Reborn In the Tokyo Bubble Era

  Chapter 59 Fried fish is here

   "Mogami Bliss?" Kinoshita Xiufeng's eyes lit up, and then he asked a little puzzled, "The words of Bliss... it reminds me of something ambiguous. Tao Jun, do you suggest this as a selling point?"

"No." Tao Zhiming said, "Bliss, the original meaning is where happiness is. Of course, we have to elevate the initial association generated by words. This time, we have to redefine bliss in the concrete world. What I suggest The direction of development is not just to be a residence, but to be combined with a commercial body.”

   Kinoshita Xiufeng began to listen intently.

   is how to combine, the planning department has been unable to come up with a plan that makes people feel clear and well executed.

   This can’t blame them, after all, until last year, Neon’s residential market was not a fully commercialized market. Previously, the vast majority of ordinary working families lived in public housing, such as public housing, county barracks, municipal barracks, and social housing. Among them, the [Neon Housing Corporation] established by the government in 1955 is the largest housing provider.

  Since the signing of the plaza agreement, neon has begun to fully promote the commercialization of housing.

   For a company like Mogami Hengsan, although it is a top-level real estate group with strong strength, it still needs to learn how to develop real estate.

The objects of    study are naturally mainly foreign countries.

   But what Tao Zhiming knows is not only the cases that have appeared in foreign countries at the moment, but also more innovative cases in the next three decades.

He began to talk eloquently: "In Mogami Bliss, we mainly focus on cultural brands. With artistic architectural vision, food culture, fashion culture, entertainment culture, and literary culture, we will turn Mogami Bliss into a brand that has both The place for first-class material enjoyment and spiritual enjoyment. In these commercial blocks, all vehicles are parked in underground garages, and the blocks can only be walked. In the blocks, we plant landscape trees, set up benches, sculptures, stages, and small landscapes. People want to stay, beautiful enough to let people take pictures..."

   This set of things he said was not new in the future, but at this time there were enough details.

   In the final analysis, it is to introduce a special theme block design. From the architectural style to the future industrial layout, we are committed to forming a new consumer and entertainment center in Tokyo through the shell of culture, and then improving the quality of the entire real estate living environment.

   In the 1980s, at this point in time, Tao Zhiming's suggestion had a mysterious appeal.

   Based on the description alone, Kinoshita Xiufeng and others seem to have seen a picture.

   In a new way, the overall planning of commercial blocks with different styles. Each of these neighborhoods has its own relatively concentrated industry. In each block, a lot of pedestrian space is freed up in the form of a pedestrian street, and various cultural elements such as sculptures and node landscapes are added to it.

   Outside the commercial district, it is a residential area.

  The simple residential area is not attractive enough, then free up a piece of land and build a new commercial center in Tokyo at the door of the residential area.

"... If a plan like this is to be implemented, these problems need to be solved." Tao Zhiming began to talk about dry goods after describing, "First, the existing theme blocks are slow for a long time. Formed by slow precipitation. If we want to quickly realize the effect of this kind of aggregation, we need to introduce a large number of cooperation resources. What they value, in addition to whether the entire project is attractive enough, it also needs to be matched with a certain cooperation strategy…”

   Next, are the details that Omiya Hiroshi has never heard of.

   In every commercial block, attracting investment is difficult. Because business focuses on passenger flow, under normal circumstances, it is easy to form business centers at nodes with convenient transportation.

   Therefore, Mogami Hengsan needs to come up with a bright enough project design to let people see the possible bright future of this "Mogami Bliss Town". Plus a certain rent-free policy…

Tao Zhiming said: "We can also sell real estate such as commercial blocks. But we can also innovate in the way of selling. After the sale, our commercial real estate club can be leased back from the owner again, and the overall operation will be carried out. Operating and recruiting merchants.”

   He talked about the model that has been continuously innovated later, what is renting for sale, selling for rent...

   He doesn't care about these strategies, whether Neon will have legal risks and feasibility at this time, in short, he just makes suggestions and shows his abilities and ideas.

