Reborn in Brazil As a Plutocrat

   Chapter 158 Acquisition of Aston Martin

   Looking at the gentlemanly coupe in front of him, Fang Lang knew that he couldn't leave today.

   "Did you design and manufacture his automatic transmission yourself?"

   "Yes, Mr. Fang. Believe me, the technology of this car is definitely very advanced."

   Renwick promised to arrive with full confidence.

   "Where's the engine?"

   "It is also a 4.0-liter V6 engine designed and manufactured by ourselves."

   "Are all technical patents in the factory?"

"Yes."

   "Do you have inline four-cylinder engine technology?"

   "Yes, Mr. Fang, but if we use a four-cylinder engine, we cannot achieve the performance we are after."

  Since the factory has all the independent intellectual property rights, Fang Lang no longer hesitates.

  In Fang Lang's eyes, this factory has great development potential, but these people blindly pursue the best performance.

   but gave up the largest ordinary family car market.

  A car factory The car you manufacture has outstanding performance and can win the championships of major car races. Without sales, it will be difficult for you to develop and grow.

   “I want to know, how much money would it take to fully acquire this factory?”

  Hearing Fang Lang's words, Reinhardt jumped up happily, waved his fist and said:

   "Fang, you are such a good brother! Don't worry! You will definitely not suffer.

   Now they are bankrupt and all assets are mortgaged to the bank.

  I asked the bank for the price, and they quoted two million pounds.

  I'm sure we can get another £1.8 million if we talk about it. "

  According to the current exchange rate, one pound is about four dollars. In other words, Fang Lang only needs to pay $7.2 million to win this Aston Martin factory.

  If it’s just the factory area, of course it’s not worth the price.

  But what Fang Lang is really interested in is not the factory, but the technology patents and technology accumulation he owns.

  Since Aston Martin can produce such an advanced car, it is definitely no problem for them to lower the process requirements and design a civilian car that meets Fang Lang's requirements.

  Hearing the price quoted by Reinhardt, Fang Lang nodded without hesitation and said:

   "Yes, Reinhardt, you can come forward and negotiate the price as low as possible."

   After speaking, he looked at Bertelli and Renwick who looked very excited.

   "With all due respect, the two of you have outstanding technical strength in model research and development, but you obviously lack the ability to manage a brand.

  Therefore, I have to say some things first. After this factory is acquired by me, I will definitely adjust the business strategy.

   And you two, I want you to specialize in the development of new technologies. This factory will become an Aston Martin research and development center.

  We can find excellent designer teams all over the world to develop the most advanced and cutting-edge automotive technology.

  In order to ensure that we can always maintain innovative research and development capabilities, I will use 10% of the new company's annual profit as your research and development funds. "

  Bertelli hesitated after hearing Fang Lang's words:

   "Mr. Fang, how can we ensure that the new company will be profitable?"

   Fang Lang smiled and said:

   "This will be your first mission after the acquisition."

   Fang Lang is unwilling to disclose his business plan in advance before the acquisition is completed.

  Building a professional R&D department to conduct research and development of new technologies is Fang Lang's inspiration from Bell Labs.

  In order to ensure that his industry has continuous innovation capabilities, Fang Lang plans to implement this idea in his entire industry.

  Now that he has decided to win Aston Martin, Fang Lang does not hesitate.

   Returned to London with Reinhardt again, notified his team to form an acquisition team, and started negotiations with the bank with the help of Reinhardt.

   I don’t know if the Reinhardt family has enough influence in the UK, or because the bank also wants to quickly get rid of the burden of Aston Martin.

  Because Aston Martin is in a state of bankruptcy, liquidation and suspension of business, the acquisition went very smoothly.

  Finally, Fang Lang bought the company at a price of 1.75 million pounds.

  Through the relationship of the Reinhardt family, Fang Lang recruited a professional manager named Eppel Barron in the UK.

   "Mr. Barron, in the future, Aston Martin in the UK will only need to research new technologies and develop new models of cars full-time. Your first job is to go to Brazil to build a new car assembly line factory."

   "Bertelli, the first task I give you is to develop a family car. Now Aston Martin is a two-door version.

   This can’t enter the daily life of ordinary people. I require this car to meet the travel needs of a family of five. No need for four-wheel drive, no need for large displacement.

   The focus is on comfort, fuel economy, safety, better handling, and lower cost. Can it be done? "

   "Boss, don't we continue to develop Atom?"

   Bertelli is clearly still obsessed with his Atom.

   "Let's put it this way! My business idea is to fine-tune the car market. The high-end model is still Aston Martin, which is mainly responsible for high-performance coupe models.

  Mainly focus on luxury, customization, high-end, speed, and performance, and maintain its high-end brand image by participating in major automobile competitions.

