Rewrite the Technological Landscape

At 10 o'clock in the evening on July 1st, the owner of Hangzhou Blue Internet Cafe, Sun Bin, turned the lighter in his hand, and glanced at the young front desk girl next to him intentionally or unintentionally, as if he was planning something in his heart.

"Boss Sun." A young voice interrupted Sun Bin's thoughts.

Sun Bin raised his head, but was confused when he saw the person coming, "Who are you?"

"Dafeng Kechuang, "Biography of the Gods", Boss Sun should have an impression?" Jin Miao took out a Zhonghua and handed it over, "My name is Jin Miao, and Boss Sun can call me Xiaojin."

Sun Bin took the cigarette, and Jin Miao went up to light it for him, "I remember, but you weren't the one who came last time."

"That's mine." Jin Miao lit a cigarette for himself. At this time, Jin Miao was different from before. He put on a suit and changed his hairstyle. He looked more mature age.

"Oh." Sun Bin blew out a smoke ring indifferently, "But even if the boss comes in person, I won't buy your point card."

"I'm here to give money to Boss Sun." Jin Miao smiled shrewdly, "Boss Sun won't make trouble with money, will he?"

Sun Bin looked at Jin Miao with some disdain, thinking it was some new routine, and then opened the drawer, "Come on, put the money in there."

"Snapped!"

I saw Jin Miao throwing a handful of 10,000 yuan directly into the boss's drawer, which really stunned Sun Bin a little, and Sun Bin was obviously serious, "Little Jin!" , which game is this playing?"

"I want to ask Boss Sun for a favor. The ten thousand yuan belongs to Boss Sun."

"What's busy?"

"Sign it." Jin Miao took out the company's contract, "According to the company's policy, all Internet cafes now have the first batch of preferential activities for 50,000 to buy 100,000 point cards. If you buy it from the company for 50,000, we will Spend 60,000 to buy from you, and you earn 10,000."

Sun Bin squinted his eyes and looked at Jin Miao, "What are you paying for this point card?"

"Make money." Jin Miao took a puff of cigarette, "I do business honestly, and I don't hide it from Boss Sun.

In the future, some places with small quantities want to order cards, at least 20% off wholesale from the company, and I will give them 30% off, you can tell them whether they want it or not. "

"Are you so sure that everyone will ask you for this card in the future?" Sun Bin smiled disdainfully again, but this time his disdain was shown on purpose.

Jin Miao smiled meaningfully, "Boss Sun, I work in this company, and I always know more inside information than you. I bet you that this game will become popular, because it is not easy after Dafeng Science and Technology Innovation."

Sun Bin took a puff of cigarette, "Are you kidding me?"

Jin Miao patted the 10,000 yuan in the drawer, "I'll blow you up with 10,000 yuan? I've done an account for you and signed the contract. You just want to advertise for "The Legend of God" for a month. If other game manufacturers ask you to advertise for a month, it will cost you three to five thousand dollars, right?

Then you still have 5,000 guarantees to earn. By the way, build a system. You will understand how much this system is worth after you use it. In addition, I will give you another benefit. When others play the game on the fifth, you will be paid after signing the contract. Go directly to the game, we open a so-called public beta, you will become a public beta cooperative Internet cafe, Internet cafes that have not signed a contract with Dafeng Kechuang are not eligible for this.

In this way, you can just see the effect of the game in advance, and other preferential policies are still valid before the 5th, so even if I am bombing you, so what, if someone bombs me by sending me money, I can ask for it every day Let him blow me up. "

"But there is only one chance to wholesale 50% off. After I use it up for you, I will have to pay at least 40% off in the future to wholesale."

"The 50% discount is only available before the launch of the game. If Boss Sun is willing to spend this money to wholesale now, I don't think I said it, but I think it's impossible, right? If Boss Sun really bought it himself, I would really like it." It feels like I'm bombing you."

Sun Bin looked at Jin Miao and then at the money in the drawer, "Is this game really popular?"

Jin Miao took out another cigarette and handed it over, "Boss Sun, if the wholesale quantity is small in the future, you can consider going from my side. I will give you a 35% discount, and you will only earn 0.5 points."

After finishing speaking, Jin Miao looked at the time, "Boss Sun, give me a quick word, I have to go to other places to stock up on cards."

Sun Bin picked up 10,000 yuan to check the authenticity, and then read the contract carefully, "How do you sign it?"

"I'll take you to the company now, and help you pay the 50,000 yuan in your name. You can sign the contract with the company with the receipt, so you don't have anything to worry about. The 10,000 yuan will be released to you directly." , it’s my sincerity.”

"Leave a phone number, little brother." Sun Bin finally showed a friendly smile, "We can take care of each other if we have business in the future."

"Then Brother Laosun will take care of you."

At one o'clock in the afternoon the next day, three people who looked like students came to a small Internet cafe.

"Boss, do you have the game "Legend of God"?"

""The Legend of God"?" The boss was stunned, "No."

"Look, it's said that there won't be such small Internet cafes, and now all the Internet cafes that have places for the public beta of "The Legend of God" are large-scale Internet cafes." One of them said helplessly.

"But those big Internet cafes can't grab a seat right now. Everyone is hanging on "The Legend of God", and they have to wait in line for a long time!"

"Who let you know the news so late, I heard that this time it will be a public beta without deleting files, and we will have to lag behind others by a large margin after it goes online on the 5th!"

"Students, is the "Biography of God" you are talking about the new game created by Dafeng Science and Technology?" The owner of the Internet cafe couldn't help asking.

