Since 1983

"Wow, boom!"

"Wow, boom!"

The lights came on and there was a wave of applause. Xia Gang and Ge You led the team to the stage, along with Zhang Guoshi and Jiang Wen.

Wow!

The audience felt that it was coming, so many celebrities lined up on the stage, and they couldn't see it on TV. Xiaoying held the microphone and said, "Hi everyone, I'm Cao Ying. I'm the host now. Let them introduce themselves first."

"Hi everyone, I'm Ge You."

"Hi everyone, I'm Liu Bei."

"Wow, boom!"

Everyone applauded from the audience, the staff of the Capital Cinema probed their heads, and the manager sighed secretly: Oh, it hasn't been this lively for many years.

The two special guests first said that Jiang Wen was very polite and said: "This is a very smart movie, and it should meet the tastes of most audiences. I have been puzzled before, what is a New Year movie? After watching it, I will understand. fine."

whispering sound!

Mr. Xu, who was pretending to be a passer-by, curled his lips. Old Jiang might not like it, but he was not so stupid as to make trouble in public.

Zhang Guoshi was very honest and said: "Xu Fei, this is the producer, he talked to me about a point of view, how should commercial films be made? He said that the process must be tortuous and the theme must be simple.

I didn't figure it out, but I figured it out today.

Don't look at Ge You and several women like this, what it conveys is that the two should be tolerant and considerate to each other... Hey, it's just such a small truth.

But the shooting is very interesting, the subject matter, paragraphs, techniques, etc. are very new. I think this kind of innovation is very important. Now I always say that no one will watch the movie, but I don’t reflect on why no one watches it.

This film is a breakthrough and change, and it is worth everyone's appreciation. "

I briefly talked with everyone, leaving time for the audience. The audience was enthusiastic, Hulala rushed to ask: "Finally Liu Bei took out a phone, did the same story as Lao Ge happen?"

"Yes, will you make another movie with a female perspective?"

"This is a design, let everyone watch the thigh, ouch. Will I make another one? I have to listen to the director. As for the story?"

Liu Bei thought for a while, and said: "I think it's good to leave it to the audience's imagination. I may have pressed it eight or nine times, or I may not have pressed it once. When I saw him, I knew it was him.

In fact, I tell everyone not to lose heart, you will definitely find what you want. "

"Liang Tian has been filing that half of his heart, what does that mean?" Someone asked again.

"I'm a fairy with a lot of business. This is one of my jobs. Everyone sees me filing and throwing it away. It may mean that the love between the two cannot be saved, or it may be itchy hands and nothing to do. You understand it yourself. "

Liang Tian squinted his eyes so that others could hardly see him.

After setting for forty minutes, before I knew it, an hour had passed, Cao Ying had to stop: "Okay, that's it for today.

Finally, I would like to ask everyone, how about "Love Call Transfer"? "

"nice!"

"Do you like it?"

"like!"

"Let's take a group photo next, come slowly, don't be crowded!"

Whoa! The audience was pleasantly surprised, and what about the benefits? So they gathered in front, the actors stood around, and the big shots were all included, click!

The screening is over.

Xu Fei stayed and gave them away, shaking hands almost one by one.

"After seeing the atmosphere at the scene, we are more confident. Don't worry, we will definitely cooperate well." The boss of New Film Federation said.

"A very good movie, suitable for both refined tastes and common tastes," said the media.

"It is really necessary to create a special movie schedule, I have to write a report to study it." The city culture said.

"I wish you success!"

"Teacher Xu, come on!"

"You've worked hard too, now is the publicity period."

"We are not afraid, as long as the box office is good!"

Xu Fei sent the last group of people away, watched the security guard take out the copies, and escorted them back. It seems that in an instant, the noisy and lively theater has become deserted and lonely.

"call……"

He let out a breath, the snow that melted into the cold night, nothing to say, let's do it!

…………

The first screening will be on the 18th, and the second screening will be on the 19th.

Followed by media fermentation:

"Completely different from the current works, many places are quite innovative, with the shadow of Hong Kong movies. Vulgar, but not vulgar, the level of humor is relatively high, not blindly pretending to be crazy, which is commendable."

"The beauties are like a cloud, all of them are distinct, although the characters are a little thin, but it seems to be intentional in the movie, because Lao Geben just had an affair and didn't know them well.

