Since 1983

That afternoon.

Xu Fei came out of a teahouse with a gloomy expression on his face. He just finished meeting with Wang Ji, and the conversation failed.

At the beginning, he rushed to Renyi for Pu Cunxin's talents, but it turned out that they were all talents, so he picked Liang Guanhua and Wang Ji by chance. She has a drama in her hand, and she said that after the performance, she would just pick up "Hutong Family", but now she has an opportunity to go abroad, and she doesn't want to miss it.

You don't want to miss it, what should I do?

He was not familiar with this person, and he seemed to have been abroad in his impression, but he didn't expect it to be on his own head.

"..."

Xu Fei walked along the street for a while, feeling more and more depressed, so he squatted on the curb in a daze.

Shi Yuejin and Yu Langu are a couple from out of town. At first, the woman was supposed to be good-looking and older than her husband. For some reason, she had to marry Fatty Shi. She was dissatisfied, but she still fulfilled her responsibilities as a wife.

The man's appearance is not amazing, he can cook good food, he is a bit shrewd in his little calculations, he understands his wife's mind, and he loves her very much.

Liang Guanhua and Wang Ji were very suitable, but they suddenly dropped the pick. If there is no accident, they will be filming next month.

Who should I replace?

Xu Fei kept counting, Miss Dandan? There is nothing to say about acting skills, and she was pretty good-looking when she was young, but her temperament is not right.

Lu Liping? Not good looking.

Jiang Shan? a bit small.

He is not an encyclopedia and cannot remember so many actresses.

In the end, I had no other choice, got up and walked to the public telephone booth, and took out a lot of coins. All the friends in the capital who are connected with the literary and art circles called all of them to help them find someone.

…………

Beijing, a soap factory.

In the office, the factory leader flipped through a thick stack of planning books and listened to Zhao Baogang's vernacular.

"What are you talking about, you take out a little money and invest it in our TV series. We will give your soap a few more scenes, the protagonist uses it to bathe every day, and when the TV series is broadcast, it will become popular. Hey, there is no such thing as unpopular Question, you know "Plainclothes Police", we filmed it.

Once this show becomes popular, soap will definitely follow suit, and your profit will be guaranteed to triple. "

"I understand the meaning."

The factory leader closed the proposal and said with a wry smile: "But don't talk about any money, we can't get any money out. Now the factory is losing money, the efficiency is not good, and the wages are all allocated by the government. How can there be spare money for advertising?

Even if there is, we dare not, who knows what it is, what if we make a mistake? The two of you should go to another house to have a look..."

"Think about it again, it's really not possible to sponsor us two bars of soap!"

What a shame!

Xu Fei bid farewell to the other party, and pulled the big steel to escape.

The two stood at the gate of the factory, Zhao Baogang took out a list, crossed out another one, and said: "The fourth one, followed by the match factory, let's continue!"

"Don't continue, I can tell that these factories are losing money, and it's useless to find them."

Xu Fei scratched his head. He didn't expect the performance of state-owned enterprises to be so bad. They actually made profits, but they probably didn't dare to spend money. There was no such precedent.

Now the advertisements on TV stations are all foreign brands, joint venture brands, and products of township entrepreneurs.

"Well, let's go to Yili to have a look."

"Can it work?"

"Try it, at least he has money."

Ever since, the two of them rode their bicycles to Xirongxian Hutong at the south entrance of Xidan. There was a big door in the alley, and it was very lively to come and go.

The sign reads "Yi Li Fast Food Restaurant".

This is the first Western-style fast food restaurant in Beijing. It opened in 1984 and is a joint venture between China and Hong Kong. It is known as a window of reform and opening up. From the day it opened, it has been full of customers almost every day, and the most frequent visitors are intellectuals and business travelers from other places.

As soon as Xu Fei entered, he saw that the layout was similar to the fast food restaurants of later generations, with square tables and chairs, and soft music playing.

At the entrance, there is a counter for tobacco, alcohol and food, and a counter for picking up food. There are price tags hanging on the top, such as hamburgers, hot dogs, sandwiches, and Western-style rice bowls.

"What the hell is a Western-style donburi?"

He looked funny, but Zhao Baogang misunderstood him, and said despondently, "How about it, haven't you been here? My brother has been here, it's too expensive, a meal costs twenty yuan, hey, the toilet is good, you don't need to wash your hands Rub, there is a hot air blower..."

Xu Fei reasoned lazily, walked directly to the service desk, waved his work ID, "Hello, I want to meet your manager."

"Uh, wait a moment."

The waiter hesitated for a moment, ran to the back, and called out a middle-aged man in a suit with a big oily hair like a dog's lick.

Explain your purpose, the manager is very polite, please go to the office to discuss.

This office is a hundred times stronger than the director's office in a soap factory, with air conditioning and leather sofas. The manager greeted the staff to pour some water, reserved and proud, and said with a smile: "Mr. Xu, you want us to place advertisements in TV dramas?"

"Yo, people who understand, that's right, that's what it means." Da Gangzi laughed.

"It's nothing difficult to understand. American soap operas have already existed. It's just that we are too far behind to feel creative."

"..."

Xu Fei had been observing the other party, and when he heard the English, heh, he was a bitch again.

"Advertising is a very common business investment, but I don't think we need it. Look at those customers outside." The manager laughed.

"With all due respect, Yili has the title of the first restaurant, but its position may not always be stable. There is already a McDonald's in Shencheng, and KFC will also come in. Beijing is the capital, and there will be more in the future. At that time, foreign fast food will flood. Slow is not new.

And I see that the recipes outside are monotonous, like KFC has a set meal, a hamburger, a salad, a cup of Coke, the discount is convenient, and it is more popular with customers, you really have no advantages..."

The manager restrained his smile. The news of KFC's entry into China has been confirmed, and even the recruitment of waiters has been publicly advertised in the newspaper.

"The advantage of TV drama advertisements is that they are soft. They don't feel like hard publicity, but a part of my life. You know the reputation of the art center, not to mention that we have to shoot a lot of episodes, and there are reruns. The price-performance ratio is definitely better than that of TV stations..."

The manager is not an idiot either, he thought for a while, "OK, we will do some research and give you an answer as soon as possible."

He also wanted to entertain, but Xu Fei declined.

Zhao Baogang didn't make a sound the whole time, and only went out to say: "Mr. Xu can also speak English. Just now, I was overwhelmed. Awesome!"

"It's not that I'm awesome, it's that some people are cheap."

"Okay, next one!"

The two found several joint venture or private restaurants and clothing stores, because they could only find this, and they ran for a day before returning to work.

Tired to death, just sat down to drink water, the phone rang again.

Surprisingly, it was Yang Shuyun.

"Xiao Fei, I do know an actress who used to do stage plays. She is just in the capital now, and she seems to be talking about some play, but it hasn't been negotiated yet. Would you like to see it first?"

"A stage play? What's her name?"

"Li Jianqun."

"who?"

"Li Jianqun."

Ouch!

Xu Fei stood up at once.