Red Rebels

553 Football Economics

"This guy is probably crazy!" Mark David roared and taunted in Xiao Yu's office.

In a previous press conference held by Platini, he expressed several of his governing philosophies. He repeatedly cited the Premier League and the Red Rebels as the targets of his criticism, especially the Red Rebels. He believed that the Red Rebels The defending Champions League is a throwback to football and a harbinger of oligarchic football to come.

"Oligarchic football?" David sneered at this. "When he was at Juventus, he had the highest salary in the world and won the European Ballon d'Or for three consecutive years. Why didn't he expect that he also represented What about the regression in football?”

"To put it bluntly, he is just a politician!" Xiao Yu sneered and made his own judgment.

Platini was outstanding as a player. As a politician, he is undoubtedly not a fuel-efficient lamp. At least he knows very well what his bargaining chips are and what his advantages are, so he will start from the beginning. The purpose of stating your attitude from the beginning is to establish your own image and attract more supporters in the shortest possible time.

"Humph, let all the people who have nothing to do with football stay away from football and return it to those who really love football?" Walsh also looked sarcastic. No one would accept that the team he loved was used as a negative example. Happy, "How can he judge that he must love football more than others? Does he think that he is the person who knows football best in the world?"

"As I said, he is a politician. He doesn't need anyone's approval. All he wants is votes. As long as he can get more votes for him, he can shout any kind of slogan!" Xiao Yu is more concerned. Be open-minded.

"Then should we sue him for libel?" David suggested.

Xiao Yu shook his head, "No, if we sue him, it will be equivalent to doing *** propaganda for him. He is eager for us to sue him. Don't you think he deliberately uses us to criticize us, just to take advantage of us? Are you here to make some noise?"

The Red Rebels are the most famous football club in today's football, and the Premier League is also the most influential league in today's football after the Champions League. Anyone with a little bit of thinking ability knows that with such a club, What a stupid thing to do to target such a league.

But why did Platini dare to rebuke so blatantly?

The reason is simple. He is prepared to bear the consequences, but he just wants to use this kind of behavior to gain popularity and popularity for himself, and at the same time, he also wants to win the support and recognition of more disadvantaged groups.

This is the same as Platini's attack on Chelsea and the three major leagues in his previous life. Only in this way can he win the support of those weak football countries and send him to the UEFA presidency in one fell swoop. "s position.

It can be said that Platini was not for the so-called football from the beginning, but just for the "President" of UEFA. This is the same as in the US presidential election. The candidate of the Democratic Party must always fight for what he represents. Class speaks to get votes, and the Republican Party does the same.

Johansson's governing strategy is conservative. He hopes to maintain the current situation of UEFA and continue to develop, while fully developing the economic value of the event. Platini is a reformist, representing Eastern Europe and other vulnerable groups, and opposes Economics comes first, hoping to support the disadvantaged by suppressing the wealthy class.

In addition, Platini has a close relationship with Blatter. As the most influential core force in international football, the candidate for UEFA's "President" has always attracted much attention. The relationship between Blatter and Johansson has not been ideal. , now that Platini is running for election,

Blatter immediately supported him.

As a Red Rebel, Xiao Yu doesn't care who is elected as the "President" of UEFA or who presides over the overall situation of football, as long as the interests of the Red Rebel are not infringed.

I believe this is also the idea of ​​the European Club Alliance!

"Are we going to let him attack us so unscrupulously?" Even Walsh, who has always been a good gentleman, seemed angry, let alone the other people in the club.

"Of course not, I have already thought about how to fight back!" Xiao Yu also smiled very treacherously!

Red Rebel TV, this is a newly emerging paid channel. Currently there is only one channel that broadcasts football programs related to the Red Rebels 24 hours a day, including some game recordings, live warm-up matches, etc.

In the middle of the season, in addition to recording and broadcasting some Premier League and Champions League games, general TV stations will also have some training videos, game analysis, personnel interviews, etc. Among the interview programs, there is no doubt that Scarlett Elam One of the programs he hosted was the most popular.

