Since 1983

Xu Fei slept soundly.

I don't know when, the consciousness wakes up from sleep, and when I touch the empty space with my left hand and the empty space with my right hand, I know it's time to get up.

Frying is being turned over in the kitchen, and water is rushing in the bathroom.

"I need to go to the bathroom."

"nausea!"

Xiaoxu came out with a toothbrush in his mouth, and went in after a while. Xu Fei took her facial cleanser and squeezed it, wiped her face, and brushed her teeth together.

The large mirror on the entire wall clearly reflected half of his body.

Xiao Xu was wearing a vest and underwear, with two white legs, and her buttocks seemed to be turned up a bit. She was no longer a girl, and exuded a familiar smell.

Xu Fei stared at her belly, belly, a lump of fleshy belly...

"Look at what?"

"I thought you had a bad digestive system, so you can get fatter. It's better to be fatter, but it's unhealthy to be too thin."

Casually resolved a crisis, and stretched out his arms, "It feels good to hold."

After washing, breakfast is served.

It's very Western style today, with slices of bread, milk, a few slices of ham, and three fried eggs. The two northeasts have a heavy population, and they can eat as soon as they have a can of fermented bean curd.

"How are you getting ready for the opening?"

"very smooth."

"What about the self-made program?"

"Waiting for your guidance."

"Well, I've been busy for the past few days."

Xu Fei responded, picked up a magazine and flipped through it, and saw that Hua Yi was printed on the back, and said, "I've heard about this boss, brothers from the Wang family, who were born in a large courtyard, and have a strong relationship."

"The compound? No wonder it goes directly to the embassy."

"So they have developed?"

"Development can develop, but that's all."

Teacher Xu was in a hurry, so he settled for breakfast in twos and twos, and was about to leave with his bags.

"Hey, I took the umbrella and said it was raining."

"It's in the car, I won't come back to eat at night."

He put on his shoes, hugged Zhang Li and kissed him, then looked at Xiao Xu. Xiaoxu was sitting at the dining table, and miamia was eating slices of bread.

After looking at each other for a few seconds, she stuffed another piece of fermented bean curd...

"Okay, I'm leaving."

…………

China Film, General Manager's Office.

Wu Mengchen, Dou Shoufang, and Xu Fei looked at the two blackboards in front of them. One is blank, and the other is written with the names of theaters in the capital, about fifty of them.

"let's start."

Lao Wu and Lao Dou each held a pile of materials and dissected them one by one.

"Guang'anmen Cinema, No. 8 Baiguang Road, Xicheng, established in 1982, is affiliated to Kyoto Cultural Investment Company."

"Swipe up."

"Financial Street Capital Operation Center."

"Stroke again."

"XC District State-owned Assets Supervision and Administration Commission."

"Then the West City State-owned Assets Supervision and Administration Commission?"

Xu Fei took the chalk and wrote on the blackboard.

"Victory Cinema, No. 55, Xisi East Street, XC District, was established in 1982 and is affiliated to the XC District Cultural Committee."

"Haidian Theater, No. 28, Zhongguancun Street, Haidian District, established in 1981, under the Haidian State-owned Assets Supervision and Administration Commission."

"Chongwen Flower Market Cinema, Huashi Street, Chongwen District, was established in 1982 and is affiliated to the Cultural Committee of Chongwen District."

"Capital Cinema, No. 56, Zhuanta Hutong, XC District, is affiliated with the Xicheng Cultural Relics Administration."

"Dahua Cinema, No. 82, Dongdan North Street, DC District. It was established in 26 and reopened in 1981. It belongs to Dongcheng State-owned Assets Supervision and Administration Commission."

"The Red House Cinema, No. 156, Xi'anmen Street, XC District, was established in 1990 and is affiliated to the Xicheng Culture Committee."

After the dissection of each family is completed, look at the full blackboard.

"The west city has the largest number, followed by the east city. China Film Group has only one shareholder, Daguanlou, which is also in the west city..."

Wu Mengchen drew a circle on the Daguan Tower and said, "I'll go to their superior unit, not to mention joining, at least don't refuse directly."

"I am familiar with Shengli, Red Mansions, Geology, Haidian, and Puppet Theater, so I can pull them in." Dou Shoufang said.

"Main goals, secondary goals, and developable goals must eventually exceed ten, otherwise it will become a joke."

The two circled one on the left and one on the right, and made a list.

Old Wu tapped on the blackboard and said, "Xiao Xu, until the last step, I still have to rely on your film."

"no problem."

"Okay, let's split up!"

