Rebirth of the Tech Madman

...

The roar of laughter in the conference room illustrates how deeply the big boss’s metaphor is.

Obviously, compared to the it version of "Snow White and the Seven Dwarfs", "Noise League" summarizes the situation in the industry more accurately, and at the same time it can inspire a sense of superiority of Philosophy Software companies up and down-that's right These guys who can't compete with us are noise!

After quieting down, someone asked curiously: "Netscape's strength is far from that of Microsoft, but Microsoft's position has been placed in the category of ‘else’. Will it be underestimated?"

"Do you think I was deliberately trying to make up for the word ‘noise’ to underestimate the enemy?" Tang Huan and Yan Yue joked, and the other side scratched his head in embarrassment.

"Your question just gave me the opportunity to analyze who is the real opponent or the mortal enemy!" Tang Huan opened the slide file on the notebook and projected it on the big screen for everyone to see.

"The so-called seven dwarfs in the it version of'Snow White and the Seven Dwarfs' do list some of the companies that compete with Zheru Software the most fiercely at this stage, but not all of them are enemies when they meet and are particularly jealous. , And even their relationship with each other is different."

Having said that, Tang Huan smiled slightly, "I believe that everyone is strong and fearless about the number of enemies-but since we can analyze the basis of their unity, let us deal with it with less effort, so why not do it! "

"Yes..." The audience nodded in agreement.

Tang Huan pointed to Microsoft’s name and explained: “Speaking of which, Microsoft and Gates are our old friends, and the relevant situation is more familiar. For example, its product richness is not inferior to ibm, but the market focus is different-the former This is the consumer market and the SME market, while the latter is mainly the large enterprise market."

"The problem lies here-you know, not everyone in the large enterprise market has the ability to do it. More companies are still making a living in the low-end market. This has led to the fact that in this field, Microsoft's popularity Much worse than ibm."

"The fact is also true-these years, Microsoft and Novell in the field of programming language development tools, and Novell in the field of network operating systems, and Netscape in the field of browsers, and Sun Microsystems in the field of workstation server operating systems, have had deep grievances. No worse than those old accounts with ibm."

"Microsoft's situation is equivalent to a miniature version of ours-even if it is flirting with other companies, it will only hide evil intentions and make its own calculations, and the threat will not match its strength."

"It is ibm. The lean camel is bigger than the horse, and its position is detached. It does not conflict with those small companies in the middle and low-end markets. The field of competition with Zheru Software is a lucrative golden place. Strong opponent in doubt."

"Next, let's look at Novell, these two difficult brothers I think-they both tried to build their own office software suite, but they all went down without exception."

"For instance, it was licensed by wordperfect, a word processing software in the year before the university, and packaged together with its own spreadsheet software quattro_pro, desktop database paradox and other products, but the market response was very cold."

"The year before last, Novell used 1.4 billion US dollars worth of stock to formally acquired wordperfect, and at the same time purchased quattro_pro for 145 million US dollars, and also tried to create a set of office software suites of its own, but unfortunately it ended in a dismal situation."

"Just at the beginning of this year, Novell, who couldn't bear it, sold wordperfect and quattro_pro to Canada's corel-the dream of an office software suite. It is unknown whether he will pursue his dream again."

"After such a failure, both and Novell hurt their vitality, especially the former, who took the initiative to jump into the big pit of dbase, and the loss was even more serious."

"Therefore, more consideration with Novell should be rest and recuperation-the former may use the capital of their best programming tools, embrace java, and develop a new set of rapid application development tools for them; the latter will not forget to He has worked hard in the network field."

"In this way, for a long period of time from now on, both and Novell will definitely belong to the running role."

"As for the rest..." Tang Huan made eye-catching marks on the names of Netscape, Oracle, and Sun Microsystems. "These three companies are our mortal enemies."

"Gein, their respective products-browsers, nc and java, with the help of the Internet development boom, try to eliminate us from the rules of the industry game, and these three represent the software platform, hardware platform, and development platform. , And go together in a circumstance."

"It is not difficult to imagine that once the three succeed in confluence, the threat intensity will surely take a qualitative leap."

Tang Huan looked around at everyone, "Everyone, now you understand that Netscape, Oracle, and Sun Microsystems are our real enemies."

"My suggestion is: breakthrough one by one-first aim at the nc that has built the hardware platform."

...

Although Zheru Software has always done a good job in terms of business confidentiality, the contemptuous names for rivals’ formation of gangs, such as "noise alliance", are unavoidable through word of mouth, daily documents, e-mails, etc., in the Tang Dynasty. It spread within the kingdom and became a buzzword.

The reason is that, first of all, this word comes from the mouth of the big boss, and the charisma of the leader is the easiest to create classic quotations; second, since Tang Huan founded his first company more than ten years ago-Zheru, he has shut down "company distance The sense of crisis that will always be only 18 months has been planted into the company’s culture, and now the "countercurrent" faced by philosopher software is becoming more and more obvious, and everyone can't help but quarrel with the enemy-the "noise alliance" satisfies a sense of superiority, Express contempt and other psychological appeals.

It is not difficult to imagine that the outside world soon learned of the existence of the "noise alliance" and spread it to a wider range, even the parties referred to by the "noise alliance".

Then, an interesting phenomenon occurred.

Netscape CEO Jim Barksdale, Oracle CEO Larry Ellison, Sun Microsystems CEO Scott McCliny all said triumphantly-noise alliance? This title fits my liking! From now on, we are the noise alliance! Remember, don’t lowercase letters!

