Rebirth Starts From 2006

Li Rong was completely stupid, finally shook her head, and said with a wry smile, "Mr. Chen, what if you can't sell it?"

"It's okay if you can't sell it, just rent it out." Chen Yang shrugged, took a sip of tea, looked at her and laughed, "Tell me, if we raise the price like this, do you know if the people in Donghe Building will pay for it?" a little more?"

"Probably will." Li Rong replied a little dejectedly. At this moment, she suddenly felt a little regretful. This new boss doesn't seem very reliable.

At this time, Zhang Chunli, who had been silent by the side, suddenly spoke, "Mr. Chen, what do you mean, use the price increase to create a topic and attract the attention of house buyers?"

"This is just one aspect," Chen Yang looked at her and smiled, "In the final analysis, a house is still a commodity, and finding ways to let more people know about it and arouse their interest is also an effective means of marketing One, as for the other point is the root cause, think about it carefully, what is the purpose of doing this?"

When Zhang Chunli heard this, she frowned and thought hard.

Chen Yang was not in a hurry, picked up the teacup and drank two sips of water slowly.

Under Li Rong's blank gaze, Zhang Chunli's eyes suddenly lit up, and she said, "Ah, I understand."

Chen Yang looked at her and smiled, "Tell me."

"Well," Zhang Chunli nodded heavily, and said confidently, "This price increase is the same as our previous purchase of shops, but the difference is that one is buying and the other is selling. We want to buy, so we must lower the price. When we want to sell, we naturally have to raise the price. Moreover, according to the principle of chasing ups and downs you said, house price increases may cause panic among buyers. On the other hand, if the house price has been rising, then they buy it one day earlier, and the more room they expect to appreciate in the future.”

Chen Yang put down the teacup in his hand calmly, and then gave her a thumbs up under her expectant gaze, "It's exactly right."

At this time, Li Rong was a little dumbfounded. What Zhang Chunli said seemed to make sense.

If you put yourself in the position of a house buyer and see that the house price has been rising, wouldn't you be a little impatient?

Chen Yang turned his head to look at Li Rong, and said with a smile, "Do you understand? In fact, this is just an empathy. You have to stand in the perspective of consumers and analyze what their psychological needs are. Generally, companies buy office properties. , or individual investors, what are these people most worried about? What are they most hoping for? It's clear at a glance!"

It wasn't until Li Rong heard this sentence that he was convinced.

Isn’t it true? Whether it’s a company or an investor, what they worry most about is asset depreciation. Of course, what they hope most is asset appreciation. As for how high the house price is, does it matter? !

It’s no wonder that the more discounts you get, the less you can sell them. Thinking back carefully, it seems that there are a few customers who were already a little bit tempted and ready to sign a contract. A little discount, but they didn't buy it instead! At that time, I thought it was because they thought the housing price was too expensive, but now it seems that it is just the opposite!

It's just that she still had some doubts in her heart, so she asked Chen Yang, "But, Mr. Chen, what should we do if we raise the price and the other properties around us lower their prices for promotion?"

This building is not the only one nearby, but among those high-end office buildings, Donghe Building is really not very eye-catching. It is not as famous as others, and it sells more expensive than others. It is really hard to say how consumers will choose.

"Well, the possibility you said is not impossible,"

Having said that, Chen Yang's expression was a little noncommittal, and he just smiled at Li Rong, "This requires a specific marketing plan. It doesn't need to be detailed, just include a few general contents. The first Well, you counted all the advantages of Donghe Building and made a corresponding copy, you should have some content in this regard, right?"

"Well," Li Rong nodded vigorously, "I have all these in my hand, and they were all made by people from the company's planning department, and the content was also provided by Donghe Real Estate Company."

