Rebirth to Eighties: Shrewd Little Wife

Chapter 871: Hunger marketing

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This has been busy for nearly two months. In addition to organizing the delivery of medicine to the countryside, Mei Xiaoran also delivered medicine to the Chinese medicine hospital. After eating to see the effect and pay, if the effect is not good, do not charge!

Many of these advertising methods were ruined in later generations, but at that time it was very rare, and Mei Xiaoran also used this method to cut corners. Of course, during this time, she was too busy to care about her own clothing store. Fortunately, with the powerful help of Li Hongwei, it was equivalent to Li Hongwei's heart of several clothing stores***. However, since the expansion of the clothing store, Mei Xiaoran has adopted a store manager system, and does not need to stare at the store all the time, just let the store manager play its role.

In two or three months, the quality of *** has been basically verified.

By the end of the second month, there was still no movement on the outside market. The traditional Chinese medicine produced by Zhongyuan Traditional Chinese Medicine Factory seemed to have never appeared on the market.

Under such great pressure, the director of the return trip opened up the production line of traditional Chinese medicine. But from the beginning of preparation to the present, half a year has passed in a blink of an eye. After all, after several months of not seeing any benefits, the workers were so troubled that he couldn't even withstand it.

When the traditional Chinese medicine production line was built, coupled with the investment of Chinese herbal medicines, it was not enough to toss about it, and hundreds of thousands of them were gone. Together with the basic wages of the workers, it can be said that it was the same point that was given when the pharmaceutical factory was separated After shaking, this is not enough! Moreover, because Mei Xiaoran proposed to deliver medicines to rural areas and Chinese medicine hospitals for free, it also caused complaints from many employees. They all felt that the authority given by Mr. Cheng to Mei Xiaoran was too great, and he took the finished Chinese medicine to work hard. If you send it out, doesn't it mean giving away money for others?

Of course, the most important thing is that in the two months, only a basic salary was paid, and there was no performance at all, and the workers could not eat it.

Director Cheng is really good for Mei Xiaoran, under the pressure from superior leaders, Secretary Tian and the workers, or as always supports Mei Xiaoran. In fact, this is not a solution. After all, there is only this one in the Chinese medicine factory. The road is gone, and that is to open the market!

This morning, when Mei Xiaoran came to work, he brought Ouyang to him.

Mr. Cheng looked at it. Does Mei Xiaoran have to bring a boyfriend to work? It's not very suitable!

Before waiting for him to find Mei Xiaoran, they took his boyfriend to his office. "Planter Cheng, I have something to tell you?"

Director Cheng directly asked her: "Is it about the sale of traditional Chinese medicine?"

"No."

Factory director Cheng is most interested in this right now. I heard that this is not the case, and I don't plan to talk to Mei Xiaoran. "What are you doing with me?"

At this time Ouyang Xun also walked in and greeted him: "Hello, Mr. Cheng."

Mr. Cheng glanced at him: "Are you going to take Mei Xiaoran to ask for leave and plan to go home and get married?"

"Ran Ran and I have no plans to get married for the past two years, and we want to fight hard in our career."

This made the director Cheng very puzzled. Since it wasn't for marriage, why did you find him?

Ouyang Xun did not hesitate, he directly came straight to the point and said: "I came to solve the salary problem of your workers this month."

The next director of the factory understood this completely. This was just for him to solve the urgent problem. Seriously, he couldn't help the wages of the workers this month. He was crazy!

"I want to make an assessment of the qualifications of your Chinese medicine factory, and then lend you money to you. Everything will be difficult at the beginning, otherwise your pharmaceutical factory will be very upset within the past six months."

Ouyang Xun said this brightly. Factory director Cheng looked at him now, how to look and how to look good. This is really a good boy. He showed his talents in times of crisis. He has not been worried to death in these two days...but, yes Getting a loan is only to ease the current predicament, but if the performance cannot be achieved, sooner or later it will be blind!

Mei Xiaoran seemed to be aware of his difficulties, and also said his own sales ideas: "Director Cheng, we have distributed free medicines to Chinese medicine hospitals and rural areas for two or three months, and the feedback effect is not bad. I plan to find an advertisement on the provincial TV station and wait for a week for the ad to be officially launched."

"Why wait a week?"

"This is called hunger marketing, and putting ads on it has a sensational effect. When everyone wants this medicine, they can’t buy it, but if they wait for it to be put on the market, they will be sold out... This is the marketing strategy. ."

Factory director Cheng knows nothing about sales, but the hungry marketing sounds like he is hungry. He has been so anxious about these things for the past two days that he can’t eat any more. After listening to Mei Xiaoran, he suddenly felt I can eat two bowls of noodles now!

"Just do what you said? I'm hungry as you say. I will go to the small restaurant at the door at noon. Let's drink a beer and talk about the details."

In the past few months, not only has Mr. Cheng lost weight, but Mei Xiaoran has also lost weight. She originally weighed more than a hundred, and now she has born to 96 pounds. It can be said that it has been from the age of 18 to the lightest weight. Hou. Of course, Ouyang Xun was very distressed after seeing it, but Mei Xiaoran was very happy and always wanted to lose weight. At this time, she can lose meat without dieting. She still enjoys it!

Hearing what Mr. Cheng said, Ouyang Xun agreed without saying a word. This must be agreed. Whatever the biggest thing, can it be bigger than eating?

At noon, Mr. Cheng took Cheng Mang over to invite Mei Xiaoran and Ouyang Xun to eat in the small restaurant at the door. They simply ordered a few dishes and four bowls of noodles. . But we don’t mind that there was no sales in the factory for a few months. Last month, the factory director took out the family’s savings and paid the workers’ wages. Others don't know about this, but Mei Xiaoran knows, so she was determined to mix up with Mr. Cheng, and she wanted to start up a Chinese medicine factory. After all, there are not many factory leaders who are devoted to workers.

In this way, several people have negotiated the loan, advertising and sales!

Ouyang Xun moved very quickly here. After getting the loan qualification from the pharmaceutical factory, he ran a few times to the head office and personally urged the loan to run out, which took about a week.

During this time, the advertisement designed by Mei Xiaoran was broadcast on the TV station. The broadcast time of the advertisement was just before the start of the 7:40 TV series. Usually this time the TV series will start, and almost every household will stay in front of the TV. , Waiting for the start, then this advertisement has become a must-see content, do not want to see it, you have to watch it.

The effect of the TV advertisement was amazing. The workers who worked in the Chinese medicine factory the next day heard the neighbors talk about it when they returned home: "Don't your Chinese medicine factory just started to build a factory? You are willing to spend so much money Did you advertise on TV? What about the Chinese medicine you produce?"

"You all watch TV. Since our pharmaceutical factory dares to advertise, indicating that we have this strength, if the medicine is not good, our factory would not dare to make such a big advertisement on TV stations. You can rest assured to buy it!"

As an employee of a Chinese medicine factory, you have to seize the opportunity to publicize it, and hope that everyone will support the development of their pharmaceutical factory!

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