Ge You performed with ease. After acting in "Farewell My Concubine" and other films, people forget that he was born as a comedian. "

"I like the ending treatment very much. It didn't make Ge You return to the family as if he had realized something, as if nothing had happened. The ex-wife chose her own happiness, which is great."

"The music is very nice, the song at the end of the credits."

"It's fresh and fresh, with smart techniques, and it's not as lifeless as other movies."

"Using an Aventure Maker, I told an easy-to-understand story."

The newspapers in the capital are full of "Love Call Transfer" every day, and the accumulated popularity is getting higher and higher, but they can't see it.

If you let him watch it directly, it may not be interesting, but if you just hang it like this, it will become interesting. Many people scratch their hearts and lungs, and decide to find out the truth.

Others are as steady as Mount Tai, waiting for "Today's Good Film" to be displayed in the video hall.

The prices are on the table, movie tickets cost more than ten yuan, video halls cost five yuan to see several, and there are critical realism works to watch in the middle of the night...

But from time to time, newspapers circulated such things as "Three surreptitious photographers were found out in two screenings, and cash was rewarded on the spot", "The whole audience was escorted, the screenings were supervised, and the copies were not leaked".

It can't help but make this group of people jump in fear and scold their fathers and mothers.

Finally came the 22nd.

Later generations count from zero, and there are almost no people these days, usually starting from the morning or even the afternoon.

At the intersection of West Fourth Street, there are three theaters in three directions: Red Mansion, Victory, and Geological Auditorium. This is a hotspot for movies in the capital city, and last year it didn't work, and it barely managed to make ends meet.

This year, I only made some money by relying on "The Fugitive".

The Red Chamber Cinema opened early, because there were not many viewers on weekdays. In the screening room, the copy has been delivered, and the two are chatting.

"Did you guys eat?"

"Not yet, I went to Beijing Film Studio early in the morning."

"There is a good shop downstairs, and the pancakes are delicious."

"Well, yes, I bought some."

The security personnel took out a bag, which contained oil cakes, soybean milk, and small pickles.

"..."

The projectionist twitched the corners of his mouth, stood up and said, "Uh, I'm going to the toilet."

This product went out, but went downstairs, a guy touched it, "Where is the copy?"

"Fuck you! It's like looking at a prisoner. You don't even have a chance to do it."

"That won't work, you took all the money, why don't you pay me back..."

"Wait, wait, wait, there must be a chance."

The projectionist went in again, found the manager, and complained, "Boss, this can't be done. If a plague god is behind me, it will make me sick."

"The company makes unified arrangements and cooperates."

"That, that..."

"Is he getting in your way?"

"No."

"Then what are you afraid of?"

Near noon, there were some people one after another, and it was quiet in the afternoon until the evening.

"Honey, should you watch The Fugitive?"

"Fucking Tianya, I've been looking forward to seeing the call forwarding for days!"

"Two call transfers."

"Hello, you can enjoy a 20% discount when you apply for a membership card. Do you need to apply?"

Now the movie box office is poor. One is that the audience does not like to watch it, and the other is that the ticket price is expensive. Xu Fei and Wu Mengchen had to work hard to get New Film Federation to give them a discount of two or three yuan.

He gave the example of Daduhui. Customers apply for a membership card and can enjoy discounts by recharging money. Since there is money in the card, customers will subconsciously regard you as their first choice.

It's called stickiness.

Because they are not a close alliance, at best they are cooperation, and it depends on whether they succeed this time.

"Then let's do one, I have to watch a movie later."

"Do one, and when you're done, get two call transfers."

"Three call transfers!"

"Four call transfers!"

"The Fugitive" has been released for a month, and the enthusiasm has long passed, and it is in urgent need of fresh elements. And these 20 theaters, each has a special decoration, colorful balls, flowers, greeting cards, and apples for Christmas.

How much is an apple, the important thing is to create a New Year atmosphere, and Teacher Xu can still give cherries in the future...

In short, in the evening, the theater ushered in the first wave of decent audience, and about 90% of the audience was seated.

During the screening, the atmosphere was high, and there were laughter and comments from time to time. The main audience could easily accept this film. At the end, one by one went out excitedly.

"Ge You is so interesting, and acting in comedy is so good."

"Haven't you seen "The Hutong Family"?"

"How many years has it been! That Cao Ying has such a good figure..."

Just as he was talking, he suddenly saw two cars approaching and a long line of people getting off.