For the troika of film reform, leader Tian is in charge of the general direction of the policy; Wu Mengchen and Dou Shoufang Hengha are responsible for finding breakthroughs, implementing the policy, and promoting it.

Xu Fei is free from the system and is the transition zone between tradition and new market.

A few days later, China Film convened a meeting with the directors of Beijing Film Company and 50 theaters to study the establishment of a theater chain.

...

The office is not too big or too small, it can seat hundreds of people.

On this day, Xu Fei arrived early and found a seat at random. Not long after, people arrived one after another, and none of them knew each other.

There is a long table in front, Wu Mengchen, Dou Shoufang, and Mr. Yu from Jingcheng Company. Of course they agreed in advance that China Film Group will invest in debt to carry out a pilot project in theaters.

"Okay, be quiet."

Wu Mengchen tried the mic and said, "The meeting is about to start, everyone knows the basics, so the cliche will be avoided.

Let me first say that the direction of our reform is to change the film economy from a planned economy to a market economy. Now that the distribution model has changed, there is no such thing as screening.

So the two of us take the lead and want to form an alliance of theater chains to jointly form a company, and each participating company is counted as a shareholder. "

"If it is a shareholder, should we calculate our income based on dividends or box office?" Someone immediately objected.

"Listen to me first.

China Film Group contributes 30%, Jingcheng Company contributes 55%, and the rest will be done according to your actual situation. The total amount is more than 10 million, if it is not reached, China Film will make up.

The company has a general manager who is responsible for daily management.

What are the theaters doing? Connect with the market. In the past, for a movie, you released it on the 1st, I released it on the 2nd, you released it for 30 days, and I released it for 40 days.

After the establishment, we can effectively maximize the profit of a movie or stop the loss in time according to the market reaction. Unified brand, unified arrangement, unified operation, unified management...

We adopt two modes, one is the original shareholding.

Everyone knows that "The Fugitive" is a sub-account film. Domestic films will also enter the era of account sharing. For example, theaters will keep 50%, of which 40% will be counted as theater revenue, and 10% will be handed over to the company for operation, publicity, etc., and the balance will be considered profit.

Profit is then distributed in proportion to the capital contribution. "

"How do you know that we will enter the era of account sharing?" Someone asked again.

"Oh, that person will talk to you later."

Old Wu pointed to Xu Fei, and continued: "Another mode, sign a contract to join. We provide training guidance, share resources, do not participate in management, and the proportion of handover is relatively high, such as 20%.

Do you understand the concepts of the two? "

"..."

The venue fell silent, or flattered. China Film's father is amiable and considerate of the people, but he is not used to it.

According to his opinion, if the two theaters contribute 85%, then each theater can only contribute 100,000 or 200,000 yuan, and most of the box office will be returned to him, which is quite sincere.

But the long-term conservative thinking has made everyone excited and deterred.

After Wu Mengchen finished his speech, after everyone digested it for a while, he motioned to someone.

Teacher Xu strode forward and said with a smile, "My name is Xu Fei. I have heard of it before, but it doesn't matter. Starting today, I believe we will become good partners."

He once again hated the era without PPT.

In fact, it already exists. Microsoft has released PPT3.0, and new projectors have been released, but there are few in China. You need to use foreign exchange to buy this.

So he poked a blackboard and scribbled a line: production—distribution—screening.

"In the past, the distribution accounted for the majority, and the two ends were weak. Now the distribution force has shrunk, but the two ends are still weak.

This is a deformed chain, and the screening is closest to the audience, but it has no status. Our new theater chain is to break the deformity and establish a film supply mechanism dominated by theater chains.

Let's go a little further..."

He wrote a few more words: "Trinity, cross-region, urban development."

"Don't think that there are no templates for film reform, there are plenty of templates. Because the whole world is following this path, and it has been proven to be feasible.

First, the future will inevitably be a trinity of production, distribution, and screening. Producers can build theaters, and theaters can also invest in filming.

Second, the biggest dilemma at present is geographical closure. In fact, the method is very simple, allowing capital from all parties to enter, allowing theaters to cross provinces, and allowing distribution across provinces.

These two points depend on policies, and the higher-ups are studying to gradually loosen relevant restrictions.

Third, the theater chain is bound to be accompanied by urban development, and movies must be a powerful spiritual food, although the process is tortuous. The capital city is different every day, and the population will increase in the future. Eat meat first, and drink soup later.

Fifty theaters, single or independent or twisted together? It's very simple to break chopsticks. "

After the words fell, he made a big cross.

"These are all false!"

"The problem is that movies don't make money now, so how can they make money?"

