Since 1983

Unknowingly, another year of cold winter has passed, and the capital has warmed up.

Today is Saturday, and Cao Ying is walking in the southern half of the alley covered in sweat, wrapped in a big cotton coat that says "your mother thinks you are cold". The little girl is 16 years old, just like the willow tree on the side of the road, she has grown rapidly, and her eyebrows and eyes have just opened.

She is in the third grade of junior high school this year, and she is looking at the high school entrance examination, and her grades are very poor. Parents are worried, but I have already made up my mind that I can only go to vocational high school.

Most of the vocational high schools in China are rebuilt ordinary high schools in the 1980s. It is similar to a technical secondary school. After graduation, you can take the corresponding college entrance examination and continue to be promoted.

It’s not necessarily hopeless, it’s easy to find a job if you have the skills, that is, it’s almost impossible to get out.

When I got home and had dinner, my mother would inevitably nag. Cao Ying got used to it too. After eating, she was bored doing her homework, and at the end, she looked at the clock, it was 7:50.

She hurried to the living room and shouted, "Dad, "Variety Show" is about to start!"

"Have you finished your homework?" Mother scolded.

"It's finished!"

"Just finish writing? Don't you know how to work harder?"

"Oh, just let her see it!" Dad was impatient.

"You just get used to it, don't blame me for not teaching you well!"

"..."

Cao Ying shrank back on the chair aggrieved, not daring to say anything.

"Variety Show" has been broadcast since last month, with one episode every two weeks, each episode is 50 minutes long. It was loved by the audience as soon as it appeared. The first host is Wang Gang, and each episode will invite a celebrity to be a special host.

Live broadcast, there is a small studio, the audience is underneath, and the audience interacts on and off the stage.

Comprehensive category, cross talk sketches, operas, songs and dances are all available. You can see celebrities from all walks of life, artists from Hong Kong and Taiwan, as well as CCTV hosts, singing Peking Opera at every turn, talking about storytelling...you can discover their different sides.

So I feel very novel.

After Wang Gang retired, Sister Ni took over, followed by Cheng Fangyuan, Zhou Tao, and the kid Cao Ying in front of the TV.

It will be eight o'clock soon, and my mother will stop nagging.

I was waiting to watch the show, but the screen flashed and an advertisement clicked.

First there is a deep cello sound, soft light and warmth, the old alleys of the magic city, the mottled old time. The camera shows a foot wearing high heels, stepping out from the Shikumen, and then sliding up, wearing a cheongsam with red flowers on a blue background, and then up.

"Ah, Aunt Hong!"

Cao Ying exclaimed, having worked with him in "Hutong Family 2".

"It's really Pan Hong! Why is she in an advertisement, is she short of money?" Mother wondered.

"Won't she be scolded for filming this?" Father worried.

"What are you talking about? Now that celebrities are shooting commercials, why can't Aunt Hong do it? It looks like it's not my brother's handwriting."

Cao Ying hugged her knees and stared at the TV without blinking, it was so beautiful!

I saw Pan Hong walking slowly, elegantly and dignifiedly, like a delicate woman in old Shanghai, walking slowly through an old alley.

The voice-over said: "From classical to modern, from traditional to trendy..."

As the screen turns, the music also becomes brisk. On another street, in an old-style house, she was wearing a bragi popular in the 1950s, full of youth.

"Times are changing, beauty is changing..."

Then walk again, the buildings are constantly changing, from overalls with overalls in the 1960s and 1970s, to Dacron shirts in the 1980s.

Finally came to the river, behind is a building. Pan Hong is wearing cropped trousers, barefoot sandals, and a white short-sleeved T-shirt, facing the water and enjoying the flowers.

The dress is obviously very simple, but it reveals a relaxed and extremely confident demeanor. The voice-over ends at this point: "Wear beautiful, express yourself, Elaine clothes, stylish life."

