Reborn In the Tokyo Bubble Era

   Chapter 298 The Oppression of Dentsu

  Orikou Yabo of course needs time to consider, and he is not sure how much Tao Zhiming prepared to swallow JUNIANA'TOKYO.

  According to his current situation, this dance hall can earn more than 100 million yen in a year.

   Of course, this part of the money is, in fact, there are still a lot of parts, which must be honored to those who supported him in the first place.

  Tao Zhiming asked him to think about it carefully, discuss it with the gold owner behind him, and then went to Ueno Yosuke.

  Inoue Takehiko, these new tenders, were uncomfortable and intoxicated with the smiles and laughter that accompanied Miss Jiu, and then they chatted with them seriously and listened to their stories.

   Tao Zhiming said after arriving at the place: "Don't be so restrained. Good works require life experience. Just relax and drink and chat together."

  Sister Peijiu looked at Tao Zhiming with bright eyes and said with a smile, "Maybe I need to drink a little more wine."

  Tao Zhiming laughed and laughed: "Then get another bottle of wine. Inoue-kun, after you relax, you will have more energy tomorrow!"

   He is not worried that these authors will be addicted to these things in the future. Even if such activities are not organized, young people with vigor and vitality will come to Tokyo and will also be fascinated by Huahua World for a while.

   On the contrary, they come here to see the other side, and they will also understand more about the energy of success and wealth.

   is just a ballroom, not a custom shop.

  Tao Zhiming stirred up the atmosphere here, bought the bill to let them relax, and then went back to the creative space, and especially told not to take anyone back, so he left with Ueno Yosuke.

   Ueno Yosuke is more excited.

  Because Tao Zhiming said that since this period of time, the idea proposed by him has been implemented well in the end, and now the framework of the dimensional culture has been established, so reward him and fulfill the original agreement.

interesting place!

   In his concept, he doesn't know what other place is more fun than WanderDance besides the custom shop.

  Tao Zhiming took him to the gate of Suzakura Shrine, and Yosuke Ueno looked puzzled at the inconspicuous place that didn't even have a signboard.

   Kono Miki, who had already received the call, still greeted them on the first floor.

   Yosuke Ueno looked at the place like an izakaya and became more puzzled, but now he has calmed down a lot and didn't talk much.

   "Sister Meiji, let's eat something and chat." Tao Zhiming's mouth was very sweet.

   Kono Miki knew his energy, so she bent over when she felt sorry: "If Tao Jun needs it, just call me."

   After saying that, he left.

   "What on earth is this place?" With only two people left, Yosuke Ueno asked.

  Tao Zhiming laughed, didn't tell him first, but talked about business: "You said that you are in big trouble now, what do you mean."

   "...Speaking here?" Ueno Yosuke looked around, "I'm going to tell you in detail tomorrow."

  Tao Zhiming said seriously: "I'm happy to see that you feel that you are in big trouble, and I want to know what you have to do. So let's see what your thinking is, and then let you enjoy the treatment tonight."

   Ueno Yosuke with a question mark on his face: "Treatment?"

  Tao Zhiming kept secret with a smile: "Tell me, what happened."

Yosuke Ueno could only suppress his doubts, sort out his thoughts, and say, "In the beginning, you planned and launched a big marriage proposal at Dentsu. Not long ago, our Dimensional Culture planned a theme conference and voted for it as well. A batch of advertisements. Logically speaking, the cooperation relationship should be very good. But when it comes to the advertising resource agency of our Dimensional Culture Future Magazine, the conditions they give are very harsh."

   "Dentsu..." Tao Zhiming picked up the glass and drank silently.

"I did a very careful study." On the one hand, Yosuke Ueno was afraid that he didn't know enough about it, but on the other hand, he wanted to show that he was serious about it. "To rely solely on our strategic cooperation department to develop the advertising market, in Neon is a It's not realistic. In this industry, Dentsu is the most powerful. The trouble is, because they also have strong advertising planning capabilities, advertisers directly entrust the authorization of publicity to them, and they will advertise Creative planning, advertising production and delivery.”

  Tao Zhiming certainly knew about the giant Dentsu. To a certain extent, because they cut in from the perspective of advertising, they have mastered the source of advertising funds. Coupled with the strength of publicity planning, Dentsu can even choose which stars to use and which media to put on by submitting different plans to advertisers.