  Looking at Kinoshita Hideyuki and the others' reactions, at least Kamiki Benchi and other colleagues in the planning department have quickly recorded them, as if they were treasured.

   Ueno Yosuke was dumbfounded.

  This...how is it a bit like a class in school? The teacher speaks on the stage, and the students take notes one after another.

Tao Zhiming is still saying: "Although the current plan will cost much more than the previous plan, this problem can be made up. First of all, the rate cut will definitely not stop. I predict that there will be at least three or so, and the next time It will come soon. In the future, social financing will be more convenient. In addition, after the pre-sale model appears, as long as we do a good job in planning and design in the early stage and do a good job in publicity, we can eat a lot of this wave The funds of the buyers poured into the real estate field, and even the dividends of speculative funds entering the real estate field quickly returned a huge amount of funds..."

   He explained one by one the problems that the whole plan would face, and also provided various tested solutions based on his own experience.

   I put it here. Although the details of whether it is suitable for the neon soil remains to be scrutinized, from the perspective of the concept and solution itself, it can be said that it is a fried fish pond.

   After all, it is an advanced real estate development model, and the amount of information in Tao Zhiming's mind is beyond that of people before the advent of the Internet era.

   Kinoshita Xiufeng's mood became more and more shocked.

   It is hard for him to imagine that this is a plan that a student who is still in college can come up with.

   In comparison, these backbones of the planning department looked like elementary school students.

  Tao Zhiming not only planned cultural packaging for each commercial block, but also designed high-end property services and operation and maintenance strategies for residential areas. Even, he began to further explain how to agitate the name of Mogami Kekakucho.

"...Although Moshanghengchan's main business is real estate, from the perspective of using a cultural shell to enhance the brand and grade of Moshanghengchan's projects, there should also be a section of culture and entertainment, and by investing in core business itself, to enhance others' entry into Moshang. Confidence in Elysium."

This part of    is naturally the self-operated routine of cinema, KTV, children's playground, etc. in the Wanda model.

   Ueno Yosuke's heart moved and looked at him.

  It turns out that the so-called management of beautiful girls...is it because of this plan?

  So, wouldn't it be possible to meet with stars in the future?

   What Yasuko Sawaguchi, Akina Nakamori... Can you see them all?

  Tao Zhiming began to explain how these industries should be advanced step by step, from the cinema to the distribution and production of the film industry.

   Kinoshita Xiufeng stared at him in a daze, this is really unthinkable no matter what. Why do real estate companies want to enter the cultural and entertainment industry in the future?

Tao Zhiming looked at him and said confidently: "Mr. President, what I'm talking about today is like an ecological environment. What Mogami Hengchan will do is not just to build houses to sell, but to provide a kind of The way of life! The so-called bliss is to convey the meaning of this way of life: a life with quality, taste, and at the forefront of fashion.”

"What you develop should be soil, and the money you invest should be nutrients. What you harvest is an urban center with a steady stream of cash flow. Once this model is completed, it can have strong vitality in all large cities. As for the opponent, if you only do one part of it, you will never be able to match Moshang Hengchan!"

"I hope that you will adopt this model. You will lead the gentlemen to complete the development and sales of the residential part. Find a partner with strong trading supply chain for the development and operation of commercial real estate. In addition, in The two fields of culture and entertainment will be well laid out, and the wings will be added to the top of the company for Sushang Hengchan!"

The    sonorous tone fell, and the conference room was silent.

  Everyone forgot the fact that he was so young and looked at him with complicated eyes.

   Kinoshita Xiufeng couldn't help sighing: "No wonder it took so long... It's an extremely impressive project."

   Ueno Yosuke couldn't help but pouted: Why was he busy for just one day yesterday...

At this time, Tao Zhiming said with a smile: "In order to promote the realization of this plan, I am sure to introduce a strong collaborator to the president. In fact, from the retail point of view, I once told him about the plan. Hiroshi Omiya, the president of Tomowa Shoji, will definitely be interested in your invitation to cooperate! He, but I really hope that I can join Tomowa Shoji to do this together. But I think you are better s Choice!"

   Ueno Yosuke was shocked and looked at Tao Zhiming.

   (end of this chapter)