Since 1983

The old houses are very small.

The entrance is a small square hall, with a kitchen and toilet on the left, and two bedrooms, one large and one small, on the right. The space is cramped, and there are many things, which is very compact.

The small bedroom was converted into a work room, and the big bedroom also served as a living room and dining room. There was a sofa and tea table beside the bed, and a newly bought TV on the cabinet.

If no one bothers them, the two girls will love each other for a lifetime.

But there happened to be Teacher Xu, who was sitting on the sofa, giving lectures in a serious manner. Chen Xiaoxu kept a distance from the side, his buttocks resting on the armrest.

"Television commercials are visual art. If you treat it like a movie or TV series, it is a real work. So don't restrict your imagination, you can shoot whatever you want, and the technical conditions are another matter.

This is a fashion advertisement, and Pan Hong's personal characteristics must also be taken into account. What kind of image is she, tall, short hair, majestic, heroic, combining these elements with clothing, coupled with the corresponding visual enjoyment, is what I want in the end. "

"..."

Xiao Xu bit the tip of the pen, frowned and pondered. There were many thoughts in his mind, but none of them were systematic.

Xu Feite understands this state and further guides, "Don't think too deeply, just write down what flashes through your mind immediately."

"write down?"

Xiao Xu was startled, and subconsciously wrote a word on the paper.

"There are still more, there must be more, write them all!"

Swipe!

"Is there any more? Don't let go of any fragments of inspiration, grab them all."

Swipe!

Finally, the two of them picked up a notebook, on which there were more than a dozen words such as Pan Hong, woman, clothes, temperament, man, magic city, city, era.

Xiao Xu looked at these words, especially the last few, his eyes sparkled, "What should I do next?"

"You try to analyze them individually, or you try to string them together."

"Series..."

She tilted her head, her thoughts gradually cleared up, and she said with a smile, "I think I need to watch more movies."

I have to say that many things are metaphysics.

Under the influence of Xu Fei, Chen Xiaoxu did not get stuck in "A Dream of Red Mansions", but there are still some details of Daiyu's shadow, or she hooked out Daiyu's soul and pressed it on herself.

Like tilting her head, she used to like to do it, and she liked it even more in the movie. Now that the movie is over, a girl like this tilts her head and talks to you again, she is cute and mean, cute and annoying.

"..."

Xiao Xu didn't hear anything for a long time, looked up, saw him staring at him strangely and unabashedly, said: "What are you looking at?"

"I was thinking, if I didn't come back in time that day, I would really regret it for the rest of my life."

"you!"

She trembled, panicked and ashamed, "You are not allowed to say such things in the future!"

After a pause, he said, "You tell me and her again, it's so boring."

"I didn't tell you."

"It's pretty much the same anyway."

"But seriously, if I hadn't..."

"You still say?!"

Xu Fei looked at her anxiously, "Let's not talk about it, let's pinch beans and get off work soon."

…………

When it was getting dark, Zhang Li entered the family courtyard.

After they moved in, the two of them who came back earlier would buy vegetables, and they would save them. Looking forward to summer, they planned to save money to buy a refrigerator.

She had her first experience in "Sixteen-Year-Old Flower Season" before, and this time she deepened her understanding in "Tang Minghuang". Not everyone has such a good opportunity as her to touch the classics when they come up.

After several months of training, the work gradually started.

Climbing up to the fifth floor, she saw the pair of shoes when she opened the door. She hurried into the room, and the two of them were pinching beans on the sofa.

"When did you come?"

"Come here for a while, today is over early."

Xu Fei shook the pot, "I bought it, and I'll wait for you to stew it."

Click!

Zhang Li was silent for two seconds when a big bowl came to him, "If I don't come back, you two will be hungry?"

"I'll wait if I'm hungry, but I like to eat what you cook."

When Xiao Xu saw her, he liked to act like a baby, reaching out for a hug.

Zhang Li sighed, and was relieved to see that the beans were pinched clean and the ribs were soaked with blood. Go into the kitchen and cut the ingredients by yourself, first pull the oil in a large spoon, and then add water to boil.

The pot is gurgling and steaming, the ingredients are tumbling in the boiling water, the protein and fat are sublimated, and the smell of crime is wafting.

This is meat, this is an unbearable net steak!

In the bedroom, Xu Fei moved to the chair consciously, while Zhang Li took out a document and said, "Let me help you find out, here are the specific terms."

"what's that?"

He snatched it over and saw that it was actually a legal clause. The "Advertising Regulations" implemented in 1987:

"Units and individual industrial and commercial households engaged in advertising business shall apply to the industrial and commercial administrative department and go through the approval and registration procedures in accordance with the regulations:

(1) Enterprises that specialize in advertising business shall be issued a "Business License for Enterprise Legal Person";

(2) Public institutions that concurrently engage in advertising business shall issue an "Advertising Business Permit";

(3) Individual industrial and commercial households with the ability to operate advertising business shall be issued a "Business License"

Um?

He scratched his head, it was too rough.

The implication is that "enterprises, institutions, and self-employed individuals" can all operate advertisements. This enterprise does not refer to state-owned enterprises or private enterprises, nor does it state what qualifications are required.

There are also self-employed, what is the business ability to operate advertising?

I didn't write either.

