Rebirth of the Tech Madman

"Actually, I have left a kind of post-work of the goddess scattered flowers in the layout of the browser. I plan to use it according to the situation, but it will be able to confuse people's eyes and ears." Tang Huan thought thoughtfully.

Meng Jing asked with great curiosity, "What is the last move of the goddess to disperse flowers, which is so nice to describe?"

"You don't understand the technical tricks." Tang Huan shook his head, "So, on the Yahoo side, you should introduce Sun Zhengyi. He happens to be busy with comdex—the effect of Softbank's intervention is the same. It also allows us to maintain a state of detachment."

"Just sell Guanzi, let's find an excuse that I am technically blind." Meng Jing muttered dissatisfiedly, and left to deal with the matter ordered by her cousin.

Tang Huan turned his gaze back to the file listing the domain names and smiled slightly. He took great pains with Yahoo, which is currently so crude and unworthy. Of course, there is enough interest to drive it-if he is guided by himself, Yahoo's path If we can go more "correctly", then perhaps the leading companies in the Internet 2.0 era such as Google in the original time and space will not be so glamorous.

According to Tang Huan’s idea, whether the popular AOL, Yahoo, or Amazon, which is just at the predecessor stage, "cadabra", all belong to the category of technology application, while Philosopher is the category of technology supply-let those technology application companies To revolve around the philosophers who provide technology is exactly one of his goals.

With the explosive growth of the number of Internet websites, high-end products such as hardware servers, software operating systems, databases, web site service systems, e-mail service systems, etc., will also be sold on high-end products. Companies that burn endlessly make real money.

Take AOL, although its own profits are not worth mentioning, but it has contributed considerable profits to Zheru Software-this is a trick for the richest man to make money.

Therefore, Tang Huan's real focus must return to the philosopher.

In terms of internal situation: Compared with Tang Huan who hadn't sleep for a few days, he was able to single-handedly develop spreadsheet software, word processing programs, and operating system freedos. The current software system is becoming more and more complex, with a workload of thousands of Ten thousand lines of code are not surprising-the priority of execution has long surpassed creativity, and project management is getting more and more difficult.

External environment: Zheru Software is indeed the leader in the industry, but looking around, almost all enemies-operating systems, office software, desktop databases, programming tools, Microsoft, Sun Microsystems, etc., corporate databases ibm, oracle, sybase, infomix, etc., lotus software, Netscape, etc. in the World Wide Web site service system, e-mail service system, etc., are far more lonely than Fangyuan.

It can be said that if it were not for Tang Huan, the company leader, as the central point of the entire network, it would not be an exaggeration to describe Zheru Software as a lonely person.

The more philosophical software companies are enemies in the world, the more they must be technologically superior, in order to attract and control technology application companies, and form an ecosystem capable of kidnapping the world.

This year’s comdex Las Vegas autumn exhibition has already demonstrated this industry antagonism very clearly—all the software products of competitors, whether it is the official version or the demo version, are in a targeted manner. The difference with the software products of Zheru Software Company is just how big the area of ​​the confrontation between the two armies of the product line is. Among them, Microsoft and Zheru Software have the most friction.

On the power distribution map drawn by Tang Huan's subordinates, you can clearly and vividly see this murderous and dangerous situation everywhere-of course, in the eyes of the richest man, there is also a magnificent and heroic beauty.

Now that the situation has developed to the point where there is such a sense of picture, Tang Huan naturally mobilized all the generals under his command to fight-in turn, he found the executives who were directly responsible to him, and talked and communicated individually.

The first person to report to the office of the richest man was ea CEO Tripp Hawkins.

That's right, ea is also a digester of philosophical technology, from the previous game console operating system and game engine to the current Battle.net platform that adapts to the Internet wave.

Tang Huan first asked, "Sony released this year, is it easy to deal with?"

"The main energy is still in the local market; the American market is in the trial stage." Tripp Hawkins replied: "In terms of technology, it belongs to newcomers, so Sony can naturally learn from the industry. From the experience, we learnt from others' strengths, and the execution is good. This home video game console has done a remarkable job, and it has really attracted a group of game developers in one book."

Having said that, Tripp Hawkins frowned slightly, "We are discussing whether we should tighten the license system to prevent powerful third-party game developers from supporting it."

"Although this trick can produce results quickly in the short term, from a long-term perspective, it may be a quick success and lack of technical content." Tang Huan directly pointed out his attitude.

Tripp Hawkins has followed Tang Huan for more than 10 years, and he can naturally understand the true meaning of the words of the big boss.

He sighed, "The support of third-party game developers for ea is based on interests. If we take drastic measures to prevent them from obtaining an additional game console sales platform, it is likely to undermine the stability that has been formed for a long time. Ecosphere."

"But with the increase of capital's influence on the company, the management team's attitude will inevitably change in the direction of pleasing Wall Street-the company has become an absolute tool for making money, and the action will be short and fast, and it will be what it is, and gradually forgot to build a century-old store. Ideal."

"You, the leader, if you can not forget your original intention and realize the problem, then ea will not get lost." Tang Huan nodded with satisfaction, "don't forget, the fundamental for ea to dominate the video game industry is to have a good enough player. The leading technology platform can not only support one's creativity and produce pleasing video game works, but also open to third-party game developers, technically difficult to perform their fist and ultimately achieve equal benefits. With such a foundation, those Rules and regulations that play a restrictive role can be the icing on the cake; playing too much with power will soon lose the vitality of the company."