A girl screamed: "Ah! Jiang Shan!"

"Geyou!"

"Liu Bei!"

How many people are there in the three theaters? They are all crowded here, and the intersection is congested. The security guards maintained order and shouted: "Let's make way, let's go, we are here to meet the audience, please make way!"

"Oh, I should have seen the next one."

"Who knew they were coming?"

Everyone complained one after another, Ge You and his party divided into three groups, entering the Red Mansion, Shengli, and Geological Auditorium.

The people inside didn't know it at all. After watching a scene, suddenly a few people came to the stage, and the lights were turned on.

"Ahhh!"

"Hi everyone, I'm Jiang Shan, thank you for liking this movie."

In later generations, this is called a road show. Sometimes it is a preview, and sometimes it is a surprise attack, and the effect of the attack is better. Xu Feike promised to go to each of the 20 theaters.

...

The next day, the meeting room of the New Film Federation.

Wu Mengchen, Dou Shoufang, the boss of the company and 20 managers were all present, and the atmosphere was tense and ready to move. I don't know how long I waited, and suddenly a person broke into the door, holding a rough statistics:

"Come out! Come out!"

"I'll read it!"

Wu Mengchen snatched the data, glanced at it first, and said loudly: "The premiere premiered yesterday, and the box office statistics of 20 theaters."

"Capital Cinema, 57000!"

"Purple Light Cinema, 52000!"

"Red Mansion Cinema, 52000!"

"Geological auditorium, 55000!"

Among the 20 theaters, 14 are first-tier big theaters, all breaking 50,000. Wu Mengchen's hands were shaking, and finally announced: "The box office on the first day is 920,000!"

"..."

Shocked, then silent, followed by whoever started, the small conference room was instantly filled with applause.

Dou Shoufang even flipped through the calendar, saying: "Yesterday was Thursday, Friday, Saturday, and Seventh, this week's big worship!"

"Then today..."

Everyone fell silent, all excited about the number in their hearts. Xu Fei smiled and said, "One million! The single-day box office broke one million, and the first week broke four million!

Don't destroy your prestige, have a little confidence! "

Then he turned his head and ordered, "Contact the media and publish the data."

"Mr. Xu, is it not good to release the data?" Someone worried.

"It doesn't matter, people sometimes follow the crowd, what we want is this popularity."

He stood up and knocked on the table, "Everyone, a good start is half the battle. We are already resting on our success. Don't lose the chain!"

If it is said that the establishment of the New Film Federation and the creation of Lunar New Year files are just an attempt by this group of people. The real data really hit the soul.

It turned out that it didn't rely on selling copies, it didn't rely on stealing the box office, it didn't rely on pressure to win... Ah no, Xu always had to win!

How could he achieve such a high score!

...

"The first Lunar New Year film successfully tested the water, with a box office of 920,000 on the first day!"

"New Film Federation will step up publicity and create a popular New Year file!"

"The old staff of the Capital Cinema lamented that it hadn't seen a grand event in several years, and the last time was "Shaolin Temple"."

The schedule will soon enter the weekend, and there will be audiences throughout the day, the attendance rate will decrease, and the number of shows will increase. When the statistics on the 23rd come out, the New Film Federation is boiling again:

"1.05 million!"

The media was buzzing, and the crowd followed suit, as if every time "Wolf Warrior 2" set a new record, it was an honor.

And on the 24th, a news came out suddenly.

"Piracy?"

Teacher Xu was startled, and hurriedly asked to check, and sent back a video tape not long after.

"Now the investigation is strict, and they are all sneaky. It is said that someone went to the video studio and there was a pirated version of call forwarding. After watching it, he reported it and got a thousand yuan reward."

A reward of 100 will be awarded for reporting hidden filming; a reward of 1,000 will be awarded for renting and selling pirated copies;

"This man is very good at making money!"

Xu Fei stuffed the videotape inside, watched it for dozens of seconds, and said cheerfully, "Okay, if I were to report it, too."

It's obviously a candid shot, but the angle is not very good, it's off. "Love Call Transfer" can only be shot more than half of it, there is a word shift missing, the voice is noisy, and the picture is blurred, if he can watch it, he will recognize it.

So he was relieved, and as usual, he went to the media to publicize it, and it became popular again.

After the first four days passed, everyone was shocked:

920,000, 1.05 million, 1.16 million, 1.12 million! The total box office is 4.25 million!