Xu Fei took out two posters and pasted them on the blackboard. They were all drawn:

One is a man who looks like Ge You, holding a mobile phone in his hand, running in front of him in a panic, followed by five beauties in wedding dresses chasing him.

There is a tall building on the side of the street, and Liang Tian is sitting upstairs, with the title of "Love Call Transfer" above his head. Wu Yujuan and Liu Bei stood side by side, and the cat peeked behind the words.

The other one is "Sunny Day", with the boy standing on the roof.

"I say the Trinity, not only in terms of form, but thinking is more important. In the past, after the film was shot, it was sold to the distributor, and the distribution was released to the theaters, and the theaters were free to show it.

Without any planning.

And what is the most critical thing in the marketization of movies? Cultivate the market, simply say two words, schedule.

The most popular thing in Hong Kong is the Lunar New Year film, and then derived a concept called Lunar New Year film, from mid-to-late December to before the Spring Festival.

In 1981, Xu Guanwen's comedy "Modern Bodyguard" was launched at this time and was a success.

Filmmakers soon discovered that audiences especially love to watch comedies during this time period. Especially the kind where there are a lot of stars, joy and excitement, and a family reunion.

This is the origin of the Lunar New Year file.

In recent years, Hong Kong New Year's films have become more and more prosperous, and the types have become more abundant. What's more, whether this star is good or not, you can tell if his New Year's film can be sold well.

So why is it hot?

It is to cultivate the market, first instilling the concept of New Year's films, so that the audience can gradually get used to it and look forward to it. And we have nothing. "

"..."

Everyone was so fresh, someone thought about it carefully and said, "You mean, we will join hands to create a Lunar New Year stall?"

"That's right!"

Xu Fei drew a two-way arrow to connect the production and screening, "There is currently no concept of New Year's film in the Mainland, why didn't it be born in our hands?

You set aside a schedule, and I will provide the film. "

He knocked on the poster, ""Love Call Transfer", starring Ge You, starring Liu Bei, Wu Yujuan, Tao Hong, Xu Fan, Jiang Shan, Zhao Mingming, an absolute all-star cast, relaxed and humorous, and novel content.

The project will be completed at the end of the month, and we will work on the post-production stage. It is a perfect New Year's film. "

Then he tapped again, ""Sunny Day", Venice won the grand prize, with an investment of tens of millions, Jiang Wen's debut film, the youngest actor, exciting subject matter, the best of the best. I plan to release it next summer."

Under various supervisions, Lao Jiang still made him 8 million yuan, and the overseas agent sold it for 1 million US dollars, and he almost came back.

But it is called ten million! Just like Cao Aman's so-called 830,000 army.

"Who is responsible for the propaganda?"

"Of course it is me."

So it stimulated everyone's heart even more, who doesn't know that this guy is a good hype? They all stared at the two posters in front of them, like two pieces of freshly slaughtered top-grade pork belly.

"Cultivating the market does not happen overnight, it needs a steady stream of good..."

"This is the poster for next year's Lunar New Year film."

Xu Fei turned into Tinker Bell, and posted another sketch, ""Party A and Party B", adapted from Wang Shuo's novel, starring Ge You and Liu Bei, the script is almost ready."

"..."

The venue fell into silence again.

Seeing this, Wu Mengchen said with a smile: "Why don't we take a break, let's have dinner, and we'll talk in the afternoon."

...

China Film has a cafeteria, and the three of them ate a meal and went back to the office to eat.

"When will "The End of the World" be released?"

"November."

"It's just right, let them watch the Hollywood blockbuster before watching my New Year's film."

"Do you think "The Fugitive" will fail?" Dou Shoufang asked.

"The first part has to take a detour."

Xu Fei was chewing the sliced ​​meat. The film had a lot of resistance, and the final box office was only more than 20 million yuan.

Wu Mengchen was thinking all the time, and suddenly said: "The cultivation of the market you talked about was a great inspiration to me. After the announcement of the film introduction policy, Golden Harvest was the first to contact me, saying that Cheng Long had a new film "Red Fan District" and it had been decided long ago. January.

I originally wanted to release it in January, but now that I think about it, "Red Fan District" will be popular at any time, so there is no need to compete with you for the Lunar New Year slot. "

"If you grab it, you will definitely be finished." Dou Shoufang made up the knife.

"How fresh, Cheng Long's 300 million Hong Kong dollars, and my 3 million yuan, can they compare?"

"Hey, is it really a cost of 300 million?"

"It's called, it's called."

