Since 1983

Xu Fei and Zhang Li simply went to Rongcheng for a field investigation.

The two of them wandered around before returning to Beijing. When they came back, they heard about Li Chunbo, but Xu Fei didn't say anything. Li Chunbo signed a six-year contract, guaranteeing three albums, plus the preparation of "Who Can Tell Me", exactly three.

Since it is not banned, keep it, if you want to post songs, continue to post, and don’t stop if you want to leave, anyway, it will benefit a lot.

As the end of the year approaches, the award ceremony is concentrated.

There is the Golden Eagle Award ahead, followed by the Feitian Award, which is the 14th this year.

The Feitian Award has always been contemptuous of commercial dramas. The first prizes for novels went to "The Great Tide" and "Love in the Pearl River", and "Happy Marriage" won the third prize.

"Fighting" won the third prize for novella, but fortunately, Wang Zhiwen won the best actor award. The actress gave Zuo Ling "Love in the Pearl River".

However, "Happy Marriage" held a Best Art Award and Best Lighting Award, which is an affirmation of the quality of the hardware.

Then there is the Golden Rooster Award, which Xu Fei wants to participate in, which is related to whether Ge You can win the Best Actor award, as well as the continuous promotion of "Love Call Transfer".

…………

Since the 1990s, it has officially entered the golden age of TV advertising.

In 1993, CCTV's advertising fee began to increase, up to 19,000 per 15 seconds, which triggered a collective price increase in the advertising industry, and the food was full.

This year, CCTV has risen by another 25%.

Everyone is staring at the prime time and going through the back door. In order to solve the problem, Director Tan simply planned this bidding meeting, and derived a famous concept "Biaowang".

On November 8th, the homonym will be released.

It was cold and the first snow had passed. A Crown parked in front of Media Center, and the delicate boss Chen got out of the car, followed by two bodyguards.

Media Center is affiliated to China International Television Corporation and CCTV's own property.

She went up to a small meeting room with a rectangular table surrounded by a circle of chairs and a banner reading "China Central Television Advertising Bidding Symposium".

Director Tan was busy, and he looked at her, "Hey, what brought you here?"

"I'm here to thank you."

Boss Chen will come when he will, and he said with a smile: "Thank you for your great help, helping those in need."

"Look at what you said, a little help, and I'll thank you for mobilizing people."

There is a meeting in the morning, bidding in the afternoon, and the staff arranges flowers and prepares water.

Boss Chen sat casually and asked, "How many companies?"

"Dozens of them. I ran for three months, traveling all over the country to visit, before I convinced these big money."

Director Tan was tired, and said, "I didn't even realize that Biao Wang was part of it. I seemed to be begging them to come."

"It will be fine next year, what's your estimate?"

"To be honest, I'm not sure, after all, it's my first attempt."

After chatting for a while, Boss Chen resolutely left when he saw that the time was almost up. Director Tan smiled, who said that Daiyu didn't understand the economics of official career, but she didn't put her mind on it.

Speaking of which, Baochai has been gaining more momentum recently, but it is a pity that he cannot participate, because the mall has an egg to win the bid.

After a while, the guests arrived.

Almost all the most influential people in the business world are gathered here. The heads of major health care products, beverage and food, and home appliance companies are all there, as is Yi Lian Clothing.

There are two most concerned, one surnamed Qiu, from the Confucian family wine; the other surnamed Huai, from the sun god. They are currently the most popular bosses and the most willing to spend money. There are private discussions that King Biao must have been born between the two.

And there is another one among them, surnamed Jiang, with a bold face, who came from the banquet of the Confucian Mansion.

Director Tan saw that everyone was here, and said: "Okay, let's start. Don't call it a symposium today, it's actually just to emphasize to everyone.

We adopt a bidding method to allocate advertising space during the prime time, mainly to solve the contradiction between supply and demand and avoid unfair competition.

Biaowang is not a panacea for all diseases. The key lies in the quality, sales and innovation of its own products. "

"What we are going to conduct is the bidding for the 5-second version of the prime time, including the hourly time report before the "News Network", as well as the advertising period before "Weather Forecast" and "Focus Interview".

