Superstar Athletes’ Black Tech Systems

With 28 wins and 4 losses, the Lakers are already the best start in history.

Even in 1972, when they won 33 consecutive victories, they were bitter before sweet. They lost many games in a row before, and only won consecutive victories later.

The Lakers have once again become the core team of the league and have become the target of public criticism.

But the Lakers and Lakers fans have long been used to it, and they still feel uncomfortable not being the enemy of the world.

Typically, you are not afraid of being scolded, but you are afraid of being forgotten, you idiot.

After the game against the Clippers, the Lakers took a day off and continued to fight at Staples in the next game.

On January 5th, Zhu Shu took Li Liang together to meet with the person in charge of Under Armor at Santa Monica Beach in Los Angeles.

After deciding to negotiate the contract, both parties are thinking and observing.

Li Liang tried on Under Armour's sneakers, but to him, shoes are not that important.

The important thing is his pair of smelly socks. With those socks, they can protect his feet better than any other shoes.

So whether to choose Under Armour, has little to do with the quality of the shoes.

Anyway, even if you wear Nike, you will still wear out your shoes, and you won't be able to jump higher or run faster.

Secondly, Li Liang's commercial considerations are not too big.

Under Armor can give him a big enough contract, but Li Liang doesn't care much about money.

What Li Liang cares more about is status. To be precise, if he and Under Armor can achieve each other in the future, how legendary he will be.

Like Michael Jordan was to Nike.

It is absolutely impossible for Nike to produce another Jordan, not even James.

Nike is already a mature giant and will not raise another giant crocodile.

Under Armor is different, they are still growing up, they are still babies in their infancy.

From an investment point of view, the earlier the investment, the greater the long-term returns.

The reason why Li Liang wants to be a legend is not because of his good reputation, but for a longer-term goal.

He must truly control the destiny of his player career, obey his heart to the greatest extent, and be least disturbed by the outside world.

Not everyone has such capital. The whereabouts of a player depends not only on his own ideas, but also on the ideas of a large group of people behind him.

Of course, it was too early for Li Liang to think so. Zhu Shu and Under Armour's CEO Kevin Plank couldn't have imagined that his thoughts were so deep.

That's right, it was the CEO of Under Armor who came to have an interview with Li Liang this time.

You want the CEO of Nike to negotiate a sneaker contract with Li Liang, is that possible?

Planck can do it, he realized the value of Li Liang.

In the just finished Los Angeles Derby, Li Liang appeared wearing Under Armour's sneakers.

His performance in the game was very exciting, close-up close-up shots appeared in the live TV screen many times.

This has greatly increased the search rate of Under Armour's sneakers on the Internet.

Now all major companies are considering signing a contract with Li Liang, trying various ways to contact Li Liang.

Under Armour's team had accurate information. They learned that Li Liang's various affairs were mainly handled by his agent, a Chinese girl.

She is unknown, she has just entered the circle, her reputation is very small, and she is female and young.

Some companies did not take the initiative to contact her, and only Under Armor took this information seriously.

They used the contacts of Wasserman Sports Company to establish a good relationship with Zhu Shu.

It just so happens that Zhu Shu is also more concerned about Under Armour. Ever since Li Liang entered the league, she has been studying the trend in the field of sneaker endorsements.

Planck originally wanted to discuss the contract today, draw up the contract, and then sign the contract.

But Zhu Shu didn't agree. She didn't talk about all the contracts, including the basic terms and details.

"Everything has to be reviewed and finalized by Bruce Lee himself. I am only responsible for conveying and making suggestions to him. I will not care about the rest."

This means that the contract will not be settled for a while,

So Plank had to come to Los Angeles in person to meet Li Liang, the hot newcomer in the NBA.

Now Li Liang has surpassed Lillard in the rookie rankings, ranking first.

If he wins the Rookie of the Year award, it will be the first time in more than 40 years since Willis Reed in 1965 that another second-round pick has been selected as the Rookie of the Year award.

Moreover, the second-round picks in 1964-1965 are far from the present.

At that time, there were a total of 7 picks in the first round, and Reid was the first pick in the second round and the eighth overall pick.

Li Liang is the 55th overall pick, which is far behind.

Many people are predicting that Li Liang will most likely enter this year's All-Star.