   It is conceivable that after years of accumulation, Dentsu has established close cooperation with many major media resources, and has also established a strong degree of trust in well-known brands that need to advertise.

   In fact, it continues to grow, and Dentsu is even the largest advertising agency in the world by actual revenue. This is of course also due to the special environment of the Neon market, which made Dentsu's domestic base large enough to become a behemoth. This behemoth not only covers the sky with only one hand in the advertising industry, but can easily get most of the best advertising resources, and can even win events like the opening ceremony of the Tokyo Olympics.

   Of course, by the time of Tao Zhiming's rebirth, the Olympic Games had not yet been held, and I don't know what happened to Dentsu in the end.

   Not to mention the magazine kingdom planned by Dimensional Culture, the cultural and entertainment power that WanderDance wants to cultivate is also inseparable from Dentsu. Celebrity advertisements, endorsements, marketing activities, and then various large-scale entertainment circle activities, all have Dentsu's hands behind them.

   It can be said that Dentsu itself, although it was not a consortium before the war, has become a consortium with great influence after the war due to special needs.

Yosuke Ueno continued: "Of course not all the market is occupied by Dentsu. We can also choose other advertising agencies to cooperate, but the revenue effect may be greatly reduced. But what Dentsu proposed this time is The complete exclusive agency agreement and the required discount on the publication price have also squeezed our profit margin to almost nothing. Even if we are a magazine with a small circulation, this situation is not a cooperative attitude.”

  Tao Zhiming pondered and said: "Even if you know my influence, are you not optimistic about the future of our magazine? Or, there are other inside stories..."

   There is no doubt that, normally, by grabbing a source of income from Dimensional Culture, this new club can indeed be pinched.

Of course,   dimensional culture can also establish its own planning power and advertising sales power, but the efficiency of division of labor and cooperation in modern industries is not the same.

   As long as everyone can earn money, it is most reasonable to let professional people do professional things.

   Dentsu naturally has reasons now. After the renamed "Game Dimension" and "Music Dimension", the circulation volume is not very large. At least in Dentsu's advertising resource system, it belongs to the fringe. And "Comics Dimension", even the first issue is still in preparation.

   In this case, Dentsu requires more, of course. However, as Ueno Yosuke said, cooperation is at least everyone's profit, and that kind of condition is not an attitude of cooperation.

Ueno Yosuke said: "We have damaged the interests of the Hitotsubashi Group this time. Shueisha has lost several elite talents, and some authors will no longer renew their contracts with Shueisha after their contracts expire. They must also know. Was it the Hittsubashi Group and the Akaiwa family who are now a shareholder in Shueisha?"

   "I'm afraid so." Tao Zhiming smiled, "Then what are your countermeasures?"

Ueno Yosuke thought for a while, and then said: "If we want to fundamentally solve this problem, of course, we still need to allow our magazines to have enough circulation and become a pivotal advertising resource. At that time, even Dentsu had to be equal to us. Although I have this confidence, it will take time. The current situation is not the difficulty that I will encounter in normal business operations, but your reasons. "

  Tao Zhiming nodded: "It's reasonable to throw the blame on me, after all, it's for me."

"...I don't want to throw the blame on you, I just think that this matter must be discussed with you to deal with it." Ueno Yosuke said helplessly, "After all, I don't know about some of your affairs. My current thinking is that this Even if you give the advertising agency rights to other clubs first, you cannot put yourself at a particularly low starting point in future negotiations with Dentsu.”

   Tao Zhiming asked with a smile: "How can we ensure that other advertising agencies can bring enough advertising revenue to Dimension Culture?"

"It's still a matter of the popularity of the magazine," said Yosuke Ueno, "I want to create a professional image for "Game Dimension" and "Music Dimension", so I want to set up a question and answer with prizes in each issue, and the prizes are related to games and music. Relevant real objects. As the head of the magazine business department, Ogino-kun has proposed some measures, and will establish a contact system with manufacturers to help them release the latest information.”

  Tao Zhiming listened, knowing that he had not finished speaking.

