Since 1983

On January 5, Radio and Television issued reform policies for three consecutive years.

The "Regulations on Reforming the Management of Feature Film Production" announced that in addition to the original 16 studios, other 13 provincial and municipal state-owned studios could also produce feature films.

If social organizations invest more than 70%, they can sign "joint filming" together.

Tian led the reform in three steps: the first step was to break the monopoly of China Film Group, the second step was to break the monopoly of provincial companies, and the third step was to relax shooting qualifications, forming a four-way army:

16 original studios, 13 newly empowered studios, provinces, cities or ministries without studios, and private capital.

In the past, studios sold labels, but now they only need to pay up to 30% of the funds to cooperate openly and profitably at the box office.

Of course there are still risks, but if you are unwilling to take even 30% of the risks, then it is hopeless.

This is the foreshadowing for the studio to turn to marketization, and what about private capital, such as "Love Call Transfer".

Xu Fei had a cost of 3 million, and 200,000 to buy the factory logo. Now, he can sign it with a vote of 2.1 million, which means sharing the copyright. Although he has to share some of the box office, his own risks are also reduced.

Both the original intention and the measures are good, to encourage more films and pay more attention to the market.

However, the only thing to be afraid of is a but.

…………

At the end of January, Xu Fei rushed back to Beijing before the Spring Festival.

"Love Call Transfer" was released a month ago, and the tone has been set.

In a hall of the Great Wall Hotel, four large tables were set up, and a banner was hung on the wall: Celebration Banquet! Wu Mengchen, Dou Shoufang, and members of New Film Federation were all there.

Suddenly there was a "squeak", the door was pushed open, and Xu Fei hurried over.

I don't know who started the head, and suddenly clapped his hands, followed by a continuous line, quite atmospheric. Doing business, you get benefits, and everyone carries the sedan chairs.

"I'm flattered, I'm ashamed!"

Teacher Xu was startled.

"It should be, Mr. Xu should take the lead!"

"It's also for you to clean up the dust. It's hard work traveling outside!"

"Wow, boom!"

So it became more and more enthusiastic, and immediately, this group of people tied their interests with it.

After everyone was seated, the boss of the New Film Federation smiled and said, "I'd like to tell you some good news. As of yesterday, the cumulative box office of the film in Beijing..."

After a pause, "9 million!"

Wu Mengchen also said: "The national box office has reached 38 million. During the Spring Festival, it can be driven a little bit, and it can break through 4,500."

"The capital raised its eyebrows this time, who said we can't do well at the box office!"

"Unity is powerful, great people teach well!"

"The establishment of the New Film Federation is right."

The special feature of the New Film Federation is that the city film company is the major shareholder, and it integrates distribution and screening into a unified operation.

The atmosphere was jubilant for a while, and some people secretly speculated that this guy might be able to divide more than 10 million yuan.

Xu Feiruo smirked when he knew it. There is a distribution fee outside, usually 10%, and after deducting 2 million publicity and 3 million costs... Calculated at 4,500, the net profit is more than 8 million.

Compared with Daduhui, it is a drop in the bucket. But when he makes movies, what he watches is not money.

Eat and drink, the most discussed is this year's plan.

"Today's four major domestic films are "Red Pink", "Red Cherry", "Shake Ah Shake to Grandma's Bridge", "Sunny Day", and imported films include "Red Fan District", "Forrest Gump", "The Lion King", "The Real Lies, etc.

I try to stagger the time period to avoid crashing. "Wu Mengchen said.

"After the Spring Festival, I will hold two screenings of "Sunny Day", start a months-long promotional period, and officially release it in summer. The shooting plan, in addition to this year's New Year's film "Party A and Party B", I also want to invite Zhang Yimou is directing an urban film."

"Um?"

Everyone was worried and said, "Director Zhang is good at making art films, can he do it in the city? Don't forget "Codenamed Jaguar"."

"Director Zhang is good enough. The key is to have a good script. My script is not bad."

Xu Fei reassured everyone that they had just experienced a victory and trusted him.

Chatting and talking about the newly released policy, I feel that it is becoming more and more open. In the future, the qualifications for shooting and distribution will be loosened, and the qualifications for theaters will be loosened, and it will be completely market-oriented.

The crowd is exciting, who is not ideal to be able to sit here?

And suddenly, someone said, "I'm not optimistic, do you know what year this year is?"

"95 years."

"Yeah, the Ninth Five-Year Plan is about to start, who knows how to set the tone."

…………

On the 23rd, Xiaonian.

In the office of Tianxia Film and Television, Zhang Guoshi is visiting as a guest. On the table is the "Novel Monthly", and the open page is a short story "Evening News".

Author Shuping.

"This material is very good. I especially like the last knife. All the previous efforts were for that knife."

Zhang Guoshi had experienced a bit of vicissitudes, with a haggard face, and said: "I can accept this as the next work. What do you mean, we cooperate?"

"That's right, I'll give you the greatest resource support, even if you say you're looking for Gong Li to act, I'll contact you right away."

"Tsk!"

The kind-hearted national teacher was a little anxious and a little ashamed, "Which pot is not open, which pot should be lifted!"

Not long ago, he and Gong Li finished filming the last scene of "Shake Ah Shake to Grandma Bridge" and officially announced their breakup.

Gong Li is also 65 years old, and he only wants to marry him before the age of 30, so Lao Mouzi doesn't really want to get married.

The wonderful thing is that the two met in Cannes this year, and when asked if they could work together again, Zhang remained silent and Gong burst into tears. Serious male and female tears.

And at the beginning of next year, Emperor Gong married businessman Huang Hexiang.

As the saying goes, it's cool to be cheap for a while, and it's always cool to be cheap all the time.

"If the two of you collaborate on another film, the box office will be guaranteed at 50 million, and 100 million is not a dream."

"Okay, okay, I won't talk."

"Talk about business, talk about business!"

Zhang Guoshi shook his head, said whatever he had to say, "I trust your financial resources and vision, but I have also heard a little about your work style, this..."

"Misunderstanding, it's pure misunderstanding. You have an open mind and superb strength. It's no problem to finish this movie. I'm sure I won't interfere too much, and I can even sign a contract."

Xia Gang: Nima!

"Then, then it's nothing."

Zhang Guoshi pondered over it, but couldn't think of a reason for his refusal. So it was negotiated that Shuping would be asked to adapt the script himself.

After seeing off Lao Mouzi, Xu Fei waved at everyone and ran straight to the conference room.

"I was busy last year, and I basically didn't take care of it, especially the TV series. I'm just in time to get back, and I will hold a summary meeting today."

Xu Fei paused, and suddenly remembered something, "Oh, by the way, call the program production department and the artist department."

So Hulala entered again.

"Using the few days before the festival, you gathered all the actors and singers to record "Five Days of Chinese New Year" as a special program of "100% Happy".

Hey, what's the reaction to "Happy 100%"? "

"It started airing in early January, with one episode a week, and it's very popular. It's just that Beijing TV's bid is not high, only 5,000 yuan per episode."

"It's okay, I'll make money in the future. This show should be casual, and by the way, it's the company's annual meeting..."

Mr. Xu scratched his head, really couldn't remember the corners and corners, "Who is in the company now?"