The logo appeared at the end, and there was a quick sentence: "Yilian clothing and its men's clothing brand are the designated clothing for the opening ceremony of the Asian Games of the Chinese team."

"..."

The three were stunned for a long time, and the mother said, "Here, is this an advertisement or a movie?"

"Advertising, I've never seen it shot like this, it's really like a movie."

"What a nice view!"

Cao Ying sighed again, envious and depressed, she doesn't want to study, just keep filming with Brother Fei.

…………

Eight o'clock is already the best time.

Xiao Xu did not advertise for two months, it was too expensive. First, five episodes of "Variety Show" were packaged, and then released at intervals every week, for a total of 20 days, which lasted until June.

The domestic advertising industry is developing more slowly than TV dramas. Amidst the savage growth, a young lady suddenly pops up, starring Pan Hong, which immediately arouses heated discussions.

"The landslide of artistic morality, the second Li Moran!"

"Stars look at money?"

"Emancipation of the mind cannot be empty talk, and there is no need to question celebrities shooting commercials."

"No one cares about walking around, why should I be scolded for making commercials?"

As I said before, in a special social environment right now, many people are confused, "Will the policy change?" "Will the country still allow us to make money?"

Conservative tendencies are making a comeback, deepening reforms is no longer mentioned frequently...

It's normal to have this kind of debate, but Xu Fei knows it's okay. The government must insist on reform and is already taking action: just a few days ago, the central government officially approved the development of Pudong!

Then it reiterated that Qiong's policy remains unchanged, and that the contract responsibility system remains unchanged... It is precisely because of these measures that the society has gradually regained confidence.

Having said that, with the broadcast of the advertisement, the already famous Elaine's clothing became more and more popular.

In the eyes of the common people, the name of the sponsor of the Asian Games is just like a red-capped businessman. It is instantly distinguished from other companies and is full of compulsion.

Xidan.

Affected by the general environment, business has not been very good recently. As a result, when Zhang Guiqin opened the door in the morning, he was startled by Wu Yangyang's crowd.

"Boss, where are the opening ceremony costumes?"

"Let's take a look."

"It's amazing, the Asian Games!"

"Show me, I'll buy one too!"

Zhang Guiqin came down and forced himself to calm down, "I'm sorry, the opening ceremony has to be kept secret, we can't announce it yet, we will know that day."

"Huh? We still have to wait a few months!"

"Then do you sell it?"

"Sell it, definitely sell it, but it really doesn't exist now."

"Then I will wait!"

After finally dismissing the enthusiastic crowd, Zhang Guiqin took a breath and couldn't help but look up.

Not long after the housing reform, the shop was bought by Xu Fei, and the big signboard was remade on the top, with a bright line of words:

"Designated sponsor for the opening ceremony and award ceremony of the Asian Games of the Chinese representative team."

…………

"Then I'll use it?"

"My passbook is all in your hands, what else can I do if I don't need it?"

"Look at what you said, this is called investment, investment. If you become rich in the future, mine is not yours?"

"Well, what's mine is yours too."

After finishing the long-distance call, Xiao Xu came out of the telegraph building and touched his bag unconsciously. There were two passbooks lying in it, one was her own and the other was Xiao Li's, which added up to 20,000 yuan.

This is all the capital she started with, not much, but full of confidence.

She drove to the Great Wall Advertising Company on Fuxingmenwai Avenue, and met Mr. Zhang again.

"Miss Chen came to visit again, I must have thought about it."

"Well, your conditions haven't changed, have they?"

"Of course, we don't provide funding venues, and we charge a management fee of 50,000 yuan a year. You are responsible for your own profits and losses, and you can use the company's name."

"Can we wait for a while to pay the management fee? As you know, I just entered the industry." Xiao Xu asked.

"Well……"

Mr. Zhang thought about it for a while, and said to save face, "It can be extended until the end of the year at most, but the ugly words are up front. If you overdue the payment, we will have to go through legal procedures."

"I see."

"Okay, I'll have someone prepare the contract."