Save the Bachelor of Heaven

In 1999, the market value of Xiang Nan's real estate company exceeded the 10 billion mark, more than double the market value of the real estate giant Vanke.

Even so, Kunpeng Real Estate still maintains rapid development.

Its development still follows the three-speed principle, which is to acquire land quickly, start construction quickly, and sell quickly, so as to form a high turnover rate of funds. This is also known as the four-five-six principle, that is, the market will be opened four months after the land is acquired, the funds will be withdrawn in five months, and the funds will be turned around in six months.

With such a high turnover, the profit margin of Kunpeng Real Estate is astonishing, reaching 100% to 150%, which is why Kunpeng Real Estate can have such a high market value.

However, Xiang Nan also knows the reason why big trees attract wind. So every year, 10% of the income is used for charity. Donate to Hope Project, Poverty Alleviation Project, Elderly Respect Project, etc.

In addition to real estate, the business of shabu-shabu restaurants has now covered more than half of China. Even in the south, Jin Manying has opened branches.

However, it has also launched hot pot with different characteristics according to the different tastes of different places.

For example, the shabu-shabu hot pot in the north is mostly clear soup, and the dipping material is mostly sesame sauce; in the south, it is generally red oil pot bottom, spicy and salty, rich in taste, and the dipping material is mainly oil dish; In the Chaoshan area, health-preserving pot bottoms are mostly used. The shabu-shabu is also changed from mutton to beef, and the dipping sauce is changed to sand tea sauce.

In this way, just like KFC and Starbucks, wherever the store opens, it will adapt to the local food tastes in order to attract more customers.

It is precisely because of this that the business of Jinmanying Shabu Shabu restaurant is getting hotter and hotter, and more and more stores are opening. Xiang Nan is already preparing to arrange for it to be listed.

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In 1999, Kirin Pictures still had a good income.

Now, relying on the word-of-mouth accumulated over the years, it has established a good image in the hearts of the audience [produced by Kirin, must be a boutique].

Therefore, most of the film and television dramas produced by Kylin Films will be welcomed by the audience. And TV stations are also willing to buy the series of Kylin Films, which makes the selling price of Kylin Films' series usually a bit more expensive than other peers.

The price of each episode is a bit more expensive. Kylin Films produces hundreds of episodes a year, and the prices add up to make it very expensive. Therefore, the rate of return of Kirin Pictures is much higher than that of its peers.

And because the series of Kylin Films are popular, it is easier for artists to become popular. After becoming popular, various endorsements and advertisements have been received more than other artists, and they are more expensive.

Because of this, even though Kylin Pictures has a very high threshold for signing people and never signs people easily, the artists who want to join are still like crucian carp in the river.

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In addition to the existing industries, Xiang Nan has successively invested in the Internet industry in the Mainland since 1999. Such as Baidu, Tencent, Ali, Souar, Netease, Xinlang, Jinshan and so on.

Because he is the richest man in Chinese, he is also among the best in the world's richest list, and has a certain celebrity effect, so these Internet companies welcome his investment.

On the other hand, if Xiang Nan is only rich, but not well-known and influential, then it is not easy to invest in the Internet industry.

After all, at that time, the Internet was the outlet, and there were many people who wanted to invest.

For example, Masayoshi Son of Softbank, when he invested in Ali, Jack Ma didn't even want his money. Sun Zhengyi originally wanted to invest 40 million U.S. dollars, but Ma Yun only wanted 20 million U.S. dollars.

Therefore, in many cases, investment is not enough to have money. Without that connection, without that influence, even X can't keep up with Hot.

...

In addition to business, in terms of career, Xiang Nan is still teaching at Peking University, but for the convenience of doing business, he has resigned from all administrative positions, leaving only the teaching position of a second-level professor.

The reason why he didn't resign and put all his energy on the company was because Xiang Nan didn't like doing business in essence.

The shopping mall is like a battlefield, intrigues and intrigues make him very uncomfortable. That's why he entrusted Kunpeng Real Estate, such a big company, to Chunming to take care of it.

In comparison, being with the students is much easier, without so much psychological burden. And, to be honest, always being around young people makes me feel young too.

In terms of literature, Xiang Nan hasn't written a book in the past two years.

On the one hand, pirates are too rampant, and the sales of physical books have fallen to the bottom. Even the once popular authors, the current sales of a book are only around hundreds of thousands of copies, and few of them can sell more than one million copies. few.

On the one hand, he now writes more scripts than books. The popular dramas of the past two years, such as "Huan Zhu Ge Ge", "Da Ran Fang", "Li Wei as an Official", "Never Rest in Peace", etc., were all written by him.

With these successful works, Xiang Nan's reputation in the literary world has always remained high, attracting the admiration of countless younger generations.

And because of this, when Kylin Films sent people to Xiangjiang to discuss with Jin Yong the right to adapt the novel to film and television, Jin Yong gave him a very generous price.

Moreover, he also said that he is also a fan of Xiang Nan's books. He has read the Emperor Trilogy written by him and thinks it is very well written. He also said that his "Harry Potter" series is very imaginative. Therefore, although he and Xiang Nan have never met each other, they have been friends for a long time, and heroes cherish heroes.

The reason why Xiang Nan wanted to buy the film and television adaptation rights of Jin Yong's martial arts novels was mainly because Jin Yong's martial arts novels were really popular. In the entertainment circle, many artists became famous by acting in Kim Yong's martial arts dramas.

For example, Hu Jun, although he made his debut early, it was not until "Dragon Ba Bu" that he became a real hit and became a household star.

For example, Liu Yifei, although he has acted in "The Family of Gold Fans" before, he did not become famous until "Dragon and Babu" and "The Legend of Condor Heroes".

It can be said that Jin Yong's martial arts novels are a treasure trove of IP in the Chinese film and television industry. Just like "Star Wars", "Star Trek", and "Stargate" in the United States, it is often filmed, often watched, and always new. Since its birth, it has been decades, and it is still not too outdated.

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After Xiang Nan bought the film and television adaptation rights of Jin Yong's thirteen martial arts novels, he began to find a director to shoot.

There are not many domestic directors who make good martial arts films. This is mainly because domestic martial arts films started relatively late.

Since the 1940s, Xiangjiang has been shooting martial arts films, such as "Burning the Red Lotus Temple", "Bone Yin and Yang Sword", "Tathagata Palm", "Huang Feihong" and so on.

In the 1970s, when Lidi and TVB started their channels, a large number of film talents poured into the TV stations, making the production experience of martial arts dramas extraordinarily rich.

Therefore, in the 1980s, Xiangjiang was able to shoot such immortal masterpieces as the 83rd edition of "Legend of the Condor Heroes" and the 84th edition of "The Legend of the Condor Heroes".

There were no martial arts films in the mainland before. It was not until the reform and opening up, influenced by Hong Kong and Taiwan, that martial arts films began to be produced. As for martial arts dramas, it started even later.

Due to the lack of production experience, the quality of the early martial arts dramas was extremely low. For example, "Jianghu Enqiulu", "Yimo Hawker Legend", "Blood Battle Kongtong" and so on are regarded as masterpieces.