Super Heavy Artillery

In the end, there were only four endorsements accepted. To be sure, there are only three. What has not been agreed is about the endorsement of sneakers. For an athlete, especially NBA players, the shoe contract is a very important choice.

At first, Anluo thought that only the NBA superstars were eligible to sign a shoe contract. Like James, Durant and so on. But after entering the NBA, I found that it was just a misunderstanding. To be sure, there are only about a dozen players with their own signature shoes in the NBA. Of course, this does not include some of the niche brands in each country. But in fact, almost all the players who can get a foothold in the NBA have a certain relationship with a certain shoe brand. This is equivalent to an invisible benefit for every player. Of course, it also has something to do with the player's ability, style and influence.

The second and most common is the "merch" contract, or equipment contract. This kind of contract is for players who don't have a chance on the bench. In the eyes of those businesses, these players are not without help in building the overall recognition and presence of the brand. As a result, the brand will sign a short-term contract with these players to provide them with equipment ranging from $5000 to $10000. It's a great benefit for a lot of players, after all, it's real money for their very small salary. What's more, it's also an opportunity to build friendship with brands. With the help of these equipment, some players have made great achievements, and it is easier for them to move from the contract stage of such equipment to the stage where they can really earn cash.

In addition to equipment contracts similar to subsistence allowances, most players in the League hold a cash contract. These players can earn a sum of money in addition to their salary. Of course, there is a big gap in the amount of cash players can get from this shoe contract. Generally speaking, a rookie round brand signs a shoe contract for about 3-4 years. The specific amount depends on the potential and influence of the player.

In the summer of 2016, after enrol was selected by thunder, he received a shoe contract from Adidas. The offer was $2 million over five years. The average annual shoe contract of $400000 a year is not high for a rookie in lotto, but it's not a lot. Of course, it's a far cry from the five-year 11 million endorsement contract signed by Andrew Wiggins and Adidas. Even less than James!

Of course, ANLO didn't sign it. The price is not a big problem. The service life is quite long. Coupled with the other side's resolute attitude, Anluo gave up. Now it's a very wise decision. Although it lost two years, Anluo can earn a lot of 2 million yuan in the remaining three years with his present value. It's like these shoe contracts that ANLO is seeing right now. Each one was much higher than the amount of Wiggins's contract.

However, ordinary cash contracts are not what ANLO and his team of agents expect. As an all-star player and a 20-year-old all star who has won a championship, ANLO deserves a player specific shoe contract anyway. This kind of contract, in addition to the higher amount of money, can also get their customized shoes model, shoes will be added to their unique logo or logo. Griffin, cousins, Butler, Lori, these players signed such a contract.

However, there is a level of shoe contract on top of it. It's a signature shoe that belongs only to the brightest star on the court. It's also an ideal choice for Angelo and his agent team. This type of contract represents the highest contract amount and the most realistic design. For all athletes with signature shoes, the top designers of the brand will ensure that the shoes are made according to the special requirements of the players. The special requirements here also include the player's own story and personalization.

Of course, this kind of contract is much more complicated than the ordinary shoe contract. There will be a lot of restrictions and incentives. There are certain requirements for the number of times players appear in each season, performance and sales of shoes. If you don't meet the requirements, you may lose a lot of money. But even so, such contracts earn far more than cash contracts. For example, Westbrook, who won the MVP in the regular season, was rewarded with millions of dollars. Moreover, the players will have a stable sales dividend. This value is generally around 5%. You know, it's not a small number. Take James, for example. In 2015, his shoe sales were $340 million, and he received a dividend of $17 million. In this league, there are not many players who can earn $17 million a year!

There are very limited players in the league who have signed shoes. For example, Nike's James, Kobe, Durant and Owen, Jordan's Paul, Westbrook and Anthony, Adidas's Ross and Lillard, andmar's Curry. In addition to the signature shoes designed by Nike for James, who is still a rookie in 2003, others started with the exclusive shoes for players, and finally owned their own signature shoes through constant efforts.Therefore, it is basically impossible to get such a signed shoe contract for Anluo. At least, the ability and status of Anluo can not meet this standard. However, there is no absolute. There is also an easier way. Just like clay Thompson, Wade and Tony Parker, they signed up for brands other than these giants. Whether Anta, Li Ning or peak, are a good choice.

This time, Zhang Mingji brought the shoe contract, there are the quotations of these three companies. The three companies seem to have negotiated. The contract price of each company is much higher than those of the American giants, but the service life is also much longer. Anta has $70 million in 10 years, Li Ning in 8 years and peak in 7 years. And none of those in the United States is more than five million a year. Other terms are similar, and the dividend is 5%.

As a player who has only played for two years, such a contract is indeed exaggerated. But for an all star player who averages 27 points a game, it's average. After all, clay Thompson and Anta signed a 10-year $80 million contract last year! Therefore, it is necessary to take time to negotiate with these companies once again.

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