Since 1983

After the New Year, Xiaoxu's parents also came to spend the Spring Festival in Beijing.

They are all in that small building, with a single gate and a courtyard, with cars in and out, quiet and convenient. Teacher Xu turned to the other side more, and called Sister Lan back to take care of Zhang Li.

As soon as he entered the year 2000, he kept his feet on the ground.

First go to the crew of "Dragon Babu" to visit the crew, the period is extended to 8 months, and it will be completed in March. Then the Olympic bid seminars were held over and over again, because the results were obtained in February.

On January 25th, the briefing.

In the first meeting room of Building No. 6 of the Municipal Government, Leader Liu led the judges. It was cold outside in winter, but it was warm inside like spring, but all the participants felt hot and even sweated.

The person in charge of the News and Propaganda Department said: "Let's talk about the slogan first. We adopt the method of elimination. We first brainstorm, boldly create ideas, collect from all walks of life and experts from all walks of life, put them together, and then eliminate them one by one.

For example, we invited representatives of non-governmental environmental protection organizations to have a discussion. These people have a certain advanced thinking and a strong sense of internationalization.

We also invited Mr. Jimmy, the chief of the Beijing bureau of the American Time magazine, and Mr. William from the China Feature Bureau of the Xinhua News Agency to have a discussion.

They feel that it is best not to use elements such as dragons and the Great Wall in slogans. They think that in the eyes of foreigners, dragons are scary, and the Great Wall also means a barrier.

I'm just giving two examples. Symposiums like this have been held countless times.

In the end, everyone thought that Comrade Xu Fei's first proposal to show the changes in the capital was very good.

So the discussion started, and Comrade Xu Fei put forward the slogan "New BJ, New Olympics".

It not only shows that after more than 20 years of reform and opening up, Beijing has become an international famous city integrating ancient culture and modern metropolis; it also means that hosting the Olympic Games in China can promote the development of the Olympic cause to the greatest extent. Our team will give The IOC and the world left a new impression.

Therefore, it was unanimously approved, and this slogan was used as the report result, and all leaders are invited to review it. "

In an instant, the venue was full of discussions.

"Easy to understand and catchy."

"It covers a lot and has a great sense of memory."

"It is indeed much better than the Great Wall, the Forbidden City, the Dragon, and the Temple of Heaven. It has the breath of a new era."

Leader Liu was very satisfied, but he had to go down the procedure: "Okay, let's vote with a show of hands."

"Hands up if you agree."

brush! Unanimous vote.

Mr. He Zhenliang, the vice-chairman of the last Olympic bid and the consultant for this bid, said, "Have you thought about English?"

"After thinking about it, please correct me."

The person in charge of the News and Propaganda Department stretched his neck and said, "Xiao Xu, tell me about this?"

"The English slogan, we originally thought of A NEW BEIJING FOR A NEW OLYMPICS, I think it is not very accurate. If it is called NEW OLYMPICS, people will ask what is OLD OLYMPICS?"

Teacher Xu was not polite, and said: "So I would like to make a suggestion, NEW BEIJING GREAT OLYMPICS, what do you think?"

"NEW BEIJING GREAT OLYMPICS..."

Mr. He thought for a moment, clapped his hands and applauded: "Wonderful!"

"Then pass?" Leader Liu asked.

"I think so."

Mr. He has very deep qualifications. He worked as an interpreter for teachers and Wu Hao in the past, and was later transferred to the sports department. He made great efforts for China's two Olympic bids.

He made a decision and it was done.

"Xiao Xu's English is also very good!"

"You deserve a lot of credit for this slogan!"

"It's all thanks to everyone." Teacher Xu hurriedly humbled.

The slogan was successfully passed, but the Olympic bid emblem was in trouble.

The emblem team has prepared many works, which can be summarized into three sets of ideas: the three elements of the sacred fire, the Temple of Heaven, and the Great Wall are respectively designed as the core.

"Show your hands and vote."

"2 people abstained, not more than half. Next!"

"Let's vote."

"Still not more than half."

It took turns to show, but none of them could stand up.

