Technological Hegemony

Central Vietnam, Quy Nhon.

This is a small town located on the seashore. The per capita income in Vietnam is relatively high. The workers in large Japanese or Korean factories can get more than 2,000 yuan a month. The income of ordinary migrant workers is only one Thousands of dollars.

Vietnam is a country built on motorcycles, with a population of about 100 million, but the number of motorcycles has reached 70 million. It has gone from the old lady in her seventies to the teens, wearing Ao Dai and still Almost all junior high school students attend school.

Many Chinese people do not understand Southeast Asia and think that according to their level of economic development, they should prefer cheap motorcycles.

But the fact is quite the opposite. The average price of Vietnamese people buying motorcycles is more than 10,000 yuan.

Honda cubs, Fengye, PCB, monkey, Yamaha machete, these Japanese motorcycles selling for more than 10,000 yuan, occupying 90% of the Vietnamese market share.

Why do people in Vietnam, who seem so barren, like to buy such expensive motorcycles?

The reason is actually very simple. As an underdeveloped country, motorcycles are not only a means of transportation for Vietnamese, but also an important survival tool.

It's not like Huaxia. It's very hot. Cycling will be fainted and the bus system doesn't exist. So to survive in Vietnam, you must have a transport.

Vietnamese people rely on motorcycles to get to work and work, and use motorcycles to pick up children. Little businessmen have to use motorcycles to carry goods. Without a good-quality motorcycle, their entire lives will be completely paralyzed and nothing can be done.

There is no doubt that Vietnam is a huge market for motorcycle companies, and the most classic failure case of Huaxia motorcycle companies happened in Vietnam.

At the end of the last century, major motorcycle companies in China rushed into Vietnam frantically, launching a price war against Japanese manufacturers, which drove the average price of motorcycles from more than 10,000 yuan to less than 4,000 yuan.

The price war started from Hanoi in the far north, all the way to Hue, Da Nang, Nha Trang, Saigon, and the southernmost Can Tho and Phu Quoc.

The crazy price advantage is almost indestructible, and domestic manufacturers are invincible, killing the Japanese motorcycle market share from 90% to less than 30%!

However, the good times did not last long, just as domestic manufacturers celebrated the occupation of the Vietnamese market, a reversal occurred.

Those cheap domestic motorcycles have exposed huge quality defects after riding for one to two years, causing complaints from Vietnamese folks, and domestic motorcycles, and even all Huaxia products, have plummeted.

As the so-called hate house and black owl, driven by the utilitarian mentality of the year, dumping cheap motorcycles to Vietnam had serious consequences, which was distressing.

Vietnamese people who have lost money because they bought cheap motorcycles have scolded all the Chinese products, and even today they have not completely turned around.

The Japanese motorcycle companies took the opportunity to help the situation. They bought newspapers and radio stations, publicized the inferior quality of Huaxia products, and led public opinion to attack and denigrate.

Building a market often takes many years of painstaking management, but collapse is only an instantaneous thing.

Just as domestic motorcycle companies swept across Vietnam, in just two years, they were beaten back by Japanese manufacturers and lost their faces from the north to the south, leaving no armor!

Huaxia is a big country producing motorcycles in the world, and it has been ranked first in the world for a long time.

But today, when you go to Vietnam again, you can't find even a domestic motorcycle here.

Even more frightening is that the fiasco market in Vietnam soon affected Laos, Cambodia, Thailand, Malaysia, Indonesia, and the Philippines.

Domestic motorcycles not only withdrew from the Vietnamese market, but also returned from Southeast Asia.

The classic of this fiasco has far-reaching effects, causing bad word-of-mouth loss, enough to be written in textbooks.

Early in the morning, Ruan Chengyun rode into his Honda cub and brought his daughter Ruan Yuxiang to Guiren from his village.

Ruan Yuxiang is fifteen years old and she has become a slender young girl. She is going to go to high school seven kilometers away from home. Therefore, Ruan Chengyun plans to use her money earned from working on fishing boats in the past few years to buy her a car. motorcycle.

Ruan Chengyun brought 35 million Vietnamese dongs. This figure is not exaggerated because the face value of Vietnamese dongs is too low. One yuan can be exchanged for more than 33 million Vietnamese dongs. In fact, only 35 million Vietnamese dongs are equivalent. It's just over 10,000 yuan.

Father and daughter went directly to the street where motorcycles were sold.

On this narrow street, there are more than a dozen motorcycle shops, seven or eight parts shops, and a few specializing in repairing motorcycles or operating second-hand cars. Dozens of towns and towns around them all conduct motorcycles here. Car deals.

As soon as Ruan Chengyun came here, he was stunned immediately.

I do not know when, more than a dozen new stores opened on both sides of the street, specializing in selling electric bicycles or electric motorcycles.

The decoration of these franchised stores is very modern. Neat samples are placed inside the huge glass doors. Many exposed promotional girls are handing out leaflets enthusiastically. They also set up the stage and bow their heads.

Ruan Chengyun did not feel embarrassed because those promotional girls wore too little, this is a Vietnamese characteristic.

Even if you are selling a plate of seafood and drinking a bottle of beer at the side of the road, there will be exposed girls who promote beer and come up to help you pour.

The locals have long been accustomed to it. There are no shops with long legs to promote girls, but it is very strange.

Ruan Chengyun, with curiosity, took her daughter closer to watch.

Even when he was pulled by a promotion girl, he enthusiastically explained how advanced electric motorcycles can save a lot of money compared to gasoline-burning motorcycles.