...

"Good! Good!"

At the internal meeting of the New Film Federation, the manager's face was full of red, and the boss was full of spirits: "It's not in vain. We are really right to build a theater chain."

"It's mainly about unified management, and the efficiency is much higher than before."

"I used to fight alone, but now I think I'm a fool."

"We became a big hit, there must be someone joining, is it according to the rules?"

"Of course. Our 20 companies are promoters and have shares. The later ones can only be regarded as franchisees."

"I really didn't expect that the capital's box office potential is so great, and I can finally raise my face."

"Old Wu and the one surnamed Xu are capable, and we will continue to cooperate."

"Yes, in-depth cooperation!"

...

North Film Studio.

Han Sanping looked at the data and felt distressed.

The studio sells the factory logo, and then the film has nothing to do with you. Otherwise, if you hold the copyright, you still have to get the box office, so why do people make movies? Selfless devotion.

This is the clear rule on the table.

You can grab income, which is beneficial to you legally, but stop playing in the future.

"well……"

Han Sanping sighed. There was a production task in the factory, and there was really no money for it at that time.

It would be great if the private company can officially name it, even if the two companies jointly invest, there is no need to be so secretive.

...

radio and television.

Leader Tian has already walked around the table several times, smiling all over his face: "Xiao Xu is very good at making movies, even unique."

"Yeah, I'm too angry this time."

Wu Mengchen responded: "The establishment of the New Film Federation, the unification of the core theaters in the capital, the supply of good films, and vigorous promotion... These steps have been very successful."

"Yes, the key depends on the quality of future works."

While talking, Leader Tian took out a manuscript and said, "It will be announced in January next year, which is the third step of reform."

Wu Mengchen took a look and asked, "Is the ratio too high?"

"There is no way, we can't let the studios lie down and make money, we have to urge them to transform."

"Then there will be a rebound, especially when blockbuster movies are released next year."

Wu Mengchen thought about those big crocodiles. The domestically produced cars really couldn't do it. All he could do was to adjust the schedule and not crash the car.

...

The number one box office center in China is Shanghai. Lao Wu has already laid the groundwork there, and has the prototype of a modern cinema.

Although there are many theaters in Beijing, the overall box office has not been high. Now that the New Film Federation has been formed ahead of schedule, it has concentrated its efforts on major events, making the first Chinese New Year film popular in the city.

After the first week, "Love Call Transfer" was released all over the city.

As the scale spreads, the average attendance rate is getting lower and lower. Fortunately, the box office has grown steadily, and hundreds of thousands are recorded every day. At the same time, piracy finally appeared.

Leaked from a county theater.

Xu Fei was still unable to guard against it after all, but the result of almost zero piracy in the first week was enough to make his peers pay attention. In the past, he was a big crocodile in TV dramas, and "Big Sabbath" was an appetizer, but now he has shown considerable dominance.

Xia Gang became a famous director again out of nowhere, and his luck was added to him, so there was no reason for him.

There are also some counterfeit peripherals on the market, such as the phone, which is wrapped in a shell, flashes when you press it, and can play music. It is said that it sells very well.

The world company is proud of the spring breeze.

In the large conference room, a group of main creators gathered, and there was a blackboard in front of it, with 21 city names written on it.

Teacher Xu personally deployed, saying: "Start the national publicity, the first stop is the magic capital, then walk around the south of the Yangtze River, go to Minguang, then Bashu, Lianghu, and the hinterland of the Central Plains.

I lead the team and the itinerary is 18 days. "

"Run across the country in 18 days? Are you crazy?" Ge You said in shock.

"Eighteen days is too late, and no matter how late it is, it won't be the publicity period. Everyone gets used to it, and it has to be like this often in the future."

"I think it's pretty good. The higher the box office, the more proud we are." Liu Bei said.

"Yes, hey, do you think it will exceed 100 million?" Jiang Shan said.

"Wow, breaking 100 million is amazing." Cao Ying clapped his hands.

"Thinking too much!"

Xu Fei directly beat him to death, saying: "What we will face is piracy, cheating at the box office, local protection, sleeping in the car on a long-distance journey, smiling faces on stage, and repeating the same problems ten thousand times..."

He suddenly felt a little lack of communication, so he got a bunch of idiots to come over and beat them up without reform.

Behind the prosperity, there are difficulties and obstacles.

(No more, my back hurts...)