, but ultimately failed his work and was driven away after only one year in office.

At this time, Coca-Cola suddenly realized how deep the water in Hollywood was, and hundreds of millions of dollars were thrown into it, but the results were still unsatisfactory.

The straw that crushed the last psychological defense of Coca-Cola's management was the film "ishtar" released in 1987-the unprecedented fiasco of "Isda"-the shooting cost was as high as 51 million U.S. dollars, and in the end only more than 14 million U.S. dollars were harvested. Cost, and while losing money, the evaluation is extremely poor, "won" the Golden Raspberry Award for the worst screenplay, the worst film two nominations and the worst director selected.

This unprecedented loss compared to the "Gate of Heaven" by United American a few years ago shocked Hollywood and made Coca-Cola President Roberto Gosda who had high hopes for the integration of fashion and product strategy unable to calm down. He specifically called Tang Huan consulted, "Why does your Hollywood company run so prosperously, so it's difficult for Coca-Cola to move forward?"

Roberto Gosda really can’t figure it out. The lineup of "Esda" is quite strong. The actor who played the leading role was Oscar actor Dustin Hoffman, and the same famous Warren Beatty, who played the leading role. The actor is Isabel Adjani, the first beauty in France. How could it be a complete failure for the big cast combined by the real actor and actress?

At that time, Tang Huan couldn't help grinning, after all, Coca-Cola had its own share in the money lost.

It can only be said that Coca-Cola, a self-righteous club, stretches his hands too long for those who shouldn't be involved, but who should be involved in nothing.

"Esda" is obviously a project management failure. Although the fields are different, the management experience here can always be used for reference.

Seeing that the shooting in the turbulent desert region of North Africa caused by political factors does not go well, we should be vigilant. How can it be possible to let the investment soar from more than 20 million US dollars to more than 50 million US dollars?

This is the end of the matter, it is useless to say more. Tang Huan can only say one sentence regretfully, "It's really too hot-headed!"

As hbo also withdrew from Samsung Films, Roberto Gosida, who was hit hard, quickly and vigorously began to clean up Coca-Cola's entertainment business department: the theater Huadri Reid Group, sold to Tang Huan; Embassy Media Limited The embassy production and embassy family entertainment under the company are also sold to Tang Huan...

In the end, Coca-Cola spun off the entire entertainment business unit and sold it to Samsung Films for $3.1 billion.

The reason for this operation is not that the richest man can't afford it, but that he has to avoid anti-monopoly. In order to completely remove the entertainment business department from its financial statements, Coca-Cola can only turn left and right.

This also makes the value of the industry a lot clearer-Sony don't plan to pick up the bargain, if it wants to succeed, it must come up with a quotation of at least 3.1 billion US dollars.

Columbia Pictures, which has regained its independent status, initially allocated shares of Tang Huan and Coca-Cola at roughly 28%, and then Coca-Cola hurriedly relaunched it on the stock market at the beginning of this year.

However, due to unsatisfactory performance and the impact of "Black Monday", the share price of Columbia Pictures fell slightly on the first day of listing.

And Coca-Cola, who was eager to get out, quickly traded 39% of its shares; Tang Huan inhaled 5% in the face, and secretly instructed other investment companies to inhale 15%.

The richest man did so, in addition to preparing for the future strategy of Sony's entry into Hollywood, in exchange for bargaining chips, the more important purpose is to obtain copyright.

In the United States, which has a perfect business environment and a strong sense of copyright, the general public appreciates entertainment content, but it is not as easy as the Chinese are used to it. Now many cable TV stations in North America are still broadcasting old Hollywood black and white movies.

All in all, commercial companies will work hard to find ways to allow viewers to contribute their profits. In this case, the better the copyright, the more valuable it is, the hoarding of the richest man will naturally start now.

On the other hand, Tang Huan was worried that Sony might continue to enter Hollywood’s original time and space routines, such as making a fortune from it and exchanging some chips for the second, mainly because he wanted to make the Hollywood "pit" deeper, so as to go further. Hold the opponent's footsteps.

Although Sony and Tang Huan are generally in a good match, there are still differences in videotape formats.

