Technological Hegemony

After three days.

Jiang Xinlu brought the company's management and technical team to the capital of Shanghai and Shanghai. In the meeting room of Star Technology, Mr. Jiang met many familiar industry colleagues.

Luo Fenghua, Sanhuan, Torch, Shunluo, Aihua, Jianghai, the bosses of these manufacturers were all found by Luo Jia, most of them are large factories, but there are also a few not well-known small factories.

In order to pull up the team as quickly as possible, Luo Jia relaxes the entry criteria for partners, and there is no way. In the semiconductor-related field, there are really not many powerful manufacturers. Most of the time, Star Technology has to face the difficult situation of fighting alone.

"Liu, long time no see."

"Yeah, I haven't seen you for half a year."

"Well, the last time should be the end of last year when we met in Chengdu."

I am all people in the industry, everyone is familiar with each other, and soon chatted.

My colleagues are enemies. Although the bosses are usually killing, they are very sincere today. Because the giant star technology is about to enter the field of passive components, the past grievances are cancelled. In the future, everyone will follow the star technology, and the prospect is exciting.

的 The people from the Ministry of Administration and the Ministry of Commerce are busy greeting and handing out tea and beverages to everyone.

Luo Jia came to the conference room shortly afterwards. This time Enron did not show up. Since Sister Qi Mengzhou was pregnant, Enran's family ran on both ends of the work and became very busy.

He and Luo Jia came from Shen Lang. He just passed his thirteenth birthday and is now a full member of the brainstorming team. He has a staffing in the company and his position is Luo Jia's personal assistant.

Shen Lang receives wages and bonuses from the company every month. At a young age, he is already a typical gold-collar worker. His salary for a month is more than his parents combined for a year. His parents and family are also very happy about this. To be honest, letting Shen Lang go to Star University is the wisest decision in this life.

"Hello everyone, please sit down." Luo Jia nodded and greeted everyone.

So everyone sat down, and Luo Jia stepped onto the podium and said to everyone from afar with a smile: "Welcome everyone to Xingchen Technology. I'm a person who doesn't like nonsense. Let's open the door and invite everyone to come. What it means is that we want to concentrate everyone's power and take him off the field of passive components! "

"Everyone is an expert, so I will not sell anything. Passive components are a relatively small branch in the semiconductor field, but they are very important. How important is it?"

"Every mobile phone, every computer, every car has thousands of passive components, but consumers are often not clear, they are more concerned about the CPU, memory, and communication baseband. . "

"However, we know very well that no powerful CPU can run without passive components. Take Apple's iphone7 as an example. In each iphone7, there are 890 capacitors, 149 resistors, and 27 chip inductors. , 17 wire-wound inductors, 212 electrodes, 15 duplexers, 51 zero-pass filters, 38 SAW filters, 13 BAW filters, 8 power amplifiers. "

"And iphone7 is already a very old model. The new mobile phones with more powerful functions have more passive components installed. As of the data of 2018, the sales of global capacitors alone exceed four trillion!"

"This is an astonishing number, equivalent to seven billion people in the world, and each person consumes 571 ceramic capacitors. If this number is told to people who do n’t know the truth, many people will be stunned."

Everyone heard Luo Jia's words without any surprise, but just laughed twice.

As practitioners in this industry, they already know the data. In this world, the consumption of passive components is much more than people think. In short, as long as it is a power-consuming thing, do n’t worry about it being electric. Bicycles are still electric cars, electric * or electric airplane cups. After disassembly, there are a lot of passive components inside.

At this time, Luo Jia took out a PCB board, pointed at the dense capacitors and resistors, and said, "The PCB board is the circuit board commonly called by the public. No matter in mobile phones, computers, TVs, washing machines, a lot of them are installed. Circuit board. "

"So far, the cost of passive components has accounted for 80% of the PCB board. Such a huge sales volume and market, it should be said that it is quite profitable to engage in passive components, and the fact is the same, this The industry's profits are not low, but unfortunately all profits have been earned by foreigners. "

"According to the data of 2018, the sales of passive components, Duoxiong, Neon Murata and TDK all exceeded US $ 7 billion, while the highest sales in China was Fenghua Hi-Tech, which made US $ 400 million, and Jianghai Electronics did U.S. $ 160 million, Yuyang, Fenghua, Torch, you all have tens of millions of dollars. "

"This kind of gap is really unsettling. In this industry, all mainland manufacturers can add up to one Bay Bay State Giant Electronics, and all Gulf Bay manufacturers can barely top North America. Vishay, adding the two major North American factories, Vishay and Kimi, can top one South Korean Samsung, four Samsungs together, and one TDK, while Neon TDK ranks second in the world. "

大家 "Let ’s take a look, this is the gap. In front of the neon, South Korea is the dregs. In front of South Korea, North America is the dregs. In front of North America, the gulf provinces are dregs, and in front of the gulf provinces, we are dregs."

当然 "Of course, Samsung's passive component production line is just a small part of them. This Korean giant is really too powerful. It has been fighting with us for several years and is still alive. The vitality is really tenacious."

