Reborn in Brazil As a Plutocrat

  Chapter 335 Football League

   Fang Lang glanced at Anderson, who was still writing, and then at his younger brother, who was thinking seriously.

   After coughing twice, he said:

   “I have a bigger plan for the TV show.

   I wonder if you know anything about sports events? "

  Hearing Fang Lang said that he had a big plan, Anderson immediately looked up at Fang Lang.

   Fang Tao on the side was also taken aback when he heard the words.

  “Of course, when I was in the United States, I would often bring my family to watch American football games, which was really exciting!

what! I understand.

   Boss, do you want to broadcast this kind of sports competition? "

  After hearing what Anderson said, Fang Tao said in a puzzled way:

   "American football? Is there any difference between American football and football?"

  Anderson seemed to become very excited when he heard this topic, and hurriedly explained:

  “Of course it’s different. American football is actually rugby, and you can touch the ball with your hands.

  The game adopts the offensive and defensive line round-based scrimmage. Each attack is counted as a meeting, and there is no movement limit.

  Compared with football, it emphasizes team assistance and physical contact confrontation.

  Everyone is wearing tight protective gear and engaged in fierce physical confrontation.

   Very watchable. "

   Fang Tao is obviously not a young man who loves sports, so he didn't have much interest in Anderson's words.

  However, he knows very well what sports are the most popular in Brazil.

  So, he said without hesitation:

   "But, everyone in Brazil plays football!"

   These words left Anderson speechless.

   Seeing this, Fang Lang laughed loudly and said:

   "Hahaha Anderson is right, I really want to show sports on TV.

  The key point is the football game Fang Tao just mentioned.

  Football is very popular in Brazil, or in the whole of South America,

  In the Copa America football match held in Chile in January this year, although, we only won the runner-up.

   But it also aroused the enthusiastic attention of the Brazilian people.

  I believe that if we can let people watch football matches on our TV, we will definitely gain a large number of viewers. "

  Anderson nodded. He believed that this kind of sports competition could indeed attract many spectators.

   After all, the United States already has successful experience.

   But he was still a little puzzled and said:

   “Showing a football game is a really cool idea, but that doesn’t seem like a particularly big plan, does it?”

  Fang Tao also felt that it was only a football game, which was at most a TV program.

   It doesn't seem to have much to do with the big plan that Fang Lang said.

  Fang Lang looked at the puzzled expressions of the two, smiled and said:

   “Just broadcasting football games, of course, is not a big plan.

   What I want to do is to organize a national football league and have a championship game every year.

   And our TV station directly broadcasts the whole process. "

  Fang Tao is a Brazilian who grew up in Sao Paulo, although he is not the kind of character who loves sports.

  But I still have a certain understanding of Brazilian football.

   Looking at his brother in surprise, he said:

   "National League?

   But now it seems that only Sao Paulo and Rio de Janeiro have their own football leagues.

  Other regions do not have professional football clubs because of their underdeveloped economy.

  Will this so-called national league not be easy to achieve! "

   In fact, in 1888 Brazil's first football club - Sao Paulo Football Club was established.

   This club is also a well-established giant in Brazilian football, having gone out of a series of football superstars such as Kaka, Cafu, and Ze Roberto.

  In 1901, Sao Paulo State established its own league, which is also the earliest football league in Brazil.

  By 1906, the state of Rio de Janeiro also established its own league.

  But Brazil's economic development is extremely uneven. The two states of Sao Paulo and Rio de Janeiro are located on the southeast coast, and the population accounts for almost 60% of the entire Brazil.

  Although the two states established their own leagues early, the other states have not developed at all.

   Even if the Brazilian Football Association was established in 1914 and joined FIFA, it did not change this status quo.

  The history of the Brazilian league fighting against each other lasted for a long time. It was not until 1959 that the first national competition, the "Brazilian Champions Cup", was held.

   And Fang Lang's current plan is to advance this time.

  “It is precisely because there are not many football clubs in other states that we have the opportunity to come forward and organize such a national league.

  If this matter is done by the media company of our Fangyuan Group.

   Then we will surely leave a mark in history. "

  No one knows better than Fang Lang how brilliant the future of Brazilian football will be.

  Although the Brazilian football of later generations has slowly begun to decline,

   Even, Brazil's football league is not ranked among the top five leagues in world football.

   But no one can ignore Brazil's influence on world football.

   Unfortunately, Fang Tao obviously couldn't understand Fang Lang's thoughts!

  Because, Brazilian football in this period has not yet reached its later glory.

  In the Copa America, Uruguay and Argentina have been chasing behind.

   Of course, this also has a certain relationship with Brazil's apartheid policy at that time.

  Before 1930, Brazilian football players were mostly white players who were born relatively wealthy.

   It wasn't until President Vargas came to power that the apartheid policy was lifted, so that non-white players from poor backgrounds had the opportunity to participate in professional leagues.

