Since 1983

There are many theaters in Jin Province.

In Taiyuan alone, there were 72 movie theaters in the 1980s. At the beginning of 1990, it became 64 companies, and then decreased year by year. Like the counterparts in the country, it is better to live than to die.

However, the film industry in Jin Province is underdeveloped, the theater facilities are poor, none of them are in the first-round market, and the provincial companies are not strong, so the overall situation is embarrassing.

Cui Zhiguo is the manager of a mid-range movie theater. What is mid-range?

In his opinion, there are two halls, and the annual box office is 3 million, which should be considered medium.

He has no big ambitions now, either until he retires or until he goes bankrupt. In short, he lives a passive life with a calm mind. Unexpectedly, a piece of government decree changed the environment, and he became a favorite.

"Hello? Old Huang, I've said it several times. I can't make up my mind. Wait a little longer!"

"Hello? I also look at the direction of the wind, who knows which way it's blowing?"

"No, they are all big shots, whoever gives the meat will follow whoever!"

In the afternoon, in the still-depressed theater, Cui Zhiguo answered a few more calls. Colleagues joked: "Does it feel like a celebrity?"

"No, I feel like a steamed stuffed bun, and everyone wants to eat it."

He snapped his fingers and said, "Beijing New Film Federation, provincial company, city company, Ji provincial company, Lu provincial company, and even Guangdong province have called!"

"Then what do you think?"

"You can't fight alone, find an organization, and go in a group."

While talking, the phone rang again, and the provincial publishing company asked me to go to a meeting.

Cui Zhiguo sensed something and set off immediately. When we arrived at the place, the big conference room, the managers of all the theaters in the city came, and there were two strangers.

"These two are representatives of the New Film Federation, and they made a special trip to discuss joining the theater chain." The boss of the provincial company said.

"..."

Everyone was surprised and felt that they were too eager, so they called twice and came directly.

"Hello, everyone. It's the first time we meet, so I won't say polite words. New Film Federation is one of the largest theater chains in the country. There are currently 42 theaters in the capital. They have a unified brand, unified operation, and unified management. They have repeatedly achieved good results in the market. Throughout the year The box office approached 100 million.

The New Deal has been issued, and the theater chain system has started.

Our strategy is to steadily expand to the surrounding areas based on the capital city.

After all, the capital is a film center, with a unique market and film supply resources. We promise that as long as you join the theater chain, you will be treated fairly.

To tell you the truth, the first stop is here, and we very much welcome the brothers from Jin Province to join this big group..."

Balabala blew once, and everyone's hearts were pounding.

The New Film Federation is indeed able to fight, and the resources in the capital are also very attractive, but the boss of the provincial company stiffened and said calmly: "Let us study and study, the two of you will rest first."

"well."

The two got up and went out, bumping into Xu Fei and Han Sanping directly.

"Mr. Xu! Mr. Han!"

"What a coincidence, oh, see you later!"

Xu Fei also entered the meeting room, and Cui Zhiguo's heart was beating again, and the feeling of sweetness was instantly felt!

Good guy! The bigwigs of the two parties personally dispatched to compete for this second-round market.

The conditions here are simpler, Han Sanping said: "First, we will invest in renovating the cinema and try to let more brothers enter the round of the market.

Second, our theaters can enjoy the same promotional treatment for imported films and domestic blockbusters. For example, celebrity roadshows and meet-and-greets will take care of franchise theaters first. "

Gone? Gone!

The signatures of China Film and Tianxia are their greatest resource advantages.

After all, the two left.

Instead of going to the lounge, I went downstairs and walked around. Han Sanping lit a cigarette, and said, "I didn't expect that the New Film Federation would be here today. It's okay, the brave wins when we meet on a narrow road, and the conditions are set, so it's upright."

"That's meaningless."

Xu Fei yawned, and said, "You guys have shares, and if you're fighting, what kind of encounter is it?

I came with you, not to watch you play oboe. I will have a large investment in this cooperation, and I must guarantee the benefits of Times Media. "

"Why……"

Han Sanping was taken aback for a moment, and noticed some subtle changes. He used to be a comrade-in-arms, but now he is really a brother.

Wu Mengchen said before that China Film and New Film Federation have changed their opponents, fart!

China Film has a 30% stake in the New Film Federation, so it is impossible to really fight, and it must be divided into territories and staking. For example, when I came to Jin Province this time, the other party was entrusted. In the end, either China Film Group would get it or New Film Federation would get it.

But from Xu Fei's point of view, why should he give up the theater chain he cooperated with China Film to the New Film Federation?

