"Chen Jia, call the managers of various departments and ask them to come to the company for a meeting immediately!"

Qin Lie ordered to the secretary.

Before, he thought it was another deliberate slander, but now it seems that the reports of those consumers are not wrong, but both of them are victims!

The most important thing is that Qin Lie is not sure how many such fake medicines are still entering the market. If the number is huge, it will cause consumers to lose trust in their medicines, and at worst, it may directly destroy Shenlongdan!

Chen Jia also realized the seriousness of the matter and hurriedly called the heads of various departments.

Twenty minutes later, the Food and Drug Administration completed the unannounced inspection. Although it did not find any violations by the pharmaceutical factory, it still took a batch of finished drugs and took them back for testing.

When the person in charge of the Food and Drug Administration was sent away, the heads of various departments arrived, and Ye Yuqing rushed over after learning the news.

Qin Lie told everyone about the situation just now, and then looked directly at Li Shen, the marketing manager.

"Li Shen, since yesterday, the number of complaints in the background has surged. Why didn't you tell me about this?"

Qin Lie asked sharply.

According to his investigation just now, although there were consumer complaints in the backstage before, there were basically twenty or thirty orders every day, and the reasons for the complaints were also different.

But since yesterday afternoon, the number of complaints has suddenly skyrocketed a hundredfold. As of this evening, in just one day, more than 500 people have complained about quality problems. This seems wrong, but Li Shen did not tell Qin Lie to let Qin Lie. Lie missed a day of remedial time in vain.

In a small way, this is irresponsible, in a big way, this is dereliction of duty, and their company may incur a devastating blow because of this incident!

"I'm sorry, President Qin. I thought it was those people who deliberately made excuses to make a claim, so I ignored it. I didn't expect that there would be a problem with our medicine."

Li Shencheng replied in a panic.

Although Tai'an Medicine suffered a lot of attacks recently, they were all resolved by Qin Lie. He didn't care about the abnormal complaints. He didn't expect things to be so serious.

"Because of your dereliction of duty, the Food and Drug Administration will come directly to the door today, which will lead to the best remedy time for us to take measures for a day. You are no longer suitable to be the manager of the marketing department. Go down as a team leader, Feng Tai. You take over from Li Shen to manage the Marketing Department."

Qin Lie said immediately.

Although Li Shen's dereliction of duty has not yet caused serious consequences, Qin Lie still gave him a demotion, which can be regarded as a warning to prevent similar things from happening again.

At this time, Li Shen did not dare to make any more excuses and could only accept the punishment.

"Qin Lie, I propose to recall all the products sold in the last three days and then destroy them all. We will resume delivery after we find out where the problem occurred. Otherwise, if the fake drugs are allowed to circulate in the market, our reputation will be damaged too much. already."

Ye Yuqing, who was silent for a while, said.

"I don't agree with Mr. Ye's proposal. Our three-day sales volume is estimated to be more than 900,000 orders, and the sales volume exceeds 60 million. If we recall all of them, the loss will be too great."

Chief Financial Officer Hu Lei immediately objected.

"You are right, the loss of all recalls is indeed quite large, but we should not only focus on the immediate interests, but also on the medium and long-term development. I believe that through this crisis public relations, we will definitely be able to establish a good reputation for all consumers. Tai'an Pharmaceutical's concept of quality first has truly won our company's reputation and people's hearts."

"As the saying goes, those who win people's hearts win the world. As long as we have word of mouth, are we still afraid that we won't be able to make money in the future?"

Ye Yuqing replied with good reason.

"I agree with President Ye's approach."

"I agree too."

After listening to her words, the heads of the public relations department and the purchasing department spoke up in support of Ye Yuqing.

"I support Mr. Hu's point of view. In my opinion, as long as we explain clearly that someone deliberately framed us, consumers will definitely understand. The big deal is that we can give some compensation to those consumers who buy fake drugs. It's really unnecessary. All products are recalled."

Although most people support Ye Yuqing, there are still people who support Hu Lei.

However, everyone knows that the final decision rests with the chairman of Qin Lie. After expressing their opinions for a while, everyone turns their attention to Qin Lie.

"I agree with Mr. Ye's proposal, let's make an announcement, recall all products sold within three days, and stop selling on all platforms."

"Remember in the announcement that it must be clearly pointed out that our competitors maliciously framed us, but we have recalled all products in order to ensure the interests of consumers. Remember to let me take a look before the announcement is issued."

Qin Lie made a final decision.

"Mr. Qin, I don't think it's necessary to make a fuss about it. We just need to pay some compensation to those consumers who bought counterfeit medicines. The loss of all recalls is too great."

Hu Lei insisted on his own opinion.

"I understand what you mean, but this is not making a fuss. This is to ensure the reputation and reputation of our company. As for those losses, it's just advertising fees."

"I believe that after this crisis, our company will be able to rise from the ashes to a new level!"

Qin Lie lost tens of millions all at once, of course, is also distressed, but in the current situation, breaking the wrist is undoubtedly the best way to deal with the public relations crisis.

As Ye Yuqing said, the loss now is only to make more money in the future.

After hearing what Qin Lie said, everyone agreed to this plan.

Half an hour later, the emergency meeting was over, and all departments immediately started working overtime.

At the same time, Qin Lie asked people from the marketing department to work with Fan Chang and the police to investigate the pills being dropped. Only after finding out that there is a problem in that link can Qin Lie ensure that similar situations will not occur in the future.

Unsurprisingly, the announcement of Taian Pharmaceutical caused an uproar on the Internet as soon as it was issued. No one expected that their company would have such a great courage, and would rather bear all the losses themselves without letting consumers suffer.

For a time, consumers all over the country have a sharp increase in the favorability of Tai'an Medicine, and they have expressed their support for Tai'an Medicine on the Internet.

Although Qin Lie and the others did not clearly point out who framed them behind their backs, Pfizer, Baiyunshan, Shenbao and many other companies that competed with Qin Lie and the others were still brought to the forefront.

Especially Pfizer, because Han Qiuyue, a reporter from Guangming Daily, clearly pointed out in the report that Qin Lie had twice refused to be acquired by them, resulting in bad relations between the two parties, and was listed as the first suspect. Some even called for a boycott of Pfizer's drugs.

Seeing that things were getting worse, Pfizer quickly issued a clarification announcement, stating that the Taian Pharmaceutical counterfeit drug incident had nothing to do with them.

Unfortunately, this statement is useless at all. The online name seems to believe that Pfizer has made a bad hand, and continues to criticize them.

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