Rebirth Starts at 7 Million

After sending Wang Jing away, Luo Fan leaned back in his chair and couldn't help thinking of the reason why he quit the music company.

The previous life was probably at the end of 2013, and ZF began to interfere in the music industry.

In 2014, various related laws were promulgated, and the music industry became orderly from the chaos at the beginning.

However, for some giants, the formalized music industry has directly turned into a money-printing machine that can be quickly cashed out.

As long as you have the funds and influence, you can control the traffic, and then control the entertainment industry, because the entertainment industry is, to put it bluntly, a collection of traffic.

Then use the traffic in the entertainment industry to make someone popular, and the person's genuine works are the best means of monetizing traffic.

For example, a single by a certain star, priced at 3 yuan, sold more than 13.33 million copies in less than ten hours, and landed at the top of the Penguin Music annual best-selling list.

In three days, the song's sales exceeded 95 million yuan, and it broke 100 million yuan in four days.

This is to control the flow effect.

At that time, Penguin was keenly aware of the limelight of copyright formalization, changed its business style, and started an investment support plan. After the music copyright law was promulgated, it quickly purchased the copyrights of all parties, monopolized 80% of the music, and became the biggest beneficiary.

Other music companies are a step behind.

Ali himself didn't pay enough attention to Xiami Music, and the company's management was a standard layman, so he was immediately abandoned.

As for Baidu, it has already been left behind 14 years ago, and it is not within the scope of discussion.

Of other music companies, only NetEase Cloud seized the opportunity to make genuine online music, and at the same time collected some music copyrights, and was able to gain a firm foothold.

But then again, Luo Fan feels that music is actually not that profitable.

Because the essence of music is to listen to, and advertising is to watch.

In the previous life, some online dramas that Luo Fan watched would always have a small commercial made by an actor in the middle of the broadcast.

Because the TV series is a video and filmed by the actors in the play, most users choose to endure it.

But if a user listening to music suddenly inserts an advertisement in the middle of hearing it, what will be the consequences?

Even if you listen to this ad, the song will become free and will be scolded by users to death.

The upper limit that users can accept for music app advertisements is at most the few seconds when the app is opened, and many users click to skip it.

Therefore, advertising, the main monetization method of traffic, is not established in music.

Even if the music can be charged for genuine music later, and even members can listen to the song, but compared with the high copyright fee, it is actually not profitable.

So in Luo Fan's view, the most important reason for making music is not to collect copyright fees and membership fees. The most important reason should be to seize users' time.

In the current Internet market, the head is broken for traffic, and the essence of traffic is the user's time to put it bluntly.

In 2010, the number of netizens in the whole country is increasing exponentially, and the growth rate will be faster and faster. The growth rate will slow down in 2016 and 2017, but it is still rising steadily.

Therefore, in the past few years, how to obtain more time for each user is the most important issue for an Internet company to consider.

After getting the user's time, there are some opportunities to realize it.

Therefore, although the flow of music is not easy to realize, Luo Fan still does not intend to give up music. If it cannot be realized now, it does not mean that it cannot be realized in the future.

And when it comes to the realization of traffic, music also has a big role.

If music is the most difficult traffic to monetize, then the best traffic to monetize is news and short videos.

Luo Fan's company, in order to promote the Xingyuan application platform, has begun to study big data recommendation, and has achieved certain results.

Big data needs to analyze each user to understand what he likes and what he is interested in.

Aristotle once said that music is the resonance of the human soul.

In other words, what kind of music you like can reflect the personality of some people.

Of course, things like big data cannot be 100% accurate, but at least there is a reference standard.

This is of great help for Luo Fan's next plan.

According to Luo Fan's vision, once the Xingyuan application platform occupies a large market share, it means that the Xingyuan application platform has a large amount of traffic, and Luo Fan will launch more free games to stabilize users.

At the same time, with the help of these traffic, he launched his first traffic monetization tool, which is a news-type APP. The whole should be somewhat similar to the headlines of the previous life.

At that time, the Xingyuan application platform and free games are the traffic sources, the news-type APP is the monetization channel, and the music is the data analysis library. The first round of traffic circulation of Xingyuan Technology Co., Ltd. will be completed.

Then Luo Fan will continue to make free games. The games of Xingyuan Technology Co., Ltd. will always be free. You can experience most of the game content without spending money. At least there is no problem with the game plot.

And the rest of the money is the core gameplay of the game.

For example, Penguin's DNF, Mi Huyou's Honkai Impact 3, and Genshin Impact are all like this.

No money, no gold, you can experience the plot of the game, if you want to play in a group, fight the abyss, and be a core player, I'm sorry you need gold.

Of course, the basic game on Luo Fan's game is always mobile games, and end games will never be touched. Games similar to the buyout system can be considered.

Relying on the dual earning channels of game + news APP, Xingyuan Technology Co., Ltd. can complete the initial accumulation of funds.

In addition, Luo Fan also intends to make some attempts in communication software.

With penguins, communication software is actually very difficult to succeed, but it is not completely without opportunities. If it can be the best, there is no big loss if it fails.

After the preliminary layout is completed, it is estimated that Xingyuan Technology Co., Ltd. will have to wait until 14 years later. The 4G network is fully popularized, and the second round of limited traffic circulation of Xingyuan Technology can begin. At that time, the focus will be on Short videos and convenience services are on.

At that time, in order to grab the market, spending money is necessary.