Yosuke Ueno paused, as if he had some concerns, but he still said: "If you want to greatly increase the popularity of the magazine, there is still a better way. I remember you mentioned using events and activities for publicity before. In these two magazines, I asked everyone to provide ideas, and we discussed several methods together.”

"Tell me."

"For "Game Dimension", I suggest setting up an independent game production fund. By means of buyout, it will help people or teams who want to develop games to start, not monopolizing the rights of their subsequent works, but only for game ideas that have been approved by editors. This There are certain risks, but it will spark an industry-wide discussion."

  Tao Zhiming shook his head: "Currently excellent games are mainly developed by mature teams. The success rate of individuals and teams just starting out is too low, and readers also know that there are too few good games to find out."

   "The second one is for players. I want to try to hold a game competition, sign up through magazines, and provide prizes. The games selected are all very popular now."

  Tao Zhiming was noncommittal: "Continue talking."

"The third one is also from "Game Dimension". The plan is to focus on how to play the game, and set up a strategy reward like in "Comics Dimension". In addition to the payment of the author's salary for the strategy publication in the reader's letter, it also conducts an annual strategy game. Award selection."

Tao Zhiming thought about it and said: "It's fine to increase the salary of the strategy guide, the annual strategy award is not necessary. A truly excellent strategy requires both pictures and texts, and it is too difficult for readers to take just the right game pictures. Game competitions are OK, but not online. It will be held next time. I will continue to talk to Dongshi later to see if it can be planned as a TV show, and we will name it and provide prizes.”

Seeing his approval, Yosuke Ueno was invigorated: "Let's talk about "Music Dimension", of course, the best way is to keep inviting well-known singers, hold small fan clubs at WanderDance, sign albums on the spot, and our latest Magazines can act as a ticket to entry.”

   "...You don't know how expensive it is to invite a well-known singer to hold a fan club." Tao Zhiming complained.

"Then the second one..." Ueno Yosuke didn't care, "that's the music festival you mentioned. Now, we will announce the holding of this music festival in a high-profile manner, and then through constant publicity, let everyone vote for the singers and listeners they want to meet. Let the advertising agency officially start planning this event, and keep announcing the progress of the festival. Of course, it is best if you can determine at least three to five times at the beginning of the announcement stage with your own influence. A heavyweight performer."

   "Anything else?"

"...The third one is using the tape resources from President Takeda and the recording resources of WanderDance's albums. Through the magazine readers, we selected the ten most wanted albums that mixed the golden songs of different singers, and purchased those songs. After the copyright, a "Music Dimension Annual Special" was released, divided into ten versions, each version contains an album tape, and then a special introduction to the songs and singers in this album, and the singer's signed photo is attached. .Complete 10-book bonus, you can also collect the gift box for special mail order.”

  Tao Zhiming smiled: "As for the "Music Dimension" plan, each one costs a lot."

   Ueno Yosuke is also unequivocal: "Just this time, let the fame build once. Also, you said you don't have to be afraid of spending money."

   "Can you get it back?" Tao Zhiming sent out a soul torture.

   His eyes were stern, looking at Yosuke Ueno.

   If you don't start a company to make money, isn't it just spending money to play?

The market in the field of music is broader. He proposed these ideas, which cost a lot of money at one time, but except for the two that were ordered by Tao Zhifu, the other two required strong execution, and there must be clear investment and return measurement. . Because it is not a mere publicity campaign, there is a way to return.

  Tao Zhiming hopes that Yosuke Ueno has grown up a bit.

   Facing Tao Zhiming's eyes, Yosuke Ueno beat a drum in his heart.

   But since the last time he complained to Tao Zhiming and was trained once, he has understood what kind of responsibility he has to take as the president.

  Today he said that he fulfilled his promise and took himself to fun places, probably because of his own efforts during this period of time.

   Ueno Yosuke gritted his teeth: "I am confident that I can earn the latter two plans!"

  Tao Zhiming's expression was still serious, looking directly into his eyes.

   This time, Yosuke Ueno did not back down and dodge.

   Former roommate, current boss. It is not what it used to be, but it is already a big man in the eyes of many people.

   Yosuke Ueno hopes that he can understand his determination, which is a determination to try very hard to catch up with him and follow behind him.

   The man's eyes were conveying a message, and Tao Zhiming suddenly laughed.

   (end of this chapter)