"Hey, boss, you know, why are you not pretending?"

"I" the boss was speechless for a while, "I can play after the 5th."

"It's too late until the 5th, forget it, let's go to the Tianmeng Internet Cafe in Gongshu District, I heard that there are many machines."

"All right, all right, let's go."

After the three left, the owner of the Internet cafe thought about it and hurried to the blue Internet cafe closest to him by bicycle.

As soon as I entered the Internet cafe, I saw not only the full seats, but also many people watching behind them. The owner of the Internet cafe turned around twice and found that everyone was playing "The Legend of God".

"Hey, Xiao Li, I'm the owner of Pioneer Internet Cafe. Your company's "Shen Biography" before. Oh, it's over now. The specific situation is to find your manager, okay, okay, let me remember, my surname is Jin , the gold of gold, silver and jewelry, right, okay, thank you for your hard work, Xiao Li."

On the afternoon of July 2, in the Blue Internet Cafe.

"Boss, didn't you say that the order card will be sufficient today? Why is it so much?"

"Don't worry, everyone. I'll contact them right away." Sun Bin comforted the customer and dialed Jin Miao's phone number, "Hey, Xiaojin, where are you? Can you send me a 3000 points card now?" .”

On the evening of July 4th, Jin Miao came to a small chaotic shop with 10,000 yuan.

"Yo, Sanshui is here." There was also a man who looked quite young.

Jin Miao put 10,000 yuan on the table, and took the cigarette handed by the other party, "It's been hard these few days."

The man smiled brightly as he grabbed the 10,000 yuan, "It's not hard work. If you are satisfied, remember to come to me when you have this opportunity to make money in the future."

"Are those people okay?" Jin Miao asked seriously.

"I invited them to go to the Internet cafe to play games, they are very happy, and don't tell me, the game your friend made is really good, everyone is addicted to playing it! At first it was for procrastination, but later it was also said It’s not clear whether it’s true or false.”

"After all, it's just procrastination." Jin Miao flicked the cigarette ash, "These people will leave soon, right?"

"Don't worry about the people I chose. They are all retired from A Fei's side. On the 6th, they will all be sent back to their hometowns. They are from all over the world. You just want me to find them. It will be difficult for you, and they are all uneducated and have nothing. I understand, I only know that the boss invited them to play games, I don't even know that I am procrastinating."

The time goes back to 8:00 p.m. on July 1st.

Jin Miao told Meng Qian about her plan in detail, and Meng Qian asked after pondering for a while, "I have a question that I don't understand. Since you are looking for a procrastinator, why don't you simply go to these bosses for a while?" What is the purpose of playing that play with 10,000 yuan?

Do you think it is necessary? "

"I think it is necessary." Jin Miao nodded affirmatively, "First of all, this is a psychological presupposition. I know a little about what these bosses did before or what they are doing now. They will not trust anyone easily. Simple If you are looking for procrastination, it is very likely that you will lose money by stealing chickens.

Secondly, you spent 10,000 yuan, which includes promotional fees. At the same time, there are two important things. The first is your system. Didn’t you say that your system has great advantages? Your company’s sales rely on This system has really won many big orders of point cards.

Then why not install such good things on them, which can increase customer viscosity and customer recognition.

Second, the public beta opportunity, we need to give them a reason to enter the game in advance. In addition to playing games, these procrastinators have to buy some cards. We need something to control the duration of procrastination. The public beta is a good way.

If you wait until the 5th, you may not be able to afford the long-term purchase of cards later on. An important thing in the whole gameplay is to be fast.

In addition, you are selling point cards, which have unique product characteristics and advantages. This thing will not expire or be consumed. You can produce as much as you want. You can give him a 50% discount, and he will buy from you in the future. You can get 40% off if you buy one million dollars, and you will get back the money you spend today.

Another point is that any sales behavior must grasp the characteristics of the industry. Internet cafes and games now have a very obvious characteristic, that is, the circle is very small, and there are only thirty or forty Internet cafes in the whole of Hangzhou, so this circle is very easy. If it is a traditional industry that is manipulated, such a game is tantamount to suicide.

Finally, I can establish a sales channel with them other than the company, and my channel will have its own characteristics. On the one hand, it can further go to acting, and on the other hand, it is limited.

When they want to take some points from me, I will come up with a limited number of tricks just right. But in fact, my side is unlimited, because behind me is the company. "

"Limited time, limited quantity, industry, psychology, hype." Meng Qian looked at Jin Miao and summed up his routine in his heart, "Then you cooperate with me, what do you want to get?"

"I don't want too much. I want one point for the point card sold from my side."

Meng Qian didn't believe that what Jin Miao wanted was so simple, but he didn't need or reason to delve into the problem at this time, so he asked instead, "It's a personal question, I'm curious, from the point of view of you sales people Come on, is it reasonable to use such deceptive means to promote it?"

Jin Miao couldn't help laughing twice, "So I asked you before, how sure are you of the game.

Do you know that Moutai deliberately smashed the bottle in 1915?

Jiuxiang is also afraid of deep alleys. If I lie to you and you get a good product, even if you know that I am lying to you, will you blame me?

You have to know that the key to whether "Legend of God" can become a hit in the end is not our sales methods, but whether the game itself is fun or not.

The fundamental reason why I want to cooperate with you is that after playing it myself, I think it is very fun, and I think it can become popular.

The conscience of sales is that you have to give the customer the product he deserves. As long as this is guaranteed, any means are right. "