   It is precisely because football is a national sport in Brazil and is deeply loved by people.

  The strength and fighting spirit shown by the non-white players made white people begin to accept the excellence of other races, and it also strengthened the recognition of Brazil by people of different races.

   Let Brazil's racial contradictions become less prominent.

  Of course, the top brass in Brazil are still dominated by white people.

   This is mainly affected by the level of education.

  Although Brazil made primary education free for a long time, there are still many non-whites who do not pay attention to the role of education.

  Fang Tao still doesn't understand what Fang Lang said. If it was a different worker, he might not ask too many questions.

  But he is Fang Lang's younger brother, so he doesn't have any scruples about speaking.

  So I expressed my doubts without hesitation.

   "But if we organize a Brazilian football league every year, although it can increase our ratings.

  But the investment required to organize a football league is not a small investment!

   Wouldn’t the gain outweigh the loss? "

   Fang Lang smiled and said:

   "Haha Tao'er, we may indeed need to invest some funds in organizing the football league in the early stage.

   But who told you that the football league is a loss-making business and cannot make money?

   In fact, quite the opposite. The more successful a football league is organized, the more profitable it is.

  Not to mention our own TV broadcast income.

   Football matches are held, and the ticket revenue for each game is quite considerable. The more important the game, the higher the ticket price.

  For the same game, the better the viewing position, the higher the ticket price.

  In addition, if your club performs well, will there be many fans? Will fans buy jerseys and some club peripheral products in your club, will they generate income?

   And we hold league games, can we also make some special souvenirs, sell them to fans, and get income.

   In addition, what brand of clothes the team players wear, and what brand of shoes.

   Can you also talk about sponsorship with these brands, after all, the logos of these brands will appear on our TV at that time, this kind of huge advertising effect.

   There should be no one who is tempted!

  If not, we will set up a clothing brand by ourselves and use this platform to quickly open up the market.

   In addition, advertising around the venue where the competition is held can also be sold for a lot of money.

   Maybe when we organized the first and second leagues in the early stage, there would not be so many sponsors.

   But once our league is successful, there will be a lot of people waving money and looking for cooperation very quickly.

   At that time, we can even print advertisements on the players' clothes.

   Do you think this will make you lose money?

  If it is what you think, there will be no one dedicated to running football clubs for profit.

   Do you think that the people who set up the club are really because they love football?

  If a club operates successfully and there are some very good and famous players in the team, these players are also very valuable.

do you understand? "

   Hearing Fang Lang's popular science, Fang Tao was a little moved.

  Although it is not yet known whether the establishment of football clubs and football leagues can really make money.

  But he feels that with the current strength of the Fangyuan Group, it is entirely possible to establish a football club.

   At that time, the advertising fee alone can save a lot.

   After all, he is in the media, so he is still very sensitive to advertising costs.

   "Brother, should we also set up our own football club!"

  Looking at Fang Tao who was eager to try, Fang Lang laughed hahaha.

   nodded him with his hand and said:

   "If you want to try it yourself, brother will definitely support you.

   However, I hope we get the football league thing right first.

   It would be best if we could hold the right to organize this football league in our hands.

   Don't let us spread the reputation of the Brazilian Football League. As a result, others picked the peaches.

   stole our broadcasting rights.

  Then our initial investment is in vain. "

  After listening to Fang Lang's thoughts, Anderson couldn't help but gave a thumbs up and said:

   "Boss, you are really generous!

  For a TV program, they are planning to invest huge sums of money to organize a national football league.

   This is also a historical precedent! sharp! sharp!

  If someone talks about the history of the Brazilian Football League in the future, it turns out that it is for a TV show.

   I don't know how everyone will feel. "

   Seeing Anderson's admiring expression, Fang Lang couldn't help laughing.

  Thinking that if there is such a day, maybe my name will also leave a strong mark in the history of Brazilian football!

   I just don’t know how the Chinese fans of later generations will feel when they know that the Brazilian Football League was initiated by a Chinese.

  Thinking about it, I unconsciously feel a little anticipation.

  There should be a big clue here!

   "Hahaha Anderson, my goal is not just a TV show.

   Now it is a football game, and there will be other events in the future.

  Finally, we will have a dedicated sports channel. "

  Anderson was shocked when he heard Fang Lang's words,

   Obviously did not expect that the ultimate purpose of doing so was to set up a dedicated sports channel.

  He had to express his admiration for Fang Lang's foresight.

   Think about how many high-quality program ideas I got from Fang Lang in just a short time today.

  If these ideas are taken to the United States, a TV channel can easily take off in place and become a giant in the American media industry.

  However, he remembered that Fang Lang had plans to enter the American media industry.

  Perhaps, this plan can be put on the agenda.

  (end of this chapter)