Since 1983

Teacher Xu is shitting.

His shit efficiency has always been very high, and he really doesn't understand, what are those who sit on the toilet playing with mobile phones and reading newspapers for half an hour, what are they thinking?

There's shit under your ass!

It was the morning, he pulled up his trousers, washed his hands, went out with his bag, and finally said: "You don't need to bring food tonight."

"Okay, is Mr. Xu going to stay overnight again?" Sister Lan asked.

"Oh, one month is up."

Teacher Xu shook his head and sighed, wandered downstairs and ran into the two female bosses again.

"Hey, good morning Mr. Chen, are you still going to work in person?"

"It's Mr. Chen, you subordinate!"

The other party stretched out his finger, and nodded in the air, all kinds of complacent.

whispering sound!

Don't know as much as her, get in the car and leave. Let's go, the female boss is still lingering, she actually drove after her, and chased her all the way to Huibin Building, even in the elevator.

It's so unreasonable!

Xu Fei lamented the downfall of the world, hurriedly hid on the eighth floor, and waved: "The middle level has a meeting!"

The company currently has: film production department, TV drama production department, publicity and distribution department, watermelon studio, financial logistics and so on.

More than a dozen people gathered in a circle, including those from the magazine.

"What's the wind direction outside?"

"After the publication of the "New Film and Television" article, there are still many discussions, but the aggressiveness has weakened, and the opinions are vague.

"Continue to pay attention, just grasp the scope of the main theme."

Xu Fei rationalized the information and said, "The end of the year, the Spring Festival is almost here, let's summarize as usual. To be simple, just talk about the works and revenue."

"The two films "Sunny Day" and "Party A and Party B" have a total box office of more than 100 million yuan and a profit of about 20 million yuan. This year's "Speak Well", the cost plus publicity is about more than 6 million yuan."

"We sold seven TV series to the Ivy League Theater, according to the agreement, the price is favorable, and the profit is about 40 million.

This year, there are preparations such as "New Heaven and Immortal Match", "Merry Tang Bohu", "Swallow Li San", "Tai Chi Master", "Marrying the Right Man on the Wrong Sedan Chair", "Six Serious Cases", and it is expected to reach 7-9 films. "

"Where is the art center?"

"It didn't say what plans it has for this year, it seems to be in some trouble."

"Well, let me tell you something."

Xu Fei said: "I should have heard the news recently that there will be some changes within the company. Now it is clearly announced that Tianxia and Xinghe will become subsidiaries of Times, and I will be the media executive and the boss of Tianxia at the same time.

Times will adopt a business department system, dividing advertising, CI, performance activities, TV drama production, artist brokerage, etc. Each business department is managed independently, responsible for its own profits and losses, and everything depends on performance. Good job, will definitely expand development and form subsidiaries.

The same is true within Tianxia, ​​I plan to strengthen the publicity and distribution, and when the policy is relaxed, I will set up a special distribution company.

In short, the goal is very simple, that is, to build a media group. By the way, the affiliated unit of your magazine is quite special, so it will be dealt with after research. "

Hiss!

The crowd was excited, and they all said: "Boss, are we going to issue original shares?"

"Are we going public?"

"Are we going to make money from American stockholders?"

"It's still early, let's adjust step by step."

Xu Fei pressed down and said, "It's useless to think too much. Now that there are more and more employees, what you need to do is to improve efficiency and enhance your sense of competition."

The general direction of the three people this year is structural adjustment.

Mr. Xu and Xiao Xu dragged into film and television and music, plus the original resources, and first set up a media group.

Elaine moved out of Huibin Building and began to independently operate three brands and stores across the country, and set up a clothing trading company. Xu Fei, Xiao Xu, Zhang Li, Zhang Guiqin, Xu Xiaowen and others occupy the shares.

In addition, Elaine and Longda jointly established a clothing factory in Daxing.

Lunda has taken the shape of a behemoth, Daduhui, real estate development, hotel, film and television city, etc. Another offshore company was registered to share in various nesting dolls.

They belong to them anyway.

In addition, Xu Fei also has special characteristics. With fierce competition, the turnover of special specials has been declining year by year, but it is still considerable. Together with Daduhui, it has become his strongest source of cash.

The era should not be underestimated, last year's revenue was more than 400 million. In particular, the cooperation with Moutai's CI has brought large state-owned enterprises to the door one after another.

