Save the Bachelor of Heaven

After Xu Ke finished reading the novel, he still felt very good, so he happily paid five million for the film and television adaptation fee.

Preparations for filming began in 2009, and it was officially released at the end of 2010.

After its release, the box office was not bad. At a cost of 130 million, it finally earned 300 million at the box office, ranking sixth in the annual box office list.

Although the producers basically didn't make money due to the high cost, they also saw the appeal of the value of IP.

Because a third-party company has done a survey, nearly 30% of the audience are readers of the "Di Renjie" series. When they heard that the novel has been changed into a movie, they immediately came to join in.

And you must know that even if it is director Xu Ke, starring Andy Lau, Liang Jiahui, Deng Chao, etc., the box office appeal is just like this. Even Li Bingbing's box office appeal is not as good as [Di Renjie].

Therefore, afterward, major film and television companies agreed to Xiang Nan's conditions and bought the film and television adaptation rights of Xiang Nan's novels at a high price.

For this item alone, Xiang Nan earned nearly 100 million yuan in income, and he could earn more than 80 million yuan after taxes, which can be said to be a windfall.

...

After the news was exposed by the media, even the students were shocked.

"Chu Tiankuo, did you really earn 100 million?"

"Chu Tiankuo, you are really crazy!"

"My God, one hundred million, what is the concept? If the annual salary is one million, it will take another hundred years."

Everyone was talking in the group, all kinds of envy and hatred towards Xiang Nan.

Ling Xiangqian was very happy, "Tian Kuo, I knew you were not an ordinary person."

"It's fine for others to praise, but if you praise yourself, isn't it a bit like Lao Wang selling melons?" Xiang Nan laughed.

"No, because you are really good, so it's not bragging." Ling Xiangqian waved her hand and smiled.

"Then just ask what you want to buy. Now that we have money, we can buy bowls of soy milk." Xiang Nan said again.

"No, I have enough money." Ling Xiangqian waved her hands, "Besides, I always feel that money can only be spent comfortably if it is earned by myself."

"It makes sense." Xiang Nan nodded with a smile, "Qi Qian, you are not an ordinary person."

...

In the next two years, after Dr. Xiang Nan graduated, he joined the Institute of High Energy Physics, Chinese Academy of Sciences, where he was engaged in research in astrophysics.

After Ling Xiangqian graduated with a master's degree, with the support of Xiang Nan, she established her own network media company.

The main business is to cooperate with online video platforms to shoot short videos like "Wonderfully Unexpected", "The Boss Is Coming" and "The Man Who Hangs Silk".

Although Ling Xiangqian only wanted to spend the money she earned, Xiang Nan didn't want her to work part-time.

After all, working for others is easy to be bullied, especially since Ling Xiangqian is so beautiful, she will attract countless perverts to covet her in the workplace.

The so-called son of a thousand gold can't sit down. Xiang Nan naturally did not allow his wife to take risks.

Therefore, he finally persuaded Ling Xiangqian to accept his own investment, start a business on his own, and set up an online media company named Lingtian Media.

In fact, originally, Ling Xiangqian planned to name Tianxiang Media. But Xiang Nan firmly refused.

...

When Lingtian Media started its business, Xiang Nan helped write the script. He used to like to watch short videos such as "Won't Expect" and "The Man with Hanging Silk", so it's no problem to write scripts now.

Ling Xiangqian also has a master's degree in journalism and communication, and she is also very capable. Coupled with the injection of hundreds of thousands of funds from Xiangnan, Lingtian Media quickly and smoothly launched the first series of short films "If That's So".

After the launch of this series, it quickly caused a huge response, and the click rate was very good.

Lingtian Media then made persistent efforts and launched the second season of "If That's the Way", "I Almost Believe It", "Bad Movies and Tucao" and other columns.

Because at the end of 2012, it was the time when the major video sites were in full swing. In order to compete for content, they are also vying to attract high-quality content producers at high prices.

Therefore, Lingtian Media has made a lot of profits and has become a sweet pastry that everyone loots.

Finally, it signed a long-term cooperation agreement with Tencent Video.

At that time, Tencent Video was far behind such giants as Youku and Tudou, and even inferior to Souhua, Liujianfang, 56.com and so on.

But Xiang Nan knew that among the many video sites, Tencent Video had the most potential.

On the one hand, it is easy to enjoy the shade with the back of a big tree, and Tencent Video is behind Tencent, which is a big company with rich capital. And if the video website wants to develop, it needs money. Whoever has more funds and who is willing to burn money can attract traffic.

On the one hand, Tencent is engaged in social platforms, and its promotion ability is almost unparalleled. A QQ pop-up window is comparable to the publicity effect of several million yuan.

Moreover, now that Tencent Video has just been established, it is in its infancy. Only by cooperating with them now can we receive more attention and resources.

Sure enough, after the cooperation between Lingtian Media and Tencent, Tencent Video poured more resources into Lingtian Media and gave it great support.

Therefore, the development of Lingtian Media is getting better and better, and it has achieved profitability in the second year of its establishment. And also attracted capital investment.

...

In 2011, the first film of "Ghost Blowing the Lantern" started to be filmed.

The second part of the "Di Renjie" series is also on the agenda.

Xu Ke offered another five million, and wanted Xiang Nan to help him write an original novel.

But this time, Xiang Nan will not wait on him. These are the original works of the novel, whether you like it or not.

After all, he is now worth more than 150 million, and his reputation has already been established, so he doesn't care about the 5 million at all.

Xu Ke had no choice but to have someone compile a script based on the original novel for filming.

In fact, he didn't want to shoot it. After all, "Di Renjie" focuses on suspense and detective work, but now that the original novel has been published, and people already know the outline of the story, it is tantamount to a spoiler, and it will not be easy to attract people if it is made again.

But the studios don't care about that.

With a total investment of 130 million in "Di Renjie: The Spiritual Palace", the box office is only 300 million, which means that it has not made any money. But word of mouth has already started, and the popularity of IP has also risen sharply.

If there is no sequel, then this IP will be considered useless. They just pointed at this film to make money, so even if Old Freak Xu didn't make it, the film company behind it wouldn't agree.

No way, Xu Ke had no choice but to bite the bullet and shoot.

Because the story is no longer new, Xu Ke made a fuss about special effects and screens, hoping to attract the audience.

...

In 2012, the second part of the "Di Renjie" series, "Dragon King of Shendu" was officially released.

After it was launched, it caused a great sensation, with a total investment of 100 million yuan, but the box office reached 600 million yuan, creating a profit of nearly 300 million yuan.

Such a high return made the novels in Xiang Nan's hands even more valuable. Before that, the series of "Antique Bureau Middle Game", "Tiankeng", and "Old Stories of Wulin" all attracted looting.

However, Xiang Nan didn't want to wholesale any more copyrights. He planned to keep part of the copyrights and hand them over to Lingtian Media for development.

Although Lingtian Media is only shooting short videos now, Xiang Nan knows that the profitability of short videos is always limited. After all, it mainly relies on advertising to make money.

In contrast, online dramas and online movies can make money by subscribing and selling copyrights, and their profitability is much higher than that of short videos. So it is bound to change in the future.