Since 1981 Health School

Why did Chen Qi invite foreign parties to hold this procurement conference? Why were almost all foreign pharmaceutical companies participating? This does not mention the current status of domestic science and technology in 1990.

Perhaps you don’t understand the current situation of medical devices. Let me explain it this way. In those days, when you went to the hospital to see a doctor, almost all the medical devices were imported.

Even if it is not imported, it is still a joint venture.

This joint venture is very funny, and it’s extremely shameless to say it.

For example, in a color ultrasound machine, the core parts of the host computer, including ultrasound transmitters and receivers, signal processors, monitors, image processors, etc., are all imported from abroad.

The main components of the color Doppler ultrasound machine, such as the probe and built-in computer, are all purchased from foreign products.

 The most untechnical accessories such as the casing, wires, monitors, mice, and keyboards of color ultrasound machines are made in China.

 Finally, all these products are assembled, labeled, and advertised. This is the product of a Sino-foreign joint venture sold to hospitals.

 It is equivalent to these domestic manufacturers earning one assembly labor fee, and most of the money is taken away by foreigners.

yeah! Seeing this, do many people have a feeling of deja vu? Who comes to mind?

 So if Chen Qi wants to introduce the most advanced equipment and the best drugs, he can only look outward and invite major international pharmaceutical companies to participate in the procurement conference.

The reason why the major pharmaceutical giants appeared in Vietnam and China was that the purchase amount of 30 million U.S. dollars was honestly not something they looked down upon at all.

 The most important thing is that if the procurement of the Vietnam-China Hospital proceeds smoothly, it will be equivalent to the first large-scale entry of foreign medical equipment and drugs into China, and the demonstration significance here is great.

For example, if I tell you which hospital in China has introduced some color ultrasound machines and the results are good, you may be tempted and buy them together.

 At that time, as long as the Yue Traditional Chinese Medicine Hospital purchases it, applies it to clinical practice, and achieves excellent curative effects, then when they recommend related products in the future, they will have examples to prove it.

So rather than saying that the major pharmaceutical giants are giving face to the Vietnam Traditional Chinese Medicine Hospital, it is better to say that they are giving face to the huge medical market of China.

 But capital is always **** and wants to earn the last copper. Not every pharmaceutical giant is friendly to China. In the face of interests, some capital will always collude.

For example, three companies, Dongmenzi, Xizhi, and General Motors, have reached a price alliance.

 The product they want to target is exactly the five CT machines that Yuezhong Hospital is planning to purchase in one go.

 However, the most advanced 64-slice CT machines in this era are only produced by Dongmenzi, Xizhi, and General Motors. In jargon, they are in a monopoly position.

 The first product on the purchasing catalog is CT.

　　Five CTs are not a small number. Chen Qi deliberately put them in the first position because he wanted to win the CT machine at the fastest and lowest price through the premise that major manufacturers have not warmed up yet.

As long as the largest CT machine is won at a low price, it will set a tone and all subsequent tenders can avoid sky-high prices.

However, no matter how beautiful Chen Qi's ideas are, things will not develop exactly according to his ideas.

 The procurement conference officially began. As the host and the person in charge of the Yuezhong Hospital, Chen Qi began to give a full speech in English.

"Gentlemen and ladies, please allow me to come to you on behalf of the Vietnam Traditional Chinese Medicine Hospital to express my most sincere thanks. I believe we can spend this happy day together. We have sent all the procurement rules to you in advance, so I will not Too much to say.

What I need everyone to pay attention to is that since our products are among the most advanced in the world, most of them have not yet been sold in China, so for this purchase we need the manufacturer to be responsible for training our medical staff and teaching until.

 In addition, let me tell you very frankly that in the past few days, countless representatives have approached me and promised me various benefits. Now I solemnly declare that I do not need these benefits. But I want to convert these benefits into another model.

 The medical company that succeeds in the final bidding will be responsible for helping us arrange some study abroad places. The hospital must be a first-class hospital, and your medical company and pharmaceutical company will help pay for all the training expenses. "

As soon as Chen Qi finished speaking, the audience immediately started talking, because medical representatives from various countries had encountered people who asked for kickbacks and arranged for family members to go abroad, but they had never encountered people who wanted to arrange for doctors from other hospitals to go abroad for further study.

 In fact, this requirement is not difficult for major medical companies. It is just for further training, not for arranging people to work.