(Huayi Advertising's revenue in 1997 was 600 million yuan, ranking among the top ten in the country. I will refer to it conservatively)

Excluding real estate, the above is the entire property of the three people.

At present, in view of Xiaoxu's Internet addiction, he also plans to set up a venture capital company to enter the Internet.

…………

In January, an economic newspaper published data:

"According to statistics from the Ministry of Trade, the sales profit growth rate of 100 large department stores across the country was 19.9% ​​in 1991, 24.2% in 1992, and 60.15% in 1993.

Beginning in 1994, the efficiency of large commercial buildings began to decline, and it became more and more severe.

In 1994, the growth rate of sales profit decreased by 32.95% year-on-year, and in 1995, it decreased by another 37.8%...

The only exception is Daduhui, which ranked first last year when it just squeezed into the top 100. The sales volume was 2.284 billion, followed by Shanghai No. 1 Department Store with 1.85 billion.

The most surprising thing is the average profit margin.

In 1994, it was 10.11% for the whole industry, 13% for Daduhui, 7% last year, and 13% for Daduhui. Keeping stable means rising against the trend.

Take Beijing as an example:

As of the end of last year, there were 50 large-scale retail outlets with an area of ​​more than 10,000 square meters, and the locations were concentrated. The business positioning, product characteristics and service methods of these shopping malls have little difference, and the homogeneity is serious. Coupled with fierce competition, they are far from reaching the ideal sales target.

Moreover, the people’s wallets are bulging, but they are also mature. It may be lively for a few days just after opening, but once they find that it is similar to other places, they will lose interest.

At the business meeting held not long ago, the municipal government made clear the goals for this year:

The combination of large, medium and small is mainly small and medium, and the combination of high, medium and low is mainly medium and low. Focus on the development of retail outlets and chain stores that are convenient and beneficial to the people..."

When the news came out, the government took the lead in issuing a commendation card.

No. 1 in the country!

Employment placement!

The tax paid is almost 100 million!

And colleagues are wondering, how to do it? Daduhui became popular all of a sudden, and those people moved quickly. Taking advantage of this time before the Spring Festival, they organized groups to visit.

Uncle Benshan has a movie "Everyone Who Comes Is a Guest". Basically speaking, the factory in the village is famous, and people from all over the country come to visit and investigate, and the canteen has to receive reception every day, which is extravagant and wasteful.

Mr. Cheng couldn't take it after receiving a few waves, so he went directly to Beijing TV's film crew to follow the whole process, saying that he would make a documentary. Immediately restrained a lot.

There are also those who really come to learn, and they are amazed.

"The first question every visiting group asks is how did you do it?

My answer never changes.

There must be a sense of awe. In the face of the thickness and vicissitudes of a city, any enterprise is like a passing cloud.

If the city does not accept it, we can only leave in despair. The so-called strength is not worth a dime. As a shopping mall, don’t overestimate yourself. Be nice to suppliers, customers and employees. In fact, that’s all. "

Mr. Cheng talked eloquently in front of the camera and led a group of people around.

The first is cleanliness.

The cleaners wipe the floor with sawdust and then fan it dry to ensure no water stains; every product and every packing box is wiped over and over again; even the trash cans in the most messy food city are clean. It will be cleared in half.

The second is caring.

There are dedicated service personnel at each elevator entrance to help elderly and inconvenient customers; there are tips next to each product, such as a place that sells eggs will tell you "tips for fried eggs".

If you buy a piece of clothing here, you can dry-clean, cut trousers, and change zippers; if you buy a piece of jewelry here, you can clean and repair it for free.

With these two points alone, the peers are convinced, not to mention eating, drinking, playing and Tesco.

These days, there are quite a few companies that pay attention to service, such as Asia, but what they pay attention to is attitude, which has not been implemented. It has to be combined with the background of the times, like "unconditional return of unsatisfied".

In the 1990s, Xu Fei could pay for his death by doing so. Fat Donglai also started doing it in 1999.

In short, Daduhui attracted a lot of attention, and even the new store in Yangcheng became popular. Mr. Cheng responded well, with the demeanor of a general, while Zhang Li was a secretive boss.

Of course, those who can know will know that the three of them are quite famous in the rich circle of the capital.

Just one day before the Spring Festival, Xu Fei suddenly received an invitation: The China Conference will open, and he is invited to attend.