  In order to protect Aston Martin's high-end image, we need to establish another brand to occupy the market, obtain profits, and support Aston Martin's high-tech research and development.

  This model can be characterized as a civilian model. Civilian models occupy the market and make profits with their practicality and low price.

   Can you see what I mean? "

  The company team sitting here suddenly realized at this moment.

  Bertelli quickly said:

   "Boss, I understand what you mean, I will complete the research and development of the new model as soon as possible!"

   "I suggest that you quickly recruit enough R&D personnel, because I don't just want to develop this model.

  In addition to developing a five-seat civilian model for home use, I also need you to organize manpower to develop two models of off-road vehicles and pickups based on Willys Jeep.

  It will appear in the market as a tool cart. Believe me, this type of model will quickly occupy the market in the Americas. They need durable leather, strong power, easy maintenance, and low failure rate.

   This kind of vehicle may appear in farms and wilderness, so it requires four-wheel drive and strong off-road capability. Understand? "

   "Boss, we understand! Soon we will establish a dedicated research team to develop the model you mentioned."

  Since the boss has explained the company's business strategy, of course everyone knows how to work.

  Next, the company team began to build rapidly, and soon everyone began to perform their duties and get busy according to Fang Lang's plan.

  At this time, in the Morgan Stanley Building in New York, Morgan was looking at the middle-aged man across the desk.

   "Mr. Rayer, I don't know at this time, you came all the way from Texas to New York to find me. Is there something going on?"

  The middle-aged man’s haggard face, after hearing Mr. Morgan’s question knowingly asked, he didn’t mind, and smiled wryly:

   "Mr. Morgan, I understand that your company is now acquiring shares in Richfield Corporation.

  As the largest investment bank in the United States, it is my honor to see our small company.

  We have no ability and no reason to refuse your acquisition.

  I take the liberty of visiting today to represent the workers of the company and ask how you will deal with the employees of our company after you complete the acquisition. "

  Morgan looked at the middle-aged man in front of him who seemed to be waiting for the judgment of fate:

   "Mr. Rayer, I'm very sorry! Actually, I don't know either!"

  Reyer obviously didn't expect Mr. Morgan to answer him like this, and he didn't know what to say for a while.

   "I heard that Mr. Rayer has a high prestige in the company. The employees are convinced of you, right?"

   "Mr. Morgan, you are too proud! I am just a manager of the company. What everyone believes is not me, but my position."

   "This is different from what I have learned! As far as I know, speaking in your company is better than Mr. Richfield!"

   "Sir, don't worry! If my existence will affect your follow-up arrangements for employees, I am willing to resign. I only hope that you can let everyone keep this job."

   "No, no, Mr. Reyer, you misunderstood, I mean no malice. I just want to say that you are a very capable professional manager, and I appreciate you very much.

   I wonder if you are interested in working in a different working environment! "

  Reyel looked up at Morgan with a look of surprise. He didn't expect Morgan to want to work for him.

   "Don't be surprised! Mr. Reyer, I have investigated your company's situation. In fact, before the old Mr. Richfield passed away, the company was already in desperation, wasn't it?

  However, you still rely on your excellent management ability to stabilize the hearts of employees and let everyone face difficulties together.

  In addition, I personally came forward to get a few not small investments, and continued to support the exploration work of the old Mr. Richfield.

  Even after the old Mr. Richfield passed away, you are still doing your best to maintain the normal operation of the company.

  I heard that Mr. Richfield Jr. hated you very much, and expressed several times that he would fire you, but you still did not abandon him.

   I have to say that I am impressed by your devotion to Mr. Richfield. "

  Hearing Mr. Morgan's evaluation of himself, Reyel shook his head with a wry smile and said:

  "Mr. Morgan, I think you have misunderstood. I am not loyal to Mr. Richfield. I am loyal to Richfield Company. This company is the one I watched him grow up.

  I have worked for this company most of my life, and if I leave this company, I don't know where I should go.

  My original idea was to prepare to work for this company for a lifetime, and I firmly believe that we will be able to achieve success.

   But now that old Mr. Richfield is dead, alas, Mr. Richfield!

  So I came here today to know what the future of us people will be like. "

   "Okay! Looks like Mr. Reyer doesn't want to come and work for me.

   Regarding the future of your company, I really have no way to answer you.

  Because it is not me who actually bought your company, but Universal Group. "

   "Universal Group? That Mr. Fang's Universal Group who had a conflict with Mr. Richfield? They don't want to revenge Mr. Richfield!"

  Seeing Mr. Morgan nodding, Reyel's heart was gloomy.

  If this Universal Group made a move to retaliate against Mr. Richfield, then the future of these people like myself is really hard to say.

   Wait a minute, if the boss of Universal Group is a very vindictive person, will his employees also be implicated?

  (end of this chapter)