Shenhao Black Technology Network Developer

"The sixth person is even more impressive, and has reached the realm of the two heavens of things and me"

"He is not selling combs, but amulets, directly sublimating the products, maximizing the value of customers, this is a super master"

"It's not surprising that we sell more." After Liu Lina finished speaking, she quietly looked at Lei Luo and waited for his comment.

"Good point," Lei Luo nodded.

Then she pointed to the milk in front of her and motioned to her to drink it quickly, it was almost cold.

Hearing Lei Luo's approval, she hurriedly drank milk with joy. It tasted good and a bit sweet.

Just when she thought this topic would end here, Lei Luo began to talk.

"In this story, I think there are a few things we should pay attention to."

"The first one is that the sales of these six people increase sequentially. Then, why?"

"The second is that we have to distinguish who is the customer of my product, who is the user of my product, and what are their pain points and needs?"

Just after Lei Luo's words were finished, Liu Lina's joy was solidified on her face. The milk that I thought was sweet just now also tasted fishy.

Lei Luo said that Liu Lina's analysis was good, and it was not a mockery of her.

If he didn't know the answer, he couldn't analyze it better than her.

Liu Lina quickly put down the cup, her expression dignified and plunged into thinking.

Lei Luo didn't bother her, and slowly drank the milk in the cup.

"Let me talk about my understanding of customers and users first," Liu Lina was more cautious this time.

Liu Lina complained in front of Lei Luo because she was trying to win more support from Lei Luo, but she didn't really think she could not handle it, she was weak!

It is very important for the sales to get more support from the upper-level support for the children who can ask for milk!

But after Lei Luo pointed out two points this time, she found that she was really weak! This is a bit of a blow to self-confidence!

So this time, she has to be cautious, and step by step!

"Customers are people who spend money to buy our products"

"The user is the person who uses our product"

"For example, China Telecom is the customer of our digital program-controlled switch, and the person who uses the phone is our customer," said Liu Lina.

"In many cases, customers and users overlap"

"For example, if the comb is not sold to a monk, but sold to a beauty for her own use, then she is both a customer who spends money to buy a comb and a user who combs her hair every day." The description.

Lei Luo smiled and nodded. Liu Lina was in the state this time.

Only by clarifying the users and customers can we better grasp the scale and strategy of marketing, and achieve more accurate pertinence.

If you don't even distinguish this, and grab your beard and eyebrows, it would be too rough, and the final result will definitely be too rough.

"Lei Dong, let me analyze it again?" Liu Lina held her hands together this time, placed it on the table, and said solemnly to Lei Luo.

"Please," Lei Luo said.

"Then the focus of my analysis this time is to distinguish between customers and users. Why does everyone's sales exceed the previous one", Liu Lina lowered her head and looked at Lei Luo firmly again.

Lei Luo closed his eyes to her, nodded slightly, and motioned for her to continue.

"The first person, let's not talk about it, there are problems with attitude and thinking, and sales are zero."

"The second person, selling sympathy to monks (customers), sales are small and unsustainable"

"The third person, directed at the pilgrims (users) from afar, came to the temple and had the need to comb their hair, and persuaded the monks (customers) to buy them. The sales were ten, but they were not sustainable."

"The fourth person, in response to the monk's (customer)'s pain point needs (increasing incense), proposed a plan to give the pilgrim (user) a comb, and finally convinced the monk (customer) to buy"

"Because of meeting the pain points of monks (customers) (increasing incense), sales of 100 pieces"

"What's even better is that after these 100 handfuls are delivered, if the effect is good, the monk (customer) will buy it again."

"The fifth person addresses the two pain points of the monk (client)."

"One is to promote the Dharma, in fact, it is for the sake of incense."

"The second is to promote calligraphy, which actually enhances the sense of satisfaction and accomplishment of the monk (client)."

"This is actually the fourth layer of Maslow's hierarchy of needs: respect for needs."

"So, the sales situation of the fifth person is better, sales reached a thousand combs"

"Similarly, the monk (customer) will buy again after seeing the follow-up effect."

"The sixth person addresses the needs of monks (customers) to promote Buddhism, and the needs of pilgrims (users) who need amulets."

"What's even better is that the money that monks (customers) buy combs is actually passed on to the pilgrims (users), and they can make money."

"So the monk (customer) is not buying, but investing"

“It’s no surprise that the last monk (customer) bought 10,000 combs.”

"Because the more he buys, the more he earns, and he will buy again in the future."

Liu Lina finished speaking in one breath, still immersed in her thoughts, her head lowered.

"We are now the people who sell combs, China Telecom and China Mobile are monks, and the people who use phones and mobile phones are users."

"If we want to learn from the sixth person, then we have to do everything possible to help China Telecom and China Mobile make money, and at the same time, let end users pay for it."

After Liu Lina finished speaking, she raised her head and looked at Lei Luo.

"Papa..." Lei Luo gave out applause and encouragement without hesitation.

Liu Lina breathed a sigh of relief. When I re-took this story, I still felt a little bit unfinished, and the aftertaste was endless...

"Manager Liu, Manager Liu" Lei Luo called twice before pulling Liu Lina from her thoughts.

"Oh, sorry, Lei Dong, your story is so thought-provoking," Liu Lina quickly apologized.

"Do you know the director of Xinhuan Telecom?" Lei Luo asked.

"You must know", Liu Lina returned to her state and resurrected with full blood.

"Let's go, let's start with the most competitive program-controlled switch," Lei Luo said with a smile.

"Is the monk selling combs?" Liu Lina said excitedly.

"We will not sell combs for the time being. If telecommunications is a temple, then we must first find a way to attract pilgrims," ​​Lei Luo said with a smile.

"Isn't that a telecommunications business?" Liu Lina was a little surprised.

"We can do it too"

"But this monk is too young, why should you go to a master like Chuzhou Telecommunications Director? This is the equivalent."

“First make a point, and then use the point to bring the face to the full promotion. Then is the time to see the master.” Lei Luo stood up, shook his shirt, and walked out.

Liu Lina drank the milk in the cup and walked out...

~~Want to buy a comb? A recommendation ticket or a 100-point reward, take this comb away~~

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