Since 1983

"Speak slowly, you won't be so excited."

"That's right, we have our body size, and we know it well."

The two bosses were so calm, and the accountant also calmed down. She said embarrassedly: "We, our turnover on the first day was more than 330,000 points."

"Three hundred and thirty thousand..."

The two looked at each other, and Li Chengru calculated: "That month is more than 9 million, and a year is just over 100 million, not too much, not too much."

"Well, after the freshness wears off, it may fall a little bit. That's fine, you guys go back too, you've worked hard."

"Overtime pay at the end of the month."

"Hey!"

The eldest sister came out full of sighs, you look at him, no wonder you can be the boss!

When the office door was closed, no one could look at them anymore, the two of them shook their fists at the same time and drank a glass of tea instead of wine.

In 1979, the annual sales of Xidan Shopping Center was more than 140 million. By 1993, it had risen to more than 1.17 billion.

In the era of seller's market + physical shopping, don't underestimate the ability of shopping malls to attract money. It is particularly small in size. In comparison, it is only at the level of 12 years ago.

The key distinction is that the vast majority are state-owned enterprises, especially private ones.

"Hey, my head is buzzing now, making money every day, making money every day!"

"Don't be careless, it's a normal value after a while."

"Understood, won't it be over if we don't let them rest?"

Li Chengru counted with his fingers, "May 1 Labor Day, May 4th Youth Day, Children's Day, Teacher's Day, Mid-Autumn Festival and National Day plus Chongyang, New Year's Day with Lantern Festival... Year-round activities, year-round discounts, 40% off for children, 50% off for teachers Discount, do you think they will buy it or not? Definitely buy it, and we will earn money if we buy it.”

He scratched his head and sighed: "You said before, you just hoped to make some money. Now that the money has come, I'm still confused!"

Xu Fei was also excited. From a clothing store to a clothing city, from thousands to hundreds of thousands of daily turnover, this feeling of industrial upgrading... the exhilaration that penetrates through the pores.

"We're just getting started, there's a lot going on."

He calmed down and stroked his fingers, "First, tax, don't take advantage of loopholes. Second, insist on quality and service, don't say much. Third, have you thought about inventory?"

"in stock?"

Li Chengru said, "I used to deal with leftovers. I either sold them at a low price or scattered them. There are a lot of dry ones in the village. They carry a big bag and sell clothes door-to-door."

"Certainly not now. The inventory will increase enormously every month. We need to have a long-term plan. How about setting up a wholesale market?"

"Wholesale, wholesale? The Quanyechang kind?"

"That's retail. I'm talking about a clothing wholesale distribution center. Let's save some money and find a place to build a building full of wholesale clothes..."

Teacher Xu paused, then said with a smile, "It's good to see the zoo."

………………

Mr. Xu and Mr. Li stared at it for several days. After the big opening ceremony, the sales dropped as expected, but there were still more than 200,000 yuan.

For one month, the special name moved the capital, and the four slogans were resounding.

The prices are not all that expensive. Except for windbreakers and sportswear, which are high-quality goods, shoes, shirts, and trousers are still within the acceptable range of people.

At the same time, public opinion has gradually escalated.

Because of private sales, the boss is still a star. Xu Fei seldom appeared in public, and everyone thought he was just a boss.

"Mom, I want those shoes!"

"Which one? Yo, fifty yuan a pair, let's try another one."

"No, I want those shoes! The boys in our class have them all, but I don't have them. I want those shoes!"

"Here you say... do it, take a pair."

At noon that day, when Xu Fei entered the building, he saw a brat shouting to buy shoes.

Tetete currently does not produce shoes, but imports them from the south. This style is good, and young people like it. It can ship more than 200 pairs a day.

When he went up to the office on the second floor, the female secretary stood up abruptly, "President Xu!"

"Um."

He responded, and pushed open the door of the inner room, "Is Lao Li not here?"

"President Li went out to eat."

"oh."

Xu Fei sat down on his own, the little secretary poured tea, and then stood beside him.

"What's wrong with you?"

"No, I see what else you want to order?"

"I'll wait by myself, you go out."

"..."

The little secretary walked away holding the tea tray, then looked back and pursed her lips.