"Even if you learn from others' strengths, you still belong to a latecomer. Even if you use the market offensive tactics of killing one thousand and self-defeating 800, you can't disappear from the ea with complete channels and complete networks."

"The three generations of Xiaobawang game consoles have been working hard to launch optimized new models, and the performance is definitely not lost. Moreover, on our product development roadmap, there are 64-bit game consoles waiting."

"In comparison between the two, ea does not need to mess around with tricks, but should take advantage of this time gap and continue to work hard to operate its own platform,"

"The Battle.net currently being tried is the best Internet expansion of the traditional game console platform. Once it takes shape, those third-party game developers will spontaneously become more scrupulous when they are dubbed by Sony, rather than on the surface under our forced pressure. yield."

ea has formally provided players with Internet community services for almost 10 years. After entering the 1990s, on this basis, Zheru provided technical support and established a brand-new Internet interactive platform-Battle.net. At present, the number of active users has accumulated to hundreds of thousands, and three-digit new users join every day. The popularity is the only one in the industry.

The main function of Battle.net at this stage is to provide an online game environment, process user data, and at the same time assist in the digital distribution of games and digital rights management, but the performance is mediocre for the time being.

After all, due to Internet bandwidth limitations, it is not realistic to download complete games on a large scale. Similar to the distribution of virus database upgrade patches for computer security software, download small game upgrade patches, the effect is not bad.

As for digital copyright protection, it is more embodied in conception and planning. Even if Gain console games do not have Battle.net, they have inherent advantages in this regard; while PC games only stay at the level of product serial number registration.

The Battle.net project, which has been burning money, reflects the difference in competitive strategies between ea and old rivals such as Nintendo and Sega, that is, in addition to the "hard" battle of the game console that has been handed over, it has begun to lay out the competition for resources in the Internet community of players. grab.

Tripp Hawkins has increasingly tasted the benefits of this "soft" platform. Seeing Tang Huan suggesting that ea should seize the opportunity to build a battle net, he immediately nodded and said: "Now ea and Hollywood movies The company is almost there. In terms of game production, the game production mechanism of itself and the studios below has been very perfect; and Battle.net is equivalent to a new "soft" host platform, which is more sticky to players. As long as they get the top spot, those who patronize Opponents who are vying for market share in game consoles will definitely panic at that time."

Tang Huan laughed, "I guess, in a few years, in companies like Nintendo and Sega, there will be people who can't even handle the competitive pressure of game consoles and have to withdraw from the ranks of hardware platforms."

"The boss's vision has always been very forward-looking." Tripp Hawkins complimented convincingly.

In the early years, Tang Huan frequently asked about certain specific games, but now he only focuses on strategic issues, but no matter what, he is quite precise.

This makes Tripp Hawkins, who is growing up, have to keep following in the footsteps of his boss and dare not have the slightest complacency and slack. Even if ea becomes the leader of the industry, there are still many goals ahead!

Tang Huan is not absolutely ignorant of specific matters. After discussing the prop system, scoring system, ranking system and other ideas on Battle.net, he mentioned the real-time strategy game "Feng Shen" produced by DreamWorks Game Studio.

At this stage, real-time strategy games with complete standard elements continue to appear, such as "Dune 2" launched by Westwood Studios in 1992, and "Warcraft: Humans and Orcs" launched by Blizzard Entertainment this year.

It can be said that real-time strategy games have begun to enter a stage of vigorous development; the foreseeable golden age is not far away.

After launching several role-playing games such as "White Lady", DreamWorks Game Studio has made preliminary preparations for the theme of Oriental mythology, and then fully developed the more complex real-time strategy game "Feng Shen", and released it this year. Completed in half a year.

Just like selling Hong Kong movies, if "Fengshen" wants to make a lot of money, it has to focus on rb and the US market, and the release outside of Greater China depends on the boss of ea.

Tripp Hawkins spoke highly of "Fengshen", and he enthusiastically preached: "I played this game myself, and I was very impressed with some of the heroes and operating units in it. UU Reading www.uukanshu. cm"

Having said that, Tripp Hawkins also ostentatiously enumerated nouns such as Nezha and Fantianyin.

Tang Huan couldn't help but smile-in order to let Westerners understand the meaning of these terms, DreamWorks Game Studio has paid a lot of money in translation, and it seems that the effect is good.

"At the upcoming Comdex Las Vegas Fall Fair, "Feng Shen" will be one of ea's main push games." Tripp Hawkins finally said.

"The operating space of the video game industry is indeed huge." Tang Huan said leisurely: "A highly antagonistic real-time strategy game like "Fengshen" should have the appreciation of the competition, so you might as well try to organize it."

Tripp Hawkins heard it brightly, "After I go back, I will immediately let the following make a plan, so as to hold events in various universities on the West Coast next year and observe how the response is."

…

The next day, Fangyuan CEO John Chambers followed one after another. He first talked with Tang Huan about some company adjustments after Fangyuan was de-computerized.

Then, John Chambers said: "The server product must be further refined. We have done market research. The server running the web site alone can be divided into at least three levels in terms of performance requirements."

Tang Huan nodded knowingly, "Zheru Software's operating system will cooperate with the version refinement."

"There is also a quotation." John Chambers emphasized again, "Charging is based on the number of processors, or based on the number of users connected. It is best to be more flexible to help guide Fangyuan to promote some of the flagship product models. ."

Although this was one of the many "collusion" between Fangyuan and Zheru Software that was invisible to the outside world, Tang Huan did not immediately express his position.