As well-known presenters in England today, Scarlett Elam and Martin Samuel are known as the two treasures of Red Rebel TV. The former is famous for his interview programs, and the latter is good at analyzing events. , both of them are full-time hosts hired by Red Rebel TV with huge sums of money, and there are also many guest hosts, such as Andy Gray and other celebrities.

Red Rebel TV has extensive cooperation with Sky TV and Granada TV, and the recording studio is directly located at the base of Granada TV.

When Xiao Yu drove to the studio of Granada TV, he was stopped by security guards.

He doesn't appear here often. The last time he appeared here could even be traced back to 2000, when he and Edwards had a war of words on TV. After that, Xiao Yu rarely showed up.

This time, for Platini, Xiao Yu decided to go out again. Accompanying him was Mr. Daniel Fletcher, the general manager and founder of the famous British sports research and consulting company FMMI, who is also a famous British football economist. scientist, and the other is Ross Willey, director of Deloitte's sports industry group.

When Xiao Yu arrived at the studio, Daniel Fletcher and Ross Willey were already talking there. He immediately walked over to say hello to them. Since the people present were busy, the recording started quickly.

As a well-known host in today's football world, Scarlett Elland is no longer the newborn calf she was back then. Now she sits in the host position with a unique elegance, guiding the atmosphere on the court with every move she makes.

"The Deloitte Football Wealth Report, this list is released once a year, and you can access the above statistics and analysis at any time. With the newly released Deloitte Football Wealth Report for the 2005/06 season, we specially invited three heavyweight guests to come Come to the scene, Mr. Xiao Yu, the owner of Red Rebel Football Club, Mr. Ross Willey, director of Deloitte Sports Industry Department, and Mr. Daniel Fletcher, the famous British football economist!"

Following Scarlett Ellen's introduction, the fans and audience participating in the photography in the studio suddenly burst into warm applause. Xiao Yu, Daniel Fletcher and Ross Willey came from different directions. Come over and sit down in your seats.

"Our first concern is the Deloitte Football Wealth Report. In the new wealth report, the Red Rebels were the football club with the highest revenue in the world last season, reaching a staggering £303 million. If converted into euros, That is equivalent to 450 million euros, which puts the Red Rebels far ahead in this list."

"As the head of Deloitte in charge of the list, Mr. Ross Willey, what do you think of the Red Rebels team?"

Ross Willie couldn't help but smile and nod, "I have to admit that this is a team that surprises people anytime and anywhere. Whether it's on the court or in business, they have achieved amazing results. Having become the team with the highest revenue in football for two consecutive years, they have embarked on a virtuous cycle. If they stick to it, they will achieve greater success!"

"Is it because you saw Mr. Xiao Yu here that you didn't dare to criticize?" Scarlett Elland asked jokingly.

Rose Willie immediately shook his head, "No, I always speak my mind. The reason why I am optimistic about the Red Rebels is because they still have high development potential, whether it is game day income or commercial income."

"What about Mr. Xiao Yu? What do you think of the Red Rebel Army's achievement?"

"I'm very sensible. I don't think this is such a surprising result, because if you put aside the income and just look at it from the perspective of making money, our profit is actually no better than that of other clubs, such as Real Madrid, Barcelona, ​​and Manchester United. , AC Milan and other clubs.”

"Football is always an industry that looks very profitable, but in fact it is not!" Daniel Fletcher laughed.

His words immediately made everyone present laugh unconsciously. Indeed, football has never been a good project to make money. It can even be said that it is not a money-making project.

"With operating income of up to 303 million pounds, if you say you don't make money, no one will believe it!" Scarlett used this sentence to take the initiative to extend the topic.

"For example, Apple's latest IPHONE mobile phone can earn 400 pounds in profit for every unit sold, but what about Red Rebel? It is also an official flagship store and sells unique products, but Red Rebel For every jersey sold by the Army, the club’s profit is only £1, what a huge difference!”

