Since 1983

April in Shanghai has already warmed up, but the rainy season is lingering and annoying.

Early this morning, there was a long queue at the gate of Da Guang Guang Cinema. Most of them are young people, talking and laughing in the drizzle with umbrellas, and young couples holding hands and hugging without shyness.

"Is "The Lion King" any good?"

"It's beautiful, Huang Feihong! I watched that one in the video room the other day."

"Then why don't you go to the video hall? Movie tickets have all gone up in price."

"I heard that there are Hong Kong stars coming today, is Jet Li coming?"

"Say it's Rosamund Kwan."

Bustling outside, but quiet inside.

In the lounge of the theater, Leader Tian was chatting with Wu Mengchen and Wu Siyuan, accompanied by Miss Guan Damei, while Old Freak Xu was dragged by Shi Nansheng and forced to participate.

Today "The Lion King" premiered in the mainland, Wu Siyuan brought several people to join him. It is said that it took a lot of trouble, but he didn't know, nor was he interested.

The film system in the mainland is too rigid, and you have to talk to the leaders about everything. He doesn't understand, why do you have to talk to the leader to make a movie?

In another 20 minutes, there will be a press conference here, then meet with the audience, and then premiere.

Old Freak Xu was bored waiting, holding his teacup and groping around, suddenly saw a few magazines on the table, got up to fetch them, and glanced at the cover:

At the center of it are two movie posters. Huang Feihong is on the upper left, posing the iconic starting gesture, which is called "hanging horse with hands". The other is at the bottom right, with two actors strolling along Ginkgo Street.

First of all, the tones are distinct, one strong and one cold. Secondly, the composition is ingenious. The two movies are lined up in such a row, like enemies and friends.

There are also a few lines printed obliquely:

"Chinese Movie Earthquake!"

"Exclusive reveal!"

"Exclusive interview with leader xxx Tian: The first year of Chinese film reform."

""Big Sabbath" and "The Lion King Fight for Hegemony" are important tasks to break the ice!"

"Exclusive visit to "Romance of the Three Kingdoms", the years of burning passion."

The title of the magazine "New Film and Television" is printed on the top, and there is also a big "First Issue"!

Old Freak Xu became a little interested, and flipped through the pages casually. The first few pages were color pages, still photos and behind-the-scenes of "The Romance of the Three Kingdoms", "A Happy Marriage", and "Having Fun".

At the end, when he looked at the topic again, he was taken aback again.

Books and newspapers these days are deeply influenced by the old times, with weird typesetting, difficult to read, and vertical text is not uncommon. Even after looking at an article, it suddenly disappeared, and another article was inserted in the middle, and then continued below.

But this magazine has a clear layout, well-organized paragraphs, and the first impression is particularly good—it’s like reading online articles. If you encounter hundreds of words without paragraphs, you can’t stand it no matter how good it is.

"Exclusive Secrets of China's Film Reform!"

Most of the simplified Chinese characters can be recognized. Old Freak Xu tried to read them, but after reading them, he can enjoy them with gusto. The article is not short, and it clearly explains the cause and effect of Chinese films, and the reform process, and of course there is no one that is too sensitive.

The style of writing is rigorous and calm, but also lively. The pen name used by the author: sleep will turn white.

"Director Xu?"

"Director Xu?"

Suddenly, Wu Mengchen greeted from the side, and Shi Nansheng patted him, and he regained his senses.

"Going to the press conference."

"oh oh."

Old Freak Xu stood up and shook the magazine, "Mr. Wu, can you give me this book? I haven't finished reading it yet."

"Of course, we put it there for people to read."

Shi Nansheng was surprised, took a look, a mainland magazine?

...

The film market, which had been deserted for three months, finally ignited the flames in April.

Under the joint promotion of Beijing Film Studio and Yongle, the box office of "The Lion King" broke one million in the first week. Cheng Zhigu almost had a heart attack. If he had a box office of one million, he would get half a million for distribution. Calculated at 60%, he would have 300,000 for himself.

300,000! Equivalent to selling 30 copies. And this is only the first week of the magic capital.

Immediately afterwards, breaking news continued to spread.

The four cities of Blue Whale, Suzhou, Wuxi, and Nantong in Suzhou Province officially signed contracts with 16 film studios, and set up a "Film Service Center" in Suzhou to specialize in the distribution of domestic films in the four cities.

The provincial company and the other 7 cities have also established a distribution alliance. So far, Suzhou's film market has been split into two.

Other provinces are crossing the river in bulk, raising prices to stabilize studios, and at the same time wooing city and county companies to form an interest alliance.

At the same time, Qingying Studio announced that "Big Sabbath" will premiere in Shanghai in June, and a grand premiere ceremony will be held at that time. A summary of the grand ceremony will be published in the next issue of "New Film and Television".

That's right, "New Video".

With the release of "The Lion King" in various places, the magazine also became popular inexplicably. Moreover, it does not take an unusual path, and is more popular inside the system than outside the system.

