Superstar

Chapter 508: Box office blowout

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"Schindler's List" was originally planned to be expanded in only 250 theaters in the fourth week of its release, but the changes in the situation in the past two weeks have caught Universal Pictures by surprise.

The two hundred and fifty theaters are obviously unable to satisfy the audience brought by this storm of public opinion. Even if all the audiences flock to these theaters, even if the theaters are broadcast 24 hours a day, there is no way to satisfy those influxes. From the third week onwards, audiences in theaters have been asking Universal Pictures to speed up its expansion. There was even a petition signed by 10,000 people sent to Universal Pictures, expressing the audience’s earnest desires, which made Universal Pictures The film industry had to temporarily change its expansion plan.

After no new movies were released last week, the North American film market this week ushered in three new large-scale premieres, which also squeezed the expansion space of "Schindler's List", allowing Universal Pictures' original plan to directly expand in 1,000 theaters had to slow down the pace of expansion, and eventually expanded the film in 700 theaters, which was barely able to satisfy the crowds due to the "trend" of public opinion. Audiences entering the theaters, this also makes this week's box office competition present an open competition situation.

This week, two sequel movies have premiered in more than two thousand theaters, namely "Wayne,. 2" and "Nun's Crazy 2 (.. 2:.i "The predecessors of these two films have achieved very impressive box office results. When the sequel comes, the producers will undoubtedly have strong confidence. The large-scale premiere shows their confidence.

Another large-scale movie is an adaptation of a real story, "Gronimo: An American Legend (.legend. This movie was screened in 1,600 theaters. The director Walter Hill (er.) has directed the classic work "The Long Rider (the.. and "Alien. You can also see his name in the screenwriter column, but the actors are starved. The only thing worthy of media hype is probably the competition between actors under Joseph Gibbs, because Matt Da'Meng participated in this movie.

In fact, Joseph is still not the top agent in the circle, but two actors, Nicholas Cage and Hugo Lancaster, have indeed won a lot of attention for Joseph. This time Matt’s appearance was his first job under Joseph and his second official role as an actor.

Generally speaking, it is quite normal for actors under the same agent to compete, and the more duels, the more proficient the agent’s ability is. But this time Matt met Hugo, who had climbed a new peak in his career, and had to be embarrassing. However, the scale of "Gronimo: An American Legend" was exceeded, and the outcome is still unknown.

On December 13th, after the North American box office list came out in the second week of December 1993, media exclamations swarmed. This was an unexpected but reasonable result.

"Schindler's List" was expanded in 700 theaters. As a result, with a single box office of US$19,000, it swept the box office of US$13.3 million in three days over the weekend.

For a film that has been released for the fourth week, this is almost an unrepeatable data that is more than three times the box office of one million dollars last Thursday. This increase in the box office has made almost every movie theater line. All red eyes. In fact, this weekend’s box office is not inferior to the premiere box office of many movies. You must know that in the early 1990s, there were not so many works with a box office of 10 million at the weekend box office. This also more and more set off the "Schindler's List" box office blowout this week is incredible.

However, this is reasonable. In the past three weeks, the influence of "Schindler's List" has almost no dead ends, not only Jews, but also not only interested in war movies. For the audience, the film coverage has reached the effect of many commercial film publicity.

In particular, the recommendation of President William Clinton gave "Schindler's List" a special taste in the public's mind. At the same time, the promotion of the film in the world has been unprecedentedly smooth. Among them, Germany, Poland, Israel and other countries can't wait for the release of "Schindler's List". This is definitely a situation that makes Universal Pictures very happy.

And the film’s strategy of propagating under the name "Spielberg’s most artistic and commercial-inclusive work ever" has obviously hit the audience’s excitement, not to mention sociologists, Professional film critics praised the movie theme and Hugo performance.

Even viewers who are dismissive of the movie will want to walk into the cinema to watch it in person, and then seek more excuses to criticize the movie.

Under the stimulus of various objective and subjective factors, "Schindler's List" unexpectedly ushered in a volcanic blowout at the box office in the fourth week of its release. The weekend box office also made this movie four weeks after its release, bringing its cumulative box office to 25 million U.S. dollars.

