The Creator of the Second Dimension

crazy.

Xu Rui is crazy.

This is the first reaction of Yin Zhensi of Dragon Cavalry Studio, a subsidiary of Hardcore Technology, when he saw the news about the summer specials on the steam platform.

In the past, game discounts themselves were rare, and even if there were at most, it would mean 20% off or 10% off.

But he, Xu Rui, got the lowest discount of 20%? ? ?

Looking at those games that were originally eighty-eight and one hundred and eight, now only twenty-eight fifty-eight, Yin Zhensi was shocked.

And bought many copies at the same time.

He was trembling all over while buying.

These are all games that hundreds of thousands of people have spent several years carefully polishing. They were originally sold for two or three hundred, but now they can be bought for less than one hundred!

What did Xu Rui think of games as!

"This is really disrupting the market!"

Yin Zhensi was in the office, watching the news about the steam platform's summer specials and said with emotion.

The news not only reported this incident, but even recommended several games with good value for money, and promoted the platform in disguise.

According to the statistics of the third-party website, on the first day of the summer special, the number of new registered users on the steam platform exceeded one million, and the single-day platform sales exceeded 600 million.

According to the commission strategy of the steam platform, the income of the day exceeded 100 million.

This is simply unbelievable.

The steam platform made money while lying down.

"Xu Rui has such a discount, what will players think of other works in the future?"

Yin Zhensi's worries are not without reason.

In game forums such as A9, there are already posts comparing the quality of games based on price. A masterpiece with more than 50 is at this level, and a masterpiece with more than 300 is another level. Why should I buy more than 300?

Although this kind of thinking is unreasonable, people who can't stand it always seek profit. If two games are of similar quality, of course choose the cheaper one.

The worst thing is the work from Yinbai Studio, a subsidiary of Hardcore Software, which was released on the same day as the summer special.

This game is called "Nine Fang Yingjie", which is a pixel-style RPG game. It uses the latest game engine developed by Hardcore Software to achieve the texture of 3D by relying on 2D. The music is also quite good.

The most distinctive feature of the game is that there are nine protagonists. Players can choose any one at the beginning of the game. After developing the story, they will meet other protagonists and get in touch with their stories. Finally, the nine players will attack the final boss together.

From all aspects, the game is very distinctive, but the problem is the pricing of "Nine Fang Heroes".

On the day of the summer special, "Nine Fang Heroes" was released at a price of 450.

The relevant forums directly blew up the pot.

[Hardcore Tianxiayi]: Damn it, it’s really 450, which is too expensive.

[Cloud Dominator]: Although the game mode is a bit delicious, the 450 seems a bit expensive.

[Veterans don't die]: Buy it and you're done. It's produced by Yinbai Studio, and the quality is definitely guaranteed.

[Frozen Watermelon Juice]: But the "Martial Arts 3" next door is only 56 yuan, and it is still a 3D masterpiece. This 450 can buy almost eight "Martial Arts 3".

[Seven Gods Toiletry]: You can't compare like this, "Martial Arts 3" is discounted, and it's last year's game, how can it be compared with this year's just-released game.

[Absolute Powerhouse]: Even at the original price, "Martial Arts 3" is only 280. Does it mean that it will be more expensive if it is exclusive to the black box?

[Green Tomato]: With this pixel art style, it sells for 450? It's really only fifty yuan per person, isn't it crazy?

In fact, the price of 450 is expensive, but for the exclusive game, and it is a game that has been polished by Yinbai Studio for two years, it is acceptable. If there is no summer special, everyone will probably complain about it after a few words.

But since it happens to be on the same day as the summer special, the price of this 450 is particularly dazzling.

The pixel style cannot represent the level of game production, but for many players who don't know the truth, pixels are similar to those small independent games, which is a sign of poverty.

So, soon, "Nine Fang Yingjie" was sprayed into the sky, all of which were spraying about the high price of the game.

Since there are nine protagonists, exactly one protagonist gets an average of 50 yuan, so the players also refer to 50 yuan as "one side".

For example, "Martial Arts 3" is one side, and "Champion Football 11" is four sides.

Naturally, the game's sales were also affected. "Nine Fang Heroes", which was expected to sell 500,000 copies in the first week, actually sold less than 200,000 copies.

Yin Zhensi saw this. He felt that the so-called 3A masterpiece concept was deeply rooted in the hearts of game companies after so many years of hard work. Players were willing to pay high prices for high-quality games, but Xu Rui gave a discount to let players judge the price. The system is completely broken, which will eventually lead to the collapse of the entire industry.

This problem has also attracted the attention of the top management of Hardcore Software and Suoren Interactive Entertainment. Suoren Interactive Entertainment is okay. Since there is no direct conflict and the cooperation with Hatsune Games, it is only an expression of concern for the time being.

Hardcore Software was very angry because it directly ran into the matter of "Nine Fang Heroes".

They originally wanted to use the price specification formulated in the industry meeting to warn the steam platform not to disturb the market with low prices, but the price specification was formulated very early, and there was no such comprehensive game platform at that time, and even the people who made the rules did not I don't think this kind of comprehensive game platform can be successful, so it is only aimed at game manufacturers.

But the steam platform is just an agent platform, and the price of the game itself has not changed, it is only a discount for a limited time. If it is banned because of this, then all game manufacturers will not be able to discount in the future. This is undoubtedly a waste of money.

What's more, hardcore software has no allies.

The discounts of the summer specials are all digital versions. For game manufacturers, it is almost zero cost. Selling one copy earns one share. Even if the lowest discount is 20%, the manufacturer still makes money. Manufacturers understand that discounts must be accompanied by sufficient publicity, which can produce a superimposed effect, and the insensitivity of the steam platform itself to shopping makes players realize it after buying their hands, infinitely stimulating consumption.

Therefore, Hardcore Software’s intention to sanction the steam platform has no support at all. Even Suoren Interactive Entertainment, which was also affected, also stood on the side of the steam platform because of the dispute with Hardcore Software.

There is another reason for this, that is, the hardcore software mainly promotes the free game system for members. For a member, you can enjoy many masterpieces. However, Suo Ren Hu Yu is still a sales system similar to game platforms. Suo Ren Hu Yu can learn from it. Even with discounts, I still earn money, but there is no way to discount hardcore software. The price reduction of other games will only make players feel that the membership value of hardcore software has decreased.

For the first time, the executives of hardcore software felt the pressure from the steam platform and Hatsune games.