 But businessmen always like to bargain. Principal Li in the audience said softly to Vice Principal Kong next to him:

"No wonder this guy said yesterday that he had a way to arrange for 300 college students. It turns out that he wanted to borrow chickens to lay eggs and take advantage of the procurement opportunity to arrange for these students to go out for further studies. Honey, when these students come back from further studies, the Yue Traditional Chinese Medicine Hospital will pay them back have to?"

The pessimistic Vice-Principal Kong shook his head slightly:

“I’m afraid things won’t be that simple. How many government-sponsored students in our country return home with nothing after they go abroad. Don’t let 300 students go out and only return less than 30, then they will have to make wedding clothes for them.”

Principal Li was shocked when he heard this, and looked at Chen Qi with a much deeper look.

 At this time, a medical representative in the audience was protesting:

"Chen, this is unfair. We can be responsible for the technical training of medical devices, but your doctor wants to go abroad for further study. This is not our responsibility, and we have to bear all the expenses. This is not a small sum."

Chen Qi was not annoyed and explained with a smile:

"Sir, what I want is a place for further training. This is a very simple matter for you, isn't it? And if your products can be successfully introduced to our hospital, then our medical staff, including those who have returned from training, will All the doctors have learned how to operate your machine.

Then do you think they will become loyal believers in your products? Even if our products need to be upgraded and purchased again in the future, doctors who are accustomed to using your products will definitely purchase your products in the end. This is a cost-effective emotional investment. "

This mentality is similar to that of some people who are accustomed to using a certain brand of mobile phone. After a few years, when they change their mobile phones, they will often continue to choose that brand and develop loyalty.

For example, there is a term in the mobile phone industry called "fruit fans" because this group of people's electronic products are updated and upgraded. Once they are accustomed to Apple, it is difficult to adapt to other brands of mobile phones. The reason is the same.

Chen Qi continued to fool around seriously:

“You must have visited the newly built building of our Vietnam Traditional Chinese Medicine Hospital, and you should also have heard of the names of me, Chen Qi and Ms. Lan Lijuan. Our goal is to build the Vietnam Traditional Chinese Medicine Hospital into a first-class hospital in the world.

So the purchase of 30 million US dollars is just the beginning, and there will be more purchases in the future. The pharmaceutical companies that have a good impression of our Vietnam Traditional Chinese Medicine Hospital and our country today will definitely gain our friendship, and we will definitely give priority to these medicines when we purchase again in the future. company. "

 Many medical representatives nodded gently.

 For many foreign products to enter China, the first step is to improve the favorability of the people.

 For example, before Japanese products entered China on a large scale, they first sold their domestic films, TV series, and cartoons to domestic TV stations on a half-sale, half-free basis.

 After these Japanese TV series, movies, and cartoons became popular, people's favorability towards Japan skyrocketed, and then Japanese goods began to be sold domestically on a large scale.

 From Japanese cars to Japanese home appliances, medicines, clothing, cosmetics, etc., you can make a lot of money.

The sales strategy that Xiaoyue originally wanted, of course Europeans and Americans also wanted it, so Chen Qi’s explanation was still recognized by everyone.

However, there are also some experts who are skeptical about Chen Qihua’s pie:

"Mr. Chen, if I remember correctly, hospitals in China are responsible for their own profits and losses. You said that the US$30 million is for the first phase of procurement, so how can you ensure that your Vietnam Traditional Chinese Medicine Hospital still has enough funds to support your plan? If you don’t have this strength in the future, won’t our emotional investment and profit-making behavior be in vain?”

There was a lot of laughter at the scene, but Chen Qi was not so serious and asked like he was chatting:

“Sir, could you have imagined half a month ago that one day a hospital in a small place like Vietnam would be able to spend US$30 million to purchase medical equipment?”

The man shook his head.

"Well, if our Yue Traditional Chinese Medicine Hospital can earn the first 30 million U.S. dollars, we can naturally earn the second 30 million U.S. dollars. By then we will have so many advanced equipment and drugs, and our technology and level will only be The higher you go, the more money you will earn. This is a virtuous cycle, isn’t it?”

 There was another chuckle at the scene.

 Chen Qi saw that the atmosphere was about to get better, so he picked up the purchasing catalog and began to say:

"Okay, now let's start today's purchase as soon as possible. This long 8-page paper is enough for us to work for half a day. Our first purchase is five units of the latest 64-slice CT machines. Gentlemen and ladies, please quote us. !”