Here is another provision of the statute:

"An individual industrial and commercial household applying for advertising business shall meet the following conditions in addition to the conditions stipulated in the "Interim Regulations on the Administration of Individual Industrial and Commercial Households in Urban and Rural Areas":

First of all, it must be a non-incumbent with the ability to operate advertising business.

Secondly, there must be a fixed place of business and necessary equipment.

Third, the scope of the application for advertising business must be clear and specific, and must be in line with one's own ability..."

Nonsense Jiebao nonsense!

Talking vaguely back and forth, the key elements were not fully understood from beginning to end.

"Do you want to start a business?"

Xu Fei was very surprised, this, this, six or seven years in advance!

"It can't be opened, didn't you read it? It means that only state-owned enterprises and public institutions run advertisements, and the government will approve them." Zhang Li said.

"Others are private work, like the washing powder advertisement, the manufacturer finds someone to do it by itself, and casts it on the TV station itself, without going through an advertising company." Xiao Xu said.

"Then what do you want to do?"

"I won't tell you!"

Tsk!

Xu Fei looked at these two women, they were too presumptuous, too presumptuous!

As soon as Zhang Li came back, Chen Xiaoxu was not as awkward as when he was alone. He held him back for a while, and said with a smile: "Didn't we suspend classes? Anyway, I have nothing to do, so I will discuss with a few classmates and find a store to pick up some work. Exercise and earn money."

"Then do you have equipment?"

"It's all over the school."

"If it doesn't work, I'll rent it for her. The terrace is fully equipped."

Ouch!

Teacher Xu felt very relieved and said, "Not bad, not bad, what I love most is that you are shining brightly. But you take over the work yourself, the portion is too small, I think it's best.

You find a big advertising company in the capital, affiliate with them, take orders in their name, and pay some management fees every year. "

"But the students are all registered."

"You rely on yourself, and then ask them for help and pay wages. You are equivalent to a contractor."

Zhang Li thought for a while, and said: "I think it's okay. You can do it yourself. An advertisement can cost up to 1,000 yuan. If you rely on a big company, it can cost tens of thousands of yuan. Now more and more people are advertising on CCTV, and the price has risen sharply." , if you really want to do this, the sooner the better."

"Is this called an early end, early occupation of the mountain?"

Xiao Xu nodded, "Okay, I'll look for it when I find time."

…………

West City, Fuxingmenwai Street.

A brand-new office building stands here. In fact, a few years ago, the common people did not know what an office building was, and it was all imported from abroad.

In a company on the second floor, Zhang Li specially took a day off to sit here with Chen Xiaoxu.

After waiting for a while, a staff member came over.

"Miss Chen, Mr. Zhang invites you in."

Zhang Li shook her hand, "Don't be nervous, think about you, think about me, think about him, he will laugh at you."

Whoa!

These words were like bayonets, Xiao Xu pulled himself together and followed into the office.

"Hello, hello, Miss Chen, I've heard of you for a long time!"

A middle-aged man was very enthusiastic and said with a smile: "My surname is Zhang, and I am the general manager of the company. Come, please sit down."

"Hey, your Lin Daiyu has both form and spirit, which is unforgettable at first sight, but it seems that you haven't seen any works after Dream of the Red Chamber?"

"I'm studying at the Broadcasting Academy now, so I don't do much filming anymore."

Xiao Xu slowed down, and said the prepared words, "I major in advertising, and I am also very interested in this industry. I want to set up a studio..."

"oh!"

Mr. Zhang understands, let's hang up!

very common.

In the mid-to-early 1980s, the private economy was once booming, but at the end of the period, the phenomenon of "one offering, two relying, three reducing, and four stopping" appeared.

That is to take the initiative to dedicate one's own enterprise to the collective; to take the initiative to be affiliated with a state-owned enterprise, collective or unit; to reduce employment and scale; to withdraw the license and suspend business.

It wasn't until a few years later that the market opened up and the tide went into the sea, and then the volcano erupted again, and it was out of control.

This company is called Great Wall Advertising. It was just established this year. It is a state-owned enterprise. The boss is full of confidence and can do a great job. He doesn't care if he is affiliated or not, he only accepts the person if he is a celebrity.

After thinking for a while, he said, "It is not allowed in principle, but it is the case now, and I will not pretend to you. It is okay to be affiliated. We do not provide funds and venues. We pay 50,000 management fees every year and are responsible for our own profits and losses."

"fifty thousand?"

Xiao Xu was taken aback, his deposits had not reached 10,000 in total.

"May I think about it?"

"Of course, you are welcome to come back anytime."

...

Xiao Xu came out and discussed with Zhang Li.

Zhang Li was also surprised, "50,000 yuan is not a small amount, what will you do if you don't get it after a year?"

"That's right, so we should take it easy and accumulate some customers first."

She frowned, and slowly said: "I have a weak background, I don't have much work, and the washing powder is still passable. I'll talk about it after I print Teacher Xu's advertisement and get some word of mouth."

"Then I'll see if I can get you some manufacturers."

"Well, in short, I will dare to do it if I have a customer. I will wait for now."

Xiao Xu was in a good mood after taking the idea, and then laughed again, unable to stop.

"What are you so silly about?"

"It's just happy, it seems to have done a very remarkable thing."

"I understand, I understand, this is what Teacher Xu said..."

"A sense of career accomplishment."

(besides!!!)