Since 1983

Daduhui opened.

The common people are happy, there is fun; the leaders are happy, there are visible achievements; the bank is also happy, you can lend more, lend more...

Mr. Cheng has become the guest of honor, and he is looking for tomorrow to invite him today, and now he is at a very high-level private banquet.

"80 million in seven days, more than 10 million in one day, you broke the national record!"

A leader raised his glass, smiling all over his face, "Come on, let me toast you."

"Dare not dare."

Mr. Cheng complained in his heart, I don't even have a name and I still have so many roles, where can I reason?

"The opening period is special, how the business will be depends on the whole year."

"Hey, don't be modest. You guys just opened late. If you opened at the beginning of the year, you can win the first place without any problem."

"That's right, Daduhui has become an instant hit, and it won't be long before you all should have a headache for receiving visiting groups."

After a few words, the leader smiled and said, "Xiao Cheng, Daduhui has such a bright future, why don't you strike while the iron is hot and build a few more in the capital."

"Yes, large shopping malls are the trend now. As long as you come, our district will fully support you."

"The location is up to you!"

"Well……"

Mr. Cheng was embarrassed and said: "We have formulated a strategy at the beginning of the year and are planning to build a second one in Yangcheng."

"Why did you go to Yangcheng?"

"Last year, there were 11 in the top 100 in Beijing, 10 in Suzhou, 8 in Shanghai, and only 7 in Guangdong. We considered Yangcheng more suitable based on the consumption power and competitive environment of various places."

These days, the sales rankings of the top 100 shopping malls are announced every year. For those on the list, the local government will also issue a plaque to represent you as one of the top 100 companies.

The leaders disagreed, and said one after another: "Is there not many 11 in the capital?"

"There are more than 10 million people, not too many. In addition, there are not many openings this year."

"That's right, you kept it!"

"Look at Asia, that's called commercial spirit!"

Asia has just gone north to the capital, raised funds to become a large group, and released plans:

Before 2000, achieve sales of 50 billion.

Construct 25 large shopping malls with an area of ​​20,000 square meters, 100 stores with an area of ​​5,000 square meters, and 500 stores with an area of ​​2,000 to 5,000 square meters.

Build Asia skyscraper, 120 floors.

Engage in shipping and shipping companies, establish a Hong Kong station, and enter the United States.

Playable eggs go!

When Asia proposed these things, they didn't understand what a chain business was. This is the characteristic of the 1990s, radical, radical to death, even the government is more fierce than businessmen.

For example, Shi Dazhuzi moved his company to Zhuhai in 1992.

Make a lot of money, let's build an 18-story office building. The government said, you have to win glory for Zhuhai and make it the tallest building in China! I will grant you another 30,000 flat land, half sold and half free, and I will support you if you need anything!

So 18 floors became 72 floors.

Started work this year, first 100 million blood was drawn from the brain gold, and then another 100 million was drawn, and then the country's macro-control and monetary tightening, the national consumption power weakened, and it rushed.

In the 1990s, the big waves washed the sand, how many adventurers died, and how many cameback...

Longda's strategy is to stabilize the waves, Mr. Cheng said a lot of nonsense, but did not respond, thought for a while and said: "Although we are an enterprise, we have always been willing to take social responsibility.

Initially, I wanted to set up a security company, first to ensure safety, and second, to accept veterans who had difficulty finding jobs. What do you think? "

"..."

The leader felt better when he heard it, "You write down the details first."

"well."

…………

Night, living room.

Teacher Xu was playing with a newly bought jade ring finger, looking through a pile of materials.

Xiao Xu over there was very excited, and kept saying: "Eighty million, eighty million, in a few years you will be the richest man."

"How can it be so exaggerated? The profit is low, and our discount is too heavy, only 13 points." Zhang Li said.

"Bah! Don't you charge so much rent?"

"That's all upfront."

Zhang Li was obviously happier. She really had a peach blossom face, and her whole body was ruddy: "It's enough to guarantee six million daily turnover."

"Six million a day, calculated in thirteen points, wow!"

Xiao Xu's eyes widened, "More than 200 million a year?!!!"

"You don't have to pay taxes? Labor, maintenance, and purchase costs are not counted?"

"I'm happy, what if I just make 200 million?"

Xu Fei didn't bother to talk to her, spread out a map of the capital city and a floor plan of Daduhui, and said, "Let's not get too excited, the situation is serious. This year, there are 14 new or expanded shopping malls, all with an area of ​​more than 10,000 yuan.

That is to say, by next year, there will be 50 large shopping malls in Beijing, and all of them will be concentrated in commercial centers. "

"You mean it will be saturated?"

"The main reason is that they are similar. Each store is similar, and the products are also similar. Small shops are blooming everywhere, and ordinary people have money in their pockets. The question is whether they can get the money out."

"First of all, our place belongs to a new development area, relying on the supermarket shuttle bus and the newly added bus line, the traffic is not a problem. When the surrounding facilities are complete, it will gradually grow into a large living area.

Secondly, our own advantages, just one, follow the consumption habits of the masses.

Those shopping malls are still in the old era of shopping, but now more and more people start to pay attention to entertainment, housing, travel, children's education, fitness and so on.

Clothing hypermarkets and the world of small commodities meet the demand for parity. Supermarkets are for cheap living, and pedestrian streets are for high-end consumption... Our goal is that no matter who comes in, there will be a desire to shop. "

Xu Fei drew a few circles, and said: "These stores are focused on training and will be the main stores.

Moon Bay, Gym, Bowling Alley, Xiabu Xiabu...Next year, we will introduce travel agency station, house decoration design, interest class training, education training, hey, I heard that there is a company called New Oriental, see if you can bring it over, Rent can be discounted. "

He said a lot, and the two were frightened when they heard it.

"In fact, there is no need to worry. We will develop in this direction. When the masses don't like to go to other shopping malls, only when they like Daduhui, we will be truly successful."

Then he tapped on the map of the capital again.

"Don't expand blindly, and go steadily. After a few years of preparation, I want to integrate the company and build a media and film group, a clothing group and a real estate group."

"Build another 100-story building?" Xiao Xu said happily.

"Cover the yarn, when the time comes..."

Xu Fei paused and said nothing. By 1997 and 1998, those awesome office buildings were all at the price of cabbage.

…………

On October 15, the 12th Golden Eagle Awards were held in Beijing.

"BJ People in New York", "Love in the Pearl River" and "Happy Marriage" won the Outstanding Long-form TV Drama Award, and "Excellent" and "Code 4991" won the Medium-length Award.

Wang Zhiwen and Jiang Shan had hoped to win the actor award, but unfortunately they met Jiang Wen and Wang Ji in New York.

Liu Ye took a supporting actor with "Monkey Baby Six Young Children". Liu Bei took a supporting actress by virtue of Jia Ling in "Passionate".

Xu Fei didn't even go to the party, and he won the TV drama award, so it's boring.

Including TV dramas, he just takes a general control, hand-picked if there is a hand-picked one, and handed over to the subordinates if not.

Entering mid-October, "Heroes with White Eyebrows" was broadcast on 23 provincial stations.

The nationwide craze, especially in the northern region, is full of "what kind of knife is a knife, a gold thread big ring knife..."

At this time, Mr. Xu took Zhang Li to Xiangshan to inspect version 1.0 of his movie kingdom.

(besides……)