For example, VCD did pioneer the commercialization of digital video, but this standard is destined to be just the beginning. Maybe Sony is secretly holding back its energy, and then comes back with a carbine in the digital video standard that is equivalent to the original space-time DVD.

In addition, ea’s Xiaobawang game consoles have been slamming Nintendo, Sega, nec and other competing products, which has made them embark on various ways of grouping together. Among them, the cooperation between Nintendo and Sony is the most worthy of vigilance-this If the two really marry, Sony’s hardware technology in consumer electronics, coupled with Nintendo’s long-standing skill in game content production to please players, will eventually burst into hard to assess what kind of energy.

Therefore, try to distract Sony as much as possible, so as not to add to its invisible layout in more areas, which is far more important than the profit of buying and selling on the surface.

After seeing the instructions centered on these goals, Zhuang Menghua suddenly said: "I'll just say, what is the beauty of adulthood, it's too fake, so insidious, it's your style."

Tang Huan laughed and corrected the other party's biased conclusions. "Sony has implemented its plan to enter Hollywood as it wishes. I have also alleviated the boring people's suspicion about monopolizing Hollywood. It can be described as the beauty of adults plus the best of both worlds. "

Having said that, Tang Huan lightly patted the document he drafted in front of him, and muttered: "While stumbling on negotiating conditions, we should also pay attention not to delay Sony’s acquisition plan. Pull it up and try to get the money safe."

Zhuang Menghua asked with concern: "Are you worried that the economic bubble in Japan will suddenly burst and hit Sony's plan?"

In 1985, when the Plaza Agreement was signed, the Nikkei Stock Average of the Japanese stock market ended at 13113.32 points at the end of the year, an increase of 13.61% throughout the year; the following 1986, the Nikkei Stock Average surged by 42.61%-the Japanese economy The degree of fiery heat is evident.

The Plaza Agreement, signed in 1985, aimed to promote the depreciation of the U.S. dollar against the Japanese yen and the German mark through a bilateral agreement of the G7 Finance Ministers’ Meeting. But this momentum was out of control. By 1987, the yen had risen to a new price of 1 U.S. dollar to 150 yen.

In order to stabilize the international currency market and stop the continued depreciation of the U.S. dollar caused by the Plaza Accord, the ministers of the G7 countries gathered at the Louvre in Paris, France in February 1987. Although Italy eventually withdrew, they signed the Louvre Agreement. To put the brakes on this momentum~www.wuxiahere.com~ But the Nikkei Stock Average remained unaffected and continued to rise, breaking the 20,000-point mark, and withstood the global stock market crash caused by "Black Monday" Under pressure, the annual growth rate exceeded 15%.

At this stage, investors are confident that the Nikkei Stock Average will reach 30,000 points this year. But sane people know that the stock market goes up and down, and only by calmly discovering the turning point can you truly become a winner. But the difficulty lies here, no one can analyze the results of such intricate changes, and speculators like Tang Huan with a high degree of participation, it is even more important that the golden wind is not moved. After all, Hundreds of millions of funds can't be escaped overnight. Baidu Sister-in-law@半(.*浮)生—Rebirth Technology Madman

"I do have this concern." Tang Huan nodded, "I estimate that the Japanese stock market should almost reach its peak next year. In addition, next year I may participate in the Arctic scientific expedition plan, there will be a blank period of control, and I have to take precautions. Ah. The next trip to Japan, I will keep my eyes open and observe it myself."

...

Tang Huan flew back to Asia soon, and the first stop was naturally Xiangjiang, which he had not visited for a long time. It happened to be another year when the Hong Kong sister caught up with the excitement of the finals.

When the Miss Chinese Contest appeared, the time for the Miss Xiangjiang contest finals, which was relatively stable at the end of May and early June, began to push back continuously to curb the limelight of competitors.

After the Miss Chinese Contest moved to Canada this year, the Miss Hong Kong contest final time was set in late August, which originally belonged to the Miss Chinese Contest.

Otherwise, the richest man really missed it.

Looking through the roster of the beauties, Tang Huan showed a playful smile. There is no surprise for the hot candidate.