大家 Everyone was still laughing just now, but at the moment they really couldn't laugh, and Luo Jia was very embarrassed.

很多 A lot of things in the world are afraid of comparison, especially like Luo Jia, comparing sales directly.

In fact, there are many passive parts made in China, but they can't bear the poor quality and low price. Murata's capacitors sell for one cent, and domestically sold one cent for twenty cents, so the gap comes out. Domestic manufacturers usually promote Sales volume, do not engage in sales comparison, because if it is calculated by sales, it is too ugly to look at people.

Luo Jia said lightly, "Xingchen Technology is determined to develop the semiconductor industry, but the difficulty is much greater than we expected. To be honest, passive components are not considered semiconductor core technologies, but peripheral auxiliary systems, but peripheral auxiliary systems. It must also be overthrown and rebuilt. This is a wake-up call for us. There are too many pits in semiconductors, which is not so easy to do. "

然而 "However, it is not possible to do nothing, because the opponent has told us with actual actions. Don't look at the passive component is just a small thing, but at the critical moment, it can be terrible!"

"Because we can't master the initiative in the field of passive components, throughout 2017, rival manufacturers have been ramping up prices, and the creators are not neon manufacturers or Samsung, but in the Gulf of China, which is separated from us."

“First, Bayan Province ’s largest manufacturer, Yageo Electronics, announced a price increase of 5%. Then in March 2017, the three major factories in Bayan Province ’s Housheng, Wangquan, and Huaxin immediately announced follow-up actions.”

"On April 19, 2017, Yageo Electronics increased its price by 10% for the second time. In May of the same year, not only did Wanwan counterparts follow the price increase, but even neon manufacturers followed suit."

"On June 19, 2017, Yageo Electronics increased its price for the third time, with an average increase of 25%. International giants will follow up."

"On September 8, 2017, Yageo Electronics announced its fourth price increase! The price was raised by another 25%, and international giants are still following up."

"On December 1, 2017, Yageo Electronics raised its price for the fifth time in a year! And on January 10, 2018, and April 1, 2018, the sixth and seventh price increases! International giants still Choose to follow up. "

"Among them, Murata simply announced that 50% of the old product line will be discontinued on March 2, 2018, forcing everyone to buy expensive new-generation passive components. TDK and Taiyo Yuden saw that Murata discontinued production by 5%. Ten, immediately tripled the factory price! "

"In short, after this violent operation from 2017 to 2018, the prices of passive components have come up in an all-round way, and the financial statements of major factories are very good, which also made me understand the truth, and my colleagues in Wanwan Province are also unreliable. Yes, you can only do it yourself if you do it yourself. "

After listening to Luo Jia's words, everyone could not help but look at each other. The price increase in the past two years was really horrible. It is said that domestic manufacturers can also get some benefits from the price increase.

However, the prices of mid-range and high-end passive components have skyrocketed, and domestic manufacturers are manufacturing low-end goods, not on a competitive platform, which means that Fenghua Hi-tech has made a little money, and other manufacturers have continued to suffer.

After all, if domestic manufacturers have the ability to make high-end and high-end goods, then the gang of Wanwan people and neon people will be blamed if they dare to raise prices, which is almost the same as domestic manufacturers' price war.

Luo Luojia drank a cup of tea, took a break, and continued: "In any case, we already know the situation clearly, know your difficulties, and know where our current needs are."

"For the capacitors, inductors, and resistors that have been used extensively before ~ ​​www.wuxiahere.com ~, we have made certain technical improvements. Samples have been shown to you. Specific technical details will be issued to you after the contract is signed. In terms of ranking, it should be higher than Murata, the world's best technology, by about 20%. "

"Twenty percent increase? Wouldn't it be more than 600uF !?"

"One step closer to the limit of solid capacitors!"

"Murata and Taiyo Yuden have their limit level at 500uF!"

Everyone suddenly became very excited. People in this industry all believed that ceramic capacitors belonged to the future. The remaining tantalum capacitors, aluminum capacitors, and solid capacitors were facing the fate of being eliminated.

The only problem is that although ceramic capacitors are very good and powerful, the limit technical indicators are worse. Solid capacitors can easily achieve 1000uF, while ceramic capacitors can only achieve 500uF.

If the technology of Xingchen Technology is 20% stronger than the highest level currently on the market, relying on the production costs of Huaxia enterprises, giant companies such as Murata are afraid of being tortured to death.

However, when everyone was excited about the technical support of Xingchen Technology, Luo Jia suddenly said lightly: "Well, you will be responsible for traditional passive parts and the next generation of passive parts in the future, we will solve it ourselves."

鬼 What the **** is the next generation?

Suddenly, the meeting room was silent.

"Mr. Luo, what did you say about the next generation of passive parts just now?" Some CEO asked curiously.

Luo Luo Jiashun opened a sealed box around him and took out a black one, about the size of a rice grain, similar to a capacitor.

"That's it, the next-generation carbon crystal capacitor." Luo Jia said lightly.