As a shareholder of Apple, Xiao Yu used his most convincing data to prove his point of view. It is also a world-famous brand and a unique product, but the profit of the Red Rebel is only 1/400 of Apple's IPHONE mobile phone. , this is also very real for everyone to see a situation.

Football, from a business perspective, is always a high-input, high-output, but low-return industry!

"Of course, the football industry is not that bad. In fact, the football industry is different from other industries in one way, that is, the football industry will never go bankrupt on a large scale, especially in the UK, where football has a very wide audience. The high loyalty of fans makes it impossible for British football clubs to go bankrupt on a large scale, even on a small scale!"

Both guests present agreed with Xiao Yu's words. From the perspective of supply and demand, fans will always have consumer demand for the club. Coupled with long-term TV broadcasts and sponsorship contracts, this makes it possible in any situation. Under the circumstances, clubs are highly resistant to bankruptcy.

Of course, this does not mean that no club will go bankrupt!

Scarlett frowned, "What about Leeds United?"

"That's an isolated phenomenon, but to a certain extent, Leeds United is man-made." Daniel Fletcher said with a smile.

"The Premier League seems to have realized this in time, so it has launched a series of policies and departments to supervise finances!" Ross Willie followed.

Xiao Yu nodded, "Yes, the Premier League has given a timetable. Clubs with serious debt burdens may even face relegation and points deductions. The purpose of this is to further strengthen the operational capabilities of Premier League teams. In addition, we have also set up a salary structure as a reference. For example, the team’s salary expenditure should be controlled at 50% of revenue and cannot exceed 70%, etc.”

"Also, at least half of the Premier League teams are planning new stadiums!" Fletcher laughed.

Preparing to build a new stadium is equivalent to increasing consumption channels for fans. For these very loyal fans in the UK, it will undoubtedly provide more income for the club, which will also allow the team to have more High disaster resilience.

Just like the Red Rebels, there are as many as 85,000 people in the stadium, plus the surrounding venue management. As long as the Red Rebels don't make any stupid moves, even if the financial crisis comes and the Red Rebels lose all their sponsorship fees, they will still be able to win. It doesn't matter, as long as the Premier League does not fall, the Red Rebels will not fail with the operation of the Red Rebels Theme Park and the Red Rebels Stadium!

This is why Xiao Yu dared to make a blatant declaration after the establishment of the Red Rebel Theme Park. The reason why the Red Rebel has established a century-old cornerstone, and other Premier League clubs have also seen this, including Liverpool, Manchester City, Chelsea, etc. Teams are scrambling to build new stadiums.

"So looking at the European leagues, the Premier League is what we are most optimistic about!" Ross Willie agreed with the support.

"Bundled sales of broadcasting rights and increasingly mature commercialization are the advantages that the Premier League has over other leagues, especially Serie A. Just the right to operate an independent stadium will make Serie A lag behind the Premier League by at least 10 years, and this kind of The backwardness will become more obvious as professional football becomes more and more commercialized!"

"So, unless there is a large-scale bankruptcy of television broadcast operators like in 2002, it is unlikely that there will be large-scale club bankruptcy. Now, whether it is Sky TV, *** TV, BBC, or ESPN We have the ability to broadcast the Premier League live, so I don’t think the football industry will experience a large-scale or even small-scale bankruptcy, especially in the Premier League where everyone is prosperous!”

As an expert who has studied British football for many years, Daniel Fletcher has a deep understanding of this industry. His words immediately received the support of everyone present, including Xiao Yu and Ross Willey.

You know, among the current mainstream European leagues, the Premier League has the strongest upward momentum. Although some people criticize the Premier League for being overly commercialized, this is not an irreparable cancer for football clubs. On the contrary, the football clubs of Serie A The team does not have autonomy on the pitch, which is the biggest cancer hindering the development of Serie A.

"But now it seems that some people don't think so!" Scarlett said with a smile.

As Xiao Yu's good friend, she naturally knew Xiao Yu's purpose for appearing on her show, so she intentionally or unintentionally steered the topic in a certain direction!