You know, there are hundreds of millions of Chinese fans behind Li Liang. The scene when Yao Ming was carried by Chinese fans into the All-Stars in the Western Conference and squeezed out of the Sharks is vivid.

If something like this happens again, the NBA and American fans will be ashamed.

I also have to experience the fear of being dominated by Chinese fans with a lot of people and strength.

Arenas also said at the time that the first thing he did when he woke up in the morning was to open the website to vote for himself as an All-Star, but he gave up as soon as he saw the number of votes for Yao Ming.

But for Under Armor, this is a good thing. Who doesn't want to share the cake in the Chinese market?

When Yao Ming signed with Reebok, it didn't bring much benefit to Reebok, mainly because Yao Ming is a traditional insider, and the shoes are the most difficult to sell.

Li Liang is different, he is an outsider, although his style of play is not elegant, but Plank is optimistic about his future.

Because Plank feels that no one can compare with Nike's Jordan and James in shaping "superheroes".

In the eyes of ordinary people, they are like Hercules who can only look up to, worthy of worship, but far away.

Plank believes that what they need is not a high-ranking superhero, but a civilian hero who can be touched.

You see, I feel like this guy, he can make a difference in the NBA, so I can wear his shoes.

Although this is impossible, marketing is to create such psychological hints and feelings to guide consumers to choose.

Li Liang is unusual in height, but he is a player with the 55th overall pick, and he doesn't look as weird as those black players overall.

The arms are huge, the jump is huge, the muscles are huge, and the growth is huge...

Li Liang is even more handsome.

Considering all the conditions, Planck was already mentally prepared. No matter what harsh conditions Li Liang proposed, he would try his best to accept them.

But when the two actually met and sat down at a seafood restaurant in Santa Monica Beach, Li Liang spoke unexpectedly well.

Plank is a handsome white man who founded Under Armor in 2003 at a very young age.

It is not easy to bring Under Armor from an underground studio to the current situation little by little.

Planck listed the various conditions put forward by Under Armour, and Li Liang just nodded without raising any objections.

In the end, he only put forward one condition: I will be the top brand of Under Armor, and the company should do its best to help promote him.

To be honest, Planck could promise 10,000 of these conditions at any time.

But Li Liang then said again: "This should be added to the contract. If I think you are not doing enough, I can terminate this contract at any time, and there is no need to pay liquidated damages."

Planck was a little embarrassed, and immediately figured it out.

There are no celebrities at all, so who would you praise if you don't praise him?

Besides, I didn't mention the previous opinion, so it doesn't matter about this one.

Small companies are good at this, they can speak freely, and the contracts are more flexible.

Then, all the details were left to Zhu Shu and the lawyer to deal with, and Li Liang only cared about eating seafood.

It was Planck's treat tonight, and Li Liang ordered all the most expensive seafood in the store, and ate to his heart's content.

Plank was a little skeptical, and he must make an appointment to have a talk, is it just to eat him.

This Bruce Lee can really eat, how many lobsters have you eaten?

There are also sea crabs, the crab legs are as thick as a waist when bundled together.

Of course this is not the case... Well, Li Liang did threaten to eat Planck before he came, and he didn't even eat lunch because he was hungry.

Another reason is actually very simple, that is, Zhu Shu respects Li Liang.

Even if Li Liang said "I will listen to you in everything", Zhu Shu still has to hand over all decisions to Li Liang.

This is also a manifestation of her wisdom of Chinese women.

When Planck pays, the credit card is used, and as a CEO, I feel a little distressed.

It seems that if the sports equipment can't be sold in the future, let's sell seafood.

More customers like Li Liang will pay back their capital in half a year, earn blood in a year, buy a house in three years, and repay the loan in 30 years.

Li Liang rubbed his stomach, babbled, feeling almost full, full.

On the way back, Li Liang was driving his Ford, and Zhu Shu asked from the side, "It feels like you're just here to grab a meal, why doesn't it seem like you don't care at all."

Li Liangdao: "I care, it's just that what I care about is different from ordinary people."

"For example?" Zhu Shu asked.

"I care about you."

"...you're talking nonsense again..." Zhu Shu curled her lips, but the corners of her mouth curled up uncontrollably.