There are people in the DPRK who are good at handling things, and Wu Mengchen transferred "Red Fan District" to show that "Love Call Transfer" was invincible in the same period.

Xu Feishu reminded, "There is one thing to pay attention to. If American blockbusters are under pressure, domestic films must also have good results, so that the superiors can justify it."

"Next year there will be "Red Pink" and "Red Cherry", which I think will make people's eyes shine. Oh, and the sun is shining." Dou Shoufang said.

"I'll adjust the schedule again to stagger it with these films." Wu Mengchen nodded.

As he said, imported films can sell well at any time, but domestic fires must be carefully protected.

Later generations mentioned the domestic protection month, all kinds of cynicism. In fact, many countries have protection policies, such as Japan and South Korea, but these people forcibly cannot see them.

What really hurts me is that I don't live up to it, and Bai Te has protected me!

Fortunately, it has improved a lot in recent years.

After Mr. Xu hugged his thigh, there was often a feeling that the conversation and laughter were wiped out, and a few words could seal the fate of an event, even a movie.

In the afternoon, the meeting continued.

The theater party obviously communicated well, and asked, "Mr. Xu, when will "Love Call Transfer" be released?"

"Middle to late December."

"Give us the first round?"

"Can."

"What about the publicity plan?"

"I will host it myself and guarantee that the lead actor will show up at every house."

There was another discussion at the bottom, and a representative was sent to say: "Mr. Wu, we have studied it. Shengli, Geology, Red Mansion, Ziguang, Guang'anmen, Puppet Theater... There are 20 theaters in total, and we are willing to do our part for the new theater chain."

In an instant, Wu Mengchen was like pouring a basin of cold water on a dog day, feeling refreshed from the inside out.

These 20 theaters are all in the urban area, with an average of 1.5 screens, which is 30 yuan. Biejia was also moved, but wanted to wait and see for a while.

"Mr. Xu, can you introduce the movie?"

"Yes, what's the content?"

"Five girls marrying one boy?"

The people below were also very excited and chattered. Xu Fei waved his hand and interrupted forcefully, "Don't worry, we still need one of the most important things.

Now let's talk about splitting accounts! "

"..."

Suddenly quiet.

It was only then that everyone remembered that the basis for establishing a new theater chain was to reach an agreement on the division of accounts.

…………

The negotiation failed that day, and only the name of the theater was decided, called "New Film Federation".

It is said that the beginning of the official distribution of domestic films is "Red Cherry". First pay 5% of the special funds for film development, and then pay 3.3% of business tax, the remaining 35% for film producers, and 65% for theaters.

That's the new rule, it's different now.

Special funds for film development only charge 5 cents per ticket, and poor counties charge 2 cents.

This 35% lasted for several years, until "Hero" became a big hit, Zhang Weiping's right to speak increased, and he kept negotiating with theaters. Finally, in "House of Flying Daggers", it increased to 41%.

In "City Full of Golden Flowers", it rose to 42%. Then in 2008, Radio and Television issued a document, officially clarifying that it was 43%, and it has remained until now.

Hollywood can reach up to 55%, which is relatively low in China, and there is a distribution fee of 5%-15%, leaving about 30% of the profit.

This is also the origin of the concept of 1/3: if a movie wants to pay back, the box office should be at least three times the cost.

"Red Cherry" got off to a bad start, the film studio was weak and the theaters were too poor. 35% is too low, Xu Fei uses two movies to hook up with each other, and try to get as many points as possible.

And when the negotiations were going back and forth, the news had already spread, and the outside world was watching, not knowing what changes the New Film Federation would bring.

On the third day after the meeting, Han Sanping suddenly came to him.

In the small restaurant, with a young man, a bit like the serious version of Qiao Bin.

"How did the talk go?"

"I want 45%."

"Ha, you are really asking for a lot of money, the theater is the most stingy."

Han Sanping thought about it, and suggested: "37-40% is still possible. If you release it nationwide, it will definitely not be too high."

"I take the risk, I promote it myself, and that's what Hollywood pays. Well, it's not easy to make hard money."

"You have to grow up slowly, don't be discouraged... Oh, that's right."

As if he just remembered, Han Sanping pointed at the young man named Yu Dong and said with a smile: "Graduated from Nortel's management department, he was just assigned to our factory. The boy is quite capable, so I asked him to work in publishing.

It's just for you to start and learn. "

Yu Dong got up quickly and said: "President Xu, please give me more advice."

"It's easy to talk about."

Teacher Xu patted him on the shoulder, what a nice guy.

Well, the daughter-in-law is also good.

(Still a big chapter!)