The emblem team was really sweating, and Leader Liu also frowned: "I think your thinking is wrong, how many times have you used the sacred fire, the Temple of Heaven, and the Great Wall?

Why can't it be something new? any left? any left? "

He didn't dare to speak even after asking twice. Xu Fei looked at everyone, no, where is Master Han?

Just as he was thinking, the door suddenly opened. The staff came in with a pair of black mounting boards in their hands, and Leader Liu asked, "What's the matter? Is it the last one?"

"This is a plan that we have urgently revised."

The person in charge showed his work, which is a running villain composed of five rings, with BEIJING2008 printed below it...

"This looks like five rings, but it's actually a Chinese knot, a small figure transformed from a Chinese knot.

When it was handed over to us, we didn't take it too seriously, but Master Han Meilin (the designer of Fuwa and Monkey Sailei) liked it and suggested that it be revised and submitted as a supplementary work. "

"..."

He anxiously observed everyone's expressions, and saw that the leaders first thought about it, and then showed joy.

boom! The big stone in my heart fell to the ground, and the task was finally completed!

"Let's vote together."

Swipe, swipe, one vote against, pass.

...

In a blink of an eye, on February 1, the Olympic Bidding Committee held a plenary meeting.

The Olympic bid slogan and emblem were officially announced, and the website was officially launched, showing its determination.

Before Salt Lake City bid to host the 2002 Winter Olympics, a bribery scandal broke out and there was a lot of excitement. The IOC had to implement new rules, one of which was two rounds of selection.

First determine a large candidate list, and after the assessment, determine a small candidate list.

Starting today, the Olympic bid has entered the second stage, and the primary goal is to enter the second round.

Xu Fei didn't care about other projects, so he made some suggestions: "The International Olympic Committee stipulates that large-scale publicity is not allowed before the official selection. But I want to mention one point, polls!"

"Polls?"

"Yes, Western society values ​​this very much, that is, the public's support for the Olympic Games. We invite a third party, preferably an overseas company, to come and investigate, which will be a very positive self-presentation."

"..."

The leaders thought about it and said, "Good idea, let's implement it right away."

"Xiao Xu, you continue."

"External publicity is the image packaging of China and the capital. I think it is necessary to hire experienced foreign and domestic public relations companies to formulate a comprehensive publicity strategy.

This year's Sydney Olympic Games, allowing candidate cities to participate in publicity, this is our first appearance, we should prepare immediately. "

Whoa!

Look at this young man! Compared with the staff who are not efficient, have backward consciousness, and are confused, what is outside the system is too obvious!

Historically, in the first round of 10 city assessments, answer a questionnaire with 22 questions, each question has a score, and finally choose five.

China has no brains at all. Although it was shortlisted, it ranked second to last, only higher than Istanbul and behind Paris, Osaka, and Toronto.

No experience!

At that time, the news was played down domestically, but within the Olympic bid committee, a cold sweat broke out. Then I thought of hiring an international public relations company for a comprehensive package.

Until the anti-kill.

Xu Fei's request for public relations now, from the leader's point of view, means that his awareness is advanced and in line with international standards.

"Have a meeting and study it."

"Anymore?"

"There is also the promotional film. According to the new process, we have to prepare four series: the pre-promotional film, the presentation film, the report film, and the final film.

The pre-promo film has to start immediately, and it has to be unveiled in Sydney.

I am still the previous candidate, director Zhang Yimou. "

"..."

Leader Liu looked at the News and Propaganda Department, and the person in charge said: "We have already contacted Director Zhang, and the problem is not big. What you need to decide now is whether to invite him to shoot only one series, or all series?"

Discuss on the spot and make a final decision:

"The films used for statements and reports are of a more explanatory nature. The pre-promotion and final films require superb artistic standards. I think he can be in charge of the first three series, and the final film needs to be multi-handed.

One is Zhang Yi; Beijing and Taiwan don’t want to make contributions, you can try it; and Greenspan who helped us film the last Olympic bid, please come to do it. "

"clear!"

(besides……)