Although she was invited by Mr. Li, Mr. Xu is so pretty! Young and rich, chic and suave, with four big characters on his head: A good horse!

It's a pity that you are not enthusiastic and polite to yourself.

After one o'clock, Li Chengru came back reeking of alcohol with a bag in his hand.

"Who did you eat with?"

"A real estate businessman, damn it, some inexplicable people always treat me to dinner recently, it's really annoying."

Li Chengru was really happy, and threw the bag away, "Your big brother."

"Thanks."

Teacher Xu took out a box with a brick lying inside. He didn't want to buy it at first, but he found it really difficult to contact, so he tried it in his hand and shook his head.

There is always a rush of nouveau riche.

This may be the biggest difference between him and the rich people at the moment. He has a plan in mind and a stable stroke.

Li Chengru drank a cup of strong tea, leaned back on the sofa, and said: "I am the closest, the more I think about it, the more confused I am, how is the business so easy to do, and the money is so easy.

You said that the turnover of more than 200,000 yuan per day, even if the profit is 50%, it will be more than 3 million yuan per month, and it will be 30 million yuan by the end of the year.

According to our prior dividends, 30% can be divided into 10 million. Hey, this is still a long-term deal! "

"Wait until the word-of-mouth is fully spread and consumption habits are formed, and the profit will have to increase. You are now boring."

"That's right! So I wonder..."

"What a pity, the big environmental issue is beyond our thinking."

"You just talk about the general environment when you are just a matter, I thought you knew everything..."

Li Chengru was moaning, and suddenly heard the noise downstairs, the secretary ran in, "Mr. Li, Mr. Xu! There is a reporter who wants to shoot, do you want to go down and have a look?"

"reporter?"

He got up together and was held down by Xu Fei, "Wake up, I'll go take a look."

When I went downstairs, I saw a person holding a video camera and talking to the waiter. He stepped forward and asked, "Hello, what's the matter?"

"I want to take some footage, please help me."

"What material and what is it for?"

"Just take a picture of something..."

"Oh, that's inconvenient. If you make a film that's not good for us, there's nowhere to cry."

"No, no, I'm just taking pictures of the products. Comrade, please cooperate, we..."

"Okay, just tell me which unit you belong to, and what do you want to do?"

The other party choked, and said resentfully: "Uh, I'm from the Education Committee, and I want to make a small documentary about advanced consumption."

"Excess consumption?"

"That's right, that's..."

The other party also couldn't understand, "Now there is a phenomenon of blind consumption and pursuit of famous brands in society, let's make a film to resist it."

Xu Fei grinned, is this buddy a novice?

You come to our store to shoot a film against consumption, do you think we can agree?

"Brother, although our place is expensive, it is not the most expensive. You have to find the most expensive store when you shoot. I would like to suggest you a little bit more. If you are sneaky, don't say hello, just take two shots and leave.

You are so big, you are easy to get beaten. "

Teacher Xu sent the other party out, stood on the steps and looked at Xidan Street, feeling very hot.

In fact, it is true that more and more people find that the market is good this year and business is better than the previous two years. This business does not refer to buying a steamed bun or eating a bowl of noodles, but to higher-end consumption.

Just like the foreign goods sold in shopping malls, it doesn’t matter whether they are brand-name or not. If you put on French clothes, you can sell them for a thousand, and if you put on Italian chocolates, you can sell them for dozens of boxes.

Foreign popcorn, foreign ice cream, foreign underwear, foreign toys... have quickly become objects of pursuit.

It seems that after the suppression of the past two years, the promotion of the Asian Games, and the stable adjustment of policies, many people's desire to consume has been hooked out.

The reasons are complicated, mostly due to the influence of state regulation, but slightly due to personal psychology.

For example, some people used to be afraid of poverty, and started to spend a lot of money with money. There are also comparisons with each other, people wear 100 yuan a pair of leather shoes, you wear 50 yuan, you will lose face.

Even in rural areas, some farmers have become rich and started to build houses and repair graves, and it costs tens of thousands to hold a wedding...

For a country that is still a poor country, here is a new and amazing social phenomenon: consumerism.

(besides……)