"Okay, later on, based on these contents, see if you can re-polish some words and sentences to make them more attractive." Chen Yang nodded and continued,

"Then, make these things into brochures. To be honest, the brochures you made before are not bad, but the materials used are too ordinary to show the grade of high-end office buildings. This time you use luxury houses According to the standard to find materials, um, the one from Jianghaiju is very good, you can refer to that standard, you don’t need to make too many brochures, a few hundred copies are enough, and when you’re done, distribute a few copies of these brochures to all the nearby agencies. Then, we will go to an advertising company to take down the advertising spaces at the surrounding bus stops and advertise for him for a month, and when the time comes, do you think the sales of those properties will know?"

I am used to seeing the various real estate advertisements of later generations, and looking at the current ones, it is so simple, but unfortunately, he is not in the advertising industry, and secondly, he is not in the real estate industry. He doesn't understand any of those classic marketing cases. From the perspective of finding faults, I can give some suggestions on the sidelines.

Li Rong suddenly laughed, "If they don't know about such a big move, they will be blind and deaf."

Then he frowned slightly, "But what does this have to do with whether they will lower the price or not?"

Without waiting for Chen Yang to speak, Zhang Chunli looked at her and said with a smile, "Sister Rong, think about it, since those real estates claim to be the highest-end office properties, and they actually have all the advantages of Donghe Building, Donghe Building actually has all the advantages. They also have what the River Building does not have. If Donghe Building is raising prices at this time, but they cut prices to promote sales, what kind of psychological hint will it give consumers? It clearly shows that they are not as good as Donghe, so even if they can’t sell, they There will be no price reduction, but it is very likely to increase the price significantly, even higher than our price!"

Having said that, she turned her head to look at Chen Yang again, and said with admiration, "Mr. Chen's move is actually a conspiracy, forcing them to raise the price. There is no other choice at all."

Looking at Zhang Chunli who was talking eloquently, Chen Yang smiled and nodded lightly, and then sighed inwardly, how did the house price rise afterwards? Isn't that how it was pushed up step by step!

Those who have agreed not to speculate in real estate will eventually become the person they hate.

It smells so good!

But we are not cheating. As far as the housing price trend in the next 20 years is concerned, the sooner you buy a house, the more profitable you will be.

Well, I feel much more at ease when I think about it this way.

Li Rong, who had finally come to her senses, glanced at Zhang Chunli beside her. She now understood why the boss would reserve the position of general manager of the company for her. This brain was indeed faster than her own.

Going through what the boss said just now, Li Rong nodded emphatically, "I understand, Mr. Chen, I will sort out the training lesson plans for you to review first. If there is no problem, I will call everyone Conduct training, and at the same time, I will compile a detailed Donghe Building marketing plan, and I can give it to you within three days at the latest."

Don't ask her if she will make a plan, ask the senior brokers of those real estate agencies, which one is not all-rounder! Cough cough, as to whether it is fine or not is another matter.

Chen Yang nodded and said with a smile, "You don't need to show me the training lesson plans. My purpose is to leave professional matters to professional people. You know more about this than me, so I won't interfere indiscriminately. However, the training assessment tracking You still have to do one thing, that is, give them a test paper to answer the questions. Although in the end it depends on the actual combat performance, but talents are different, and hard work is acquired. Even giving up hard work, I will not want such an employee."

Looking at Li Rong in front of him, Chen Yang seemed to see himself in the past. Before doing anything, he had to show the leader that he was afraid that something might go wrong. This was not because he was timid and unwilling to take responsibility, but because the leader was in control. Too wide and too strong a desire to control, he treats everyone below as a tool, and now he starts his own company, he would not do this, he just needs to grasp the general direction to ensure that he does not make mistakes, so that it is easier for himself and more conducive to talent development, otherwise , How could Zhang Chunli have experienced it? !

But Li Rong's eyelids were twitching right now,

Are you talking about me? That's right, you must be talking about me!

There is a talented person by her side, so she can't help but think about it,

Taking a deep breath, Li Rong nodded solemnly, "Understood, I will work hard."

In order to guarantee a minimum annual salary of 100,000, I will bear it!

Chen Yang glanced at her in surprise, I asked them to work hard, why are you expressing your opinion?

Forget it, it's a good thing for employees to have passion, so let's do it.