"Old Han, we don't need to go around. Can you make the decision? No, I can tell Old Wu."

"You...let me talk to him first."

Han Sanping wiped his body and made a phone call, and came back soon: "Half of the family."

"More than 10, half of a family. Less than 10, we want all of them."

"Can."

...

three days later.

Here is also very happy, the provincial company and the city company can indeed pull out a theater chain, but you are not the first round of the market, so you cannot guarantee the follow-up development.

They are also very thieves, letting some theaters go to the big guys to get some resources. I leave a part of myself to wait and see the situation in order to look forward to development.

"We decided after research that 14 medium-sized theaters are willing to join, 7 will join the New Film Federation, and 7 will join..."

"The China Film Times theater chain has not yet been formally established." Xu Fei smiled.

"It's okay, it's okay, trust each other, and never go back on your word."

Historically, the New Film Federation did poach 14 theaters in Jin Province, and China Film Group avoided them. There is no such thing now, and they are divided into half. One side has the advantage of theater base, and the other side has the advantage of film supply and promotion.

After the matter was settled, Xu Fei and Han Sanping rushed to Jiangxi Province, Guangdong Province and other places without stopping to continue poaching corners.

…………

At the turn of this spring and summer, the film industry is buzzing, and news keeps coming:

In Guangdong Province, which is a major box office center, three theater chain plans popped up at once, namely Huaying South, Guangdong Zhujiang, and Shenzhen Shenying. However, China Film and Times have been mixed in, and it has become a division among the four—this is a loophole, and there is no regulation on whether the number of quotas across provinces is counted.

Liaoning Province is making bold moves, and the provincial company takes the lead, and cooperates with Shencheng City Company and Ancheng City Company, etc., to prepare for the establishment of "Liaoning North Cinema Line."

Wenzhou, a place where local tyrants gather, was initiated by the city company, Bailu Film City, and New China Film Metropolis to call for the establishment of "Wenzhou Yandang Cinema Line". At present, 22 cinemas are interested.

At the same time, "Zhejiang Times Cinemas" and "Zhejiang Starlight Cinemas" are also actively preparing for the tripartite confrontation.

The Sichuan Provincial Company, together with the city and state companies, Gansu Provincial Company, and China Film Group, plans to form the "Sichuan Pacific Cinemas" to dominate the southwest region...

And so on, all the heroes rise together.

There are those who stick to their territory and set up theaters within the province;

Theaters with better conditions have been scrambled for by all parties. But some of them are not picky. It’s cross-provincial. It’s fine if it’s outside the province. Let’s start with the theater chain first.

China Film Group even let go of its fun, and wanted to participate in it whenever there was a chance.

For a while, I really answered those four words: staking!

...

It is too expensive to engage in theaters.

Although Xu Fei has many trumpets, he only wants to mix two.

One is in progress, the "China Film Times" inter-provincial theater chain. And take down the old theater and transform it into a leading theater with seven halls, the theater must also be a joint venture.

The other one is in Shanghai.

In Yongle Company, the boss is receiving guests from Lunda, a real estate developer that has risen rapidly in recent years.

"At present, there is not a single movie theater in China with more than 20 million yuan, and there are less than 10 theaters with more than 10 million yuan. Times have changed, and old things should be eliminated.

We want to invest in a real leading theater locally. "

"How many screening halls?"

"nine."

One question is enough.

The other party said again: "I heard that your company is planning to build a joint theater chain, and we are also very optimistic about the potential of the Yangtze River Delta, but you know the central government's policy, are you interested in cooperating?"

"this……"

The boss hesitated.

Shanghai’s strategy is to start with two things: the theaters that were originally affiliated to Yongle Company, together with Jiangsu and Zhejiang, form the “Shanghai United Cinemas”.

Cinemas in Huangpu District have joined the "Shanghai Daguangming Cinemas".

Paradise wants to be a sole proprietorship, while Longda means a joint venture.

The boss thought for a moment, and said: "We are willing to cooperate in the construction of theaters, and welcome to join our theater chain, but it is best to wait for the joint venture, and stability is the priority at present."

"Well, that's fine."

...

Historically, China issued an ultimatum in 2001, and completed its establishment in June 2002, opening the era of theaters.

Now it is more than a year ahead of schedule, and Xu Fei has successfully mixed into One South and One North:

Bei is the original China Film Xingmei, but now it is preempted by China Film Times.

To the south is Shanghai United, where Lextar joins with theaters first, and it will be short of funds in the future, and then it will invest in shares.

These two theater lines have always been ranked among the top five in the country, not to mention that Daduhui is gearing up.

(besides……)