Restart the Gaming Era

Zhong Ming also considered other publicity methods, such as TV program advertisements, online video advertisements, etc., but the cost performance is generally low, and the effect may not be guaranteed.

虽然 Although the world is well-developed, Internet programs and TV programs can basically stand in court, but TV programs are far from dead. Many specialized TV channels are either free or paid, and still have a huge audience. TV ads can still sell for high prices, and some prime-time ads are only 60,000 or 70,000 times per 5 seconds.

In other words, for one month, 1.7 million people went out. If you buy these prime-time advertisements, you really don't have enough money to spend.

Wu Zhongming thought for a while, maybe the network shows, especially the network variety shows, is a good choice.

Because advertising is mainly for young people, the nature of "Learning the World Without Limits" is between apps and games. Relatively speaking, the acceptance of young people is relatively high, and it will only be able to drive other age groups after they get hot. Users enter, the initial promotion is mainly aimed at young people.

After all, young people have more time, more energy, and love to share. They belong to high-quality users.

Just happening, Zhong Ming did not chase dramas on the Internet when he was in the test group before, watching variety shows, now he can screen them well.

的 There are quite a lot of variety shows in the world. It can be said that there are many kinds of variety shows. There are even variety shows dedicated to virtual idols. It can be said that it is very hard.

Don't consider all kinds of draft programs. Most of the star chasers are naturally at odds with the game of "Learning the World". Advertising on the draft programs belongs to Yuanmuqiu.

Wu Zhongming still wanted to find if there were any talk shows, or comedy shows, languages, and a little bit with "learning without boundaries".

I found two of the more popular ones, and the price was too high.

Variety shows in this world also sell naming rights and implant advertisements. The more popular and popular online variety shows, the more popular they will be. The more popular variety shows will sell for more than 100 million, which are commonplace. Although it is not the hottest variety show, but the popularity is not low, the naming rights have been sold for tens of millions, and Zhong Ming ’s hands are not enough to look at them.

Although there was no money, Zhong Ming still did not give up and continued to find.

Few game companies look for online variety shows to co-operate because of the incompatibility and poor cost performance. Many people who watch variety shows are not senior players. They may not be interested in publicity for a long time. The variety show's naming fee is high, and the publicity is probably not effective.

Therefore, it is often the manufacturers of bracelet shows, beverage manufacturers, etc. that are relatively wealthy and whose products penetrate into daily life.

Then why does Zhong Ming still want to be a variety show?

Because "Learning the Boundless" is different from traditional games, the threshold is very low, and it is more inclined to a knowledge-based app. The scope of potential users is relatively wide.

And Zhong Ming attaches great importance to variety shows, these variety shows often go to their own enthusiasm, buy hot search, and once a variety show is on fire, it can often cause widespread debate and produce a chain reaction.

In other words, if the publicity effect is good, you still have to find a way to make a big news, buy some video ads, and buy a few recommended positions. This kind of petty trick can be used as an auxiliary means, and all the money spent here is not interesting Already.

There are quite a lot of variety shows on the Internet. Various different video websites are engaged in their own variety shows. Even variety shows of some TV shows will be broadcast on the network. Zhong Ming is looking for it, and it is a big deal. Already.

However, after looking for it, I also found out my experience. After checking the quotations of several variety shows, Zhong Ming found that those general variety shows were not considered at all, and the naming fees were more than 10 million. This money is simply not enough.

I can only find those variety shows that are unpopular, niche, and hot.

Zhongming searched very anxiously for a long time, and suddenly found a very up-and-coming variety show on a barrage website. When Zhong Ming saw the name, she wanted to make a slap, just let it go!

综 The name of this variety show is "Best Debater". Look at the introduction again, it is a debate program!

Regardless of the content, this subject matter is very suitable for "Learning the Limitless World", because the audience who love to watch this kind of program will have some desire for knowledge. It can be said that the target group of this variety show is similar to "Learning the Limitless World" "The target groups are perfectly coincident, which is more suitable than general language programs.

Click in and take a look. The first season of "The Best Debater" has been completely recorded and all have been aired. This is a bit horrible click-through rate, let alone the popularity. Zhong Ming put the keywords of "Best Debater" Searching on Weibo and real Q & A, nobody discussed it.

"It ’s too bad, right? I do n’t know if the show is losing money, but the sponsors are estimated to lose it. With this popularity, it probably won't have any publicity effect ..."

The fire of hope that Zhong Ming just ignited was poured into a basin of cold water. In this regard, even if the "Best Debater" is released in the second season, and it has been named for two or three million, there is no one at all. look!

It ’s no use watching a variety show that nobody watched.

Zhong Zhongming started the first season of "Best Debater" and started watching.

The first issue, whether pressure is conducive to success.

The second issue, whether food and clothing is a necessary condition for an ideal.

The third issue: Is justice late?

Uh ...

Wu Zhongming casually picked a few issues ~ www.wuxiahere.com ~ and found that this program is not really a variety show, this is a debate game!

It can be seen from the topic selection that all of the debates in the first season are basically from a relatively high perspective. The keywords are "achievement", "ideal", "justice" and so on. The debaters also They all spoke in accordance with the rules of the debate and strictly limited the time. Finally, the judges decided the winner based on the performance of both sides and the debate skills, and made comments.

I can see that this program is indeed a good seed for many debates. Some may be senior debaters who have won prizes in debate contests. The level of debate is quite high, but the heat is really terrible.

The key is that the atmosphere at the scene is also not good. The audience listens quietly most of the time. There will be applause only after the speech is finished. After all, the game system is limited. If there is applause or cheers in the middle, the debate will be interrupted and occupied. time.

Go to the real Q & A and search for the question about "The Best Debater", it seems even more real.

"Why doesn't The Best Debater Get Fire?"

"I highly recommend an unpopular variety show," Best Debater ", the first season is quite exciting, just a little brain-burning."

"The first season of" The Best Debater "is so bad. Will there be a second season?"

It can be seen that people who watch this show really like debate, but even the audience can see that the popularity of this show is really not good, and there will be no doubt about the second season. After all, the first One season is the obvious loss of money.

"Don't, there must be a second season, who will go without my title in the second season?"

Wu Zhongming quickly found the business cooperation department of the video website on the Internet, hoping to chat with the producer of this variety show and see if he could buy the naming rights of "Best Debater" for a two or three million reserve price.