For the first bidding, we sincerely made a special package: each segment has a 5-second standard advertisement, and the bidding base price is 15 million.

Individual:

On the hour, the base price is 6 million.

One minute after "News Network", plus the opening and closing credits of "Weather Forecast", there are a total of 15 5-second standard versions. This section adopts classified bidding, each industry only accepts two, and the reserve price is 6 million.

In the first three minutes of "Focus Interview", there are 12 15-second advertisements in Special Section A..."

The so-called 5-second standard version is the smallest advertising version, with no content, only the brand name and advertising words.

The advertising time has always been very, very detailed, the kind that makes people sick. And it doesn't mean that if you buy a year-round advertisement, you have to broadcast it for 365 days, with a fixed number of times per month, and it will be broadcast in rotation.

As for "Focus Interview", it will start broadcasting in April this year.

After a bunch of introductions, the meeting ended and the afternoon officially started.

Factory Manager Jiang, accompanied by Time Company personnel, entered the meeting place. The place was very small, not even a reporter. Director Tan was in a nervous mood, and he didn't know much about himself.

In order to expand the transaction volume, she worked hard, and changed the open bid to the hidden bid before the opening.

"Okay, let's start a bidding for packaged specials, with a reserve price of 15 million..."

There is a lot of uncertainty, and there is a lot of discussion for a while.

Director Jiang only stared at the Confucius family and the Sun God, panicking, "How much do you think they can fill? How about I fill in 20 million?"

"The first bidding was definitely a bit conservative, but even if it is conservative 20 million, it will be slightly lower."

Time is now his CCTV agent, and the cooperation is very close. The company staff asked: "Director Jiang, what do you think of the bid king?"

"Profits skyrocket!"

"That's it. Since you are determined to win, why not crucify the big one at once. The first bidder, this is worthy of that advertisement."

Hiss!

Director Jiang's blood boils when he thinks about it, that word is so good, so good!

He is a marketing expert himself, and has a wild personality that fits this era, otherwise he would not have brought a small winery to an annual sales of 170 million.

Hearing this, he stopped hesitating and wrote down a number.

The staff of the company were shocked when they saw it, "Okay, next year your turnover will start at 1 billion."

"Haha! Let me borrow your good words!"

Soon the time was up, Director Tan chanted the price one by one:

"Sun God, 19 million."

"Confucius family wine, 23 million."

"Confucian banquet, 31 million!"

boom!

Director Tan was very pleasantly surprised. Breaking 30 million was too unexpected. After all the readings were finished, the Confucian Mansion Banquet officially became the first bid king!

Because everything else is a single item, the base price is low, and it is impossible to exceed 30 million.

"Damn it, all liquor sellers are lunatics!"

Representative Elaine secretly complained that she could only take a 5-second advertisement between "News Network" and "Weather Forecast".

Director Tan said before that Biao Wang is not a panacea, but in this era, it is a panacea. The sales of Confucian Banquet will reach more than 900 million next year, making it one of the top three liquor brands.

I had no choice but to risk my own life, bought raw wine from Bashu, and then blended it, one bottle for several bottles. The quality is reduced, the packaging is getting simpler and simpler, and the price is getting higher and higher.

Finally played myself to death.

A bidding meeting ended, and one after another left, Director Jiang was full of ambition. Company personnel took the opportunity to promote the company's new project, saying:

"This corporate image design has long existed in foreign countries. It is to provide an all-round packaging for a company. It will be the icing on the cake if you cooperate with your logo and our advertisement..."

"What's the mess? It's enough to have a standard king, but those are too far away."

Director Jiang is at the pinnacle of his life, so he doesn't care about that.

One sentence choked people to death, and the company staff shook their heads speechlessly. It couldn't grow, it couldn't grow.

The Moutai representative listened to him for a while, and suddenly stopped him, "Can you elaborate on the corporate image design you mentioned?"

"well!"