…………

""The Lion King" won the first game, and you have contributed a lot!"

In the hotel, Leader Tian toasted Wu Mengchen with tea instead of wine.

Wu Mengchen hurriedly expressed his modesty, and said: "Where, the quality of the film is good, the publicity is in place, and the box office is naturally high. Thanks to everyone, I only did some small work."

"In your opinion, what is the final score of this film?"

"I originally estimated it was 3 million, but now I think it's too small. According to their calculation, at the end of the first round, it will be around 4 million. After that, it will be distributed to small theaters, and the second round can also receive 1-2 million."

"That is to say, the final box office will be 5-6 million. In this way, the theater earns half, and Beijing Film Studio makes more than one million. This is a volume of more than 100 copies in one place, which was unimaginable before.

Hey, it's also thanks to you taking the initiative to give up the profit. "

He admired the other party very much, and couldn't help saying: "Xiao Wu, what do you think about the matter I mentioned to you?"

"Minister Tian, ​​to tell you the truth. I have been working in the local area, and I was transferred to Beijing to host China Film Group. I was really afraid that I would not be able to do it. Besides, my family is in the local area, and it is not convenient to separate the two places."

"When employing people now, you have talent, ideas, and I agree with you in advocating reform. China Film needs to reorganize, and you must be the leader. You should think about it."

"All right."

Seeing that the other party insisted, Wu Mengchen had no choice but to agree.

Magic City is an important movie town, and there are only 28 major screening units in the city alone, and the density of theaters is extremely high.

Huang Feihong was the first to take the lead. Leader Tian was delighted and said, "Let's look at Xiao Xu next. Speaking of which, his magazine is doing pretty well."

"I've read it too, and it's really good. It's just that the colleagues in the provinces complained, and this kid forced the tie-in sale. But recently, it's better, and I heard that they are adding more copies. Yongle has ordered 500 copies, and I am going to ask the film bureau to order 20 copies."

"ha!"

Leader Tian laughed, and said, "There are 500,000 troops in the national distribution and projection system, plus film bureaus, studios, and TV stations, how many potential readers are there?"

""New Film and Television" has a certain reading threshold, and his trick is really clever."

Wu Mengchen was also very convinced, and praised: "My colleagues always say that I look like a businessman, but in fact, this is the real businessman."

...

China TV drama production center, editing room.

"The Romance of the Three Kingdoms" has five sub-directors, responsible for the specific shooting, and the chief director Wang Fulin controls the overall situation. The tapes that were filmed below had to be sent to him for interrogation, and those that were deemed unsuitable would be sent back for reshoots.

At this moment, the old man was nestled in the small black room fighting again, when he heard a knock on the door outside.

As soon as the door opened, Ren Dahui came in.

"what's up?"

"I'll send you a magazine, Xiao Xu ran it."

Ren Dahui looked at his state and persuaded him: "You take a break from time to time, you are not young anymore."

"Enthusiasm is full, I can't rest."

Facing his old friend, Wang Fulin finally stopped for a while and went outside to smoke a cigarette. Looking through the magazine, I was not interested in movies, so I found the Three Kingdoms section directly.

It is the story of Xu Fei and Yu Jiajia visiting the class and five hundred naked men entering the water.

Full of wit and passion. Wang Fulin looked at Zhile, and said: "Zhang Shaolin sent the tape, and I said, I always thought that a woman's naked body is beautiful, but I didn't expect that a man's naked body is also very attractive!

Oh, well written! "

"That's right. The two of them have been with Zhang Shaolin for several days and have experienced everyone's hard work. It's a pity that there are too few books about the Three Kingdoms. How about I mention it to the director and ask him to order a few copies?"

"Tell me! Anyway, the unit has to order periodicals every year, so it's better to order some good ones."

Wang Fulin finished smoking, waved his hand, and went into the editing room again.

...

In Suzhou Province, Yang Qingfeng was also watching, and watched it over and over again.

"So that's what happened!"

He covered the book and pondered, and suddenly felt a sense of surprise. The reform was very thorough, and he introduced the film systems of Hong Kong and the United States. The effect was more obvious when compared.

He is not an activist, but he is a smart guy who understands that the situation is irreversible. Next, Leader Tian must have something to do.

"Little Wang!"

"Boss Yang!"

The assistant ran in.

"The provincial company and the seven city systems all subscribe to "New Film and Television". You can count how many copies, and then go to the post office."

"Okay, Mr. Yang!"

...

Qilu TV.

Several people are also chatting.

"Lao Yue said that Xu Fei created a magazine and wanted us to order it. What do you think?"

"I read it, and the content is good."

"The typography is very good, and it is clear at a glance."

"It's not like those magazines in the past, which briefly mentioned TV dramas and dig deeper."

"Hey, do you know what's coming out in the next issue?"

"Old Yue said to introduce "Heroes with White Eyebrows"."

"order!"

(besides……)