"Schindler's List" is just a small-cost production with an investment of less than 22 million yuan. However, in the step-by-step expansion process after the screening, it was the first to exceed the book cost standard, and the next film was even more There is hope to create good results in major award ceremonies. It is conceivable that the benefits of the film are definitely far beyond expectations.

Recalling that when Steven was preparing for this work, the major film companies were hesitant. Universal Pictures even cut Steven’s budget repeatedly for this reason. The sentence "Rather than making this movie, it is better to donate money." "Giving the Holocaust Museum" completely irritated Steven, so that Steven refused his salary in angrily, and relied on his appeal to directly reduce the cost of the film to about 20 million. Now that the film has achieved such amazing success, it has made Universal Pictures' position a bit awkward. After all, Steven is not a small director who can be bullied by anyone.

Just as everyone was sighing for the incredible miracles that "Schindler's List" created this week, the National Jewish Association announced a statement by Steven Spielberg, and Steven passed himself All royalties received from this film and the additional honoraria promised by Universal Pictures established a foundation to record and retain the written and audio testimony of survivors of planned extinctions and massacres around the world. , Including this massacre.

Obviously, Universal Pictures also realized that he had made a mistake and paid Steven additional compensation, but this was an insult to Steven. He did not hesitate to establish the Havoc Foundation with all the proceeds. (). In an interview, Steven said, "This is my conscience. I can't get any proceeds from this movie, otherwise it will become blood money."

Faced with Steven’s reaction, the “door” of Universal Pictures’ public relations department would naturally not sit back and die. They donated two million US dollars to the United States Holocaust Museum in the name of the company, and said that this was part of the entire crew. Mind. At the same time, Universal Pictures also announced the remuneration of the cast members. Steven didn’t take any money. The three leading actors just took a million dollars as a symbolic payment. At the same time, all three leading actors donated this part of the remuneration. To the Havoc Foundation that Steven just established.

Originally, people were still discussing how much benefit Steven, Hugo and others had gained from the film "Schindler's List". This was obviously another successful investment, but their enthusiasm was directly extinguished. Many reporters were even more surprised by Hugo's ultra-low pay. Hugo joined the crew for only one million US dollars, which really surprised many people.

It must be known that Hugo's current worth has easily exceeded 10 million in remuneration, even during the period when the "Schindler's List" was taken, it should be at the level of 6 million. It can be seen that the rumors circulating in the previous months that Hugo only recognizes pay have once again proved its absurdity.

The box office blowout of "Schindler's List" obviously exceeded the predictions of countless experts, and it completely disrupted the North American weekend box office rankings in the second week of December.

Three newly released works Qi Qi was treated indifferently. "Schindler's List" counter-attacked and won the champion of this week's weekend. "Anti-Wisdom and Many Stars". It is a pity that only 150,000 US dollars behind is the second place; the screen enters In the third week, the "slim "milk" dad" has a strong stamina and holds the third place. This week, the weekend box office of these three works exceeded 10 million, which is a rare outbreak in December.

The performances of "Nuns Are Crazy 2" and "Gronimo: An American Legend" are not satisfactory ~ www.wuxiahere.com ~ can only be ranked fourth and fifth separately.

The counterattack of "Schindler's List" is undoubtedly the biggest bright spot this week, and it has become the most true and direct portrayal of the entire social public opinion frenzy. Another focus of attention this week is "Farewell to the sentimental heaven", which is unfortunately not good news.

Although "Farewell You Qingtian", which has fallen into malicious hype, tried to further attract audiences with expansion, but the audience did not buy it at all. Not only did the expansion fail to play any role, the box office directly plummeted by nearly 50%. The box office earned only 700,000 US dollars over the three days of the weekend, and it was released for six weeks, and the cumulative total box office was 13 million.

This is definitely bad news for "Farewell to the Sentimental Heaven". The book cost of 15 million is almost within reach, but it has almost declared the shattered dream. The gap between these two million is almost an insurmountable gap.

Now, the only hope for "Farewell to the Sentimental Heaven" is to win something at the Golden Globes, Oscars and other award ceremonies, and then hope that the video rental market will recover costs instead of making profits. Under such tremendous pressure and shock, Columbia Pictures reluctantly announced that the "Farewell You Qingtian", which was released only six weeks ago, was off the assembly line ahead of schedule.

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