The fourth-ranked ibm has a subtle attitude and is similar to the philosophical software competitors classified as "else", so it declined to comment.

In fact, the Blue Giant's mentality is quite representative-he hopes that philosophical software will become the target of public criticism in order to compete for market share; and he does not want philosopher software to be praised too high, and then show his incompetence-lizi's face is all I want to take care of it.

Analysis by industry observers: Compared with the it version of "Snow White and the Seven Dwarfs", "Noise League" uses the perspective of philosophical software to accurately and subtly classify the current it market.

For example, the "seven dwarfs" opposite to "Snow White" are described appropriately.

Among them, Netscape, Oracle, and Sun Microsystems, which are the most active, not only control the three hottest focal points under the background of the Internet's booming development-browser, nc, and java, but also complement each other's advantages, without conflict of interest, naturally. Become the "Three Musketeers" who are ranked high and cooperate with each other in the "Noise Alliance" that challenges Philosophy Software.

All in all, no matter "Snow White and the Seven Dwarfs" or the "Noise Alliance", they have intensified the opposition between the interest groups in the IT circle at this stage, driving the parties involved, whether they like it or not, without any choice. Put on the armor, take up the weapon, and hit the ground to kill a river of blood.

The first battlefield in front of us is the philosophical spring developer conference, and the tactics of the nc alliance conference and java alliance conference that have formed a trend of flanking. They have always watched the lively media, and they are excitedly staring. Close your eyes and observe carefully, for fear of missing the wonderful scene.

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In stark contrast to the tension in the IT industry, the San Francisco Bay Area, where Silicon Valley is located, is less tense. The computer industry conferences followed by Gein brought real money. First of all, the hotel industry has ushered in a wave of good market conditions.

Cupertino, located in the heart of Silicon Valley, is bustling with traffic and is extremely popular.

The already heavily armed media quickly noticed that before the opening of the Zheru Spring Developer Conference, there seemed to be a large-scale meeting to be held in advance.

This is indeed the case. The Philosopher Group, Cupertino’s largest landlord and employer, did not hide anything on purpose. After all, the endless luxury cars, helicopters, and executives with different skin colors, well-dressed, and outstanding conversations are all obvious evidence.

...

Before the meeting, Tang Huan deliberately communicated with Intel CEO Andy Grove individually.

He asked straightforwardly: "Do you really think carefully about and willingly reduce the price of microprocessors and peripheral chips?"

Andy Grove nodded with a serious face, "Both the board of directors and the management have realized that they must make a strong countermeasure against nc. Otherwise, once the sales of PCs are affected, then Intel Microprocessing The income of devices and peripheral chips will also drop sharply."

"It's the best to be able to do this." Tang Huan took a deep look at the other person, "I am a person who always convinces people with virtue."

Andy Grove complimented: "Compared with the 20% that ibm held at the time, Tang clearly communicates with Intel more smoothly and has a more harmonious relationship."

It has to be said that in the face of the aggressiveness shown by the gradual formation of nc, Intel and Andy Grove have no choice. If you look at it indifferently, the crisis that will follow will surely exceed The extent to which rb semiconductor memory products were dumped in the United States more than a decade ago.

After all, how many microprocessors and peripheral chips Intel can sell is directly proportional to the number of personal computers sold.

On the one hand, in the pc industry represented by Fangyuan personal computers, there are two main categories according to the different CPUs used-Intel x86 series and other branches.

When Motorola's mc68000 family of microprocessors gradually couldn't keep up with the advancement of personal computers and had to leave the field sadly, Zheru's risc microprocessor holder replaced it to meet the needs of high-end and special application scenarios. For example, industrial computers that pay attention to real-time performance, and educational computers that care about energy consumption ratio.

In this case, Intel’s x86 series of personal computers have seen significant sales growth, and the benefits they contribute far exceed the lingering ibm-pc compatible computers.

Without Motorola's Intel, it will usher in its own spring.

On the other hand, the sudden emergence of nc has more factions in the camp.

Apple once planned to make nc, but it is now too miserable, not far from bankruptcy, naturally it can't follow the fashion.

The relatively safe ibm-pc camp ~www.wuxiaspot.com~ also intends to manufacture a new class of microcomputers in accordance with nc's specifications, but their market share cannot allow their most familiar Intel x86 microprocessors to make profits Space to reach the standard line of nc's price of 800 US dollars-the result is dry thunder, no rain.

The remaining three nc vendors-Oracle, Sun Microsystems and IBM, no matter which one, has its own set of hardware solutions including cpu, and has nothing to do with Intel.

In this way, you can imagine how Intel hates nc.

What's more, when Zheru's holder microprocessor started to cut prices, it also checked and weighed Intel's x86 microprocessors, and must respond to follow-up, otherwise, it would also face the risk of losing market share.

Everyone is a sensible person. After thorough analysis of these stakes, Andy Grove made it clear that Intel will participate in the fierce battle between nc and pc.

...

After ventilation, Tang Huan and Andy Grove came to the venue.

Looking at the thousands of representatives from Fangyuan PC and compatible manufacturers and distributors from all over the world, Tang Huan said straightforwardly: "I will first announce three things to everyone."

"One, Zheru and Intel will significantly reduce the purchase price of thousands of CPUs."

"Second, Zheru Software will also reduce the price of pre-installed operating systems."

"Three, I am about to visit the global supply chain system, and seek to further reduce procurement costs."

"All in all, our goal is to give everyone a profit margin and set off a climax in PC sales in the second half of this year."

"As for the more specific situation, I will now ask the CEO of the relevant company to give you a detailed introduction."