In front of her daughter, Ruan Chengyun was also embarrassed to put oil on these promotional girls, so she took the leaflets seriously.

By this year, the degree of resentment of the Vietnamese people towards Chinese goods has been greatly reduced.

why?

Because the big four and Midea such small home appliance companies have risen strongly.

They spread well-made, powerful mobile phones and small appliances all over the world, causing an unprecedented huge sensation, directly driving powerful Samsung and Apple into the abyss.

Ruan Chengyun did not trust Huaxia in the past, but since he changed a Huawei brand mobile phone, he was immediately shocked by the power of the phone.

The high-resolution screen, lightning speed, photos taken just like oil painting, and wireless charging function, you can play on the sofa all night without power off.

"Bravo!"

Ruan Yuxiang exclaimed, she opened her eyes wide and looked at the electric motorcycles on the promotion list.

It can run 200 kilometers on a single charge, equipped with a 3000W wheel motor, a maximum speed of 90 kilometers per hour, a seven-degree battery module composed of 466 18650 lithium batteries, and a high-precision electronic control produced by Xingchen Technology. Ninety percent of the electricity is still available.

Although these indicators cannot be fully understood by Ruan Chengyun, who is not highly educated, he can understand the energy consumption indicators, two kilometres and seven kilowatt-hours, and according to the electricity price in Vietnam, that is two yuan per hundred kilometers.

And his Honda cub is already extremely fuel-efficient in motorcycles, with fuel consumption of four liters for two hundred kilometers, equivalent to sixteen yuan for one hundred kilometers.

And besides gasoline, motorcycles also need to consume engine oil and replace various filter consumables. None of these electric motorcycles are needed, which can save a lot of money!

Ruan Chengyun proposed a test drive, and the promotion girl agreed without hesitation, pushing him a pedal-type luxury electric motorcycle with 16-inch wheels.

Ruan Chengyun put her daughter and her Honda cubs in the shop, and then ran an electric motorbike on the street for more than a kilometer.

When returning to the store, Ruan Chengyun frowned, seemingly shocked by the performance of the car. He asked his daughter to try it.

After a while, Ruan Yuxiang came back and praised the performance of this car.

Vietnamese girls started riding motorcycles when they were very young, so as soon as Ruan Yuxiang got on the car and twisted the electric door, she immediately discovered the beauty of electric motorcycles.

The body is light, rides smoothly, no vibration, no noise, extremely strong torque, full push back feeling, and it is definitely different from the performance of the internal combustion engine.

This is the advantage of the motor. All torque bursts instantly, and the internal combustion engine needs to reach a certain speed to fully release the torque.

Ruan Chengyun asked the price and found it was a bit expensive. It cost 13,000 yuan, and he couldn't afford it at the moment.

The promotional girl immediately recommended a lighter electric motorcycle that is more suitable for girls.

This time, domestic manufacturers brought a very complete range of products, from electric bikes of less than two thousand yuan to high-power electric motorcycles of tens of thousands of yuan.

And under Luo Jia's strict requirements, the quality of these products is very good, and the design is also very modern. I can't see the strong cottage flavor in the past.

Ruan Chengyun finally decided to buy a daughter an electric motorcycle of 7,000 yuan. This car naturally has a range of less than 200 kilometers, only about 80 kilometers.

But her daughter's journey back and forth to school is only about ten kilometers, and occasionally going farther, an 80-kilometer endurance is enough.

Father and daughter, one by one, rushed back to the village and were immediately watched by the men, women, and children in the village.

Ruan Chengyun was very excited, and told the villagers about the advantages of the promotion girl.

Cheap, durable, save money, light weight, there are two charging modes: fast charge and wireless slow charge.

The people in the village listened very excitedly, and then everyone tried to ride a lap and found that the electric motorcycle is really easy to use. Regardless of the small motor, the torque is very strong and the ride is particularly smooth.

Saving money is even worse. Buying an electric motorcycle is not cheap. The key is cheap. It is equivalent to two cents per kilometer. For Vietnamese people with a low average income, this price is really tempting. .

If you ride an electric motorcycle, you can save a few hundred yuan per year in gasoline. Riding a few years saves the cost of a motorcycle.

As for whether you trust Huaxia, this is no longer a problem.

Through the efforts of Xingchen Technology and the Big Four, as well as those small home appliance manufacturers, they finally took back the word of mouth they had lost.

Almost all people in the village use Huaxia mobile phones, and the quality is great.

Therefore, they think that there are no problems with electric motorcycles produced by Huaxia.

After all, these motorcycles are also equipped with Xingchen Technology's wireless charging module, and Xingchen Technology is not only famous in China, but also a first-class gold signboard in the world.

I have to say that Luo Jia's strategy is still very correct. As long as he gets on his boat, if anyone dares to cut corners, he will kick him directly.

This time ~ www.wuxiahere.com ~ Huaxia manufacturers have made a comeback in Vietnam, which once suffered a fiasco. It depends not on price but on quality and technology.

As for the Chinese manufacturer's play, it is a typical pack wolf tactic!

Luo Jiaming told everyone plainly that in the future, only three to five of you can stay, and the rest will be eliminated.

Every partner of Xingchen Technology must be a strong player that has passed the cruel test of the market.

In this way, can domestic manufacturers not desperately?

They now have their magical powers in the Eight Immortals. They are crazy about R & D, quality, marketing, and other aspects, and they want to be the last to stay.

And their first market is Southeast Asia, which is closest to Huaxia.

At that time, they suffered a historic defeat in Southeast Asia.

Now, with the help of Xingchen Technology, they are making a comeback and want to win this market again!